Map My Customers
Map My Customers is a mobile-first field sales execution platform serving B2B outside sales teams across industrial, medical device, biotech, and distribution verticals with mapping, route optimization, CRM sync, AI-driven rep coaching, and territory management.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Map My Customers does
Map My Customers is a field sales execution platform founded in 2015 by Matthew Sniff and headquartered in Cary, North Carolina, with a secondary office in New York. The company builds mobile-first software for B2B outside sales teams, combining territory mapping, route optimization, GPS check-ins, voice-to-text notes, automatic activity capture, and two-way CRM synchronization with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho, and NetSuite. The platform is sold to sales leaders, RevOps, sales enablement, and marketing personas across ten verticals including industrial machinery, medical devices, biotechnology, industrial distribution, building materials, dental equipment, health systems, and automotive services.
The product surface is organized into the core Field Sales Execution Platform (Advanced Routing, Field View, Territory Management, Live Dashboards, Voice-to-Text Notes, Rep Coaching, Goals & Contests), the AI Field Rep Assistant launched in 2024 (voice-driven debriefs, AI-drafted follow-up emails, route suggestions, pre-visit briefs), the Exec HQ command layer launched in 2024 (bespoke dashboards, AI executive summaries, revenue intelligence), and the Healthcare Claims Intelligence module launched in 2023 (claims heat maps, procedure volumes, NPI referral mapping). The company sells through direct enterprise field sales on per-seat annual subscriptions at three tiers — Industry Leader ($99/user/mo), Enterprise ($139/user/mo), and Exec HQ ($199/user/mo) — with healthcare claims data priced separately. Named customers include Jasper Engines, National Flooring Products, Royal Brass & Hose, Biodesix, Akumin Healthcare, American Credit Acceptance, McCarthy & Sons, Thibaut Designs, and FirstMate. The platform is SOC 2 Type II, HIPAA (with BAA), and GDPR compliant, and currently supports 4,000+ field sales reps across hundreds of customer teams.
Map My Customers firmographics
Firmographics- Name
- Map My Customers
- Legal name
- Map My Customers
- Website
- https://mapmycustomers.me
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Map My Customers is a mobile-first field sales execution platform serving B2B outside sales teams across industrial, medical device, biotech, and distribution verticals with mapping, route optimization, CRM sync, AI-driven rep coaching, and territory management.
- Ownership category
- akta.pro rank
Where Map My Customers is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Map My Customers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Per Seat Annual: Annual subscription priced per user per month with three tiers (Field Execution $99/user/mo, Enterprise $139/user/mo, Exec HQ $199/user/mo). Revenue is recurring subscription-based with annual billing cadence. Upsell occurs through tier upgrades and additional data services such as healthcare claims intelligence priced separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Industry-leading field execution platform at $99/user/mo |
| Per seat | Annual | Enterprise tier with AI coaching and dedicated success team at $139/user/mo |
| Per seat | Annual | Exec HQ command layer with bespoke revenue intelligence at $199/user/mo |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Map My Customers product offering
Product offeringCore offering
Map My Customers sells a mobile-first field sales execution platform that gives outside sales reps mobile access to their accounts on a map, route optimization, voice-to-text notes, automatic activity capture, and AI-powered field rep assistance, while giving sales leaders live dashboards, territory management, Field View visual replay, and rep coaching tools. Pricing is per seat per month on annual contracts across three tiers, with add-on modules including Healthcare Claims Intelligence for medical device and life sciences teams and Exec HQ for bespoke sales-leadership command dashboards.
