Huitongda
Huitongda Network (HKEX: 9878) is a Chinese S2B2C industrial internet platform serving 248,000+ rural retail stores across 21 provinces through supply chain services, SaaS products, and digital enablement across 6 industry verticals.
- Company typePublic
- Founded2010
- HeadquartersNanjing, China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Huitongda does
Huitongda Network Co., Ltd. (汇通达网络股份有限公司, HKEX: 9878) is a Chinese S2B2C (Supply-to-Business-to-Consumer) industrial internet platform that connects upstream brand manufacturers with rural and township retail stores across China. Founded in 2010 and listed on the Main Board of the Hong Kong Stock Exchange on February 18, 2022, the company is headquartered in Nanjing, China, and was co-founded by Wang Jianguo (Chairman) and Xu Xiuxian (CEO).
The platform serves approximately 248,000+ member retail stores across 21 provinces and 25,000+ townships, operating across 6 industry verticals — consumer electronics, home appliances, agricultural materials, transportation, alcohol & beverages, and home furnishings. Huitongda operates a "4 empowerments and 7 service categories" framework that combines supply chain services, SaaS products, and digital enablement, supported by approximately 70+ brand manufacturing partners, a proprietary "C-b-F" production-distribution model, and 5 operational dashboards. The platform facilitates brand manufacturers' reach into lower-tier markets while providing member stores with access to brand-name products, digital tools, and operational support; the company has also extended into private-label economics through the IDISSA consumer electronics line and the heritage "Da Bai Sheng" baijiu brand.
The business model is built on a B2B platform flywheel where scale, geographic coverage, and digital tooling create reinforcing network effects between suppliers and member retailers. Revenue is generated through per-store and per-transaction flows across the network rather than concentrated in anchor accounts. Post-IPO, the company has continued to professionalize governance (Sustainability Committee established 2025, independent director additions in 2023) and expand its Apple authorized distribution business as a premium-brand channel in lower-tier China.
Huitongda firmographics
Firmographics- Name
- Huitongda
- Legal name
- 汇通达网络股份有限公司
- Website
- http://www.htd.cn
- Company type
- Public
- Founded year
- 2010
- Operating status
- Ipo
- Headcount range
- 11–50 employees
- Short description
- Huitongda Network (HKEX: 9878) is a Chinese S2B2C industrial internet platform serving 248,000+ rural retail stores across 21 provinces through supply chain services, SaaS products, and digital enablement across 6 industry verticals.
- Ownership category
- akta.pro rank
Huitongda industry classification
Industry- Product category
- B2B Supply Chain Platform
- NAICS
- Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
- akta.pro secondary industry
- Online Closeout & Liquidation Marketplaces (CRAEAFAF)
Keywords
Where Huitongda is headquartered
LocationHeadquarters
- HQ city
- Nanjing
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
Huitongda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Supply Chain Transaction Business (供应链交易业务): One-stop supply chain distribution transactions to member retail stores across six verticals (consumer electronics, home appliances, agricultural materials, transportation, alcohol & beverages, home furnishings). Forms the trading flywheel with the service business. Generates take-rate / margin on distributed goods.
- SaaS+ Service Business (服务业务): Digital SaaS+ services and merchant solutions delivered to member retail stores, channel partners, and brand manufacturers — including the Qiancheng SaaS suite (ERP/POS/chain/new retail/SCRM/distribution/livestream/RPA/digital human), industry/business/data middle platforms, and merchant solutions. Subscription and service-fee based; mutually reinforcing with transaction business ("flywheel effect").
- Self-Owned Brand Product Sales (自有品牌集群): Sales of self-owned brands manufactured via the "own brand + demand-driven production + short chain" (自有品牌+以需定产+短链) C-b-F model: IDISSA (appliances), Thomson (air conditioners), Gugong Sauce Wine (baijiu), Taohuatan (baijiu), Yajia (Japanese-style home appliances), Huilemian (latex pillows), LinJianQue/JiaYouPinZhi (home furnishings), Xiwushuang (skincare).
