Wisdom
Wisdom, operating as Noom Vibe, is a consumer wellness social audio platform offering live coaching, mentorship sessions, workouts, meditations, and rewards for healthy habits. It operates under Noom, Inc. and targets health-conscious adults across the US, UK, Australia, and Canada.
- Company typePrivate
- Founded2021
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Wisdom firmographics
Firmographics- Name
- Wisdom
- Legal name
- Noom, Inc.
- Website
- https://wisdom.audio
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wisdom, operating as Noom Vibe, is a consumer wellness social audio platform offering live coaching, mentorship sessions, workouts, meditations, and rewards for healthy habits. It operates under Noom, Inc. and targets health-conscious adults across the US, UK, Australia, and Canada.
- Ownership category
- akta.pro rank
Wisdom industry classification
Industry- Product category
- Wellness App
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)
Keywords
Where Wisdom is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wisdom business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- App Downloads and Subscriptions: Revenue generated through mobile app downloads with in-app purchase options for premium features and subscription-based access to exclusive content, live sessions, and enhanced coaching services.
- Freemium Model: Free tier with access to basic workouts, meditations, and community features, with premium subscriptions unlocking advanced coaching, exclusive live sessions, and enhanced reward capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Wisdom product offering
Product offeringCore offering
Wisdom (rebranded as Noom Vibe) is a social audio wellness mobile app that combines live audio mentorship rooms, on-demand workouts and meditations, and a financial rewards system that pays users for completing healthy activities. The platform connects individual users with wellness coaches and expert mentors across topics including mindfulness, fitness, dating, startups, mental health, and life coaching, while letting users direct earned rewards to charitable causes.
Product overview
Wisdom operates as Noom Vibe, a single unified wellness platform focused on social audio and healthy habit formation. The product combines audio-only mentorship sessions, live expert coaching, and on-demand content including workouts and meditations. Users can earn rewards for healthy behaviors and contributions, which can be directed to charitable organizations. The platform also offers a podcast with exclusive wellness insights. The company previously operated under the Wisdom brand (launched October 2021) and rebranded to Noom Vibe as part of the Noom ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Noom Vibe (formerly Wisdom) Mobile App Social audio wellness mobile application for iOS and Android that combines live audio mentorship rooms, expert-led wellness coaching, on-demand workouts and meditations, community engagement, and a rewards system paying users for healthy behaviors. Targets individual wellness-seeking consumers.
- Noom Vibe Podcast Audio podcast series featuring wellness coaches and expert interviews with exclusive insights on healthy living, distributed across major podcast platforms.
Companies that use Wisdom
Customer profileSegments3 records
Ideal customer profiles3 records
Wisdom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Wisdom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PontosensecorePartnership to integrate Pontosense's Silver Shield radar technology into Wisdom's smart home system, focusing on privacy-first support for aging at home. The integration automatically detects subtle movement changes and potential fall risks without cameras or wearables. Collaboration set to start Q1 2026 to address increasing demand for home-based care among older adults in the United States.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wisdom competitors and assessment
Company assessmentDirect peers
- Clubhouse: The category-defining social audio platform that pioneered live drop-in audio rooms — the same core interaction model that Wisdom (now Noom Vibe) is built on. Most direct comparable in social audio mechanics, though Clubhouse is general-interest while Noom Vibe is wellness-focused.
- Insight Timer: Free meditation and wellness app combining on-demand content with a live community/teacher interaction model. Closest peer in combining free meditation content with live community engagement, though Insight Timer is meditation-specialized.
Broad incumbents
- Calm: Leading meditation, sleep, and wellness app with a large content library (similar to Noom Vibe's 1000+ workouts/meditations) and a paid subscription model. Direct competitor in the wellness/meditation app category, with vastly more capital and brand recognition.
- Headspace: Major wellness and meditation app offering guided meditations, workouts, and live coaching — overlapping directly with Noom Vibe's content pillars. Larger incumbent with significant enterprise distribution through employer partnerships.
- Noom: Parent company of Noom Vibe and itself a major digital health/wellness platform. Relevant as both a strategic backer and as the operating peer whose habit-formation methodology Noom Vibe extends into audio and community.
- Spotify (Spotify Live): Owns Spotify Live (acquired from Betty Labs), the most direct large-scale social audio platform, and also distributes wellness podcasts that compete with Noom Vibe's podcast offering. Broad incumbent across both audio rooms and wellness content.
- Peloton: Connected fitness and wellness platform offering live classes, on-demand workouts, and community features. Comparable in live-coaching + community + habit-formation model, with hardware-anchored subscriptions as a potential roadmap for Noom Vibe via the Pontosense integration.
Emerging players
- Ten Percent Happier: Meditation app targeting skeptics, combining on-demand content with live coaching calls — similar in spirit to Noom Vibe's live-expert-session model. Comparable scale and similar premium subscription structure.
- Alo Moves: Premium wellness platform offering on-demand workouts, meditations, and live classes via subscription — directly overlapping with Noom Vibe's content pillars. Comparable premium positioning and freemium/subscription hybrid.
Regional players
- BetterHelp: Online coaching/therapy marketplace connecting users with wellness professionals — comparable to Noom Vibe's expert-connection value proposition, though in a 1:1 counseling format rather than group audio. Overlaps in addressing mental wellness and access-to-experts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Wisdom social profiles
Digital presenceWisdom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wisdom leadership team
Management profileNumber of profiles
Profiles1 record
Wisdom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wisdom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wisdom
What does Wisdom do?
Wisdom (rebranded as Noom Vibe) is a social audio wellness mobile app that combines live audio mentorship rooms, on-demand workouts and meditations, and a financial rewards system that pays users for completing healthy activities. The platform connects individual users with wellness coaches and expert mentors across topics including mindfulness, fitness, dating, startups, mental health, and life coaching, while letting users direct earned rewards to charitable causes.
Is Wisdom a public or private company?
Wisdom is a private company. It is classified as corporate owned and is currently operating.
When was Wisdom founded?
Wisdom was founded in 2021. It employs 11 to 50 people.
Where is Wisdom based?
Wisdom is headquartered in Miami, United States, in the North America region.
How does Wisdom make money?
Two revenue lines are on record. App Downloads and Subscriptions are the primary driver. The others are freemium Model.
Who are Wisdom's main competitors?
Direct peers on record are Clubhouse and Insight Timer. Broad incumbents are Calm, Headspace, Noom, Spotify (Spotify Live) and Peloton. Emerging players are Ten Percent Happier and Alo Moves. BetterHelp is listed as a regional player.
Does Wisdom have an API?
No public API is recorded for Wisdom.
What industry is Wisdom in?
Wisdom's product category is Wellness App. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its NAICS code is 61171 and its SIC code is 7372.