What HurayPositive does

Huray Positive Corp. is a Seoul-based AI digital healthcare company founded in 2010 that delivers lifetime health management solutions spanning the full care continuum — maternal and infant care, chronic disease management, oncology, and senior care. Its platform is anchored on two proprietary technology layers: Huray Lake™, a data integration hub that consolidates fragmented healthcare data across PHREM, EHR, FHIR, CDM, IoT, and wearable devices, and Huray Codex™, a medical protocol knowledge base that codifies raw clinical literature into validated protocol knowledge. Eight named AI agents (Pudding for nutrition, Aware for context, Forecast for prediction, Lens for assessment, Nudge for action, Curator for content, Pulse for orchestration, Memory for history) sit on top of these layers and power core products including Check (corporate health platform), Balance (chronic disease companion app), Assist (premium concierge for cancer patients and seniors), Vision (corporate health administrator dashboard), and AI헬스케어24 (senior lifetime healthcare with MediCheck and Naver).

The company monetizes through four streams: enterprise SaaS subscriptions (Check, Vision), B2C consumer subscriptions (Balance, Assist), professional concierge services, and technology licensing (notably the Samsung Health next-generation platform co-development). Go-to-market is hybrid: product-led growth for B2C consumer apps and enterprise field sales for corporate deployments, with quote-based pricing disclosed via inquiry CTAs.

Huray Positive has executed a bolt-on ecosystem strategy via wholly-owned subsidiaries — mobile doctor (Fever Coach app, 1M+ annual users, 50%+ Korean parent penetration), d.LEMON (AI hair loss diagnosis), DX Care (insurance claim review deployed across 1,000+ medical institutions in Japan) — and affiliates such as HESEL (Korea's #1 remote reading service, 9M cumulative readings, 200M projected for 2025) plus ONCO MASTER precision oncology AI collaboration. The company has raised approximately $27.7M across rounds led by NAVER D2SF, IMM Investment, and Digital Healthcare Partners, with Samsung Venture Investment among its backers, and remains privately held with no public listing.

Name

HurayPositive

Legal name

Huray Positive Corp.

Website

https://huray.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Huray Positive is a Seoul-based AI digital healthcare company providing lifetime health management solutions via integrated data platform, protocol knowledge base, and proprietary AI agents. It serves enterprise, consumer, and licensing customers in Korea and Japan across the full care continuum.

Ownership category

akta.pro rank

Product category

Digital Healthcare Platform

NAICS

Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Cost of Care, Spend Analytics & Financial Performance Management (HLACAHAJ)

akta.pro secondary industries

Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL), Patient-Mediated Exchange & Personal Health Data Access (Blue Button, SMART on FHIR) (HLACABAN)

Keywords

• Digital healthcare platform
• AI health management
• Corporate wellness solutions
• Chronic disease management
• Medical data integration

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise SaaS Subscriptions: Subscription-based SaaS revenue from corporate health management platforms (Check, Vision) targeting enterprise clients. B2B-SaaS model with annual or multi-year contract billing.
2. B2C Consumer App Subscriptions: Subscription or freemium model for consumer-facing health apps including Balance (chronic disease companion) and Assist (premium concierge services for seniors and cancer patients).
3. Professional Services: Premium concierge services including 1:1 matching with nurses, nutritionists, and psychological counselors for cancer patients and seniors.
4. Technology Licensing: White-label and embedded solutions licensing, including partnership with Samsung Health for next-generation platform development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

HurayPositive operates an AI-based digital healthcare platform spanning the full life cycle from pregnancy to senior care. It sells B2B SaaS platforms (Check, Vision) for corporate wellness and B2C consumer apps (Balance, Assist, AI헬스케어24) for chronic disease management, senior care, and cancer patient concierge services, all powered by the proprietary Huray Lake™ data integration layer and Huray Codex™ medical protocol knowledge base.

Product overview

HurayPositive is an AI-based digital healthcare company providing lifetime healthcare solutions across the entire life cycle from pregnancy and infancy through chronic disease management to senior care. The product portfolio consists of a unified platform architecture with core products including Balance (AI agent-based health companion app), Check (corporate health platform), Assist (premium concierge care for seniors and cancer patients), Vision (corporate administrator dashboard), and AI헬스케어24 (senior lifetime healthcare). These products are powered by two technology platforms: Huray Lake for healthcare data integration (PHREM, EHR, FHIR, CDM, IoT, wearables) and Huray Codex for medical protocol knowledge codification. The ecosystem also includes subsidiary products such as 열나요 (Fever Coach) for pediatric fever management, 아이마음 탐사대 for early autism screening, and partnerships including Samsung Health for co-development.

Differentiator

Problem solved

Functional benefit

Brands

• Balance: Personal AI agent-based comprehensive health management app for cardiovascular, stress, and musculoskeletal health management
• Check
• Assist
• Vision
• AI헬스케어24
• 열나요 (Fever Coach)
• 아이마음 탐사대
• 퍼플웨일 (PurpleWhale)
• CP-Checklist
• 암 케어 (CancerCare)
• 시니어 케어 (SeniorCare)
• Huray Lake™
• Huray Codex™
• 호두 (Walnut)

Products and services

• Balance AI agent-based B2C health companion app that delivers goal-specific personalized todo recommendations, lifelog monitoring (nutrition, activity, sleep, mood, blood glucose, blood pressure), real-time problem indicator detection, and daily feedback for individuals managing chronic conditions.
• Check B2B SaaS platform that analyzes employee physical and mental health, manages job stress and health risks, and provides individual result reports, educational content, corporate health statistics, and high-risk group management for corporate customers.
• Assist B2C premium concierge service that 1:1 matches cancer patients and seniors with professional nurses, nutritionists, psychological counselors and exercise coaches, combining technology with human touch across senior care, cancer care, and online human coaching programs.
• Vision B2B SaaS dashboard for corporate health administrators that monitors cardiovascular, stress, and musculoskeletal health risks in real-time based on data from Check and Balance, provides team/department dashboards, AI-generated organizational health insights, and tracks health promotion program participation.
• AI헬스케어24 (AI Healthcare 24) B2C lifetime healthcare platform for seniors and families combining the family health app '챙겨요', 17-branch MediCheck senior-specialized checkups, Naver chatbot-based AI checkup interpretation, and the Walnut neuroscience-based cognitive training program.
• 열나요 (Fever Coach) B2C pediatric fever medication guide and response guidance app providing parents with fever management and dosing support for infants and young children.
• 암 케어 (CancerCare) B2B-SaaS program offering concierge services, medical appointment booking, hospital accompaniment, health management supplies, and mobile-based recurrence prevention programs for cancer patients.
• 시니어 케어 (SeniorCare) B2B-SaaS workplace chronic disease management service covering lifestyle, chronic disease, and nutrition for employees in the workplace.
• 아이마음 탐사대 (Kid Mind Expedition) R&D-stage service for early autism spectrum screening and timely intervention precision severity classification in infants through preschool-aged children.
• 퍼플웨일 (PurpleWhale) B2C somatic symptom disorder management service using the PHRA protocol-based intervention approach.
• CP-Checklist R&D-stage parent-centered developmental tracking service for children with severe cerebral palsy, providing surveys and reports.

Quantifiable outcome

• 1 million annual users for subsidiary's infant fever management app
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Samsung HealthcoreStrategic or Co-development PartnerStrategic partnership for Samsung Health next-generation version development pilot project. Huray Positive contributing lifestyle, nutrition, activity and related features to Samsung's flagship health platform.
• Mobile DoctorcoreTechnology or IntegrationSubsidiary company operating infant fever management app 'Fever Coach' with 1 million annual users and 50%+ adoption among Korean parents. Huray Positive subsidiary focused on pediatric health technology.
• DX CarecoreTechnology or IntegrationSubsidiary insurance claim review platform deployed across more than 1,000 medical institutions throughout Japan. Represents significant market penetration in Japanese healthcare DX market.
• HESELcoreTechnology or IntegrationAffiliate and #1 remote reading service in Korea with 9 million cumulative readings and 200 million expected annual readings in 2025.
• ONCO MASTERcoreStrategic or Co-development PartnerCollaboration partner for precision oncology AI. Jointly developing multi-omics based treatment response prediction algorithms for personalized cancer treatment.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Cult.fit (Cure.fit): India-based integrated consumer health platform spanning fitness, nutrition, and chronic care via digital + offline. Comparable business model to Huray's hybrid consumer/enterprise healthcare motion, focused on South Asia rather than Korea/Japan.

Direct peers

• WellDoc: AI-driven chronic disease management platform (e.g., BlueStar for diabetes). Directly comparable to Huray's Balance app and Huray Codex medical protocol approach for personalized chronic care.
• Virta Health: AI-led telehealth platform reversing type 2 diabetes and metabolic disease through personalized nutrition and clinician coaching. Comparable to Huray's Balance chronic disease companion and Pudding nutrition AI agent.
• Babylon Health (eMed): AI-driven digital health platform combining symptom assessment, virtual care, and population health tools. Comparable architecture to Huray's Aware, Forecast, and Lens agents layered on integrated data.
• Omada Health: US digital chronic disease management platform combining AI-driven coaching, connected devices, and care teams. Highly comparable to Huray's Balance product across diabetes, hypertension, and behavioral health use cases.
• Noom: Consumer subscription health app using AI coaching and behavior change for weight, stress, and chronic conditions. Direct comparable to Huray's Balance B2C companion model and Nudge/Lens AI agents.
• Kakao Healthcare: Korea-based digital healthcare subsidiary of Kakao, building AI-powered chronic disease and wellness platforms. Direct Korean competitor with overlapping chronic disease, maternal, and senior care ambitions.

Broad incumbents

• Naver (Healthcare initiatives): Korea's largest internet platform with healthcare adjacencies (chatbot-based checkup interpretation, D2SF investor in Huray). Strategic partner for AI헬스케어24 but also a broad incumbent whose AI ambitions overlap with Huray's Codex platform.
• Samsung Health: Global consumer health platform built into Samsung's Galaxy ecosystem with hundreds of millions of users. Both a strategic partner (co-development) and broad incumbent that could in-source Huray's capabilities.

Emerging players

• Ada Health: AI symptom assessment and care navigation platform used by health systems and consumers globally. Comparable to Huray's Aware (context detection) and Lens (assessment) AI agents as a thin-layer consumer triage layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/huray-positive-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HurayPositive