- Government / Enterprise Cooperation Projects (政企合作): B2G service projects including e-commerce demonstration counties, agricultural products outbound/inbound, e-commerce base operations, regional brand building, smart city / digital governance, and government procurement. Includes 4 empowerments and 7 service categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based / Not publicly disclosed |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels8 records
Huitongda product offering
Product offeringCore offering
Huitongda operates an S2B2C supply chain and digital commerce platform serving China's lower-tier (county and township) retail market, connecting 248,000+ member retail stores with thousands of brand manufacturers across seven product verticals (consumer electronics, home appliances, agricultural materials, transportation, alcohol & beverages, home furnishings, and cleaning products). The company delivers a one-stop supply chain distribution business (transaction-based) combined with a digital SaaS+ service business (Qiancheng SaaS suite including ERP, POS, chain management, new retail, SCRM, livestream, and AI digital human), forming a mutually reinforcing trading and service flywheel. Additionally, Huitongda manufactures and distributes self-owned brands (IDISSA, THOMSON, Gugong, Taohuatan, Yajia, Huilemian, LinJianQue, Xiwushuang) and delivers government-enterprise cooperation projects (e-commerce demonstration counties, agricultural supply chain, smart city/digital governance).
Product overview
Huitongda (汇通达, 9878.HK) operates a single unified B2B产业互联网 (industrial-internet) platform — called 千橙 (Qiancheng, hosted at qcos.cn) — that serves as a SaaS+ solution for member retail stores in China's lower-tier markets. The platform is built on three underlying 技术解决方案 (technical solution) layers: 产业平台 (industry transaction platform covering 12 B2b online workflows across F2B/B2B/B2b/b2F modes for 6 industries), 业务中台 (business mid-platform with configurable, engine-driven capabilities for products, stores, marketing, orders, members, inventory and settlement), and 数据中台 (data mid-platform providing 精准推荐, 智能知识库, 智能营销, 数智供应链, 智能助理, 数据大屏, 超级经理人, 移动BI, BI罗盘, 智能搜索). On top of this platform, Huitongda layers the 千橙 SaaS product suite — 千橙ERP系统, 千橙收银系统, 千橙连锁系统, 千橙新零售系统, 千橙微商城系统, 汇团团社区营销系统, 千橙会员营销系统, 千橙电商S2B2C系统, 千橙分销, 汇好看直播电商, 千橙电商B2b分销系统, 千橙RPA工具箱, 千橙数字人 — delivered to member retail门店 across seven industry verticals: 家用电器 (smart-home/智家), 消费电子, 农业生产资料, 交通出行 (auto aftermarket), 酒水饮料, 家居建材, and 洗化产业. Complementing the SaaS+ offering are two 智慧供应链 (smart supply-chain) programs — 品牌直通车 (TOP-brand short-chain S2B2C) and 品牌工厂 (own-brand flexible supply chain) — which together produce a flywheel of transactional and service revenue.
Differentiator
Problem solved
Functional benefit
Brands
- IDISSA (阿尔蒂沙): Self-owned home appliance brand launched in 2014 by Huitongda; produces air conditioners, refrigerators and kitchen appliances under a C-b-F (production-distribution) model targeting rural markets.
- THOMSON (汤姆逊)
- Yajia (雅佳)
- Huitemian (汇乐眠)
- Linjianque (林间雀) and Jiayoupinzhi (家有品致)
- Gugong Jiangjiu (故宫酱酒)
- Taohuatan (桃花潭)
- Xiwushuang (皙无双)
- Qiancheng (千橙) suite
- Huitongda Mall (汇通达商城)
Products and services
- Qiancheng (千橙) SaaS Suite
- Industry Transaction Platform (产业平台) End-to-end industrial internet platform covering 12 online B2b transaction flows (supplier, contract, seal, product, order, payment, rebate, dispatch, reconciliation, customer, return, invoice) across six industry verticals. Supports F2B, B2B, B2b and b2F trading modes.
