Stori

What Stori does

Stori is a Mexico City-based digital financial services platform founded in 2018, operating as a Sociedad Financiera Popular (SOFIPO) under CNBV regulation. The company serves underserved Mexican consumers who lack traditional credit histories, offering a multi-product stack that includes the Stori Green standard credit card (up to MXN $20,000 limit, no annual fee, up to 10% cashback), Stori Black premium credit card (up to MXN $230,000 limit, 1% universal cashback), Stori Garantizada secured credit card, Stori Cuenta+ savings and deposit account (7-15% GAT nominal yields, protected up to 25,000 UDIS by Fondo de Protección), Stori Préstamos personal loans (up to MXN $3,000), and Stori Tap, a tap-to-phone contactless payment acceptance service operated through PowerUp Technology México at 2.8% + IVA per transaction. Stori also distributes co-branded credit cards through partnerships with SHEIN, Farmacias Similares, Movimex, Atlas FC, and Club Santos Laguna, and supports a Meses Sin Intereses installment network across major Mexican merchants including Amazon, Mercado Libre, and Soriana.

Stori's core technology stack is a mobile-first fintech platform with AI-driven credit underwriting, INE biometric identity verification (fingerprint and facial recognition against Mexico's electoral registry), WhatsApp-based authentication, and Mastercard network issuance, complemented by Visa's tap-to-phone infrastructure for merchant acceptance. Onboarding is self-serve via iOS and Android apps (4.9/4.7 store ratings, 10M+ downloads), with credit decisions delivered in minutes and digital cards available instantly (featuring dynamic CVC refreshing every two minutes). All Stori products operate exclusively in Mexico under SOFIPO regulation; geographic expansion across Latin America is an explicit strategic intent following the April 2025 $150M financing.

The business model combines several revenue streams: credit card interest on revolving balances, Mastercard interchange on card transactions, loan interest, deposit yield spreads on Stori Cuenta+ balances, and Stori Tap transaction commissions. Customer acquisition is product-led and mobile-first, augmented by co-branded distribution partnerships, referral programs, and digital marketing. The company has scaled from 3M users in August 2024 to 5M+ users in 2025, achieved unicorn status at a $1.2B valuation in April 2025, and has raised approximately $425M+ in cumulative equity and debt funding across rounds led by Notable Capital, BAI, GIC, Lightspeed, Goldman Sachs (debt), and Davidson Kempner (debt).

Name

Stori

Legal name

Stori México, S.A. de C.V., Sociedad Financiera Popular

Website

https://storicard.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stori is a Mexico City-based SOFIPO-regulated neobank that provides credit cards, savings accounts, personal loans, and tap-to-phone payment acceptance to underserved Mexican consumers without traditional credit histories, reaching 5M+ customers as of 2025.

Ownership category

akta.pro rank

Product category

Consumer Digital Banking (Neobank)

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Underbanked/Financial Inclusion Neobanks (FSABAFAJ)

akta.pro secondary industry

Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE)

Keywords

• Consumer credit cards
• Digital banking services
• Unbanked lending
• Contactless payment acceptance
• Personal installment loans

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Credit Card Interest: Stori earns interest income from outstanding credit card balances. Users can pay minimum amounts (incurring interest on remaining balance), full balance to avoid interest, or total debt. Interest rates are determined by individual credit risk assessment.
2. Transaction Interchange Fees: Merchant discount fees from card transactions processed through the Mastercard network. Revenue accrues from every purchase made with Stori credit or debit cards.
3. Personal Loans: Stori offers personal loans up to $3,000 MXN (with references to $24,000 MXN in marketing materials), generating interest income from loan disbursements.
4. Stori Tap Commission: 2.8% + IVA commission per successful transaction for tap-to-phone payment acceptance service operated through PowerUp.
5. Savings Account Deposits: Deposit-taking through Stori Cuenta+ generates yield spreads, with 7.00% GAT nominal on Apartados savings and up to 15.00% GAT on Stori Pro investment products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stori is a Mexican digital neobank that issues Mastercard credit and debit cards, savings accounts, and personal loans to underserved consumers through a mobile-first app. It provides AI-driven credit decisions in minutes without requiring credit history or income verification, plus a tap-to-phone payment acceptance service for micro-entrepreneurs. The platform targets Mexico's unbanked and underbanked population under a SOFIPO license regulated by CNBV.

