Skin

What Skin does

Skin Inc is a Singapore-headquartered, privately-held direct-to-consumer skincare company that develops and sells modular, personalized skincare products built around a proprietary Japanese seaweed (algin-based) encapsulation technology that preserves active ingredient potency until skin contact. The product portfolio spans single-active serums (Vitamin C, Vitamin A, Vitamin B3+, Chlorella, Licorice), pre-formulated cocktail serums under the My Daily Dose line, a 10-in-1 serum-infused moisturizer, exfoliators, mists, oral supplements (Esthewhite), and a growing proprietary hardware line including the De-Age LED EMS Skin Booster, Aurawave Pro full-body LED device, Deepcare O2 Hydro-Facial Pore Refiner, and Deepcare Flash Facial Spatula, with accessories rounding out a body-and-wellness ecosystem.

The company sells globally through owned e-commerce storefronts (iloveskininc.com with dedicated Singapore and US/Canada regional sites), ships to over 78 cities worldwide, operates a Subscribe & Save subscription offering a 25% recurring discount, runs a 5% loyalty rebate program, and distributes through authorized stockists led by SkinLab the Medical Spa across eight Singapore mall locations and additional medical aesthetics clinics. Pricing spans $21 to $1,341 depending on format, with the SKU mix weighted to $46-$118 core serums. AI-powered Skin ID Check and the Skin Supplement Bar concept provide personalization, while the brand claims 150+ beauty awards and editorial features in VOGUE, WWD, Refinery29, Allure, Fast Company, and Cosmopolitan.

Revenue mechanics combine one-time purchases, subscription recurring revenue, bundled product sales, and clinic-channel wholesale. The company is funded by a single $7M round from Mistletoe in January 2021, has 11-50 employees, is privately held by Skin Inc Global Pte Ltd, and emphasizes clean-beauty positioning with PETA cruelty-free, vegan (with documented exceptions), gluten-free, and hypoallergenic certifications.

Name

Skin

Legal name

Skin Inc Global Pte Ltd

Website

https://iloveskininc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Skin Inc is a Singapore-based direct-to-consumer skincare company that sells modular, personalized serums, proprietary LED and EMS devices, and oral supplements built around Japanese seaweed encapsulation technology, distributed globally through owned e-commerce and Singapore medical-spa stockists.

Ownership category

akta.pro rank

Product category

Personalized Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional Skincare & Facial Treatments (CRABALAF), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Personalized skincare products
• Beauty treatment devices
• Custom serum formulations
• Anti-aging skincare
• Skincare subscription service

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: One-time purchases of skincare products, devices, and bundled sets through e-commerce platform. Products include serums, moisturizers, devices, masks, and oral supplements.
2. Subscription (Subscribe & Save): Recurring subscription model offering 25% savings on products. Auto-delivery on customer schedule with flexibility to modify or cancel after 4 months.
3. Bundled Products: Pre-curated product bundles and kits combining multiple products at discounted prices (e.g., Esthewhite oral supplement paired with serums).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Skin Inc develops, brands, and sells a modular system of personalized skincare products and at-home beauty devices through its own e-commerce storefronts. Core offerings include encapsulated single-focus serums (Vitamin C, Vitamin A, Vitamin B3+, Chlorella, Licorice), pre-formulated My Daily Dose cocktail serums, supporting skincare (moisturizers, peel, mist, oral supplements), and skin-tech devices such as LED therapy tools, EMS facial boosters, hydro-facial pore refiners, ultrasonic spatulas, and cryotherapy rollers. The portfolio is sold direct-to-consumer globally with subscription and loyalty pricing, and supported by an AI-powered Skin ID Check for personalized recommendations.

