What Boyin Hearing does

Boyin Hearing Technology (Shanghai) Co., Ltd. (博音听力技术（上海）有限公司) is a Chinese medical device company founded in June 2019 that designs, manufactures, and distributes AI-powered hearing aids and related audiology products. The company operates a vertically integrated model spanning proprietary chip design (CloudLink SiP), hearing aid manufacturing across seven specialized facilities (Shanghai headquarters and R&D; Suzhou, Shenzhen, Guangzhou, Nanchang, Changsha, Chengdu production and engineering sites), and downstream retail through the 400+ store 'Hearing Earth' (听力地球) franchise network covering 24 provinces and 161 cities, supplemented by a Huitongda grassroots partnership that has deployed 2,000+ hearing health service stations across 18 provinces and 93 cities.

Its product portfolio spans medical-grade BTE (秦风, 汉韵, HZ-U5), RIC (宋听), ITE custom (唐潮 with carbon fiber shell option), bone conduction, and self-fitting in-ear (通透精灵·星辰) hearing aids, plus OTC consumer products, hearing aid accessories (NOAH Sound programmer, GIPC cables, 贝聆美 batteries), and adjacent health monitoring devices. AI is embedded throughout via multi-channel digital signal processing (4-20 channels), adaptive noise reduction, wind/瞬噪 suppression, feedback cancellation, and Chinese-speech-trained algorithms, with a joint research lab with East China Normal University advancing deep neural network-based scene recognition and auditory cognition.

The business combines direct-to-consumer franchise sales, B2B distribution through hospital and pharmacy chains, international OEM/wholesale into EU, Middle East, Southeast Asia, and Latin America, and e-commerce via a Wuhan online operations center. The company has raised approximately 200 million RMB across pre-A (2022), A-round (2023, Junlian/Mingxi Capital), and B-round (2025, Guangzhou Industrial Investment Group, Sinopharm-CICC), and serves a primary market of China's ~120 million hearing-impaired population where hearing aid penetration remains below 10%.

Name

Boyin Hearing

Legal name

博音听力技术（上海）有限公司

Website

https://boinhearing.com

Company type

Private

Founded year

2019

Headcount range

51–100 employees

Short description

Boyin Hearing is a Chinese vertically integrated hearing aid company that designs its own CloudLink SiP chip, manufactures across seven facilities, and sells AI-powered BTE/RIC/ITE/OTC hearing aids through a 400+ store franchise network and 2,000+ grassroots partner stations serving China's hearing-impaired elderly.

Ownership category

akta.pro rank

Product category

Hearing Aids

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Audio and Video Equipment Manufacturing (3343), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Audio & Voice Mixed-Signal ICs (Codecs/Amplifiers) (HDAHAIAG), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC)

Keywords

• Hearing aids
• Hearing aid manufacturing
• Audiology services
• AI hearing technology
• Hearing healthcare

Headquarters

HQ city

Minhang

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hearing Aid Hardware Sales: Sale of medical-grade hearing aids (BTE, RIC, ITE, bone conduction) and consumer-grade hearing products under Boin Hearing, Beilingmei, Bolanger, Boyin brands. Includes multiple product tiers from basic to premium.
2. Hearing Aid Accessories: Sale of accessories including programming cables, batteries (贝聆美 brand), cleaning tools, wax guards, ear tips, drying boxes. Recurring consumables revenue from battery and accessory sales.
3. Health Monitoring Devices: Sale of health monitoring products including blood glucose/uric acid/blood pressure combination testers,医用透明质酸钠敷料 wound care products.
4. OEM/Private Label Manufacturing: Wholesale and OEM services for international distributors, retailers, clinics, and OEM/ODM partners. Global shipping via international logistics partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Boyin Hearing designs, manufactures, and distributes AI-powered hearing aids and related audiology products, including BTE, RIC, ITE, custom-molded, bone conduction, and OTC self-fitting devices. The company sells primarily through its national franchise network 'Hearing Earth' (听力地球) with 400+ stores, complemented by e-commerce, hospital/clinic channels, and international OEM/wholesale distribution. It also produces proprietary components (CloudLink SiP chip, NOAH Sound fitting programmer) and offers hearing health accessories and health monitoring devices.

