Cake Bikes
CAKE is a Swedish manufacturer of premium lightweight electric motorcycles, mopeds, and e-bikes, serving urban commuters, off-road enthusiasts, commercial fleets, and conservation applications through proprietary drivetrain technology, a European and US dealer network, and direct-to-consumer sales.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cake Bikes does
CAKE is a Swedish premium electric motorcycle and moped manufacturer, headquartered in Stockholm, that designs and sells lightweight, high-performance off-road and urban electric two-wheelers under the CAKE brand. Its product portfolio spans the Makka urban commuter moped, the Kalk off-road platform (with INK, OR, Race, and AP variants), the Ösa modular utility motorcycle with power-station functionality, the next-generation Bukk off-road motorcycle launched in 2023, the Åik cargo e-bike, and a Kids line (Tripp, Trapp, Trull). The company vertically integrates core drivetrain technology through its in-house developed Jante IPM (Internal Permanent Magnet) motor with radial flux architecture, a proprietary battery system with tool-free sub-30-second hot-swap capability, and purpose-built forged 6061 aluminum frames, with several patents and patent pendings protecting the technology stack.
Revenue is generated primarily through direct-to-consumer hardware sales via the ridecake.com storefront and the Stockholm brand store, supplemented by an authorized dealer network across Sweden, Norway, the Netherlands, Belgium, the UK, France, Switzerland, Italy, Portugal, and the US. A dedicated B2B channel sells fleet-configured :work variants to commercial customers in last-mile delivery, municipal services, and conservation, with financing available through Affirm. Supporting revenue streams include the re:CAKE certified pre-owned program, accessories and gear, and service and warranty contracts. The company raised approximately $74M in cumulative funding (2019 Series A, 2021 Series B) before filing for bankruptcy in February 2024; the brand and intellectual property were subsequently acquired by Norwegian company Brages Holding AS in March 2024, with a small core team led by former CTO Petra Färm continuing operations.
Cake Bikes firmographics
Firmographics- Name
- Cake Bikes
- Legal name
- CAKE 0 Emission AB
- Website
- https://ridecake.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CAKE is a Swedish manufacturer of premium lightweight electric motorcycles, mopeds, and e-bikes, serving urban commuters, off-road enthusiasts, commercial fleets, and conservation applications through proprietary drivetrain technology, a European and US dealer network, and direct-to-consumer sales.
- Ownership category
- akta.pro rank
Cake Bikes industry classification
Industry- Product category
- Electric Motorcycles and Mopeds
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industries
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), Cargo & Utility Bike Retail (CRAMAHAF), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Cake Bikes is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices19 records
Markets served
Cake Bikes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Electric Motorcycle Sales: Direct sales of lightweight electric motorcycles and mopeds to consumers and businesses through owned storefront, website, and dealer network. One-time hardware purchase with optional financing.
- Certified Pre-Owned (re:CAKE): Certified pre-owned bike program extending product lifecycle by refurbishing and reselling demo units and returned bikes at discounted prices.
- Accessories & Gear: Spare parts, accessories, apparel, and protection gear sales through online store and dealers.
- Business Fleet Solutions: Customized fleet sales and leasing options for commercial customers including delivery services, municipalities, and conservation organizations.
- Service & Warranty: Service support, warranty programs, and maintenance services for CAKE bikes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Makka - Urban commuter moped |
| Unit Pricing | Monthly | Makka :work - Commercial delivery moped |
| Unit Pricing | Monthly | Ösa - Utility motorcycle |
| Unit Pricing | Monthly | Ösa :work - Commercial utility motorcycle |
| Unit Pricing | Monthly | Bukk - High-performance off-road |
| Unit Pricing | Monthly | Makka Polestar Edition - Limited design collaboration |
| Unit Pricing | One time/ perpetual license | Kids bikes - Entry level models |
| Unit Pricing | One time/ perpetual license | re:CAKE - Certified pre-owned bikes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Cake Bikes product offering
Product offeringCore offering
CAKE designs, manufactures and sells premium lightweight electric motorcycles, mopeds, and cargo e-bikes for urban commuting, off-road recreation, and commercial fleet applications. Its lineup includes the Makka urban moped, Kalk off-road platform, Ösa modular utility motorcycle, Bukk next-generation off-road motorcycle, Åik pedal-assist cargo e-bike, and a Kids line, supported by proprietary drivetrain and battery technology and distributed through its own e-commerce site, Stockholm brand store, and authorized dealer network across Europe and North America.