Product overview

Skin Inc is a Singapore-based personalized skincare company offering a modular system of serums, devices, moisturizers, treatments, and wellness products built around proprietary Japanese seaweed encapsulation technology. The core offering consists of customizable single-focus serums (Vitamin C, Vitamin A, Vitamin B3+, Chlorella, Licorice) that can be mixed and matched or purchased as pre-formulated cocktail serums (My Daily Dose of Glow, Armour, Uplift, Vitamins ABC+). The portfolio extends to beauty devices including ultrasonic spatulas (Deepcare Flash Facial Spatula), hydro-facial systems (Deepcare O2 Hydro-Facial Pore Refiner), LED therapy devices (Aurawave Pro, De-Age Pro, De-Age LED EMS Skin Booster), and cryotherapy tools (Cryo-Ice Sake Roller). Supporting products include the Pure Serum-Infused Moisturizer, Pure Revival Peel exfoliator, Pure Serum Mist, and oral supplements (Esthewhite). Accessories such as the Embrace line (Yoga Towel, Pleated Bag, Mask Applicator Brush) and wellness items like Mask Liners round out the offering. The company emphasizes personalized skin solutions through its Skin Supplement Bar concept and Skin ID customization system.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamin C Serum (30ml) Brightening serum with stable, encapsulated Vitamin C (Ascorbyl Tetraisopalmitate and Magnesium Ascorbyl Phosphate) that visibly improves radiance, reduces pigmentation, and protects against environmental stressors without irritation. Priced at $90 one-time or $67.50 with Subscribe & Save.
• Vitamin A Serum (30ml) Anti-aging serum with encapsulated Retinyl Palmitate that smooths texture, boosts radiance, and reduces fine lines without typical retinol irritation. Eligible for Subscribe & Save (25% off) and Buy 1 Get 1 Free promotions.
• Vitamin B3+ (Niacinamide) Serum (30ml) Calming serum with 2% encapsulated Niacinamide that reduces redness, tightens pores, balances oil, and strengthens skin barrier. Available via Subscribe & Save (25% off).
• My Daily Dose of Glow Serum Multi-active brightening serum combining encapsulated Vitamin A, Chlorella, and Hyaluronic Acid to brighten skin, reduce pigmentation, and hydrate. 98% of users report skin appears more luminous after 1 month; 100% agree skin appears more luminous after 1 month; 98% report skin looks clearer after 2 weeks. Earns loyalty points on purchase.
• My Daily Dose of Armour Serum Barrier-strengthening serum with encapsulated Vitamin B3+, Ceramides (4 types), and Licorice Extract to calm blemishes and restore sensitive skin. Available in 30ml and 250ml professional/bulk size (priced at $1,341).
• My Daily Dose of Uplift Serum Anti-aging serum with encapsulated Marine Collagen, Coenzyme Q10, and Hyaluronic Acid to firm, lift, and restore skin elasticity. Earns approximately 118 loyalty points per purchase.
• My Daily Dose of Vitamins ABC+ Cocktail Serum Combined brightening and anti-aging serum with encapsulated Vitamins A, B3+, and C in one stable formula targeting anti-aging, balance, and clarity.
• Chlorella Serum Brightening serum with Marine Algae Chlorella extract that diminishes dark spots and evens skin tone through anti-inflammatory properties.
• Licorice Serum Soothing serum with Licorice Root Extract and Green Tea antioxidants that reduces redness, calms irritation, and protects against UV damage.
• Pure Serum-Infused Moisturizer (30ml) 10-in-1 hydrating moisturizer with Vitamin C, Squalane, Ceramides, and Pearl Protein that brightens, replenishes barrier, and primes skin for makeup. Priced at $46 one-time.
• Serum Glow Filter World's first skincare-makeup hybrid with Light Reflective Technology, Gold Hibiscus Extract, Niacinamide, and Hyaluronic Acid for glowy, pore-minimizing finish. Priced at $58.
• Pure Revival Peel Non-abrasive exfoliator with AC-11, Arbutin, and Fullerene that gently removes dead skin and brightens without irritation. Priced at $44 (40ml refill) to $52 (40ml). Awarded Best Exfoliator/Scrub by Singapore Women's Weekly (2018) and Best Gentle Scrub by Harper's Bazaar (2017).
• Pure Serum Mist Healing mist with Japanese Onsen Water and low-molecular weight Hyaluronic Acid that soothes redness, strengthens barrier, and locks in hydration. Awarded Most Hydrating Facial Mist by CLEO Body Award and Best Facial Mist by Harper's Bazaar Best Beauty Awards.
• Esthewhite Oral Beauty Supplement Inside-out brightening supplement with PhytoflORAL (non-GMO tomato extract) that inhibits melanin production, absorbs UV rays, and improves skin texture. 90% of subjects showed improvement in skin texture after 12 weeks. Often bundled with Uplift Serum.
• Mask Liner Disposable hypoallergenic mask liner of baby-soft non-woven fabric that prevents maskne and protects skin from mask-induced irritation.
• Deepcare Flash Facial Spatula 4-in-1 ultrasonic facial tool with 25,000/second vibration, ion technology, and multiple modes for deep cleansing, exfoliation, ion infusion, and lifting. Priced at $109.
• Deepcare O2 Hydro-Facial Pore Refiner 4-in-1 hydro-facial device with Hot/Cold therapy, vacuum suction, and oxygen infusion using Japanese Onsen Water for deep cleansing, blackhead extraction, anti-inflammatory benefits, and skin tightening. Priced at $144.
• De-Age LED EMS Skin Booster World's first 20-in-1 serum device combining Red LED therapy and EMS (Electrical Muscle Stimulation) to tighten, contour, and firm face, neck, and eyes. 85% improvement in fine lines after 4 weeks; 15-20% improvement in collagen production after 4 weeks. Priced at $135.
• Aurawave Pro LED Treatment Device Full-body LED device with 9 light modes (Red, Orange, Yellow, Green, Blue, Purple, and combinations) using Optical Focusing System, Photon Interference Concentration, and High-Energy Cold Light Source Technologies for skin rejuvenation, hair growth, and muscle recovery. Priced at $630.
• De-Age Pro LED Therapy for Hair, Neck and Decolletage NASA Red LED technology device for neck wrinkle reduction, skin rejuvenation, and natural hair regrowth stimulation.
• Cryo-Ice Sake Roller (Blush Edition) Japanese sake-inspired cryotherapy facial tool for reducing puffiness, minimizing pores, and sculpting with cold therapy. Priced at $55.
• Embrace Yoga Towel Super-absorbent microfibre yoga towel with silicone nubs for non-slip grip and hygiene barrier during hot yoga.
• Embrace Peach Pink Pleated Bag Versatile pleated bag made from 100% recycled polyester with wooden handle, designed for summer travel storage.
• Embrace Rose Gold Mask Applicator Brush Precision brush with soft bristles and long handle for mess-free, even face mask application.

