P&G
P&G Insurance is an independent insurance brokerage founded in 1992, offering personal, commercial, construction, healthcare, and group benefits coverage across 25+ U.S. states from offices in Brooklyn, Valley Stream NY, and Lakewood NJ.
- Company typePrivate
- Founded1992
- HeadquartersValley Stream, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What P&G does
P&G Insurance - Long Island Inc. is an independent insurance brokerage founded by Barry Perlstien in 1992, operating from three offices in Brooklyn (corporate headquarters), Valley Stream NY, and Lakewood NJ. The firm sells insurance policies as a broker across five core verticals: Personal Insurance (home, auto, umbrella, jewelry), Commercial Insurance (manufacturing, real estate, professional liability), Construction Insurance (builder's risk), Healthcare Insurance, and Group Benefits (life, long-term care, disability). It is licensed to operate in 25 U.S. states plus Washington D.C., though its physical presence and brand are concentrated in the Northeast.
P&G firmographics
Firmographics- Name
- P&G
- Legal name
- P&G Long Island Inc.
- Website
- https://pgliinsurance.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- P&G Insurance is an independent insurance brokerage founded in 1992, offering personal, commercial, construction, healthcare, and group benefits coverage across 25+ U.S. states from offices in Brooklyn, Valley Stream NY, and Lakewood NJ.
- Ownership category
- akta.pro rank
P&G industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where P&G is headquartered
LocationHeadquarters
- HQ city
- Valley Stream
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
P&G business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Brokerage Commissions: P&G Insurance operates as an independent insurance broker earning commissions from multiple insurance carriers for placing business. They work with multiple auto carriers and top-rated insurance companies to find the best rates for clients. Revenue is generated through commissions on insurance policies sold and renewed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based insurance coverage with customized plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
P&G product offering
Product offeringCore offering
P&G Insurance is an independent insurance brokerage that places personal, commercial, construction, healthcare, and group benefits insurance policies for clients. As a broker (not a carrier), it works with multiple top-rated insurance companies to source coverage at competitive rates, earning commissions on policies placed and renewed. Insurance plans are customized to each client's risk profile and delivered by licensed agents across its three Northeast offices.
Product overview
P&G Insurance - Long Island operates as an independent insurance brokerage offering a portfolio of coordinated insurance products and services. The core offerings include Personal Insurance (home, auto, umbrella, and jewelry coverage), Commercial Insurance (manufacturing, real estate, and professional service policies), Construction Insurance (builder's risk), Health Care Insurance, and Group Benefits. As an independent broker with no personal intentions, P&G brings customers coverage from top-rated insurance companies through multiple carriers, enabling customized risk management solutions across all product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Customized personal insurance coverage for individuals and families, bundling home, auto, umbrella, and jewelry protection plans tailored to individual risk profiles. Distributed through licensed personal-insurance agents at P&G's three offices.
- Commercial Insurance Business insurance coverage spanning manufacturing, real estate, and professional service lines, protecting commercial operations against commercial auto, general liability, property, errors and omissions, product recall, and professional liability risks. Delivered through dedicated commercial insurance agents.
- Construction Insurance (Builder's Risk) Builder's risk coverage for construction projects, protecting buildings, materials, supplies, and equipment during new ground-up construction, remodeling, and alterations against fire, lightning, hail, hurricanes, theft, vandalism, and delays including lost sales, rental income, and real estate taxes. Targeted at contractors and developers.
- Health Care Insurance Personalized health care insurance plans sourced through marketplace shopping to find affordable premiums, combining broker risk-management expertise with carrier shopping. Offered to individual subscribers and small employer groups.
- Group Benefits Employee benefit packages for employer groups, including life insurance, long-term care, and disability coverage, with claims assistance, enrollment administration, and ongoing support. Delivered through dedicated group benefits specialists.