- Business Mid-Platform (业务中台) Configurable, engine-driven e-commerce supply-chain shared-service platform providing product, store, marketing, order, member, inventory and settlement/clearing capabilities that can be assembled rapidly to serve six industry business units.
- Data Mid-Platform (数据中台) Data-aggregation layer that feeds business functions and re-empowers business growth via ten capability tools including precision recommendation, intelligent knowledge base, intelligent marketing, digital-intelligent supply chain, intelligent assistant, data dashboard, Super Manager, mobile BI, BI compass, and intelligent search.
- Smart Home Appliance Industry Solution (家用电器) Home-appliance digital industry-internet platform built on data + transactions + platform; annual scale 12B+ RMB with 20+ upstream manufacturers including Sharp, Samsung, General, Joyoung, Shark, Roborock, Philips, Hualing, Letv, ACA and Corning. Six sub-divisions: Large Appliances, Small Appliances, New Channels, Social E-commerce, Living Appliances and Industry Store Operations.
- Consumer Electronics Industry Solution (消费电子) Full-chain digital operations service platform for consumer electronics across mobile phones, tablets, PCs, wearables, earbuds, smart security and smart speakers, structured into five business units: Apple Business Unit, Digital Business Unit, Communications Business Unit, Pan-Smart Business Unit and Industry-Store Operations Unit; annual scale 37B+ RMB covering 30,000+ member stores with brand partners including Apple, Philips, Nokia, Dell, Great Wall, Logitech, Derui Lingxin, SanDisk and Wanjian'an.
- Agricultural Materials Industry Solution (农业生产资料) Industrial-internet platform for agricultural materials covering fertilizers, feed, pesticides, agricultural machinery and agricultural services across 14+ operating segments and 12+ provinces; annual scale 15B+ RMB. Strategic partners include Ruixing Group, Chongqing Agricultural Materials, Muyuan, New Hope and Guangming.
- Transportation / Auto Aftermarket Industry Solution (交通出行) Professional digital service platform for the auto aftermarket that connects factories with end customers via digital tools to enable sales growth and cost reduction; covers 21+ provinces with 50+ partner brands including Cooper, Double Star, Pirelli, Hankook, Mobil and Bosch.
- Alcohol & Beverage Industry Solution (酒水饮料) End-to-end digital intelligence service platform for the liquor and beverage industry enabling digitized touchpoints, online operations, data-driven operations and intelligent decision-making; 30+ brand manufacturers, 200+ suppliers, 1.3B+ in direct stores.
- Home Furnishing & Building Materials Industry Solution (家居建材) Industrial-internet platform providing commercial digitalization services for upstream and downstream players in the home-furnishing value chain; 68+ upstream brand partners across 21+ provinces with annual sales scale of 3.1B+ RMB.
- Cleaning Products Industry Solution (洗化产业) Industrial-internet platform for the cleaning products value chain (laundry, personal care, furniture care, cosmetics, oral care); brand partners include P&G, Blue Moon, Walch and Bayer.
- Brand Direct Program (品牌直通车) Digital supply-chain program combining TOP-brand partnerships, short-chain distribution and S2B2C digital tools to deliver brand-name goods directly to lower-tier markets; partner brands include Apple, Schneider Electric, Oulin, Boyin Hearing, Hualing Air-Conditioning, Ruixing Group and Sanlian Appliances.
- Brand Factory (品牌工厂) Own-Brand Ecosystem 'Own brand + demand-driven production + short chain' flexible supply-chain ecosystem encompassing 8 self-owned and licensed brands: IDISSA (阿尔蒂沙), Gugong Wine (故宫酒业), Huilemian (汇乐眠), LinJianQue/JiaYouPinZhi (林间雀/家有品致), THOMSON (汤姆逊), Taohuatan (桃花潭), Xiwushuang (琧无霜), and Yajia (雅佳). Operates production bases in Guizhou Maotai, Anhui Jingxian and Jiangxi Nankang.