Quantifiable outcome

• 98% of users report skin appears more luminous after 1 month using My Daily Dose of Glow serum
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Celevenus Wellness & Aesthetic ClinicminorChannel Partner/ Reseller/ DistributorAuthorized stockist partnership in Singapore. Located at Ngee Ann City Tower B, #16-03/04, 391B Orchard Road.
• Dr. Kevin Chua Medical & AestheticsminorChannel Partner/ Reseller/ DistributorAuthorized stockist partnership in Singapore. Located at 360 Orchard Road, #03-05 International Building.
• SkinLab the Medical SpacoreChannel Partner/ Reseller/ DistributorMajor stockist with multiple Singapore locations including Causeway Point, Junction 8, Jurong Point, Plaza Singapura, Tampines 1, Wheelock Place, Westgate, and Waterway Point.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• The Ordinary (DECIEM): Single-active, science-led skincare serums at accessible price points (Estée Lauder-owned). Comparable direct competitor on encapsulation-stable Vitamin C/A/B3 actives, the same category anchors of Skin Inc's lineup.
• Tatcha: Japanese-inspired premium skincare brand (Unilever-owned) leveraging heritage ingredients. Comparable on Japanese technology narrative, premium positioning, and global beauty-award profile.
• Tula Skincare: Probiotic-focused personalized skincare with subscription DTC model. Comparable on subscription architecture, personalization claims, and D2C beauty positioning.
• Allies of Skin: Clinical-grade multifunctional serums and supplements positioned around proven actives. Overlaps with Skin Inc on premium pricing, clinical claims, and mix-and-match serum customization.
• Drunk Elephant: Premium clean-clinical skincare brand (acquired by Shiseido for ~$845M) selling active-ingredient serums targeted at specific skin concerns. Closely comparable positioning to Skin Inc's treatment-serum portfolio and personalization narrative.
• Dr. Barbara Sturm: High-tech, doctor-led skincare brand offering proprietary treatments (e.g., her signature 'Vampire Facial') alongside serums. Comparable premium positioning, technology-driven marketing, and clinical-results narrative.

Broad incumbents

• CurrentBody: Specialist retailer and brand in at-home beauty devices (LED masks, microcurrent). Comparable on the connected LED/hydro-facial device category that complements Skin Inc's device portfolio.
• SkinMedica: Physician-dispensed skincare line owned by Allergan Aesthetics. Comparable on medical/aesthetic channel positioning and clinically tested anti-aging serums.
• iS Clinical: Established cosmeceutical brand sold through medical spas, dermatologists, and luxury retailers. Comparable on the medical-grade/clinical claims axis and overlap with Skin Inc's clinic stockist channel.

Emerging players

• MZ Skin: Boutique doctor-founded skincare brand offering targeted serums and at-home devices. Comparable on the doctor-led, technology-plus-skincare hybrid positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iloveskininc
• LinkedInlinkedin.com/company/skin-inc-usa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skin