Eventbrite

What Eventbrite does

Eventbrite is a global self-service ticketing and event discovery platform founded in March 2006 in San Francisco by Kevin Hartz, Julia Hartz, and Renaud Visage. The platform enables event organizers to create, manage, promote, and monetize live experiences across nearly 180 countries, processing 270 million tickets and 4.7 million events in 2024 with 90 million monthly active users on the consumer marketplace. Its core product combines ticketing (3.7% + $1.79 per ticket plus 2.9% payment processing), a marketplace for consumer event discovery (1 in 4 tickets sold through discovery), and an integrated marketing suite (email, social ads, retargeting, Eventbrite Ads) — supported by AI features for event page creation and audience targeting, an app marketplace of 100+ integrations, and specialized vertical solutions for music, food & beverage, performing arts, nonprofits, festivals, conferences, and corporate events.

Eventbrite's business model is anchored on transactional take rates on paid tickets, supplemented by advertising revenue (Eventbrite Ads), subscription plans (Pro tier with nonprofit discounts), and embedded checkout. Its go-to-market blends product-led growth (self-serve platform with free tier for free events), direct-to-consumer marketplace demand generation, enterprise field sales for large venues and multi-event programs, and event-driven community presence. The platform processes payments through a PCI-compliant system with instant payouts, Tap to Pay, and Apple/Google Pay support.

The company's corporate trajectory includes a 2018 NYSE IPO at approximately $1.76 billion, a 90% revenue collapse during COVID-19 forcing 45% layoffs and $225 million in emergency debt financing, the 2017 acquisition of Ticketfly for $200 million, and ultimately a March 2026 take-private acquisition by Bending Spoons for approximately $500 million ($4.50 per share, an 82% premium over pre-announcement price). Co-founder Julia Hartz departed upon closing, and Andrea Parodi was named the new leader. The company now operates as a privately held subsidiary under Bending Spoons, with headcount reduced from 866 at end-2023 to 636 at end-2025 and further cuts announced in April 2026.

Name

Eventbrite

Legal name

Eventbrite, Inc.

Website

https://eventbrite.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Eventbrite is a global self-service ticketing and event discovery platform serving event organizers and consumers in nearly 180 countries, processing 270 million tickets and 4.7 million events in 2024 through a marketplace of 90 million monthly active users.

Ownership category

akta.pro rank

Product category

Event Ticketing & Discovery Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Marketing, Ticketing & Registration Management (HSACAAAM), Event Promotion & Talent Buying (Promoters) (MPAGAJAC)

Keywords

• Event ticketing platform
• Event discovery marketplace
• Ticketing management software
• Event payment processing
• Event marketing tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticketing Transaction Fees: Platform charges service fees on paid tickets (3.7% + $1.79 per ticket) plus payment processing (2.9% per order). Organizers can choose to absorb fees or pass them to ticket buyers. Free events have no fees.
2. Eventbrite Ads: In-platform paid advertising where organizers promote events across Eventbrite's marketplace placements, search results, and related event pages
3. Subscription Plans: Pro plan with additional features for professional organizers, discounted 50% for nonprofits. Includes enhanced marketing emails and 24/7 chat support for free events

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels15 records

Core offering

Eventbrite operates a global online ticketing and event discovery platform that enables event organizers to create, manage, and promote live experiences while allowing consumers to discover and purchase tickets. The platform charges transaction fees on paid tickets (3.7% + $1.79 per ticket) plus payment processing fees (2.9% per order), generates revenue from in-platform advertising via Eventbrite Ads, and offers a Pro subscription plan for professional organizers. It serves nearly 180 countries with 90M+ monthly active users and processes hundreds of millions of tickets annually.

Product overview

Eventbrite is a single integrated platform combining event ticketing, discovery marketplace, and marketing tools. The core Eventbrite product serves as the all-in-one ticketing and discovery platform, supported by specialized vertical solutions for Music Events, Performing Arts, Nonprofit Organizations, Food & Drink Events, Music Venues, Workshops, Festivals & Fairs, Conferences, and Corporate Events. Key platform modules include the Event Marketing Platform with built-in email and social ad tools, Eventbrite Ads for paid promotion, Event Payment Processing with instant payouts and Tap to Pay, and Virtual Events Platform with video integrations. The platform also features an App Marketplace with 100+ third-party integrations, plus capabilities like Embedded Checkout for external websites and an Organizer App for on-the-go event management. Event organizers can also access an AI-powered event page builder for automatic content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventbrite Ticketing Platform Global all-in-one ticketing and discovery platform that enables event organizers to create, manage, and promote live experiences and allows consumers to discover and purchase tickets. Charges transaction fees on paid tickets plus payment processing, with a free tier for free events.
• Event Marketing Platform Built-in marketing suite within Eventbrite offering email marketing tools with no contact limits (up to 10,000 daily sends), social media ad tools for Facebook and Instagram, and access to the Eventbrite marketplace of 90M+ monthly attendees.
• Eventbrite Ads Paid advertising product that promotes events across Eventbrite's most visible placements including search results, category pages, and the homepage. Offers campaign objectives for awareness, traffic, and attendance with AI-powered smart audience targeting.
• Event Payment Processing Integrated payment system enabling organizers to accept payments for events online and in-person, featuring Instant Payouts, scheduled payouts, Apple Pay and Google Pay support, Tap to Pay, automated refunds, and PCI-compliant secure transactions.
• Virtual Events Platform Online event hosting solution with integrations for Zoom, Vimeo, Facebook Live, YouTube, and Twitch video platforms, enabling creators to host and monetize virtual experiences alongside their in-person events.
• Music Events Ticketing Industry-specific solution for independent promoters, venues, artists, and festivals to sell concert and music tickets online, featuring Bandsintown partnership for fan discovery and SEO-optimized event listings.
• Performing Arts Ticketing Ticketing solution for performing arts events including theater, dance, and comedy, featuring reserved seating, AI-powered event page creation, and audience-building marketing tools.
• Nonprofit Ticketing Specialized solution for nonprofits offering free event creation, 50% off Pro plan discounts, donation ticket features, and lower fees on donation tickets. Used by over 30,000 nonprofit organizations worldwide.
• Food & Drink Event Ticketing Vertical-specific ticketing for food festivals, wine tastings, brewery events, cooking classes, and chef pop-ups with timed entry, session limits, and mobile-optimized experiences.
• Music Venues Ticketing Ticketing solution for concert venues, nightclubs, bars, halls, and amphitheaters featuring reserved seating, two-step checkout, and fan loyalty tools.
• Workshops & Classes Ticketing solution for organizing and managing workshops and classes with time slot management, capacity control, and repeat booking capabilities.
• Festivals & Fairs Festival management software with multi-day access, VIP tiers, timed entry, flexible ticket types, and built-in discovery tools for reaching new attendees.
• Conferences Conference management solution with event pages, session agendas, speaker bios, reserved seating, and data-driven decision-making tools.
• Corporate Events Enterprise solution for business events including conferences, webinars, networking events, and corporate gatherings with Salesforce integration and Zoom partnership for virtual events.