Product overview
Map My Customers is a Field Sales Execution Platform designed as a unified platform with modular add-ons. The core platform combines a mobile-first field app, territory mapping, route planning, activity logging, and manager dashboards into a single system. Key products include: the core Field Sales Execution Platform with Advanced Routing, Voice-to-Text Notes, AI Field Rep Assistant, Activity Logging, Live Dashboards, Territory Management, Field View, Rep Coaching, Account Segmentation, Goals & Contests, and Lead Finder; the add-on Healthcare Claims Intelligence module for medical claims data visualization; the Exec HQ command layer add-on for sales leadership with bespoke dashboards and AI-generated executive summaries; and three pricing tiers (Industry Leader at $99/user/mo, Enterprise at $139/user/mo, and Exec HQ at $199/user/mo). The platform integrates with major CRMs (Salesforce, HubSpot, Dynamics, Zoho, NetSuite) and supports HIPAA, SOC 2 Type II, and GDPR compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Sales Execution Platform Mobile-first field sales execution platform for B2B outside sales teams that combines territory mapping, route optimization, voice-to-text notes, automatic activity capture, two-way CRM sync, live dashboards, and coaching tools so reps can manage their day on a phone and managers can see field activity in real time.
- AI Field Rep Assistant AI-powered field rep copilot that converts voice debriefs into structured notes, drafts personalized follow-up emails, suggests next steps, reorders routes, and prepares pre-visit account briefs based on account context for outside sales reps.
- Exec HQ Bespoke sales leadership command layer that delivers custom dashboards, AI-generated executive summaries, revenue and order intelligence charts, and per-rep coaching pages tailored to each customer's data, KPIs, and success criteria, available on the Exec HQ tier.
- Healthcare Claims Intelligence Healthcare-focused data product that visualizes medical claims hotspots, procedure volumes, and high-value providers inside field rep workflows, including claims heat maps, top-decile targeting, competitive market share overlay, NPI-level referral mapping, and HIPAA-ready activity handling for medical device and life sciences teams.
Quantifiable outcome
- 90%+ rep adoption across active deployments
- +8 more outcomes
Companies that use Map My Customers
Customer profileNamed customers9 records
Segments14 records
Ideal customer profiles3 records
Map My Customers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability11 records
Feature10 records
Map My Customers partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- SalesforcecoreNative two-way sync integration with Salesforce Sales Cloud, Enterprise, and Unlimited editions. Accounts, contacts, opportunities, and activities round-trip between Salesforce and the field app. Custom field mapping and conflict rules included.
- HubSpotcoreNative two-way sync with HubSpot Sales Hub and CRM. Brings HubSpot deals and contacts into mobile-first map view for outside reps with field activity pushing back automatically.
- Microsoft Dynamics 365coreNative integration syncing Dynamics records with field execution, purpose-built for outside sales operating in Microsoft environments.
- Zoho CRMcoreSelf-service integration bringing Zoho data into the field and field activity back to Zoho automatically.
- NetSuitecoreTwo-way NetSuite connection bringing account and contact data into the field app with custom field mapping, conflict rules, and scheduled syncs. Allows reps to see invoice and order history when visiting accounts.
- Google CalendarcoreCalendar sync connecting Map My Customers activities with Google Calendar. Visits and meetings appear on rep calendars; meetings matched to accounts automatically.
- Microsoft 365 / OutlookcoreSync activities, meetings, and field follow-ups across Outlook, Exchange, and M365 suite. Includes Microsoft Exchange support.
- Google MapscoreTurn-by-turn navigation handoff from routes and accounts to Google Maps. Reps can set Google Maps as default navigation app.
- WazecoreTurn-by-turn navigation handoff from routes and accounts to Waze for real-time traffic-aware routing.
- Apple MapscoreTurn-by-turn navigation handoff from routes and accounts to Apple Maps for iOS users.
- ShowpadminorSales enablement partnership. Showpad collateral surfaces inside rep's day tied to specific accounts and visits. Co-sell motion with joint customers.
- MotusminorMileage and reimbursement partnership. Combines MMC's automatic mileage capture with Motus' reimbursement programs for compliant field-team payouts. Co-sell motion.
- HubSpot Lift EnablementminorImplementation partner helping joint customers deploy Map My Customers. Co-sell success story demonstrated field execution win with American Credit Acceptance.