Product overview

Stori is a Mexican neobank (fintech) offering a multi-product financial services platform targeting underserved consumers without access to traditional banking. The portfolio centers on credit cards (Stori Green, Stori Black, Stori Garantizada) with multiple co-branded variants tied to retail and transit partners (SHEIN, Farmacias Similares, Movimex, Atlas FC, Club Santos Laguna), a savings and deposit account (Stori Cuenta+), personal loans (Stori Préstamos), and a tap-to-phone merchant payment acceptance product (Stori Tap). The platform is designed for consumers with no or limited credit history, emphasizing financial inclusion through AI-driven credit assessment, monthly credit bureau reporting, and educational tools like free Buró score consultation. All products operate exclusively in Mexico under SOFIPO regulation.

Differentiator

Problem solved

Functional benefit

Brands

• Stori Green: Standard credit card with cashback benefits, no annual fee, and up to $20,000 credit line.
• Stori Black
• Stori Garantizada
• Stori Cuenta+
• Stori Tap
• Stori Préstamos
• SHEIN x Stori
• Stori Green x Farmacias Similares
• Stori Green x Movimex

Products and services

• Stori Green Credit Card Standard unsecured Mastercard credit card from Stori for first-time borrowers with no credit history required, offering up to $20,000 MXN credit limit, up to 10% cashback on rotating categories, and $0 annual fee for life.
• Stori Black Credit Card Premium Mastercard credit card from Stori offering 1% cashback on all purchases, deferred purchases up to 12 months at fixed interest, and credit limit up to $230,000 MXN, with $0 annual fee.
• Stori Garantizada Secured Credit Card Secured Mastercard credit card from Stori where the credit line up to $20,000 MXN is backed by a refundable cash deposit, designed for first-time credit users or those repairing credit history, with 99% approval and no income documentation required.
• SHEIN x Stori Co-branded Credit Card Co-branded Mastercard credit card with fashion e-commerce platform SHEIN, offering 2x SHEIN points on SHEIN purchases, 1x points on other purchases, 250 welcome points, up to $20,000 MXN credit limit, and $0 annual fee.
• Stori Green x Farmacias Similares Co-branded Card Co-branded Mastercard credit card with Farmacias Similares pharmacy chain offering 25% cashback on first purchase, 10% monthly cashback on Simi purchases (after 3 external purchases), and 2% on the full Simi ecosystem, with $0 annual fee.
• Stori Green x Movimex Co-branded Card Co-branded Mastercard credit card with Movimex transit system offering 5 free rides on Estado de México and CDMX public transportation, additional free rides based on usage, 99% approval, up to $20,000 MXN credit limit, and $0 annual fee.
• Stori Cuenta+ Savings and Deposit Account Digital savings and demand deposit account from Stori with tiered monthly deposit limits, physical and digital Mastercard debit card, Apartados savings earning 7.00% GAT nominal daily, and Stori Inversión+ time deposits earning up to 15.00% GAT nominal (Stori Pro). Deposits protected by the Fondo de Protección up to 25,000 UDIS.
• Stori Préstamos Personal Loans Unsecured personal loans from Stori offering up to $3,000 MXN disbursed instantly with flexible repayment, available to existing Stori credit card customers.
• Stori Tap Contactless Payment Acceptance NFC-based contactless payment acceptance service for merchants, operated via PowerUp Technology México, that turns a smartphone into a card terminal with no additional hardware, charging 2.8% + IVA per successful transaction and depositing funds to Stori Cuenta+ within 24 hours.