Product overview

Boyin Hearing (博音听力技术（上海）有限公司) is a national high-tech enterprise specializing in AI-driven hearing solutions and full-spectrum audiology manufacturing. The company operates a vertically integrated manufacturing and R&D network across seven locations in China. Their product portfolio centers on medical-grade hearing aids including the 秦风/汉韵 series (BTE models for severe hearing loss), 唐潮 series (custom ITE with cloud listening platform), 宋听 (RIC devices), 鸣心 series, 通透精灵·星辰 (self-fitting in-ear), bone conduction hearing aids, and HZ-U5. These core hearing instruments are powered by the proprietary 云听SiP chip and AI algorithms. The ecosystem extends to hearing aid accessories (NOAH SOUND programmer, GIPC cables, 贝聆美 batteries), health monitoring products (三合一/二合一检测仪, 透明质酸钠敷料), personal audio products (定制式音乐耳机, 防噪音耳塞, 游泳耳塞), and the 听力地球 national franchise service network with 400+ locations. The company holds four brand matrices: 博音助听器, 贝聆美, 伯朗耳, and 铂茵.

Differentiator

Problem solved

Functional benefit

Products and services

• Qin Feng Series Behind-the-Ear Hearing Aid (秦风系列耳背式助听器) High-power behind-the-ear hearing instrument with 120dB output, featuring 4-20 adjustable channels, wind noise suppression, and intelligent noise blocking for severe to profound hearing loss.
• Han Yun Series Behind-the-Ear Hearing Aid (汉韵系列耳背式助听器) Ultra-high power behind-the-ear hearing instrument with 110dB output, featuring 4-20 adjustable channels and noise suppression capabilities for severe hearing loss.
• Tang Chao Series Custom Hearing Aid (唐潮系列定制机) Premium custom in-ear hearing aid with self-developed Cloud Listening SiP platform, offering up to 20 adjustable WORC signal processing channels, instantaneous noise blocking, and wind noise suppression. Available in carbon fiber shell.
• Song Ting RIC Hearing Aid (宋听RIC式助听器) Receiver-in-canal hearing aid with self-developed chip algorithm, adaptive noise reduction, wind/instantaneous noise environment recognition, three scene modes, Bluetooth 5.1 connectivity, 20 adjustable channels, and portable charging case.
• Ming Xin Series Hearing Aid (鸣心系列) Hearing aid series with up to 20 independent adjustable channels, instantaneous noise blocking, and wind noise suppression for clear dialogue and improved speech comprehension.
• Tong Tou Jing Ling · Xing Chen In-Ear Hearing Aid (通透精灵·星辰耳内式助听器) In-ear hearing aid with 45dB maximum gain, multi-frequency chip, dual-microphone sound localization, Bluetooth 5.3 for dual-mode hearing aid + Bluetooth headset use, and portable magnetic charging case.
• Bone Conduction Hearing Aid (骨导式助听器) Bone conduction hearing aid bypassing outer/middle ear, featuring 16-channel precision digital processing, 720° omnidirectional sound pickup, speech focus algorithm, app-controlled modes, Bluetooth connectivity, lightweight 45g design.
• HZ-U5 Behind-the-Ear Hearing Aid (HZ-U5耳背式助听器) Compact behind-the-ear hearing aid with full digital chip, 16-channel precision algorithm, intelligent noise reduction, feedback prevention, long battery life, and wide-range volume control.
• Tang Chao · Shu Ting / Zhen Ai Behind-the-Ear Hearing Aid (唐潮·舒听/真爱耳背式助听器) Behind-the-ear hearing aids with multi-core high-speed processor, multi-channel digital processing, adaptive feedback cancellation, and multi-level noise reduction for clear, natural sound.
• NOAH SOUND Digital Programmer (NOAH SOUND数字编程器) Self-developed digital programmer compatible with HI-PRO universal programmers, supporting both imported and domestic hearing aid chips with IoT auto-upgrade capability.
• GIPC Hearing Aid Programming Cable (GIPC助听器编程线) Programming cable designed for proprietary BTE and ITE hearing aids, compatible with industry standard interfaces, offering stable connectivity and efficient programming.
• Beilingmei Hearing Aid Batteries (贝聆美助听器专用电池)

