Two Brothers Organic Farms

What Two Brothers Organic Farms does

Two Brothers Organic Farms (TBOF, legally TBOF Foods Private Limited, CIN U01110PN2019TC182942) is a Pune-headquartered farm-to-fork direct-to-consumer organic food brand founded in 2014 by brothers Satyajit Hange and Ajinkya Hange after they left careers in the banking sector (Kotak Life, Citicorp, DBS, HDFC, HSBC) to revive the family farm in Bhodani, Maharashtra using regenerative and soil-restoration practices. The company produces and sells a portfolio spanning A2 bilona-crafted Gir cow cultured ghee, Khapli (Emmer) wheat atta and a high-protein Khapli variant, cold-pressed groundnut, black mustard, virgin coconut, and sunflower oils, heritage rice varieties (Ajara Ghansal, Indrayani, Kalanamak), forest and acacia honey, sugarcane and date palm jaggery, traditional laddoos, peanut butter, herbal ghee infusions, moringa, single-origin Lakadong turmeric, Amlaprash (Chyawanprash), Gulkand, and Truemato ketchup. Core technology includes a blockchain-enabled farm-to-fork traceability system rolled out across major product lines in 2025, stone-ground slow-milling processing, and independent third-party certifications (ECOCERT organic, Glyphosate Residue Free from The Detox Project for ghee and Khapli atta, Halal Asia for MENA, FSSAI, GMP).

The business operates an omnichannel GTM: ~50% of revenue from the proprietary D2C e-commerce site and mobile apps (iOS/Android), 15-20% from marketplaces (Amazon India), ~20% from international sales across 60+ countries with a Dubai regional hub serving MENA via Noon and Amazon.ae, and ~5% from 500+ offline retail stores and farmers markets, augmented by quick commerce partnerships with Blinkit, Zepto, and Swiggy Instamart. Pricing is unit-based at premium price points (e.g., A2 ghee ₹935-2,966, Khapli atta ₹425-1,664) layered with a subscription membership (₹450 quarterly, ₹800 semi-annual, ₹1,500 annual) offering 12% recurring discount, and a paid agritourism farm-visit experience at ₹2,000-5,000 per visitor. The supply chain sources from a network of 5,000+ active farmers with a stated target of 20,000, and the company has cumulatively raised approximately ₹182.85 crore across pre-Series A (2022, Akshay Kumar and Virendra Sehwag), Series A (2023, Rainmatter), and Series B (October 2025, ₹110 crore led by 360 ONE Asset with Rainmatter, Narotam Sekhsaria Family Office, and IGNITE Growth LLP), with reported valuation of ₹781 crore as of April 2026. The company has rebranded as Two Brothers India Farms (TBIF) for international markets and entered skincare via a 2026 co-developed product line with Juicy Chemistry.

Name

Two Brothers Organic Farms

Legal name

TBOF Foods Private Limited

Website

https://twobrothersindiashop.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Two Brothers Organic Farms is a Pune-based farm-to-fork D2C brand founded in 2014 by brothers Satyajit and Ajinkya Hange, producing and selling certified glyphosate-free organic ghee, Khapli wheat atta, cold-pressed oils, and pantry staples to urban health-conscious consumers across India and 60+ countries via omnichannel distribution.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Other Crop Farming (1119), Grain and Field Bean Merchant Wholesalers (424510)

SIC

Food And Kindred Products (2000), Agricultural Production-Crops (100)

akta.pro primary industry

Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

akta.pro secondary industries

Organic Row Crop Farming (Grains, Oilseeds, Pulses) (AFAGAKAA), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Organic food products
• Cold-pressed oils
• Cultured ghee
• Ancient grain flours
• Farm-to-fork

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer (D2C) Online Sales: Primary revenue stream through proprietary e-commerce website, generating approximately 50% of total revenue. Offers subscription membership model with 12% recurring discount.
2. Marketplace Sales: Sales through Amazon India and other online marketplaces, contributing 15-20% of revenue.
3. International Markets: Export sales to 60+ countries including US and MENA region, representing approximately 20% of revenue. Expansion ongoing with Dubai hub.
4. Offline Retail Distribution: Sales through 500+ physical retail stores across India, contributing approximately 5% of revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Two Brothers Organic Farms (TBOF) is a farm-to-fork direct-to-consumer brand producing and selling organic, regenerative pantry staples including A2 bilona-method cultured ghee, stone-ground Khapli (Emmer) wheat flours, cold-pressed wood-pressed cooking oils, heritage rice varieties, natural sweeteners (jaggery and honey), and traditional wellness/condiment items. Products are sourced from a network of 5,000+ active farmers and sold through proprietary e-commerce, marketplaces, quick commerce apps, and 500+ offline stores across India and MENA markets.

Product overview

Two Brothers Organic Farms (TBOF) operates as a farm-to-fork direct-to-consumer brand offering a diverse portfolio of organic and regenerative food products. The core offering centers on A2 cultured ghee (from Gir cows and buffalo using traditional bilona method), stone-ground ancient grain flours including Khapli Emmer wheat and protein-enriched variants, cold-pressed wood-pressed cooking oils, heritage rice varieties, natural sweeteners (jaggery, honey), pulses, traditional pickles and preserves, and wellness products including Chyawanprash and herbal ghee infusions. The company has expanded into international markets under the unified brand 'Two Brothers India Farms (TBIF)' targeting MENA region. Distribution spans D2C e-commerce website, mobile apps (iOS/Android), major e-commerce marketplaces (Amazon, Noon), quick commerce platforms (Blinkit, Zepto, Swiggy Instamart), and 500+ offline retail stores across India. The product portfolio emphasizes glyphosate-free certification, clean-label ingredients, blockchain traceability, and farmer-direct sourcing from 5,000+ active farmers. Supporting services include membership subscription (12% recurring discount), farm visit experiences, and corporate wellness gifting programs.

