What SalesRabbit does

SalesRabbit is a cloud-based, mobile-first field sales management platform built for door-to-door and outside sales organizations across verticals including roofing, solar, telecommunications, home security, HVAC, pest control, and lawn care. The platform unifies canvassing, territory mapping, lead generation, lead management, scheduling, digital contracts, and performance analytics behind a single login spanning web and native iOS/Android apps. Its proprietary DataGrid AI module applies machine learning to over 1,700 structured variables per record to assign Buyer Scores at the home, neighborhood, and geographic level, while the Weather module layers Verisk-powered storm data for restoration and insurance workflows. The Amplify gamification engine adds motivation, leaderboards, and analytics; RoofLink (acquired late 2024) extends into roofing-specific CRM with built-in measuring, estimates, and inspection documentation; and Roofle (acquired January 2026) adds e-commerce and production workflows for roofing contractors.

The business is structured as a tiered SaaS subscription with freemium, Team, Pro, and Enterprise plans priced per user per month. RoofLink is listed at $120/user/month standalone and $160/user/month bundled with SalesRabbit Pro (a 42% savings offer). The free SalesRabbit Lite tier drives bottom-up adoption among individual canvassers, while enterprise customers receive dedicated account managers, advanced security (IP security, 2FA), SSO via Okta and Azure AD, full API access, and custom integrations. Distribution combines direct sales, demo-driven mid-market conversion, a Partners & Affiliates ecosystem, and app-store PLG via the Lite app. The API handles 147M+ requests monthly, and the platform is trusted by 85,000+ sales professionals across 27+ industries.

SalesRabbit is headquartered in Lehi, Utah, was founded in 2013, and is privately held with a significant growth equity investment from Diversis Capital (December 2021). The company has pursued an aggressive acquisition strategy — Solar Blaze (June 2023), RoofLink (late 2024), and Roofle (January 2026) — assembling what management describes as the first cohesive growth platform purpose-built for contractors covering the full customer journey from field sales to production management. Commercial momentum is evidenced by sustained G2 recognition across Field Sales, Route Optimization, Location Intelligence, and Gamification categories.

Name

SalesRabbit

Legal name

SalesRabbit

Website

https://salesrabbit.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

SalesRabbit is a cloud-based, mobile-first field sales management platform that unifies canvassing, territory mapping, lead generation, scheduling, digital contracts, and AI-powered buyer scoring for door-to-door sales teams across roofing, solar, telecom, security, and home services.

Ownership category

akta.pro rank

Product category

Field Sales Management Software

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Field sales software
• Canvassing management
• Lead generation platform
• Sales territory mapping
• Door-to-door sales

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing (SaaS): SalesRabbit operates primarily as a SaaS subscription business with tiered plans (Team, Pro, Enterprise) and add-on modules. Customers pay per user per month with bundling discounts available when combining products (e.g., SalesRabbit + RoofLink). The free Lite tier serves as a top-of-funnel conversion tool.
2. Freemium / Free Tier: SalesRabbit Lite is a permanently free app for individuals without a team, providing basic lead management, route planning, and appointment scheduling. This drives adoption and brand awareness, converting individuals to paid Team/Pro/Enterprise plans as their teams grow.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SalesRabbit provides a cloud-based, mobile-first field sales management platform that combines canvassing, AI-powered lead prioritization, territory mapping, gamification, digital contracts, weather/storm data, appointment scheduling, and a roofing-specific CRM under a single login. The product is sold as tiered SaaS subscriptions (Team, Pro, Enterprise) with a permanently free Lite tier for individual canvassers, and is complemented by vertically specialized products RoofLink (roofing CRM) and Roofle (contractor e-commerce) that together form an end-to-end contractor growth platform.

Product overview

SalesRabbit is an all-in-one field sales management platform designed for door-to-door canvassing teams across multiple industries. The platform operates as a platform-plus-modules architecture with the core SalesRabbit Platform providing foundational canvassing, territory mapping, lead management, and lead generation capabilities. Add-on modules include DataGrid AI (machine learning buyer scoring with 1,700+ variable analysis), Amplify (gamification and analytics with claimed 107% performance improvement), Weather (storm data overlays powered by Verisk), Advanced Appointment Management (multi-user scheduling with calendar sync), Digital Contracts (e-signature and form builder), Mover Leads (new homeowner leads), and Proposals (solar proposal tool). The product suite includes specialized sub-brands: RoofLink (roofting CRM with built-in measuring tools, multiple estimates, inspections, and supplier integrations), and Roofle (acquired e-commerce technology for roofing contractors). SalesRabbit Lite provides a free tier for individual reps. The platform serves 27+ industries including roofing, solar, telecommunications, home security, HVAC, pest control, and lawn care, and handles over 147 million API requests monthly with 30+ direct and partner integrations.