Quantifiable outcome

• 5 million+ Mexican customers served
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Zymo ResearchminorStrategic or Co-development Partner · 7 April 2026Partnership to commercialize a cfDNA-based early pregnancy detection assay. Zymo developed the molecular biology technologies while Stori serves as exclusive commercialization partner for at-home capillary blood collection with initial applications in prenatal biological sex determination.
• VisacoreTechnology or IntegrationVisa's initiative brings card payment acceptance to roughly 692,000 small and medium-sized enterprises in Mexico through tap-to-phone technology partnerships with fintechs like Stori.
• ClipcoreTechnology or IntegrationStori and Clip are the two main fintechs that have launched tap-to-phone contactless payment technology in the Mexican market, enabling merchants to accept card payments via smartphones.
• PowerUp Technology México, S.A. de C.V.coreTechnology or IntegrationPowerUp operates Stori Tap service; Stori serves as the financial account (Stori Cuenta+) recipient while PowerUp handles the tap-to-phone technology and transaction processing. Commission is 2.8% + IVA per transaction.
• SHEINflagshipStrategic or Co-development PartnerCo-branded SHEIN x Stori credit card launched in 2024. Card offers 2x SHEIN points on purchases at the fashion e-commerce platform, 1x points elsewhere, and 250 welcome points. Requires SHEIN account to apply; cannot hold if already have other Stori cards.
• Farmacias SimilaresflagshipStrategic or Co-development PartnerCo-branded Stori Green x Farmacias Similares card offers 25% cashback on first purchase, 10% monthly cashback on pharmacy purchases (with 3 other merchant requirement), and 2% on Simi ecosystem purchases. Mexico's largest pharmacy chain with extensive reach in underserved areas.
• MovimexflagshipStrategic or Co-development PartnerCo-branded Stori Green x Movimex card provides 5 free rides on Mexico City and State of Mexico transport system with additional free rides based on card usage. Government of State of Mexico partnership involved.
• Atlas FCminorStrategic or Co-development PartnerCo-branded Stori Green x Atlas FC credit card partnership with Mexican football club Atlas FC, one of the teams from Guadalajara.
• Club Santos LagunaminorStrategic or Co-development PartnerCo-branded Stori Green x Club Santos Laguna credit card partnership with Mexican football club Santos Laguna based in Torreón, Coahuila.
• MastercardcoreTechnology or IntegrationAll Stori credit and debit cards operate on the Mastercard network, enabling global acceptance at any merchant accepting Mastercard worldwide.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nu (Nubank): Brazilian-founded neobank with 12M+ Mexican users offering credit cards, personal loans, savings, and financial inclusion products on the Mastercard network. Direct competitor to Stori in the Mexican underbanked credit-card and deposit space, with materially larger scale and brand.
• Hey Banco: Digital challenger bank from Mexican regional lender Banregio offering credit cards, deposits, and personal loans to Mexican consumers via a mobile-first app. Competes head-to-head with Stori in the no-annual-fee, mass-market credit card segment.
• Klar: Mexico City-based digital neobank offering credit cards, high-yield deposits, and personal loans aimed at salaried and underbanked Mexicans. Targets a similar customer profile to Stori with comparable mobile-first credit products.
• Albo: Mexican neobank offering a Mastercard-backed credit card, deposits, and personal credit to underbanked Mexican consumers via a mobile app. Closely overlaps with Stori on product, customer, and regulatory model.
• Clip: Mexican fintech and the other main launch partner (alongside Stori) for Visa's tap-to-phone contactless payment acceptance in Mexico. Direct competitor in the micro-merchant payments space and alternative to PowerUp for Stori Tap.

Broad incumbents

• Mercado Pago: MercadoLibre's fintech arm, dominant in Mexican digital payments, credit, and deposits, with a much larger user base and broader product portfolio. Competes with Stori across credit, savings, and merchant acquiring without specializing in the underbanked niche.
• BanCoppel: Mexican commercial bank within the Coppel group that targets lower- and middle-income consumers with credit cards, payroll loans, and deposits. A traditional incumbent competing for the same underbanked segment Stori serves, with a large physical distribution footprint.
• Banco Azteca: Mexican bank under Grupo Salinas with a deep branch network serving underbanked and informal-economy consumers via credit cards, credits, and deposits. A broad incumbent addressing the same financial inclusion customer as Stori.

Regional players

• Ual\u00e1: Latin American neobank originating in Argentina that has expanded into Mexico, offering prepaid cards, credit, and personal finance. A relevant regional peer for Stori's stated Latin America expansion plans, but primarily operates in other markets.

Emerging players

• Aplazo: Mexican fintech offering buy-now-pay-later and consumer credit products to underbanked Mexican consumers via mobile and merchant integrations. An emerging player with partial overlap in serving thin-file Mexican consumers with credit products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mi_stori
• Facebookfacebook.com/Stori.MX
• LinkedInlinkedin.com/company/stori-card
• Instagraminstagram.com/stori.card
• TikToktiktok.com/@tio_stori

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds11 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stori