Differentiator

Problem solved

Functional benefit

Brands

• Amorearth: Sub-brand for A2 gir cow cultured ghee, jaggery, moringa powder, tur dal, lemon pickle, crunchy jaggery peanut butter, chyawanprash, and other products sold on the company website.

Products and services

• A2 Gir Cow Cultured Ghee Bilona-made A2 cultured ghee from Gir cow milk using traditional firewood and hand-churned process. Certified Glyphosate Residue Free by The Detox Project - India's first ghee brand with this certification. Available in 250ml, 500ml, 1000ml glass bottles and 5-litre steel cans. Targets health-conscious consumers seeking verified clean-label dairy.
• A2 Cultured Buffalo Ghee A2 cultured buffalo ghee produced using bilona method and traditional firewood process. Targets consumers preferring buffalo milk-based ghee with traditional craft credentials.
• Khapli Wheat Atta (Emmer Wheat Flour) Stone-ground ancient Emmer (Khapli) wheat flour, certified Glyphosate Residue Free, low GI with 50% higher fibre and 50% lower gluten versus commercial wheat. Available in 1kg, 2kg, 5kg, and 10kg packs. Targets urban health-conscious households seeking clean-label staples.
• High Protein Khapli Atta

Quantifiable outcome

• 69,000+ Indian families using Khapli Atta, grown from zero market demand to evidence of sustained consumer interest in clean-label products.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Juicy ChemistryminorStrategic or Co-development Partner · 11 May 2026India's first COSMOS/Ecocert-certified organic skincare brand collaborated on a skincare line featuring Cold Process Soap Bar and Rose & Lakadong Turmeric Ghee Lip Balm using GI-tagged Lakadong turmeric and bilona-crafted A2 ghee. Both brands hold Ecocert certification.
• DetoxProject.orgcoreOthers · 12 January 2026Independent third-party verifier that tested and certified A2 cultured ghee as India's first Glyphosate Residue Free product through rigorous laboratory analysis.
• Re:freshminorStrategic or Co-development Partner · 15 December 2025Strategic partnership with over 50 organic brands and farmer groups to create transparent Farm-to-Fork supply chain for organic groceries and personal care products in India.
• Halal Asia CertificationcoreOthers · 10 December 2025Halal certification for products enabling entry into Muslim-majority MENA markets including Saudi Arabia, Kuwait, and Qatar.
• Noon (E-commerce)coreChannel Partner/ Reseller/ Distributor · 26 April 2025Major Middle East e-commerce platform for MENA region expansion, offering products like A2 Cultured Ghee, Khapli Flour, Forest Honey with Halal Asia certification.
• Amazon.aecoreChannel Partner/ Reseller/ Distributor · 26 April 2025Amazon's Middle East platform for reaching consumers in UAE and broader MENA region with farm-made Indian organic products.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 24 Mantra Organic: Direct peer — pioneer Indian organic packaged foods brand across grains, flours, spices, and oils with D2C and omni-channel retail presence. Most comparable D2C + retail organic packaged grocery competitor.
• Organic India: Direct peer — India's leading certified-organic packaged food and wellness brand selling teas, ghee, oils, and pantry staples through D2C and retail. Operates with similar organic/certified value proposition to Two Brothers Organic Farms.
• Anveshan: Direct peer — D2C brand focused on cold-pressed oils, A2 ghee, and traditional Indian pantry staples with traceability and 'farm-direct' positioning. Closely overlaps Two Brothers' core SKU set.
• Conscious Food: Direct peer — Indian organic and natural specialty foods brand selling grains, flours, lentils, and traditional Indian items online and offline. Comparable product mix in heritage and ancient grains.

Emerging players

• The Whole Truth Foods: Emerging player — Indian clean-label D2C food brand selling snacks, bars, and pantry items with no-nasties positioning. Comparable D2C premium clean-label strategy targeting health-conscious urban consumers.
• Kapiva: Emerging player — D2C Ayurveda/nutrition brand selling functional foods, juices, and supplements. Targets the same health-conscious urban Indian consumer base using natural/herbal credentials.

Broad incumbents

• Patanjali Ayurved: Broad incumbent — Massive Indian natural/Ayurveda FMCG giant whose product portfolio (ghee, atta, oils, honey, juices) directly overlaps Two Brothers' range. Competes on price and scale across the same shelf.
• Heritage Foods: Broad incumbent — Established Indian dairy and foods major with retail brand across ghee, curd, and organic honey. Larger player serving overlapping consumers through general trade and emerging D2C.
• ITC (Organic/Nature's Basket vertical): Broad incumbent — Large FMCG conglomerate with an organic and premium natural foods portfolio (including Aashirvaad organic atta) sold via Nature's Basket. Significant competitive threat on price, distribution, and shelf.
• Soulfull (by Marico): Broad incumbent — Marico-owned D2C brand in healthy breakfast/snacks (millet-based products). Operates in the same healthy Indian pantry adjacent category with much larger parent distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TwoOrganic
• LinkedInlinkedin.com/company/two-brothers-organic-farms

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Brothers Organic Farms