Limitless Minds

What Limitless Minds does

Limitless Minds is a Seattle-based, privately held mental conditioning and leadership development company that translates elite-athletic mindset methodologies into corporate training and individual coaching products. The company was founded in 2021 by Trevor Moawad (a mental conditioning coach described by Sports Illustrated as the 'World's Best Brain Trainer'), Russell Wilson (Super Bowl-winning quarterback and entrepreneur), DJ Eidson (former pharma/biotech sales leader, now President), and Harry Wilson (former MedDevice/pharma sales leader, now CEO). Its core intellectual property is the 'Neutral Thinking' methodology, a proprietary framework for staying emotionally balanced and focused under pressure that originated in top-tier athletic programs and is now applied to corporate leadership.

The company's product surface spans in-person and virtual services (keynotes, leadership sessions, workshops, pull-thru reinforcement training) and a technology layer delivered through the Limitless Minds XP (LMXP) mobile app and the Neumi AI Performance Coach. Neumi provides text-based, conversational AI coaching with personalized real-time insights, habit-building minigames, and access to an e-learning catalog. The technology stack integrates Stripe for payments and a broad set of analytics tools (Mixpanel, Heap, Adobe Analytics, Google Analytics, Crazy Egg, Flurry), with AI capabilities built using machine learning models for generative coaching, recommendations, and predictive insights. Integration is largely consumer-grade social login (Apple, Facebook, Google, Instagram, Pinterest, Twitter) rather than enterprise SSO/SCIM, indicating the platform is not yet enterprise-IT-ready for large procurement.

Limitless Minds operates a dual go-to-market: enterprise direct sales targeting Fortune 500 buyers (with multi-year custom contracts that bundle live coaching, dedicated Client Success Managers, and organizational analytics) and self-serve individual access via the Neumi app at $15/month or $144/year. The customer base spans pharmaceutical/biotech (J&J, Pfizer, AstraZeneca, AbbVie, Novartis, Merck, Sanofi, BMS, Regeneron, Novo Nordisk, Amgen, Biogen, BeiGene), technology (Amazon, Google, Microsoft, Salesforce, Snap, DocuSign, Workday), financial services (Goldman Sachs, U.S. Bank), consumer goods (McDonald's, Lowe's), and healthcare/utilities. Disclosed claims include a 3X increase in team performance and a 34% decrease in turnover for organizations using the Neutral Thinking program, though these figures are self-reported and not third-party validated. The company has raised a $150,000 grant from Google for Startups' Black Founders Fund (2023) and funding from Alumni Ventures, with no large institutional priced round disclosed.

Name

Limitless Minds

Legal name

Limitless Minds Technologies, Inc.

Website

https://limitlessminds.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Limitless Minds is a Seattle-based mental conditioning company that delivers the proprietary 'Neutral Thinking' methodology through keynotes, workshops, and the Neumi AI coaching app, serving Fortune 500 enterprises and individual subscribers.

Ownership category

akta.pro rank

Product category

Performance Coaching Software

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Mental conditioning training
• Leadership development
• Performance coaching
• Mindset training
• Executive coaching

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscription (Neumi): Monthly or annual subscription for individual users accessing AI coaching and e-learning content through the Neumi app. Billed at $15/month or $144/year (25% savings for annual).
2. Enterprise Licensing & Services: Custom enterprise solutions including live access to mental conditioning coaches, dedicated Client Success Managers, organizational tracking and engagement analytics, and unlimited content access. Sold as annual contracts with custom pricing.
3. Keynotes & Workshops: On-site or virtual keynote presentations, leadership sessions, and workshops delivered to organizations. Part of the service offering for leadership development and team performance.
4. Pull-Thru Training: Ongoing reinforcement training that reinforces core mindset principles over time to ensure sustained application and growth for participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Limitless Minds provides mental conditioning, mindset training, and leadership development services through its Neumi AI performance coaching platform, delivered via keynotes, workshops, leadership sessions, and ongoing pull-thru reinforcement training. The company offers individual subscriptions to the Neumi mobile app as well as custom enterprise solutions including live coaching access, dedicated Client Success Managers, and organizational analytics.

Product overview

Limitless Minds is a mental conditioning and leadership development company offering both technology products and professional services. The core technology product is Neumi, an AI-powered performance coaching platform available as a standalone subscription ($15/month or $144/year) or integrated into enterprise solutions. Neumi provides personalized, real-time coaching insights through conversational AI interaction, complemented by habit-building minigames and e-learning content. The company also delivers professional services including keynotes, leadership sessions, workshops, and pull-thru reinforcement training, all centered on the 'Neutral Thinking' methodology pioneered by co-founder Trevor Moawad. The Limitless Minds XP (LMXP) mobile app provides access to these offerings on iOS and Android devices. The company serves enterprise clients including pharmaceutical, technology, and financial services organizations, with documented claims of 3X team performance improvement and 34% turnover reduction.