- IDISSA (阿尔蒂沙) Home Appliances Huitongda's self-owned home-appliance brand (HKEX 9878) founded in 2014 under the 'C-b-F' production-sales integration model; product lines include air-conditioners (e.g., 风尚Pro, 风神 series), refrigerators (e.g., i无界, i尚品, 净享, i灵鲜), range hoods and gas stoves, targeting rural and township markets.
- Gugong (故宫) Liquor Self-owned sauce-aroma liquor brand, the only enterprise legally permitted to use the 'Palace Museum' (故宫) trademark in baijiu, based in Maotai town 7.5 km core area of Renhuai, Guizhou; flagship products include 故宫乾1735 and 故宫盛世. Annual capacity near 1,000 tons of Daqu Jiangxiang baijiu with 5,000 tons storage in pottery jars. Recognized as Guizhou Famous Wine and Cultural Famous Wine in 2023 and 2024.
- Taohuatan (桃花潭) Liquor Self-owned liquor brand operated via Anhui Taohuatan Liquor Co., Ltd. (originally Jingxian Distillery, est. 1954); flagship SKUs are 桃花潭老酒 (42% vol) and 桃花潭大师 (52% vol) tuned by master blender 卢建春. Located in the "two mountains and one lake" original ecological brewing area (~600 mu), with 70+ year history, 3,000 traditional solid-state fermentation pits, and annual production capacity of 10,000 tons of baijiu.
- Xiwushuang (琧无霜) Skincare Self-owned natural-renewal skincare brand co-developed with COSMAX; flagship products are 鱼子酱紧弹滋润面膜, 椰椰润颜贴片面膜 and 滋养修护贴片面膜. Backed by patents including Peach Gum Extract, Multi-layer Cationic Liposome & Preparation Technology, and Nano-emulsion Patent.
- THOMSON (汤姆逊) Home Appliances French-origin THOMSON brand (founded 1893) operated under Huitongda's brand-factory program offering high-end international home appliances; 6 SKUs of variable-frequency air-conditioners with new-tier-1 energy ratings. Backed by 130 years of R&D heritage and 36,000 patents.
- Yajia (雅佳) Home Appliances Japanese-licensed home-appliance brand (Akai, founded 1929) operated under Huitongda's brand-factory program via Akai Electronics (China) Co., Ltd.; products include split hot-pot, sugar-reduction rice-cooker, electric pressure-cooker, health pot, range hoods and gas stoves.
- Huilemian (汇乐眠) Latex Pillows Self-owned latex-pillow brand under Huitongda (9878.HK) focused on Chinese household sleep improvement; products include men's, women's and children's latex pillows with >90% natural latex content and >99% antibacterial effectiveness.
- Linjianque (林间雀) & Jiayoupinzhi (家有品致) Home Furnishing Twin home-furniture brands operated via Jiangxi Huishengda Home Furnishing Industry Co., Ltd. in Nankang, China's largest solid-wood furniture manufacturing base; product lines include solid-wood (实木), soft-body (软体), designer (设计师), children (儿童), panel (板式) and senior-care (养老) series. 30,000 sqm factory with ~RMB 200M annual production output. Multiple JD.com awards including JD Omni-channel Dark Horse Award (2021), JD Home Category TOP1 Brand (2021), and JD Double 11 Brand List TOP1.
- Huitongda Mall (汇通达商城) Online shopping mall (mall.qcos.cn) operated by Huitongda, targeted at end consumers for Huitongda's own-brand and partner-brand products, including home appliances, liquor, latex pillows, home furnishing, and skincare items.