- Google WorkspacecoreCalendar and mail sync. Visits and meetings show on rep calendars; emails and threads match back to accounts automatically.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Map My Customers competitors and assessment
Company assessmentDirect peers
- Badger Maps: Badger Maps is a route-planning and field-sales mapping app for outside sales reps with CRM sync, territory management, and check-ins. It directly overlaps Map My Customers in mobile-first field execution for outside sales teams and is referenced in MMC's own SEO comparison content.
- Spotio: Spotio is a field-sales productivity platform focused on door-to-door and outside reps with mapping, lead management, and activity tracking. It overlaps with MMC's mobile-first outside-sales positioning and is named in MMC's competitive content.
- Geopointe: Geopointe is a Salesforce-native mapping and geo-analytics app for visualizing accounts, building territories, and optimizing field routes. It is the closest direct peer in the Salesforce AppExchange mapping category and is explicitly named in MMC's competitive comparisons.
- SalesRabbit: SalesRabbit is a canvassing and door-to-door field-sales platform with territory mapping, lead tracking, and rep management. It is consistently named alongside Map My Customers in field-sales software comparisons targeting outside sales teams.
Broad incumbents
- Salesforce Maps (Salesforce Field Service): Salesforce ships mapping, territory planning, and field service capabilities inside Sales/Service Cloud and via the Salesforce Maps product. As the dominant CRM that Map My Customers already integrates with, Salesforce is the most credible broad incumbent with overlapping geo and territory features.
- HubSpot Sales Hub: HubSpot Sales Hub is a CRM and sales engagement platform with growing field and mapping-adjacent capabilities. It is one of MMC's core integration partners and the most likely broad incumbent to fold more native geo features into its commercial offering.
- Microsoft Dynamics 365 Field Service: Microsoft Dynamics 365 Field Service is an enterprise field-service management suite with scheduling, routing, and territory features built into the Dynamics platform. MMC integrates natively with Dynamics, and Microsoft represents the platform incumbent that could compete in the same field-execution wedge.
Others
- Mapbox: Mapbox is a mapping and location platform providing geospatial APIs and SDKs used by developers. Map My Customers relies on mapping infrastructure for routes and territories, so Mapbox sits in the platform/infrastructure layer rather than as a direct application competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Map My Customers social profiles
Digital presenceMap My Customers compliance and trust
Trust signalCompliance4 records
Map My Customers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Map My Customers leadership team
Management profileNumber of profiles
Profiles5 records
Map My Customers funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Map My Customers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Map My Customers
What does Map My Customers do?
Map My Customers sells a mobile-first field sales execution platform that gives outside sales reps mobile access to their accounts on a map, route optimization, voice-to-text notes, automatic activity capture, and AI-powered field rep assistance, while giving sales leaders live dashboards, territory management, Field View visual replay, and rep coaching tools. Pricing is per seat per month on annual contracts across three tiers, with add-on modules including Healthcare Claims Intelligence for medical device and life sciences teams and Exec HQ for bespoke sales-leadership command dashboards.
Is Map My Customers a public or private company?
Map My Customers is a private company. It is classified as venture growth investor backed and is currently operating.
When was Map My Customers founded?
Map My Customers was founded in 2015. It employs 11 to 50 people.
Where is Map My Customers based?
Map My Customers is headquartered in New York, United States, in the North America region.
How does Map My Customers make money?
One revenue line is on record: subscription - Per Seat Annual.
Who are Map My Customers's main competitors?
Direct peers on record are Badger Maps, Spotio, Geopointe and SalesRabbit. Broad incumbents are Salesforce Maps (Salesforce Field Service), HubSpot Sales Hub and Microsoft Dynamics 365 Field Service. Mapbox is listed as an others.
Does Map My Customers have an API?
Yes. Public API for custom integrations with CRMs, ERPs, or billing systems. Supports GET/POST operations for companies, activities, deals, and routes. Developers can set up custom syncs when integrated software offers an API. Developer documentation is at developers.mapmycustomers.com/reference/getting-started.