Quantifiable outcome

• 1.2 billion RMB raised in financing (A-round near 100M, B-round near 100M + increase)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

13 partnerships are on record, tiered clinical r&d partner, education partnership, health ecosystem partner, major channel partner, core r&d partner, industry association partner, core welfare partner, key talent partnership, core strategic partner, key strategic partner, technology partner, foundational strategic partner and industry platform partner.

• Fudan University Eye & ENT Hospital (复旦大学附属眼耳鼻喉科医院)clinical r&d partnerStrategic or Co-development Partner · 1 March 2026'产-学-研-医-用-益' deep integration exploration in hearing health. Partnership for clinical research, hearing technology validation, and professional talent development.
• Shanghai University of Medicine & Health Sciences (上海健康医学院)education partnershipStrategic or Co-development Partner · 1 November 2025University student employment practice base cooperation. Collaboration in hearing rehabilitation professional talent cultivation with the university's clinical engineering and medical product management programs.
• Merrill Healthcare (美林医疗)health ecosystem partnerStrategic or Co-development Partner · 1 November 2025Strategic cooperation signed November 2025 at Community Development International Expo. Partnership aims to integrate 'heart health' and 'hearing health' chronic disease management, exploring 'sports-medicine integration' new model in community settings with health data interconnection and service coordination.
• Huitongda (汇通达)major channel partnerChannel Partner/ Reseller/ Distributor · 1 July 2025'百城万店' channel cooperation agreement. Huitongda leverages its 240,000+ partner store network and B2B supply chain capabilities to embed hearing health service stations into grassroots community and township locations. Target: 1,000+ stores by end of 2025. As of early 2026: 2,000+ stores across 18 provinces and 93 cities.
• East China Normal University (华东师范大学)core r&d partnerStrategic or Co-development Partner · 1 March 2025Co-established 'AI音频交互与听觉认知联合实验室' (AI Audio Interaction & Auditory Cognition Joint Lab) in March 2025. Research focuses on deep neural network intelligent hearing tech: speech enhancement, auto-fitting, acoustic scene recognition, acoustic feedback suppression, auditory attention decoding, and speech emotion recognition. Lab officially inaugurated June 10, 2025.
• China Audio Industry Association (中国电子音响行业协会)industry association partnerStrategic or Co-development Partner · 1 February 2025Strategic cooperation with the association's Sound & Music Technology Committee. Collaboration on AI hearing aid standards development and industry norm formulation.
• China Hearing Development Foundation (中国听力医学发展基金会)core welfare partnerGTM or Marketing Partner · 1 June 2024Jointly launched '益耳行动—博音爱耳公益计划' public welfare initiative. As of May 2026, conducted 339+ welfare events across 18 provinces and 41 cities, benefiting 10,000+ hearing-impaired individuals. Includes hearing screening, education, and hearing aid donations.
• Sichuan Nursing College (四川护理职业学院)key talent partnershipStrategic or Co-development Partner · 1 March 2024Jointly established China's first hearing rehabilitation industry college. Boin Hearing serves as the only hearing aid fitting skill level certification institution in Sichuan province. Industry college provides professional talent pipeline for hearing aid fitting and rehabilitation services.
• GN Group / Beltone (丹麦GN集团/贝尔通)core strategic partnerStrategic or Co-development Partner · 1 January 2024Strategic cooperation with Danish GN Group covering Beltone brand operations. In May 2025, Boin Hearing reached exclusive strategic cooperation with GN Group's Intenta brand. GN Group is one of the world's largest hearing aid companies.
• Starkey China (美国斯达克)key strategic partnerStrategic or Co-development Partner · 1 January 2024Strategic cooperation with US Starkey for hearing technology and product distribution in China market.
• iFlytek (科大讯飞)technology partnerTechnology or Integration · 1 January 2024O2O fitting new model partnership with iFlytek medical, bringing AI-powered online-to-offline fitting services to the hearing aid industry.
• China Disabled Persons Auxiliary Equipment Center (中国残疾人辅助器具中心)foundational strategic partnerStrategic or Co-development Partner · 1 June 2021Strategic partnership established June 2021, jointly establishing '中国辅助技术研究所—博音智能听力辅助技术研发与适配服务示范基地' (China Auxiliary Technology Research Institute - Boin Intelligent Hearing Auxiliary Technology R&D and Fitting Service Demonstration Base). Long-term cooperation for hearing assistive technology standards and service models.
• Hearing Internationalindustry platform partnerStrategic or Co-development Partner · 1 January 2019Boin Hearing became a member of Hearing International, a global hearing industry organization, marking international recognition of its professional capabilities.

