indigitall
Indigitall is a Madrid-based SaaS company that provides an AI-native omnichannel customer engagement platform, combining a CDP, proprietary AI agents, and messaging across WhatsApp, push, SMS, email, and voice to 200+ enterprises across 20+ countries.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What indigitall does
Indigitall is a Madrid-headquartered SaaS company, founded in February 2013, that sells an AI-native omnichannel customer engagement platform to mid-market and enterprise customers. The platform serves 200+ enterprises across more than 20 countries, with named customers including McDonald's, Santander, Nestle, LG, Movistar, Iberia, Lacoste, Crocs, Whirlpool, Bimbo, and Steve Madden across retail, healthcare, banking, education, food & beverage, travel, telco, media, and logistics verticals. The legal entity is SMART2ME, S.L., and the company has 51-100 employees.
The core product, indigitall Omni AI, integrates a Customer Data Platform (CDP), proprietary OmnIA AI Agents built on a retrieval-augmented generation (RAG) architecture trained on customer-specific data, drag-and-drop customer journey orchestration with AI optimization, and messaging across WhatsApp, push notifications (web, mobile, and encrypted), SMS/RCS, email, chatbot, voice AI, Instagram, and Facebook Messenger. The platform holds ISO 27001, SOC 2 Type II, GDPR, HIPAA, and Spanish ENS High certifications, enabling sales into regulated sectors such as banking, healthcare, and the Spanish public sector.
The company operates a subscription-based SaaS model with quote-based, annual pricing and monetizes through a hybrid go-to-market combining direct enterprise field sales and a product-led growth motion anchored by free demos and a strong G2 presence (430+ verified reviews, 76 badges, 4.8-star rating, G2 #1 Momentum Leader in AI Chatbots in Summer 2026). Following a €6 million Series A round in April 2024 led by Data Point Capital, GoHub Ventures, and Adara Ventures, indigitall is executing on geographic expansion into the United States, growth in Latin America, and continued investment in Spain.
indigitall firmographics
Firmographics- Name
- indigitall
- Legal name
- SMART2ME, S.L.
- Website
- https://indigitall.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Indigitall is a Madrid-based SaaS company that provides an AI-native omnichannel customer engagement platform, combining a CDP, proprietary AI agents, and messaging across WhatsApp, push, SMS, email, and voice to 200+ enterprises across 20+ countries.
- Ownership category
- akta.pro rank
indigitall industry classification
Industry- Product category
- Customer Engagement Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
Keywords
Where indigitall is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
indigitall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model providing access to the omnichannel customer engagement platform including AI agents, CDP, customer journey orchestration, and multi-channel messaging capabilities. Pricing is quote-based and tailored to customer size and usage volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS with tailored pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
indigitall product offering
Product offeringCore offering
Indigitall is an AI-native, all-in-one customer engagement SaaS platform that unifies a Customer Data Platform (CDP), proprietary OmnIA AI agents, and drag-and-drop customer journey orchestration across omnichannel messaging — including WhatsApp, push notifications, encrypted push, SMS/RCS, email, chatbots, voice AI, and web/mobile app engagement — to help enterprises automate personalized customer journeys, convert and retain customers, and reduce support costs.
Product overview
indigitall is an AI-native all-in-one customer engagement platform (SaaS) that unifies multiple communication channels under a single platform architecture. The core offering is indigitall Omni AI, which orchestrates personalized customer journeys through omnichannel AI agents. The platform centers on a Customer Data Platform (CDP) that maintains unified customer profiles, combined with OmnIA AI Agents that autonomously resolve customer inquiries. Channels include WhatsApp, Push Notifications (web and mobile), Encrypted Push, SMS/RCS, Email, Chatbot, Web Engagement, Mobile App Engagement, Voice AI, Instagram, and Facebook Messenger. Supporting modules include App Customization and Web Customization. The Customer Journey module enables drag-and-drop orchestration with AI optimization across all touchpoints.
Differentiator
Problem solved
Functional benefit
Products and services
- indigitall Omni AI AI-native, all-in-one customer engagement SaaS platform that orchestrates personalized customer journeys across all digital channels using omnichannel AI agents. Targeted at enterprises seeking to unify customer engagement, drive conversion, and reduce support costs.
- OmnIA AI Agents Autonomous AI agents that understand intent, act on live customer context, and resolve customer inquiries across all channels with human handoff when needed. Trained on customer-specific data only via RAG architecture to avoid public-LLM hallucinations; resolve 70% of bot chats without human intervention. Targeted at enterprises seeking to automate support and engagement at scale.
- Customer Journey Drag-and-drop customer journey orchestration tool with real-time branching and AI optimization, coordinating personalized paths across all channels from unified customer profiles. Targeted at marketing, CX, and lifecycle teams in enterprises.
- CDP (Customer Data Platform) Customer Data Platform providing one unified customer profile per customer with identity resolution and real-time enrichment, stitching interactions across web, app, WhatsApp, SMS, and more. Targeted at enterprises seeking to eliminate data silos and achieve a single customer view across channels.
