SureIn
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
SureIn firmographics
Firmographics- Name
- SureIn
- Legal name
- SureIn GmbH
- Website
- https://surein.de
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SureIn industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)
- akta.pro secondary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where SureIn is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SureIn business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Commission (Courtage): SureIn receives commissions (courtage) from insurance companies for mediating and managing insurance contracts. These commissions are included in the insurance premiums paid by customers. The company does not charge customers directly for brokerage services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free broker service for SMBs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
SureIn product offering
Product offeringCore offering
SureIn is an independent digital insurance broker for small and medium-sized businesses that combines an AI-powered platform with personal expert consultation to analyze a company's risk profile, match it with the best insurance products from across the market, and manage contracts and claims on an ongoing basis. The platform centralizes insurance management with automated workflows, while a dedicated expert handles claims in seconds.
Differentiator
Problem solved
Functional benefit
Brands
- Modus: KI-native workplace software for insurance brokers - organizes communication and automates workflows for insurance intermediaries
Quantifiable outcome
- Saves up to 50% on insurance premiums for doctors
- +3 more outcomes
Companies that use SureIn
Customer profileNamed customers4 records
Segments16 records
Ideal customer profiles2 records
SureIn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
SureIn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Deutscher Maklerverbund (German Broker Association)coreSureIn uses the Deutscher Maklerverbund broker pool to distribute insurance products to member insurance companies when customers request new insurance coverage.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
SureIn competitors and assessment
Company assessmentDirect peers
- Getsafe: German digital insurance broker offering app-based insurance for consumers and SMBs. Direct competitor to SureIn in the digital-first SMB and personal lines brokerage space in Germany.
- Clark: Frankfurt-based digital insurance manager that aggregates and optimizes insurance policies for consumers and SMBs. Closely comparable to SureIn's centralize-and-optimize playbook in the German market.
- Thinksurance: Berlin-based B2B platform connecting SMB insurance brokers and corporate customers with insurers. Closely comparable as a tech-enabled SMB commercial insurance distribution platform operating in Germany.
- Friday Insurance: Berlin-based digital insurer and broker offering transparent, app-based insurance products. Comparable in geography, digital-first model, and SMB/consumer target segments to SureIn.
- CoverWallet: Aon-owned digital insurance platform focused on SMBs in the US and Europe. Comparable as a tech-enabled commercial insurance brokerage targeting SMBs with a digital-first experience.
Broad incumbents
- wefox: Berlin-headquartered InsurTech operating a broad digital insurance distribution platform across Europe. Larger, more established peer operating a similar digital broker model but with broader geographic and product reach than SureIn.
- Hiscox: Established specialty insurer with strong focus on SMB and professional liability insurance in Germany and Europe. Comparable as a deeper-pocketed incumbent serving the same SMB insurance niche that SureIn targets.
- Lemonade: AI-native digital insurance carrier operating in the US and expanding into Europe. Comparable as a large-scale, tech-first InsurTech pursuing digital distribution, though primarily consumer and property lines rather than SMB commercial brokerage.
Emerging players
- Coya: Berlin-founded InsurTech offering digital insurance products with an AI-driven customer experience. Comparable as a European InsurTech operating in similar SMB/digital distribution space, though with a narrower product set.
Regional players
- SimplyBusiness: UK-based online insurance broker specializing in SMB and self-employed commercial insurance. Comparable SMB commercial brokerage model, though focused primarily on the UK market rather than DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
SureIn social profiles
Digital presenceSureIn financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureIn leadership team
Management profileNumber of profiles
Profiles2 records
SureIn subsidiaries and ownership
Company hierarchySubsidiaries1 record
SureIn funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureIn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureIn
What does SureIn do?
SureIn is an independent digital insurance broker for small and medium-sized businesses that combines an AI-powered platform with personal expert consultation to analyze a company's risk profile, match it with the best insurance products from across the market, and manage contracts and claims on an ongoing basis. The platform centralizes insurance management with automated workflows, while a dedicated expert handles claims in seconds.
Is SureIn a public or private company?
SureIn is a private company. It is classified as venture growth investor backed and is currently operating.
When was SureIn founded?
SureIn was founded in 2021. It employs 11 to 50 people.
Where is SureIn based?
SureIn is headquartered in Berlin, Germany, in the Europe region.
How does SureIn make money?
One revenue line is on record: insurance Commission (Courtage).
Who are SureIn's main competitors?
Direct peers on record are Getsafe, Clark, Thinksurance, Friday Insurance and CoverWallet. Broad incumbents are wefox, Hiscox and Lemonade. Coya is listed as an emerging player. SimplyBusiness is listed as a regional player.
Does SureIn have an API?
No public API is recorded for SureIn.
What industry is SureIn in?
SureIn's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAK, Document, Workflow & Policy Servicing Automation (RPA/No-Code), with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 524210 and its SIC code is 6411.