- Government-Enterprise Cooperation Program (政企合作) Four-enablement, seven-service government-project program covering e-commerce demonstration counties, Internet+ agricultural products, county-product incubation, agricultural product branding, smart-city/digital-government, and government procurement; demonstrated in Zhejiang Shengzhou, Jiangsu Xuyi, Suining, Inner Mongolia Baotou, Jilin Yanji and Sichuan Qionglai.
Quantifiable outcome
- 248,000+ member retail stores across 21 provinces and 25,000+ townships as of 2024-12-31
- +7 more outcomes
Companies that use Huitongda
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Huitongda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability14 records
Feature6 records
Huitongda partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, flagship and minor.
- Zhejiang Mengan (浙江铭安)coreIn 2024, Huitongda deepened cooperation with Zhejiang Mengan, an industrial service provider for urban-rural green energy and green building business. The two sides jointly built a national operations center for the green-energy industry, cooperating across resource integration, technology innovation and industrial-chain collaboration to address increasing systemic risks in energy transition.
- Apple Inc.flagshipHuitongda's subsidiary 居家运通 became an Apple authorized distributor in August 2021. After Apple launched its township O2O project at the end of 2022, 居家运通 supported its managed stores in instant retail through JD, Meituan, WeChat mini-programs and other channels, achieving strong market performance. Used to build a township community matrix and link innovation projects to empower township stores, deepen supply chain channels, and substantially upgrade township telecom store product and service offerings.
- Hualing Air Conditioning (华凌空调)coreIn 2021, Huitongda's subsidiary Nanjing Meitejia (南京美特嘉) was officially authorized by leading air-conditioning brand Hualing (华凌). Operates a marketing system connecting home-appliance manufacturing directly to end consumers via JD, Tmall, Pinduoduo and other mainstream e-commerce platforms, eliminating intermediate layers.
- Ruixing Group (瑞星集团)coreIn November 2020, Huitongda and Ruixing Group signed a strategic cooperation agreement in Nanjing, Jiangsu. Based on their respective advantageous resources, the partnership deeply explores pain points in the agricultural-materials industry and accelerates digital upgrading of the agricultural-materials industrial chain. Ruixing is a large modern agricultural group integrating fertilizer production & sales, grain storage & processing, land transfer, financial services, R&D, and international trade.
- Schneider Electric (施耐德电气)coreFeatured as a TOP supply-chain partner brand under Huitongda's "Brand Direct Train" (品牌直通车) initiative. Schneider Electric's sockets / switches leverage Huitongda's distribution network to reach residential, commercial, industrial, and smart home customers in lower-tier markets. Schneider is a global leader in energy management and automation solutions headquartered in France.
- Oulin (欧琳)coreOulin was founded in 1994 as one of the first Chinese companies to introduce European-style integrated kitchens. Products include high-end cabinetry, kitchen appliances, sinks, and bathroom products. Reaches 20M+ users globally across 70+ countries; Huitongda partnership supports penetration into China's rural / lower-tier markets via its member store network.
- Boyin Hearing (博音听力)minorBoyin Hearing Technology (Shanghai) Co., Ltd., founded 2019, is a national high-tech enterprise focused on smart hearing-aid R&D and medical-grade hearing-aid manufacturing. Operates the "Hearing Earth" national chain service alliance with 400+ service outlets across 24 provinces and 161 cities, plus a 24/7 "Three Lazy Cats Four-in-One Experience Space". Huitongda partnership extends Boyin's distribution into rural / township markets.
- Sanlian Home Appliances (三联家电)minorShandong Sanlian Home Appliances Co., Ltd. is a long-established regional appliance retail and service enterprise in Shandong. Operates 10,000+ SKUs across major appliances, kitchen & bathroom appliances, consumer electronics and smart home. Established deep cooperation with Haier, Midea, Gree, Sony, Samsung and other mainstream domestic / foreign brands. Huitongda partnership extends Sanlian's integrated offline-store, online and community marketing reach.
