What Patients Know Best does

Patients Know Best (PKB) is a UK health technology company, founded in 2008 and headquartered in Cambridge, that operates a Personal Health Record (PHR) platform organised around a Single Patient Record (SPR) architecture. PKB aggregates clinically coded health data from hospitals, GP systems, connected devices, and patient contributions into a unified, patient-controlled record, delivering it via web, mobile, and the NHS App to over 6.9 million registered users and roughly 22 million test results each month. It was the first PHR to integrate with NHS Login in 2019 and serves more than 20 NHS Trusts across England and Wales, along with international deployments in the Netherlands, Germany, Ireland, Saudi Arabia, and Nigeria.

The technical foundation is a FHIR-native platform with a vendor-neutral archive and bidirectional FHIR APIs, supported by HL7 messaging (ADT A28, SIU, ZRX), SNOMED-CT (England) and ICD (Netherlands) coding, and proprietary single sign-on by NHS number. The product portfolio comprises the core PKB Platform, vertical modules for Mental Health (with the first NHS Wayfinder adaptation for Mental Health Trusts), Elective Recovery (delivered through a 2025 partnership with Feedback Medical's Bleepa platform), and a Population Health Management Engine launched in July 2025 to automate cohort identification for clinical trial recruitment. Compliance posture includes NHS England ITP endorsement, SOC 2 Type II, Cyber Essentials, GDPR compliance, and B Corp certification since 2015.

PKB runs a B2B/B2G subscription model in which the platform is free for patients and funded by healthcare organisations on multi-year contracts; it sells to NHS Trusts and health boards through enterprise field sales and NHS framework procurement, supported by a product-led growth motion in which patient self-registration via the NHS App drives organisational adoption. International expansion is pursued through direct licensing with ministries of health, regional authorities, and academic medical centres, as illustrated by the 2025 Al Maarefa University partnership in Saudi Arabia and the Lagos single patient record contract with Interswitch Group in Nigeria. Structured as a Certified B Corporation, PKB employs 51–100 people and reports Mohammad Al-Ubaydli as founder and CEO, with a leadership team covering engineering, customer success, and finance.

Name

Patients Know Best

Legal name

Patients Know Best Ltd.

Website

https://patientsknowbest.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Patients Know Best (PKB) operates a FHIR-native Personal Health Record platform used by NHS Trusts and international healthcare organisations to give 6.9 million+ patients a unified, patient-controlled health record across providers, devices, and care plans.

Ownership category

akta.pro rank

Product category

Personal Health Record Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Clinical Document & Data Exchange (C-CDA, CCD, Direct Messaging) (HLACABAI)

Keywords

• Personal health records
• Patient engagement platform
• Healthcare interoperability
• Patient portal software
• Population health management

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Organisational Subscription (NHS/Healthcare Providers): PKB is free for patients and is funded by healthcare organisations such as NHS Trusts, health boards, and GP practices. This is a B2B/B2G subscription model where the healthcare provider pays for the platform to enable patient access to their health records, care coordination, and remote monitoring.
2. International and Commercial Licensing: PKB has expanded internationally, including launches in Saudi Arabia (with Al Maarefa University) and Lagos, Nigeria (single patient record contract). Revenue is generated through commercial licensing agreements with international healthcare organisations and government health systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Patients Know Best (PKB) operates a patient-held Personal Health Record (PHR) platform that aggregates and clinically codes health data from multiple providers, devices, and patient contributions into a single, patient-controlled record. The platform is free for patients and funded by healthcare organisations (NHS Trusts, health boards, GP practices) through subscription contracts. Core capabilities include unified health records, care plans, secure messaging, appointments, remote monitoring, wearable device integration, and population health management.

Product overview

Patients Know Best (PKB) is a Personal Health Record platform built around a Single Patient Record (SPR) architecture that unifies all health information in one secure, patient-controlled place. The core PKB Platform provides patients access to health records, care plans, messages, and appointments via web, mobile, and NHS App. Built on FHIR-native APIs, the platform integrates with NHS systems (NHS Login, NHS App, GP Data, EMIS), supports HL7 messaging, and is deployed across NHS Trusts and international markets. The portfolio includes specialized solutions for Mental Health (with NHS Wayfinder adaptation), Elective Recovery (via Bleepa partnership), and Population Health Management for clinical trial recruitment. Additional offerings include an Educational Hub for training, a Research Hub for research conduct, and Sustainability initiatives. The platform serves over 6 million registered patients across UK NHS Trusts and international markets including the Netherlands, Germany, Ireland, and Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• Single Patient Record (SPR): A single patient record platform that unifies all health information about a person in one secure place, providing a single source of truth for everyone involved in an individual's care.
• Population Health Management Engine