Differentiator

Problem solved

Functional benefit

Brands

• Neumi: AI Performance Coach - a personalized, real-time coaching application that provides actionable insights to help users prepare and respond to performance moments, featuring habit-building minigames and coaching e-learning content.

Products and services

• Neumi AI Performance Coach AI-powered performance coaching platform providing personalized, real-time coaching insights through conversational text interaction. Includes habit-building minigames, self-assessments, and access to e-learning content. Available as standalone subscription for individuals or integrated into enterprise solutions.
• Limitless Minds XP (LMXP) Mobile Application Mobile application for iOS and Android delivering the Limitless Minds experience. Provides access to coaching content, training programs, self-assessments, habit-building features, and AI-powered coaching through the Neumi integration.
• Keynotes Keynote presentations delivering powerful insights and mindset tools that inspire individuals to unlock their potential and lead with resilience. Designed for organizational audiences to create energy and motivation around mental performance.
• Leadership Sessions Training sessions focused on strengthening coaching, communication, and execution skills for company leaders at various organizational levels.
• Workshops Hands-on strategic workshops designed to build winning mindsets that drive accountability and peak performance among team members.
• Pull-Thru Training Ongoing reinforcement training that reinforces core mindset principles over time, ensuring participants consistently apply tools for sustained growth and resilience after initial training engagements.
• Tailored Enterprise Solution Custom enterprise solution including live access to mental conditioning coaches, dedicated Client Success Manager, unlimited access to coaching e-learning catalog, organizational growth and engagement tracking, habit-building minigames, and team access to LMXP mobile app. Contact sales for custom pricing.

Quantifiable outcome

• 3X increase in team performance
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability4 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterUp: BetterUp is the leading enterprise coaching and mental wellness platform combining 1:1 coaching, AI-driven personalization, and behavioral science for Fortune 500 buyers. It is the closest direct peer to Limitless Minds in serving enterprise leadership development and mindset/resilience outcomes.
• CoachHub: CoachHub provides enterprise digital coaching at scale with a global coach marketplace and AI-enabled matching, serving large enterprises for leadership development. Comparable in business model (enterprise coaching + technology) and buyer persona (HR/L&D leaders) to Limitless Minds.
• EZRA (LHH): EZRA, part of LHH (a subsidiary of Adecco), provides enterprise leadership and career coaching via a coach network and digital platform. It competes head-on for enterprise L&D budget with a coaching-plus-tech model similar to Limitless Minds' tailored enterprise offering.

Broad incumbents

• Headspace Health: Headspace (with Ginger) sells mental wellness, meditation, and coaching subscriptions to both consumers and enterprises. It overlaps with Limitless Minds in the mindset/wellness space and competes for HR/people-tech budgets, though it is a much broader incumbent focused on mindfulness rather than performance coaching.
• Calm: Calm is a leading consumer and enterprise mental wellness app offering meditation, sleep, and resilience content. It competes with the Neumi app in the consumer subscription layer and increasingly in the B2B resilience/wellness category that Limitless Minds targets.
• Lyra Health: Lyra Health is a mental health benefits platform offering therapy, coaching, and self-care to enterprise workforces. It overlaps with Limitless Minds' workforce resilience and retention narrative, though it is broader in scope and includes clinical mental health services.
• LinkedIn Learning: LinkedIn Learning is an enterprise e-learning platform with courses in leadership, soft skills, and professional development. It competes with the Neumi e-learning catalog and Limitless Minds' pull-thru training in the enterprise L&D budget.

Emerging players

• Torch: Torch provides executive and leadership coaching for high-growth and enterprise clients with a blend of coaches and a technology platform. It is comparable as a coaching-led leadership development offering with a tech-enabled delivery model targeting similar buyer personas.
• Sounding Board: Sounding Board offers enterprise leadership coaching with a coaching marketplace, AI matching, and progress analytics. It is comparable to Limitless Minds' tailored enterprise tier in serving HR/L&D buyers with measurable coaching outcomes.
• OpenExO: OpenExO delivers AI-powered leadership and team coaching programs for enterprises, combining coaching, AI insights, and cohort experiences. It is comparable as a tech-enabled, AI-augmented coaching platform serving enterprise leadership development buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Thinkbig_gofar
• Facebookfacebook.com/limitlessmindstechnologies
• LinkedInlinkedin.com/company/thinkbig-gofar
• Instagraminstagram.com/limitlessminds

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limitless Minds