- P&G (宝洁), Blue Moon (蓝月亮), Wei Luzhi (威露士), Bayer (拜耳)coreBrand partners in the Wash / Clean industry vertical (洗化产业) covering clothing care, personal care, home care, cosmetics, and oral care segments. Huitongda links upstream manufacturers with its massive member-store network via digital tools to serve rural markets, while consumer-data feedback helps brands refine structure and expand product offerings to local demand.
- Ruixing Group (瑞星集团), Chongqing Agricultural Materials (重庆农资)coreStrategic fertilizer supply partners in the Agricultural Materials industry vertical — Huitongda's Agricultural Materials Division works with these partners to address supply-side pain points, build procurement services for fertilizer plants, and run joint procurement & distribution for county-level dealers.
- Muyuan (牧原), New Hope (新希望), Guangming (光明)coreFeed-industry strategic partners — Huitongda's Agricultural Materials Division aggregates raw material supply (primarily soybean meal and corn) to provide directed supply-chain services, channel optimization, and internet systems for feed enterprises and grain processing companies, supporting their digital transformation.
- Cooper (固铂), Double Star (双星), Pirelli (倍耐力), Hankook (韩泰), Mobil (美孚), Bosch (博世)coreBrand partners in the Transportation / Auto Aftermarket industry vertical. The vertical covers 21+ provinces with 50+ partner brands. Huitongda's platform enables factory partners to grow sales and reduce costs via digital tools, while enabling precise marketing to end customers and online / intelligent data synchronization across the supply chain.
- Alcohol & Beverages Brand Manufacturers (30+) and Supplier Service Providers (200+)core30+ brand manufacturers and 200+ supplier service partners operate under Huitongda's alcohol & beverages division — which has built 酒拼汇 direct-operated stores and an end-to-end digital intelligent service platform covering contact digitization, business online, data-driven operations and intelligent decision-making to efficiently match baijiu supply/demand across rural markets.
- Home Furnishings Upstream Brand Manufacturers (68+)core68+ upstream brand manufacturers partner with Huitongda's Home Furnishings division which operates across 21+ provinces with RMB 3.1B+ annual sales. The division is an industrial-internet platform serving upstream and downstream enterprises with commercial digital services across the home-furnishings industrial chain.
- Apple, Philips, Nokia, Dell, Great Wall (长城), Logitech (罗技), Derui Lingxin (得瑞领新), SanDisk (闪迪), Wanjian'an (万佳安)flagshipConsumer Electronics Division brand partners across mobile phones, tablets, computers, smart wearables, wireless earphones, smart security, smart speakers and pan-intelligent categories. Scale: RMB 37B+ in volume and 30,000+ member stores. Operates six sub-divisions (Apple, Digital, Communications, Pan-intelligent, Industry Store Operations) including self-owned brand "Yunxiaole" (云小乐) for security products.
- Sharp (夏普), Samsung (三星), General (将军空调), Joyoung (九阳), Shark (鲨客), Roborock (石头科技), Philips (飞利浦), Hualing (华凌), Letv (乐视), ACA, Corning (康宁)coreBrand partners in the Smart Home Appliances vertical (20+ upstream manufacturers, RMB 12B+ scale). Six sub-divisions: Large Appliances, Small Appliances, New Channels, Social E-commerce, Living Appliances and Industry Store Operations. Multiple sole-distributor positions in mainland China (e.g., Sharp wash refrigerators, General air conditioners). Multiple brand awards received (2020 Sharp Strategic Cooperation Award; 2021 Joyoung VIP Distributor Award and Cookware Breakthrough Award; 2021 Shark New Category Breakthrough Award).
- Jiangsu Provincial Academy of Agricultural Sciences (江苏省农业科学院)minorLong-term cooperation with Jiangsu Provincial Academy of Agricultural Sciences on ecological-protection activities — including environmental management, greening improvements, and biodiversity-protection initiatives — strengthening environmental management practices and supporting long-term healthy development of ecosystems.