Quantifiable outcome

• Organizers using Eventbrite marketing tools sell 63% more tickets and save $2,880 per year compared to bundling third-party tools
• +4 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Listener.comminorStrategic or Co-development Partner · 19 November 2025Partnership to power live podcast experiences, combining Eventbrite's ticketing and event management with Listener.com's podcast platform.
• BandsintowncoreTechnology or IntegrationPartnership connecting concert creators with music fans through Bandsintown's artist-driven platform, expanding Eventbrite's reach to 80 million music fans for venue and promoter discovery.
• SalesforcecoreTechnology or IntegrationSalesforce integration syncs event, order, and attendee data between Salesforce CRM and Eventbrite, allowing users to view event details and reporting within Salesforce.
• ZoomcoreTechnology or IntegrationFaster-than-ever integration allowing seamless creation and editing of Zoom meetings and webinars directly within Eventbrite for virtual events.
• KnorrminorGTM or Marketing Partner'Serving Singles' social program partnership where Knorr leveraged Eventbrite to host cooking classes, speed dating, and comedy shows across the US.
• Global Day of UnpluggingminorGTM or Marketing PartnerCultural coalition partnership supporting the annual event promoting device-free gatherings, with Eventbrite serving as a platform partner.
• BillboardminorGTM or Marketing PartnerPartnership within Global Day of Unplugging cultural coalition, supporting face-to-face gathering as public health initiative.
• Fix the Tix CoalitioncoreStrategic or Co-development PartnerEventbrite serves on the steering committee of this coalition led by National Independent Venue Association, advocating for ticketing transparency and consumer protection reforms.
• National Independent Venue Association (NIVA)coreGTM or Marketing PartnerStrategic partnership advocating for independent venues and music fans, working to safeguard against price gouging and deceptive ticketing practices.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Ticket Tailor: Pay-per-ticket ticketing platform for independent event organizers with low-cost pricing. Directly competes with Eventbrite's free tier and standard pricing for SMBs and community organizers, often positioning on lower fees.
• Dice: Mobile-first music ticketing and discovery platform popular with independent promoters and venues. Directly comparable to Eventbrite's music vertical, competing for the same indie concert organizer and fan segments with a stronger discovery UX and lower-fee positioning.
• Bizzabo: Event experience platform serving corporate event organizers with registration, ticketing, and analytics. Directly comparable to Eventbrite's corporate and conference vertical, with comparable mid-market and enterprise pricing and Zoom-style integrations.
• Universe (now part of Patron): Self-service event ticketing platform acquired by Patron (Live Nation-owned). Direct competitor in the indie/SMB ticketing space with similar self-serve onboarding and consumer marketplace discovery features.

Emerging players

• Meetup: Community-driven event discovery and RSVP platform with a focus on local groups and recurring meetups. Adjacent to Eventbrite's nonprofit, community, and workshop verticals with overlapping organizer personas, but primarily free/RSVP-based rather than paid ticketing.
• Hopin: Virtual and hybrid event platform offering event hosting, ticketing, and community tools. Overlaps with Eventbrite's Virtual Events Platform module and Zoom integration, though Hopin is more focused on fully virtual conferences rather than in-person live experiences.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Dominant primary ticketing platform for major venues, sports, and concert tours globally. Directly comparable as a ticketing marketplace serving event organizers and consumers, though it is vertically integrated with Live Nation's venue/promoter business and skews toward high-volume enterprise clients versus Eventbrite's SMB focus.
• Cvent: Enterprise event management platform for corporate conferences, meetings, and trade shows. Comparable as a ticketing and event technology provider, but focused on corporate/B2B events at much higher ACVs than Eventbrite's SMB/mid-market core.

Peers

• Ticketek:

Regional players

• See Tickets: European-focused ticketing platform serving festivals, concerts, and live events across the UK and continental Europe. Comparable offering to Eventbrite with similar feature set, but limited geographic footprint that overlaps with Eventbrite's European operating geographies.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Eventbrite
• YouTubeyoutube.com/channel/UCIKiq-PRq_I4n5crKTdRHsA
• Facebookfacebook.com/Eventbrite
• LinkedInlinkedin.com/company/eventbrite
• Instagraminstagram.com/eventbrite
• TikToktiktok.com/@eventbrite

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds11 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventbrite