Auto Server

What Auto Server does

Auto Server Co., Ltd. (TYO: 5589) operates ASNET, Japan's largest B2B used car distribution platform, serving over 80,000 registered dealer members across used car retailers, auto maintenance and repair businesses, auto parts suppliers, and gas station operators. The platform connects these members to 146 affiliated auction venues, covering approximately 94% of Japan's used car transaction information, and offers two core transaction services: Auction Agency Services (proxy bidding and POS-push bidding at connected auction venues) and AS One Price (a proprietary fixed-price dealer-to-dealer marketplace with quality standards and complaint handling).

The technology stack is a web-based B2B platform with real-time bidding software (AS Real Time Bid) that translates user clicks into POS-push bids at connected auction houses, integrated auction data feeds from 140+ venue systems, and an increasingly AI-augmented layer spanning automated image background masking in the listing workflow, AI-assisted listing data entry, and AI-enhanced market price analysis. Supporting services include JARA-integrated used parts sourcing, auto loans, used car warranties, logistics arrangement, retail enablement tools (Tentou-Shoudan NET, Easy Quote, Mirukuru), mobile apps, and a newly launched consumer-facing used car leasing service in partnership with ORIX Automobile.

The business model is transaction-based: members join free with no admission or monthly fees on the Standard Plan, and the company earns per-vehicle commissions from successful bids (from 20,000 yen per unit) plus dual-sided commissions on AS One Price contracts (15,000 yen per unit), logistics arrangement fees, and affiliate commissions on parts and accessories. GTM is primarily sales-led via a nationwide network of 10 regional offices handling both acquisition and member success, with online self-serve enrollment launched February 2026. The company was incorporated in 1997 in Toyohashi, Aichi, underwent an MBO-led restructuring in 2015–2016, and listed on TSE Standard and NSE Main Market in September 2023; FY2025 net sales were 6,462 million yen with 115 employees.

Name

Auto Server

Legal name

株式会社オートサーバー

Website

https://autoserver.co.jp

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Auto Server operates ASNET, Japan's largest B2B used car distribution platform, connecting 80,000+ dealer members to 146 auction venues covering ~94% of domestic used car transactions via transaction-fee commissions on bidding and fixed-price dealer-to-dealer sales.

Ownership category

akta.pro rank

Product category

Automotive Auction Platform

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Wholesale Trade Agents and Brokers (4251)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB), Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• B2B used car platform
• Automotive auction services
• Dealer-to-dealer trading
• Used vehicle distribution
• Auto remarketing platform

Headquarters

HQ city

Toyohashi

HQ country

Japan

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Auction Agency Service Transaction Fees: Auto Server charges fixed-fee commissions per successful bid in auction agency services. Fees are charged per vehicle unit to members who win bids at affiliated auction houses. The company pays a portion of these fees to auction venues. Standard Plan: bidding fee 500 yen + successful bid fee from 20,000 yen per unit. Discount Plan: bidding fee 500 yen + successful bid fee from 18,000 yen per unit.
2. AS One Price Service Commissions: AS One Price service charges commissions from both buyer and seller (unlike auction agency which only charges buyers), creating a dual-revenue structure. Listing is free (with in-house inspection); successful contracts generate 15,000 yen per unit. This high-margin revenue stream has driven significant growth, with AS One Price transaction volume reaching 100,036 units in 2025.
3. Transportation/Logistics Arrangement Fees: Auto Server arranges vehicle transportation from auction venues and seller locations to buyer locations, collecting shipping fees from buyers and earning a commission portion. This serves as a third revenue stream alongside auction and AS One Price services.
4. Parts and Accessories Sales: E-commerce services for used parts (via JARA/RDS partnership) and car accessories/products (tires, wheels, GPS, oils, promotional items), earning commissions on sales to members.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Auto Server operates ASNET, Japan's largest B2B used car distribution platform, providing auction agency services and a fixed-price dealer-to-dealer marketplace (AS One Price) that connects over 80,000 registered dealer members with 146 affiliated auction venues. The platform offers real-time bidding, AI-assisted listing and market price tools, integrated logistics arrangement, and a suite of retail support and parts sourcing services on a no-admission-fee, transaction-based pricing model.

Product overview

Auto Server operates ASNET, Japan's largest B2B used car distribution platform, with over 80,000 registered dealer members and connections to 140+ auction venues covering approximately 94% of Japan's used car transaction information. ASNET's core offering combines two main service lines: (1) Auction Agency Services for proxy participation in live and online auctions at connected venues, and (2) AS One Price, a proprietary fixed-price dealer-to-dealer marketplace with AI-assisted listing tools. The platform is supported by a broad ecosystem of complementary services and apps including retail support tools (Tentou-Shoudan NET, Easy Quote, Mirukuru), parts sourcing (AS Used Parts, Car Parts & Products), convenience features (Market Price Information with AI, Auto Loans, Used Car Warranties, Automatic Land Transport), and dedicated mobile apps for members and customers. All services are offered on a no-admission-fee, transaction-fee model.

Differentiator

Problem solved

Functional benefit

Brands

• ASNET: Japan's largest used car distribution platform - a B2B internet service connecting used car dealers with auction houses across Japan
• ASワンプラ
• みるクル
• ASNETマイページアプリ
• ASワンプラ出品アプリ

Products and services

• ASNET Platform Japan's largest B2B used car distribution web platform connecting over 80,000 dealer members with 140+ auction venues. Provides auction agency services, fixed-price AS One Price trading, real-time bidding, listing tools, and integrated retail support, all on a no-admission-fee, transaction-based pricing model.
• Auction Agency Services (オークション代行サービス) Proxy auction participation service enabling ASNET members to bid, POS-push bid, negotiate, and purchase vehicles from 140+ connected auction venues across Japan. Covers approximately 94% of Japan's used car transaction information.
• AS One Price (ASワンプラ) Proprietary B2B electronic commerce platform for fixed-price dealer-to-dealer used car sales. Dealers list inventory on ASNET for other members to purchase at predetermined trade prices, with AI-assisted listing creation, image background masking, and quality standards. Transaction volume reached 100,036 units in 2025.
• AS Real Time Bid (ASリアル) Real-time auction bidding software allowing members to participate directly in live auctions from their computer by translating mouse clicks into POS-push bids at connected auction venues.
• AA Listing (代行出品サービス) Proxy auction listing service enabling dealers to list vehicles at auction venues across Japan through ASNET without being direct members of those auction houses.
• POS Bidding Service (POS押し代行) Proxy POS-push bidding service where Auto Server staff participate in auctions on behalf of members, pressing POS buttons within the member's specified budget and bidding range.
• Negotiation Service (商談落札) Post-auction negotiation service enabling members to bid on vehicles marked 'no sale' during direct negotiations held after the auction closes.
• Motorcycle Bidding (バイク代行) Proxy bidding and listing service for motorcycle auctions at four connected motorcycle auction venues, held on Tuesdays and Fridays.
• AS Used Parts (AS中古パーツ) Recycled automobile parts sourcing service integrated with JARA's RDS network, providing access to 1.6 million recycled parts items with compatibility verification and same-day shipping for orders placed before noon.
• Car Parts & Products (カー用品+) E-commerce service for tires, wheels, tools, promotional items, and other car accessories offered to ASNET members at exclusive trade prices.
• Tentou-Shoudan NET (店頭商談NET) Retail customer-facing vehicle search and quotation tool offered as OEM to ASNET member dealerships. Allows customers to search 120,000+ vehicles from in-store and shared inventory and enables dealers to submit bids through ASNET upon negotiation completion.
• Easy Quote (イージークオート) Instant quote creation tool for ASNET and Tentou-Shoudan NET vehicles. Creates visually formatted quotes with vehicle photos, including profit and expense calculations, for use in customer negotiations.
• Mirukuru App (みるクル) Smartphone app connecting dealerships with end customers. Customers use the app to search vehicles, contact dealerships by phone or chat, and receive inspection and promotional information; dealers manage negotiations and customer communications through the app.
• Used Car Lease (中古車リース) Used car leasing service for ASNET members, launched in partnership with ORIX Automotive. Provides high-quality lease-up vehicles sourced from the ASNET platform inventory for distribution to used car dealers across Japan.
• Market Price Information (相場情報) Searchable database of past auction bid results with vehicle photos and listing details covering six months of historical data by auction house and vehicle type. AI functions added in 2026 assist buy/sell decision-making.

Quantifiable outcome

• 240,108 total vehicles traded in 2025 (Auction agency: 140,072 + AS One Price: 100,036)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered major, core and supporting.

• ORIX Automobile Co., Ltd. (オリックス自動車株式会社)majorStrategic or Co-development Partner · 16 March 2026Auto Server partnered with ORIX Automobile to launch a used car leasing service for ASNET members. ORIX Automobile provides high-quality lease-up vehicles while Auto Server leverages its ASNET platform and member network to distribute the leasing service to used car dealers across Japan.
• JARA (Japan Automotive Recyclers Alliance) Corporation - RDS NetworkcoreTechnology or IntegrationJARA operates the 'RDS' (Recycled parts Distribution System) used parts流通 network with 1.6 million parts in stock. ASNET provides access to this parts inventory to its members free of registration and monthly fees, enabling same-day shipping for orders placed by noon.
• Toyota Tsusho Group (豊田通商グループ関連)supportingTechnology or IntegrationThrough its JARA RDS connection, Toyota Tsusho Group's affiliated companies provide the used parts e-commerce service 'Rparts Direct' (リパーツダイレクト) available to ASNET members, targeting maintenance businesses which form a significant portion of ASNET's member base.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IAA (RB Global): Major salvage and total-loss vehicle auction operator, now part of RB Global. Comparable marketplace infrastructure for vehicle remarketing at scale; relevant comparator for assessing ASNET's auction-aggregation economics and dealer-network depth.
• USS Co., Ltd. Japan's largest used-car auction operator (TSE: 4732), with multiple auction venues across Japan that are integrated into ASNET. USS operates auction venues that ASNET members bid into, making it both the most critical upstream partner and the most credible potential competitor if it builds its own dealer-facing digital platform.
• ACV Auctions: US-based digital wholesale auto auction platform connecting dealer-to-dealer used-car transactions with data-driven pricing and real-time bidding. Closest international analog to ASNET's aggregator-plus-marketplace model: takes commissions per successful transaction, aggregates multiple upstream auction/seller sources, and serves SMB used-car dealers.
• Copart: Global online vehicle auction platform operating physical and online auctions for used and salvage vehicles. Comparable business model in vehicle remarketing marketplace infrastructure, though Copart focuses on salvage/insurance-totalload vehicles, whereas ASNET focuses on standard dealer-to-dealer used-car flow.

Broad incumbents

• Manheim (Cox Automotive): World's largest wholesale auto auction operator, part of Cox Automotive. Provides both physical auction venues and digital dealer-to-dealer platforms; broader portfolio than ASNET but directly comparable in the wholesale-dealer used-car flow.
• CarMax: Largest US used-car retailer with proprietary auction and dealer-network infrastructure. Different end-customer model (B2C retailer rather than B2B platform) but directly comparable in scaled used-car commerce and provides international benchmark for used-car transaction take rates and unit economics.

Regional players

• IDOM Inc. One of Japan's largest used-car retailers (operator of Gulliver brand) and a major ASNET member. Comparable Japanese used-car market exposure with retail-scale operations; useful benchmark for dealer-side unit economics and downstream retail margins.
• Nextage Co., Ltd. Japanese used-car retailer (TSE: 3186) operating large-scale dealer networks under brands like UNIVERSE and NEXTAGE. Comparable in Japanese used-car retail execution and procurement patterns; an ASNET member that illustrates downstream buyer demand.
• Carsensor (Carview Corporation): Japanese consumer used-car search portal operated by Carview Corporation (subsidiary of Kakaku.com). Comparable Japanese used-car information ecosystem player; partial overlap in dealer marketing and pricing information services.

Emerging players

• Proto Corporation: Japanese used-car information platform operator (TSE: 4298) running Goo-net, a leading consumer-facing used-car search portal with adjacent dealer services. Adjacent platform business in Japan's used-car information ecosystem; partial overlap in dealer-tooling and pricing information services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-server-co-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Server