- Jiangsu Internet Association (江苏省互联网协会), Jiangsu E-commerce Association (江苏省电子商务协会), Jiangsu Modern Supply Chain Association (江苏省现代供应链协会)coreIndustry associations partnered for free training, certification and empowerment of "new farmers" and "new rural merchants" (e.g., Internet Marketing Professional, Supply Chain Management Professional certifications). Joint programs train 100,000+ rural merchants and 26,000+ returning entrepreneurs, and provide exam certification.
- COSMAX (科丝美诗)coreStrategic co-development partner for self-owned skincare brand Xiwushuang (皙无双). COSMAX is a global leading cosmetics manufacturer and long-term partner to international first-tier brands; Huitongda combines COSMAX's manufacturing standards and innovation with Eastern botanical wisdom and modern biotechnology to produce Xiwushuang skincare product line (caviar涂抹面膜 etc.).
- Jiangsu Provincial and Various Municipal / County Governments (嵊州, 盱眙, 睢宁, 包头, 延吉, 邛崃)coreG2B project partnerships — Huitongda delivers e-commerce demonstration county projects (e.g., Shengzhou), agricultural products outbound/inbound programs (e.g., Xuyi crayfish-rice symbiosis), e-commerce base operations (e.g., Suining), regional brand development (e.g., Baotou), smart city / digital governance (e.g., Yanji), and government procurement (e.g., Qionglai kindergarten equipment). Multiple provinces documented; 4 empowerments and 7 services framework.
- Internal Party-Building / "Three Integrations" Party Work MethodologyminorInternal party-building methodology (三个融合党建工作法) integrates ideology (思想融合), organization (组织融合) and business (事业融合). Huitongda Party branch was established in 2017; upgraded to Party Committee in 2022; recognized as "Su Net Pioneer" Advanced Collective and Nanjing Advanced Basic-level Party Organization in 2021.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Huitongda competitors and assessment
Company assessmentEmerging players
- Hand Enterprise Solutions (汉得信息): Hand Enterprise Solutions provides ERP, supply chain, and digital transformation SaaS services to large and mid-sized enterprises in China. Comparable to Huitongda in delivering B2B digital platform solutions and supply chain software, though Hand focuses on larger enterprises versus Huitongda's SME member stores.
- Mingyuan Hangtong (明源云): Mingyuan Hangtong is a Chinese SaaS provider offering enterprise software solutions primarily for the real estate industry. Comparable to Huitongda as a Chinese vertical SaaS company listed in Hong Kong, demonstrating the SaaS-to-traditional-industries playbook Huitongda applies to rural retail.
Others
- Kingsoft Office (WPS): Kingsoft Office is a leading Chinese office productivity SaaS provider, listed in Hong Kong (3888.HK) with a similar HKEX listing profile to Huitongda. Comparable as a Hong Kong-listed Chinese SaaS platform serving mass-market users, though in productivity software rather than supply chain / retail enablement.
Broad incumbents
- Gome Retail Holdings: Gome operates a major Chinese home appliance and electronics retail chain with deep penetration in lower-tier cities. Comparable to Huitongda's smart home appliance vertical, with overlapping supplier relationships, though Gome's offline-led model contrasts with Huitongda's S2B2C member store network.
- Suning.com: Suning operates a large home appliance retail chain and online platform with deep presence in Chinese lower-tier markets. Directly comparable to Huitongda's smart home appliance vertical, with overlapping brand partnerships (Haier, Midea, Gree, Samsung) and a long-standing focus on offline retail transformation.
- JD.com (Jingdong): JD.com is a leading Chinese B2C e-commerce and logistics platform with extensive rural and county-level reach through its channel partner and supply chain programs. Comparable to Huitongda in serving rural Chinese retail with brand supply, logistics infrastructure, and B2B tools, though at significantly larger scale and breadth.