Quantifiable outcome
- 60% fewer no-shows (Sanitas healthcare case study)
- +15 more outcomes
Companies that use indigitall
Customer profileNamed customers24 records
Segments8 records
Ideal customer profiles9 records
indigitall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature5 records
indigitall partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HubSpotcoreNative integration with HubSpot CRM. Customers can connect to HubSpot to simplify workflows and access real-time analytics and recommendations.
- SalesforcecoreNative integration with Salesforce CRM. Joint webinar 'Engagement Unificado: indigitall + Salesforce CRM' showcases integration capabilities. Customers can connect to Salesforce to simplify workflows.
- Meta Business PartnercoreOfficial Meta Business Partner status, enabling WhatsApp Business API integration and access to Meta's messaging platform capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
indigitall competitors and assessment
Company assessmentDirect peers
- Insider: Unified customer experience platform with CDP, AI-powered personalization, and omnichannel journey orchestration across web, app, push, email, SMS, and WhatsApp. Closely comparable architecture and strong presence in EMEA and LatAm markets that overlap with indigitall's footprint.
- Bird (formerly MessageBird): Omnichannel communications platform with Flow Builder for journey orchestration, CDP, and messaging across WhatsApp, SMS, email, push, and voice. Closely comparable channel coverage and European market positioning to indigitall.
- Braze: Public omnichannel customer engagement platform combining CDP, journey orchestration, and AI-powered messaging across push, email, SMS, WhatsApp, and in-app. Directly comparable to indigitall's Omni AI offering across overlapping enterprise verticals and use cases.
- Iterable: Cross-channel marketing platform with AI-driven journey orchestration, CDP, and messaging across email, push, SMS, and in-app. Closely comparable product architecture and target verticals (retail, ecommerce, fintech) to indigitall.
- Twilio (Segment + Engage): Twilio's Segment (CDP) and Engage products deliver unified customer data and omnichannel messaging orchestration. Directly comparable infrastructure layer to indigitall's CDP + messaging stack, with far greater scale.
- Klaviyo: AI-native customer engagement platform focused on retail and ecommerce with CDP, email, SMS, push, and WhatsApp capabilities. Strong overlap with indigitall's Retail & eCommerce vertical and same target buyer persona.
Emerging players
- OneSignal: Omnichannel messaging platform focused on push notifications, email, SMS, and in-app messaging with journey orchestration. Comparable channel coverage to indigitall's messaging stack but lighter on CDP and AI agent depth.
Broad incumbents
- Salesforce Marketing Cloud: Enterprise incumbent offering CDP (Data Cloud), journey orchestration (Journey Builder), and messaging across email, SMS, push, and WhatsApp. Indigitall integrates with Salesforce CRM but competes head-to-head on the CX/engagement layer.
- HubSpot: Broad CRM and marketing automation incumbent with native CDP, email, push, and AI-driven engagement features. Indigitall has a native HubSpot integration but competes in the mid-market and enterprise engagement segment.
- Adobe Experience Cloud: Enterprise incumbent for customer journey orchestration, CDP (Real-Time CDP), and cross-channel personalization/messaging. Competes for the same large-enterprise CX budget as indigitall, particularly with global brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
indigitall social profiles
Digital presenceindigitall compliance and trust
Trust signalCompliance5 records
indigitall financial estimates
Financial estimateRevenue estimate
Valuation estimate
indigitall leadership team
Management profileNumber of profiles
Profiles5 records
indigitall funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
indigitall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about indigitall
What does indigitall do?
Indigitall is an AI-native, all-in-one customer engagement SaaS platform that unifies a Customer Data Platform (CDP), proprietary OmnIA AI agents, and drag-and-drop customer journey orchestration across omnichannel messaging — including WhatsApp, push notifications, encrypted push, SMS/RCS, email, chatbots, voice AI, and web/mobile app engagement — to help enterprises automate personalized customer journeys, convert and retain customers, and reduce support costs.
Is indigitall a public or private company?
indigitall is a private company. It is classified as venture growth investor backed and is currently operating.
When was indigitall founded?
indigitall was founded in 2013. It employs 51 to 100 people.
Where is indigitall based?
indigitall is headquartered in Madrid, Spain, in the Europe region.
How does indigitall make money?
One revenue line is on record: saaS Platform Subscription.
Who are indigitall's main competitors?
Direct peers on record are Insider, Bird (formerly MessageBird), Braze, Iterable, Twilio (Segment + Engage) and Klaviyo. OneSignal is listed as an emerging player. Broad incumbents are Salesforce Marketing Cloud, HubSpot and Adobe Experience Cloud.
Does indigitall have an API?
No public API is recorded for indigitall.
What industry is indigitall in?
indigitall's product category is Customer Engagement Platform. Its primary akta.pro industry code is FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms. Its NAICS code is 5132 and its SIC code is 7372.