Differentiator

Problem solved

Functional benefit

Brands

• RoofLink: Premier all-in-one roofing CRM software designed to streamline every aspect of professional workflow for roofing contractors, from finding qualified customers to managing sales, production, and business metrics.
• Amplify
• DataGrid AI
• Proposals
• Amplify Analytics
• Weather
• Movers
• Digital Contracts
• Scheduler

Products and services

• SalesRabbit Platform All-in-one cloud-based field sales management platform combining canvassing, lead generation, territory mapping, team management, and performance analytics under a single login; serves residential door-to-door canvassing teams across roofing, solar, home services, telecommunications, and other verticals.
• SalesRabbit Lite Free mobile-only app providing basic lead management, route planning, and appointment scheduling for individual door-to-door canvassers who do not have a team; serves as the freemium top-of-funnel for conversion to Team/Pro/Enterprise plans.
• RoofLink All-in-one roofing CRM designed for roofers with built-in roof measuring, multiple estimates (up to six options per prospect), inspection documentation, integrated supplier product library, canvassing tools, weather data, financing options, and QuickBooks/Stripe payment integration; priced standalone at $120/user/month.
• Roofle E-commerce technology platform for roofing and exterior contractors that enables online buying and sales-to-production workflows, completing the full contractor customer journey when combined with SalesRabbit and RoofLink.
• Proposals Solar proposal tool that allows solar sales teams to create and edit proposals with integrated features and workflows, improving accuracy and efficiency across the solar sales process.
• Amplify Gamification and analytics platform for field sales teams featuring scorecards, head-to-head battles, customizable competitions, achievements/badges, XP & levels, rewards store, virtual coaching, and analytics dashboards; claims a 107% improvement in sales team performance and a 43% increase in pre-sales activities.
• DataGrid AI Machine learning-powered sales intelligence product that identifies ideal customers and assigns Buyer Scores to homes and areas using 1,700+ variables per record; includes a Business Search feature covering 150M+ Google Places business listings for B2B canvassing.
• Weather Storm data application providing map overlays (hail size, hail probability, hurricane, wind gusts), two years of historical data, unlimited overlays, responsive weather notifications, and lead-specific Verisk-powered forensic reports for insurance-ready restoration documentation.
• Advanced Appointment Management Multi-user appointment scheduling solution with centralized team visibility, complete calendar sync with Google and Outlook, intelligent round-robin appointment routing, and automated lead status update workflows.
• Digital Contracts Form builder and electronic signature collection product enabling custom digital contracts and on-the-move deal closing, with company-wide customer data sync to minimize transaction times.
• Mover Leads New homeowner lead generation service that delivers updates within five minutes of lead creation across 40M annual U.S. movers, with filtering by lead type and configurable delivery timing.

Quantifiable outcome

• 107% improvement in sales team performance with Amplify gamification
• +13 more outcomes

Named customers20 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability4 records

Feature10 records

Partnerships

18 partnerships are on record, tiered core and minor.