- Pinduoduo: Pinduoduo operates one of China's largest e-commerce platforms with deep penetration into lower-tier and rural consumer markets through its group-buying and direct-from-farm models. Comparable to Huitongda as both target township/rural Chinese consumers, though Pinduoduo focuses on C2C/B2C while Huitongda is B2B/S2B2C.
- Alibaba 1688.com: 1688.com is Alibaba's B2B wholesale platform connecting manufacturers with retailers across China. Comparable to Huitongda as a B2B transaction platform serving SME retail buyers, though 1688 focuses on urban SME wholesalers while Huitongda specializes in township/rural mom-and-pop stores.
Regional players
- Yiwugo (Yiwu Small Commodity Market Online): Yiwugo is a B2B e-commerce platform originating from Yiwu Small Commodity Market, connecting small commodity suppliers with domestic and international wholesale buyers. Comparable to Huitongda as a B2B commerce platform serving SME retail buyers, with strong regional concentration in Zhejiang.
Direct peers
- Manycore Technology (Manji Wanlian): Manycore operates a B2B industrial internet platform providing SaaS solutions for retail stores in China. Directly comparable to Huitongda in building S2B2C SaaS tools (ERP, POS, supply chain) for SME retailers, though Manycore historically focused more on FMCG verticals versus Huitongda's broader multi-vertical approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Huitongda compliance and trust
Trust signalCompliance3 records
Huitongda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huitongda leadership team
Management profileNumber of profiles
Profiles12 records
Huitongda subsidiaries and ownership
Company hierarchySubsidiaries6 records
Huitongda funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huitongda M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huitongda
What does Huitongda do?
Huitongda operates an S2B2C supply chain and digital commerce platform serving China's lower-tier (county and township) retail market, connecting 248,000+ member retail stores with thousands of brand manufacturers across seven product verticals (consumer electronics, home appliances, agricultural materials, transportation, alcohol & beverages, home furnishings, and cleaning products). The company delivers a one-stop supply chain distribution business (transaction-based) combined with a digital SaaS+ service business (Qiancheng SaaS suite including ERP, POS, chain management, new retail, SCRM, livestream, and AI digital human), forming a mutually reinforcing trading and service flywheel. Additionally, Huitongda manufactures and distributes self-owned brands (IDISSA, THOMSON, Gugong, Taohuatan, Yajia, Huilemian, LinJianQue, Xiwushuang) and delivers government-enterprise cooperation projects (e-commerce demonstration counties, agricultural supply chain, smart city/digital governance).
Is Huitongda a public or private company?
Huitongda is a public company. It is classified as public and is currently ipo.
When was Huitongda founded?
Huitongda was founded in 2010. It employs 11 to 50 people.
Where is Huitongda based?
Huitongda is headquartered in Nanjing, China, in the Asia region.
How does Huitongda make money?
Four revenue lines are on record. Supply Chain Transaction Business (供应链交易业务) is the primary driver. The others are saaS+ Service Business (服务业务), self-Owned Brand Product Sales (自有品牌集群) and government / Enterprise Cooperation Projects (政企合作).
Who are Huitongda's main competitors?
Emerging players on record are Hand Enterprise Solutions (汉得信息) and Mingyuan Hangtong (明源云). Kingsoft Office (WPS) is listed as an others. Broad incumbents are Gome Retail Holdings, Suning.com, JD.com (Jingdong), Pinduoduo and Alibaba 1688.com. Yiwugo (Yiwu Small Commodity Market Online) is listed as a regional player. Manycore Technology (Manji Wanlian) is listed as a direct peer.
Does Huitongda have an API?
No public API is recorded for Huitongda.
What industry is Huitongda in?
Huitongda's product category is B2B Supply Chain Platform. Its primary akta.pro industry code is CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces, with a secondary code of CRAEAFAF, Online Closeout & Liquidation Marketplaces. Its NAICS code is 4552 and its SIC code is 5140.