What Geopointe does

Geopointe is a Salesforce-native mapping and route optimization platform operated under the parent company Ascent Cloud. Founded in 2010 and headquartered in Detroit, Michigan (with prior presence in Irvine, California), the platform transforms CRM data into mapped territories, prioritized account lists, optimized field routes, and field execution analytics for enterprise and mid-market sales organizations. Geopointe is sold as a subscription SaaS product distributed primarily through the Salesforce AppExchange marketplace, supplemented by direct enterprise field sales and partner referrals for mid-market expansion. The company serves 1,000+ sales teams with a 4.8-star average rating across 5,000+ reviews on G2, Capterra, TrustRadius, and the AppExchange.

The Ascent Cloud suite extends Geopointe with three complementary products: Territory Planner for territory and quota planning, LevelEleven (acquired February 2020) for sales coaching and gamification, and an Insights Add-On that aggregates activity data across the suite into analytical signals. Geopointe's core technology is built directly on the Salesforce platform using Lightning Components, leveraging Google for geocoding and Google Places integration, and exposing radial search, distance calculation, and real-time geocoding through an Apex API. The product is purpose-built for field sales teams and supports use cases including territory planning, route optimization, mobile check-in/out, and coverage gap analysis, with integration partnerships extending the platform into Microsoft Dynamics, HubSpot, Snowflake, Databricks, ServiceNow, and Qlik.

Geopointe operates on an annual subscription model with quote-based enterprise pricing and a free trial option on AppExchange. The target buyer personas are Sales Managers, CROs and VPs of Sales, and RevOps/Sales Ops teams in industries including insurance, financial services and asset management, manufacturing, telecommunications, and technology. Named enterprise customers include Pacific Life, BMO, Blue Owl, Autodesk, Boomi, 3M, Rogers, Wyndham Hotels & Resorts, Copart, Cengage, and Paycor. The company is privately held with 11-50 employees, has disclosed only one capital event (a $500,000 round from Lighter Capital in 2016), and shows no public-company, PE, or institutional investor footprint in the available data.

Name

Geopointe

Legal name

Ascent Cloud

Website

https://geopointe.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Geopointe is a Salesforce-native mapping and route optimization platform under Ascent Cloud that converts CRM data into mapped territories, optimized routes, and field execution workflows for enterprise field sales teams across insurance, financial services, manufacturing, telecom, and technology.

Ownership category

akta.pro rank

Product category

Sales Force Automation & Location Intelligence Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB), Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ), Geocoding, Search & Place Data Platforms (BPAMANAC)

Keywords

• Location intelligence software
• Field sales mapping
• Route optimization
• Territory planning
• Salesforce mapping app

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Geopointe operates as a Salesforce AppExchange app with subscription-based pricing. The product is sold as a subscription license, likely per-user or organization-wide, integrated directly into Salesforce for seamless CRM workflow.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Geopointe is a Salesforce-native mapping and route optimization platform that transforms CRM data into actionable field execution. It enables sales teams to plot accounts, leads, and opportunities on live maps, build smart routes that reduce drive time, manage territories through geographic assignment areas, and check in on visits via mobile. The product is sold as a subscription through the Salesforce AppExchange marketplace and is part of the broader Ascent Cloud sales performance management suite alongside Territory Planner and LevelEleven.

Product overview

Ascent Cloud offers a unified sales performance management platform consisting of three integrated products: Territory Planner for territory and quota planning, Geopointe for field routing and coverage execution, and LevelEleven for coaching and performance management. Geopointe serves as the core field execution product, turning CRM data into mapped territories, prioritized lists, and optimized routes. Territory Planner publishes assignments that flow directly into Geopointe for field execution, while LevelEleven provides coaching signals that feed back into sales strategy. An optional Insights Add-On layer turns activity data from all three products into analytical signals for faster decision-making.

Differentiator

Problem solved

Functional benefit

Brands

• Territory Planner: Plan territories faster. Cover more. Grow revenue.
• LevelEleven

Products and services

• Geopointe

Quantifiable outcome

• Dobson Fiber increased on-site visits by 20% and freed reps from manual admin work daily
• +2 more outcomes

Named customers20 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationGeopointe is a Salesforce-native application built on the Salesforce platform. It integrates directly with Salesforce as the system of record, using Lightning Components and native Salesforce data structures. Listed on Salesforce AppExchange marketplace.
• Google MapscoreTechnology or IntegrationGeopointe leverages Google for geocoding Salesforce records and includes Google Places integration for locating businesses and landmarks worldwide on the mapping interface.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mapbox: Platform provider of mapping, navigation, and location APIs/SDKs that underpin many route optimization products. Comparable as a horizontal mapping/location infrastructure layer that Geopointe's customers could alternatively use for in-house builds.
• Anaplan: Enterprise planning platform with strong territory, quota, and sales planning modules. Comparable on the upstream territory and quota planning side that Ascent Cloud's Territory Planner addresses alongside Geopointe.
• Xactly: Sales performance management (SPM) suite covering incentives, territory, and quota planning. Adjacent to the broader Ascent Cloud suite (Territory Planner, LevelEleven) and competes for SPM budget that Geopointe customers may allocate.

Emerging players

• eSpatial: GIS/mapping and territory management software for sales and operations teams. Overlaps with Geopointe's territory planning and mapping analytics capabilities, with similar mid-market positioning.
• Maptive: Cloud-based mapping and GIS-style analytics platform for business data. Competes on the geographic visualization and territory analysis side of Geopointe's offering, though without deep Salesforce-native field-execution workflows.
• BatchGeo: Map visualization and geographic analysis tool for business spreadsheets and CRM data. A lighter-weight alternative for the mapping/visualization slice of Geopointe's functionality.
• OptiPro Route Planner: Route optimization and territory planning software focused on field service and sales teams. Competes with Geopointe's route planning and assignment areas features for mid-market field execution use cases.

Direct peers

• Badger Maps: Field sales mapping and route optimization tool aimed at outside reps. Competes with Geopointe on the core use cases of map-based account prioritization, routing, and check-ins, though it is mobile-first rather than CRM-native.
• Salesforce Maps (formerly MapAnything): Salesforce's first-party mapping, territory, and route planning product, rebuilt from the acquired MapAnything. Direct substitute inside the same Salesforce ecosystem that Geopointe sells into via AppExchange.

Others

• Caliper Corporation (Maptitude): GIS mapping and analytics vendor serving territory management and demographic analysis use cases. Comparable on the territory analytics and geographic data layer adjacent to Geopointe's mapping offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/geopointe
• Facebookfacebook.com/geopointe
• LinkedInlinkedin.com/company/geopointe

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geopointe