Quantifiable outcome
- Individual customers can save up to $20,000 in insurance premiums by consolidating coverage through P&G
Companies that use P&G
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
P&G technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
P&G partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Insurance Carriers (unnamed)coreP&G Insurance works with multiple auto carriers and top-rated insurance companies to bring clients the broadest range of quality insurance coverage and competitive premium rates. These carrier relationships are fundamental to their independent broker business model.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
P&G competitors and assessment
Company assessmentDirect peers
- Hub International: Hub International is a large North American insurance brokerage offering personal, commercial, and specialty lines through a network of agents across the U.S. and Canada. It is directly comparable to P&G as a multi-line independent brokerage with similar product verticals and agent-driven distribution.
- World Insurance Associates: World Insurance Associates is a rapidly growing U.S. insurance brokerage offering personal, commercial, and specialty coverage through regional offices across multiple states. It is comparable to P&G as a multi-line broker with multi-state licensing and an active acquisition strategy in the Northeast.
- Acrisure: Acrisure is a tech-enabled insurance brokerage providing personal, commercial, and specialty insurance across the U.S. and internationally. It is comparable to P&G in its independent broker model and broad product portfolio, while operating at significantly larger scale.
- King Insurance Partners: King Insurance Partners is a U.S. insurance brokerage offering personal, commercial, and benefits products across multiple states with regional offices. It is comparable to P&G as a mid-sized independent broker with similar product verticals and multi-state operations.
- The Hilb Group: The Hilb Group is a U.S. insurance brokerage providing personal, commercial, and benefits coverage through regional offices across multiple states. It is comparable to P&G as a mid-sized independent broker pursuing growth through geographic expansion and acquisition.
- Burns & Wilcox: Burns & Wilcox is a specialty insurance brokerage offering commercial and personal lines, with particular strength in excess/surplus and specialty coverages. It is comparable to P&G in serving specialty commercial lines and complex personal coverage through an independent agent network.
- Alera Group: Alera Group is a U.S. insurance brokerage offering personal, commercial, and employee benefits products through regional offices across multiple states. It is comparable to P&G as a mid-sized multi-line broker with a comparable Northeast presence and growth-via-acquisition model.
Broad incumbents
- Brown & Brown Insurance: Brown & Brown is a major national insurance brokerage offering personal, commercial, and specialty insurance programs through a large network of offices. It is comparable to P&G as a multi-line independent brokerage but operates at a vastly larger scale with public-company resources.
- Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm serving commercial and individual clients across multiple lines. It is comparable to P&G in product breadth but operates as a Fortune 500 incumbent with institutional infrastructure and international reach.
- Marsh McLennan: Marsh is a global insurance brokerage and risk advisory firm serving corporate, commercial, and specialty clients worldwide. It is comparable to P&G in offering multi-line insurance and risk services, but operates as a global incumbent focused primarily on large commercial accounts.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
P&G financial estimates
Financial estimateRevenue estimate
Valuation estimate
P&G leadership team
Management profileNumber of profiles
Profiles1 record
P&G funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P&G M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P&G
What does P&G do?
P&G Insurance is an independent insurance brokerage that places personal, commercial, construction, healthcare, and group benefits insurance policies for clients. As a broker (not a carrier), it works with multiple top-rated insurance companies to source coverage at competitive rates, earning commissions on policies placed and renewed. Insurance plans are customized to each client's risk profile and delivered by licensed agents across its three Northeast offices.
Is P&G a public or private company?
P&G is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was P&G founded?
P&G was founded in 1992. It employs 251 to 500 people.
Where is P&G based?
P&G is headquartered in Valley Stream, United States, in the North America region.
How does P&G make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are P&G's main competitors?
Direct peers on record are Hub International, World Insurance Associates, Acrisure, King Insurance Partners, The Hilb Group, Burns & Wilcox and Alera Group. Broad incumbents are Brown & Brown Insurance, Arthur J. Gallagher & Co. and Marsh McLennan.
Does P&G have an API?
No public API is recorded for P&G.
What industry is P&G in?
P&G's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.