Products and services

• Patients Know Best (PKB) Platform A patient-centred Personal Health Record (PHR) platform providing a single patient record that unifies all health information in one secure place, giving patients control to view, contribute to, and manage sharing of their health information and care plans. Available on web, mobile, and through NHS App integration.
• Single Patient Record (SPR) The foundation of PKB's platform, SPR unifies all health information about a person in one secure place providing a 'single source of truth' for everyone involved in an individual's care. Built on vendor-neutral FHIR-native architecture with bidirectional FHIR APIs for standards-compliant data exchange.
• Population Health Management Engine A clinical trial recruitment engine that uses PKB's single patient record platform to aggregate and clinically code data from multiple sources, enabling automated cohort identification for clinical trials. Provides patients with relevant trial information and the ability to share their data with research teams while operating automatically and anonymously.
• Mental Health Solutions PKB enables mental health services to achieve the ambitions of the community mental health transformation programme by giving service users access to their mental health records and completion of PROMs (Patient-Reported Outcome Measures). PKB was the first to adapt NHS England's Wayfinder screens for Mental Health Trusts.
• Elective Recovery PKB's elective care capabilities, enhanced through partnership with Feedback Medical's Bleepa platform, enabling clinicians to manage referrals, review documentation, and access patient-submitted information within a single workflow to support elective care recovery.

Quantifiable outcome

• Bleepa-enabled care was 63% faster than the 18-week referral to treatment target, with a 90% reduction in outpatient appointments between September 2022 and December 2023 at Queen Victoria Hospital.
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Feedback MedicalcoreTechnology or Integration · 16 March 2026PKB and Feedback Medical announced a partnership to integrate Feedback Medical's elective care platform Bleepa with PKB's personal health record and patient engagement solution. The integration enables clinicians to manage referrals, review documentation, and access patient-submitted information within a single workflow. The integration builds on HL7 and FHIR standards to support end-to-end pathway workflows and is pathway agnostic, configurable for services from chronic condition management to diagnostics-led pathways and community services.
• NHS EnglandcoreTechnology or IntegrationPKB is integrated with NHS Digital, endorsed by NHS England (ITP), and accessible through the NHS App and NHS Login. PKB was the first PHR to integrate with NHS Login in 2019 and the first to adapt NHS England's Wayfinder screens for Mental Health Trusts.
• Al Maarefa University (Saudi Arabia)coreStrategic or Co-development PartnerPKB launched in Saudi Arabia through a collaboration with Al Maarefa University, marking its entry into the Middle Eastern healthcare market in 2025.
• Interswitch Group (Nigeria)coreTechnology or IntegrationPKB won a single patient record contract for Lagos, Nigeria in partnership with Interswitch Group, supporting the development of a personal health record infrastructure in Nigeria.
• NHS Clinical Research OrganisationscoreTechnology or IntegrationPKB's Population Health Management Engine is designed to help NHS organisations and clinical research organisations accelerate clinical trial recruitment, with the goal of meeting government targets set for March 2026. The system uses PKB's single patient record platform to enable automated cohort identification for clinical trials.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• TPP: UK-based EPR vendor whose SystmOne platform is widely used across NHS GP practices and Trusts, with its own patient-facing record capabilities. Directly competes for the same NHS digital-strategy spend as PKB.
• DrDoctor: UK digital health company providing patient engagement, appointment management, and waiting-list validation tools to NHS Trusts. Competes with PKB for the patient-communication and appointment-management portion of the digital front-door.
• Epic Systems (MyChart): Epic's MyChart is the dominant patient portal/PHR in US health systems and is expanding into UK NHS Trusts through EPR deployments. It is the most direct substitute for PKB's patient-facing record and care plan functionality.
• EMIS Health: UK primary-care clinical system provider (EMIS Web) with a patient-facing service (Patient Access). PKB already integrates with EMIS via SSO and EMIS Extract, making it a closely adjacent competitor and integration partner.
• GetWellNetwork (GetWell): US-based patient engagement and digital care management platform, including PHR-style functionality. Closest US analogue to PKB's patient-engagement plus care-plan model for hospitals and health systems.
• Oracle Health (Cerner Patient Portal): Oracle Health (formerly Cerner) offers a patient portal as part of its EPR suite and is increasingly active in NHS Trust procurements, posing bundled-competition risk to PKB's independent PHR model.

Emerging players

• Huma (formerly Medopad): Digital health platform offering patient-facing apps, remote monitoring, and digital biomarkers. Increasingly active with NHS Trusts, competing for the same digital-front-door and remote-monitoring budget pools as PKB.
• Livi (formerly KRY): European digital primary-care provider with patient apps for record access, consultations, and chronic-condition management. Competes for the same patient-engagement and self-management use cases in NHS Trusts.
• Lumeon: UK-US care-pathway automation platform for hospitals and payers, addressing referral, scheduling, and patient communication. Adjacent to PKB's elective-recovery use cases and likely to compete or partner on pathway workflows.

Regional players

• Babylon Health: UK-headquartered (now part of eMed) digital health platform offering patient-facing health record and consultation services. Historically active in NHS partnerships and a relevant benchmark for UK PHR and triage use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PatientsKnowBest-PKB
• Xx.com/patientsco
• Facebookfacebook.com/patientsco
• LinkedInlinkedin.com/company/201431

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds8 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patients Know Best