• RooflecoreStrategic or Co-development Partner · 7 January 2026SalesRabbit acquired Roofle, the category leader in e-commerce technology for roofing contractors, in January 2026. Vista Point Advisors served as exclusive financial advisor to Roofle. The acquisition unifies SalesRabbit, Roofle, and RoofLink (acquired late 2024) into a single operating system for roofing and home improvement contractors — the first cohesive growth platform purpose-built for contractors covering the full customer journey from field sales to production management.
• Solar BlazecoreStrategic or Co-development Partner · 14 June 2023SalesRabbit acquired Florida-based Solar Blaze in June 2023 and launched a new solar proposal tool called 'Proposals' integrating with several industry software platforms. The acquisition was designed to enhance the solar sales process by enabling solar sales teams to create and edit proposals with integrated features and workflows, improving accuracy and efficiency.
• VeriskcoreTechnology or IntegrationSalesRabbit's Weather product is powered by Verisk, the top name in insurance data. Verisk provides lead-specific forensic reports that are insurance-approved and claims-ready. This integration allows SalesRabbit to deliver the same data that insurance analyzers use, giving field reps confidence that weather/storm reports are claims-ready before knocking on doors.
• QuickBookscoreTechnology or IntegrationRoofLink's financing and payment features integrate with QuickBooks to automatically track customer and job creation, link material and work orders, and track all payments.
• GoodLeapcoreTechnology or IntegrationSalesRabbit integrates with GoodLeap to streamline solar sales workflows. GoodLeap is a key financing and project management platform for solar companies, and the integration makes the solar sales process smoother for SalesRabbit users.
• SunnovacoreTechnology or IntegrationSalesRabbit integrates with Sunnova as part of its solar sales workflow, enabling seamless data flow between SalesRabbit's field sales tools and Sunnova's solar energy platform.
• EagleViewcoreTechnology or IntegrationSalesRabbit integrates with EagleView for roof measurement and property intelligence data, enhancing its roofing and solar sales capabilities.
• SecurityTraxcoreTechnology or IntegrationSalesRabbit integrates with SecurityTrax for home security sales workflow management, enabling seamless data synchronization for security companies.
• DocuSigncoreTechnology or IntegrationSalesRabbit's Digital Contracts feature integrates with DocuSign for electronic signature capabilities in home security and other field sales workflows.
• SalesforcecoreTechnology or IntegrationSalesRabbit integrates with Salesforce as one of its flagship CRM integrations, enabling real-time data sync for enterprise telco and other field sales teams using Salesforce as their system of record.
• HubSpotcoreTechnology or IntegrationSalesRabbit integrates with HubSpot as one of its primary CRM integrations, enabling seamless data synchronization for field sales teams using HubSpot's marketing and sales platform.
• OktacoreTechnology or IntegrationSalesRabbit supports native SSO integration with Okta for enterprise deployments, particularly for telco companies managing large field sales organizations with strict security requirements.
• AzurecoreTechnology or IntegrationSalesRabbit supports native SSO integration with Microsoft Azure AD for enterprise deployments, enabling secure authentication for large telco and enterprise field sales organizations.
• GooglecoreTechnology or IntegrationSalesRabbit's Scheduler integrates with Google Calendar for two-way sync, allowing reps to view and manage appointments directly from their Google Calendar. Additionally, SalesRabbit's Business Search is integrated with Google Places directory.
• Microsoft OutlookcoreTechnology or IntegrationSalesRabbit's Scheduler integrates with Microsoft Outlook Calendar for two-way sync, enabling seamless appointment management for field sales teams using Outlook.
• ZapiercoreTechnology or IntegrationSalesRabbit offers full Zapier integrations allowing users to connect the platform with thousands of third-party applications and automate workflows, particularly used for financing and payment tool connections.
• AccuLynxcoreTechnology or IntegrationSalesRabbit integrates with AccuLynx, a leading roofing industry software platform, as a featured integration for roofing contractors.
• Vista Point AdvisorsminorOthersVista Point Advisors served as exclusive financial advisor to Roofle in the acquisition by SalesRabbit in January 2026.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Badger Maps: Badger Maps is a field sales routing and territory mapping app for outside sales reps. It is one of SalesRabbit's most direct competitors in the door-to-door and outside sales software category, frequently co-listed in G2 and FieldServicely rankings.
• Knockio: Knockio is a door-to-door sales management platform providing lead tracking, territory mapping, and team performance tools. It directly competes with SalesRabbit in the canvassing software category and is frequently listed alongside it in D2D software rankings.
• Ecanvasser: Ecanvasser is a canvassing and field sales management platform serving political, advocacy, and sales organizations. It competes directly with SalesRabbit in the door-to-door canvassing category, particularly for political campaign use cases where SalesRabbit also plays.
• AccuLynx: AccuLynx is a leading roofing contractor CRM and production management platform. It is SalesRabbit's most direct competitor in the roofing vertical — both serve roofing contractors and SalesRabbit has formal AccuLynx integration, indicating both overlap and complementarity in the category.
• JobNimbus: JobNimbus is a CRM and project management platform for roofing, solar, and other contractors. It is a featured SalesRabbit integration partner but also competes for the same roofing and solar contractor wallet, particularly on the production/operations side.

Broad incumbents

• Salesforce: Salesforce is the dominant enterprise CRM platform and a flagship SalesRabbit integration partner. It competes indirectly with SalesRabbit for enterprise field sales customers, particularly through Salesforce Field Service and Sales Cloud, which offer broader CRM capabilities than SalesRabbit's specialized canvassing tool.
• HubSpot: HubSpot is a leading CRM and marketing automation platform and a primary SalesRabbit integration partner. For mid-market customers evaluating all-in-one sales stacks, HubSpot competes with SalesRabbit as a broader CRM alternative with growing sales operations features.
• ServiceTitan: ServiceTitan is a leading field service management platform for home services contractors (HVAC, plumbing, roofing, etc.). It overlaps with SalesRabbit in the contractor software category but focuses on operations/back-office rather than field sales/canvassing — making it more complementary than direct competitor, though both pursue the same contractor wallet.
• Salesforce Field Service: Salesforce Field Service (formerly Service Cloud Field Service) is Salesforce's enterprise field service/dispatch offering. It competes with SalesRabbit's territory mapping and field rep management capabilities at the enterprise end of the market, where Salesforce's incumbent CRM position gives it an integration advantage.

Emerging players

• Pipedrive: Pipedrive is an SMB-focused CRM with sales pipeline management features. It is one of SalesRabbit's standard CRM integrations but also competes at the low end for SMB field sales teams seeking a lighter-weight, less-specialized sales tool than SalesRabbit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sales_rabbit
• Facebookfacebook.com/SalesRabbit
• LinkedInlinkedin.com/company/sales-rabbit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesRabbit