HeSeL
HESEL is a South Korean healthcare technology company operating an integrated telemedicine, teleradiology, and patient health record (PHR) platform built on DICOM and HL7 FHIR standards, serving hospitals, clinics, health-screening centers, medical tourism agencies, and patients.
- Company typePrivate
- Founded2020
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What HeSeL does
HESEL Inc. (주식회사 헤셀) is a South Korea-based healthcare technology company founded in 2020, headquartered in Guro-gu, Seoul. The firm operates an integrated stack across three healthcare IT verticals: teleradiology (a reading center staffed by 60 subspecialty radiologists serving 400 contracted facilities with 6,000,000 cumulative reads from 2020-2024), telemedicine (HESEL Care, a browser-based platform with EMR/OCS integration, plus the HESEL Care Global Telemedicine System for international patients), and patient health records (HESEL PcPHR on HL7 FHIR, HESEL APP for consumers on iOS and Android, and HESEL MD for DICOM image import/export at hospitals). The platform supports DICOM imaging, PACS/EMR/OCS integration, cloud and on-premises deployment, and AI-assisted health-screening workflows via CARS & MORE. Reference customers include Severance Hospital and Inha University Hospital, the latter covered by what HESEL describes as Korea's first MOU for overseas-national telemedicine.
HeSeL firmographics
Firmographics- Name
- HeSeL
- Legal name
- 주식회사 헤셀 (HESEL Inc.)
- Website
- https://hesel.co.kr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HESEL is a South Korean healthcare technology company operating an integrated telemedicine, teleradiology, and patient health record (PHR) platform built on DICOM and HL7 FHIR standards, serving hospitals, clinics, health-screening centers, medical tourism agencies, and patients.
- Ownership category
- akta.pro rank
HeSeL industry classification
Industry- Product category
- Healthcare IT / Telemedicine Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)
- akta.pro secondary industries
- Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE) (HLACABAA), ePrescribing, Lab/Imaging Orders & Results Integration (HLALAKAJ), Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)
Keywords
Where HeSeL is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
HeSeL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Teleradiology reading services: HESEL charges contracted medical institutions (clinics, hospitals, health screening centers) for radiologist reading services. Pricing is based on the volume of reads requested; radiologists pay a portion of reading fees as TMS usage fees, with the ratio varying by read volume.
- Telemedicine platform licensing (On-Premises): Hospitals and medical institutions license the HESEL Care on-premises system, which integrates with their EMR and OCS systems, paying licensing fees for the software and integration services.
- HESEL MD software licensing: MD software is provided free of charge during the contract period for teleradiology clients. For general users, a free personal version is available from the website, while hospital deployments may involve licensing arrangements.
- HESEL APP (consumer freemium): The HESEL APP is free for individual consumers to download and use basic features. Revenue may be derived from premium features, hospital-driven deployment, or white-label arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Teleradiology reading services — volume-based pricing for medical institutions |
| Freemium | Pay-as-you-go | HESEL APP — free consumer mobile app |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
HeSeL product offering
Product offeringCore offering
HESEL Inc. provides an integrated healthcare IT ecosystem consisting of teleradiology reading services, a telemedicine platform (HESEL Care), and patient-controlled personal health records (HESEL PHR / PcPHR). For medical institutions, the company delivers proprietary software (HESEL MD, TMS) that transmits DICOM medical images to its reading center staffed with 60 subspecialty radiologists, and a browser-based telemedicine platform that integrates with hospital EMR/OCS systems. For consumers, the company distributes the free HESEL APP on iOS and Android, enabling patients to store, manage, and share their own medical imaging and reports via HL7 FHIR standards.
Differentiator
Problem solved
Functional benefit
Products and services
- HESEL Care (Domestic and International Telemedicine System) Browser-based telemedicine platform enabling online consultations, prescription issuance, and second opinion services without requiring app installation. Supports video consultation, screen sharing, DICOM viewer, and calendar/notification management. Available as cloud or on-premises deployment with EMR/OCS integration. Designed for hospitals, medical institutions, medical tourism agencies, and overseas Korean/foreign patients needing remote specialist access.
- HESEL APP (Consumer Mobile App for Medical Records) Mobile app (iOS/Android) for patients to store, manage, and share medical data (X-Ray, CT, MRI, etc.) on their smartphones. Supports offline access, Google Drive backup, QR code-based patient ID management, and cross-device copy/transfer of imaging. Distributed free via App Store and Google Play for individual consumer self-registration.
- HESEL MD (Modality - Medical Image Transmission Software) Desktop software for importing medical images from CDs/DVDs/USBs and transmitting DICOM data to PACS servers, or conversely copying PACS images to portable media or mobile devices. Also functions as a CD Publisher. Provided free to teleradiology contract hospitals during the contract period; free personal version available from the website for general users.
- HESEL PcPHR (Patient-controlled Health Record Service) Patient-controlled personal health record issuance and sharing service based on HL7 FHIR international standards, enabling patients to safely and conveniently share medical images and clinical records domestically and internationally. Marketed internationally to medical tourism agencies, foreign patients, overseas Koreans, and international hospitals.
- HESEL Teleradiology Reading Service Teleradiology reading services delivered by HESEL Clinic Teleradiology Center, staffed with 60 subspecialty radiologists (chest, breast, abdominal, vascular, nuclear medicine, brain/spine, IVR). Serves 400 contracted facilities including clinics, public health centers, general hospitals, university hospitals, and the National Cancer Center. Pricing is volume-based per read requested.
- CARS & MORE (AI-Powered Health Screening Analysis & Mobile Delivery) AI-powered automatic health screening result analysis system (Computer-Aided Recognition System, CARS) that uses AI to automatically judge large-volume health examination data. MORE service automatically transmits the health screening reports to patients' smartphones via HESEL's interconnected solutions ecosystem. Deployed at health screening facilities handling bulk screening data.
Quantifiable outcome
- 6,000,000 teleradiology reads completed (2020–2024) across 400 contracted facilities with 60 radiologists
- +2 more outcomes
Companies that use HeSeL
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
HeSeL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
HeSeL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Severance Hospital (세브란스병원)coreSeverance Hospital, a major university hospital in South Korea, serves as a reference site for HESEL's telemedicine and PHR systems. HESEL's international clinic at Severance uses HESEL Care for remote consultations with foreign patients seeking medical tourism services at the hospital.
- Inha University Hospital (인하대병원)coreHESEL and Inha University Hospital signed an MOU to provide Korea's first telemedicine service for overseas nationals, enabling second opinions for overseas patients and telemedicine consultations for domestic patients. The partnership integrates HESEL's telemedicine system with Inha's EMR/OCS, and includes an Inha online reservation site for overseas Koreans.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HeSeL competitors and assessment
Company assessmentDirect peers
- Lunit: Korean AI-medical-imaging company applying deep learning to radiology and health screening workflows — directly comparable to HESEL's CARS & MORE AI-based health-screening automation and teleradiology positioning.
- DOCTOR NOW: Korean telemedicine and digital health platform offering remote consultations and online prescriptions — directly comparable to HESEL Care's online consultation and prescription-issuance functionality in Korea.
- Amwell: Enterprise telehealth platform with EMR-integrated virtual care workflows serving health systems, comparable to HESEL Care's on-premises telemedicine deployment integrated with university hospital EMR/OCS.
- Doctor on Demand (Included Health): US telehealth platform delivering integrated virtual urgent, behavioral, and chronic care with provider-network integration — comparable to HESEL Care's hospital-integrated virtual consultation model.
- vRad (Virtual Radiologic, Mednax): Large-scale teleradiology reading network serving hospitals and imaging centers — directly comparable to HESEL Clinic's 60-radiologist, 400-facility teleradiology reading service and TMS workflow platform.
- Teladoc Health: Global telehealth platform offering virtual consultations, second opinions, and remote specialist services — directly comparable to HESEL Care's telemedicine and second-opinion use cases for hospitals and consumers.
Regional players
- Ping An Good Doctor (Ping An Healthcare and Technology): Asia's largest online health platform combining telemedicine, AI-assisted consultation, and consumer health records — comparable to HESEL Care + HESEL APP stack, though serving China rather than competing directly in Korea.
Broad incumbents
- Babylon Health: Global digital health company providing AI-assisted triage, virtual consultations, and health records — adjacent to HESEL Care telemedicine and CARS AI health-screening automation, but at much larger scale.
- Kakao Healthcare: Korean digital-health subsidiary of Kakao building consumer-facing health data and telemedicine services — overlaps with HESEL APP consumer PHR and HESEL Care telemedicine, but as part of a broader Kakao ecosystem play.
Emerging players
- Phreesia: Healthcare patient intake, PHR, and workflow platform integrated with EMRs — adjacent to HESEL PcPHR's patient-controlled records and HESEL APP consumer-facing health data tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HeSeL social profiles
Digital presenceHeSeL financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeSeL leadership team
Management profileNumber of profiles
Profiles2 records
HeSeL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeSeL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeSeL
What does HeSeL do?
HESEL Inc. provides an integrated healthcare IT ecosystem consisting of teleradiology reading services, a telemedicine platform (HESEL Care), and patient-controlled personal health records (HESEL PHR / PcPHR). For medical institutions, the company delivers proprietary software (HESEL MD, TMS) that transmits DICOM medical images to its reading center staffed with 60 subspecialty radiologists, and a browser-based telemedicine platform that integrates with hospital EMR/OCS systems. For consumers, the company distributes the free HESEL APP on iOS and Android, enabling patients to store, manage, and share their own medical imaging and reports via HL7 FHIR standards.
Is HeSeL a public or private company?
HeSeL is a private company. It is classified as unknown and is currently operating.
When was HeSeL founded?
HeSeL was founded in 2020. It employs 1 to 10 people.
Where is HeSeL based?
HeSeL is headquartered in Tokyo, Japan, in the Asia region.
How does HeSeL make money?
Four revenue lines are on record. Teleradiology reading services are the primary driver. The others are telemedicine platform licensing (On-Premises), HESEL MD software licensing and HESEL APP (consumer freemium).
Who are HeSeL's main competitors?
Direct peers on record are Lunit, DOCTOR NOW, Amwell, Doctor on Demand (Included Health), vRad (Virtual Radiologic, Mednax) and Teladoc Health. Ping An Good Doctor (Ping An Healthcare and Technology) is listed as a regional player. Broad incumbents are Babylon Health and Kakao Healthcare. Phreesia is listed as an emerging player.
Does HeSeL have an API?
No public API is recorded for HeSeL.
What industry is HeSeL in?
HeSeL's product category is Healthcare IT / Telemedicine Software. Its primary akta.pro industry code is HLALAKAD, EHR/EMR Integration & Interoperability Middleware (HL7/FHIR), with a secondary code of HLACABAA, Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE). Its NAICS code is 54151 and its SIC code is 7370.