Scale indicators9 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• WS Audiology (Widex/Signia): Owns the Widex, Signia, Rexton and A&M hearing-aid brands; a Tier-1 global player competing head-to-head with Boin's premium-domestic positioning in the Chinese clinical channel.
• Demant: Danish parent of Oticon, Bernafon and Sonic — a top-3 global hearing-aid group with comparable proprietary chip R&D. Directly relevant as Boin's stated partner GN's main competitor and as another incumbent Boin benchmarks its clinical-grade portfolio against.
• Sonova: Swiss parent of Phonak and Unitron, the world's largest hearing-aid manufacturer by revenue. Comparable as a vertically integrated hearing-aid technology, manufacturing and retail-audiology platform competing in the same medical-grade category Boin targets with its 唐潮/秦风/汉韵 series.
• Starkey: US-based global hearing-aid manufacturer; an existing Chinese-market partner of Boin Hearing (Starkey China). Closely comparable as a chip-R&D-heavy competitor active across BTE, RIC, ITE and AI hearing-aid categories in China.

Emerging players

• Audicus: US online-first affordable hearing-aid brand selling direct-to-consumer with simplified fitting flows. Comparable to Boin's e-commerce-driven, self-fitting and accessibility-oriented positioning.
• iHEAR Medical: US direct-to-consumer hearing-aid brand offering home-based hearing testing and OTC products. Relevant comparable for Boin's online/self-fitting channel and assistive-listening-device approach.
• Olive Union: Japan-based smart-hearing company pursuing the consumer-hearables-and-hearing-assist hybrid category. Closely comparable to Boin's BoPods OTC/open-ear strategy targeting younger consumers with mild loss.

Direct peers

• GN Store Nord: Danish parent of ReSound, Beltone and Jabra; already a strategic partner of Boin Hearing through Beltone distribution and Intenta co-development. Direct peer in hearing-aid chip innovation (GN also invests in SiP-level integration) and a key channel for Boin's AI capabilities.
• Nuheara: Australia-listed hearable company (IQbuds) that overlaps Boin's strategic-partner product (the IQbuds2 MAX sold on Boin's site). Comparable in combining hearing-assist features with mainstream consumer audio.
• Eargo: US-listed DTC/OTC hearing-aid company focused on self-fitting, app-controlled devices for the mild-to-moderate consumer. Closely aligned with Boin's Tong Tou Jing Ling / BoPods self-fitting OTC direction and gifting market positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boyin Hearing