Product overview
CAKE is a Scandinavian maker of premium lightweight electric motorcycles and mopeds, organized as a multi-platform product portfolio spanning distinct bike categories. The lineup consists of: the Makka (lightweight electric moped for urban commuting, also available in :work commercial variant), the Kalk (the original lightweight electric off-road platform with multiple variants including INK, OR, Race, and AP for wildlife conservation), the Ösa (high-performance modular utility motorcycle with power-station capability, also available as :work for commercial fleets), the Bukk (next-generation lightweight off-road motorcycle launched in 2023 with forged aluminum frame and 456 Nm torque), the Åik (cargo e-bike with pedal assist launched at CES 2023), and a Kids line (Tripp balance bike, Trapp mountain bike, Trull electric motorcycle). Supporting the hardware are proprietary in-house developed components including the Jante IPM motor, advanced battery system with fast-swap capability, and connected drivetrain technology. CAKE also operates a certified pre-owned program (re:CAKE), a brand store and dealer network across Europe and North America, and the CAKE Track Concept for dedicated riding infrastructure. The company was founded in Sweden in 2016/2018, filed for bankruptcy in February 2024, and was acquired by Norwegian company Brages Holding AS in March 2024.
Differentiator
Problem solved
Functional benefit
Brands
- :work: Electric mopeds and motorbikes optimized for mobile workforces and business fleets
- re:CAKE
- Kids bikes
Products and services
- Makka Lightweight, nimble and quiet electric moped designed for convenient urban commuting and short-haul travel. Top speed 15-28 mph, range 34-41 miles, peak power 1/2.8 kW, weight 154 lbs, street-legal with Car / M1 / M2 license. Starting at $3,800 / $158 per month financing.
- Kalk The original CAKE platform — a lightweight, torquey, and quiet electric off-road motorcycle introduced January 2018, with multiple variants including INK, INK Race, INK&, OR, OR Race, &, and AP (anti-poaching). Torque 252-280 Nm, weight 69-83 kg, peak power 10-11 kW, top speed 56+ mph.
- Ösa High-performance modular utility motorcycle with over 1,000 accessory combinations clamped onto the unibar frame. Doubles as a power station on wheels with integrated 5V and 12V power outlets. Top speeds 28-56 mph, range 57-68 miles, 2.5-3.5 kWh battery. Starting at $5,900 / $246 per month financing.
- Bukk Next-generation lightweight electric off-road motorcycle launched in 2023. Built lighter and tougher with forged 6061 aluminum frame and purpose-engineered components. 196 lbs, 456 Nm torque, 16 kW peak power, 0-28 mph in 2.15 seconds. Tool-free battery swap under 30 seconds and CAKE Connect app integration. $9,470 / $395 per month financing.
- Makka :work Urban shuttle / commercial delivery variant of the Makka, optimized for short-haul transits and quick city deliveries. Features double battery capacity, top speed 28 mph, range up to 62 miles, and max load up to 540 lbs. LTE-connected out of the box for remote fleet management. $4,840 / $202 per month financing.
- Ösa :work Professional utility variant of the Ösa, built for heavy-duty commercial use. Peak power 6-10 kW, range 68-80 miles, max load 573 lbs. Features integrated power outlets for tools including drills and welding machines. LTE-connected for fleet management. $6,730 / $280 per month financing.
- Kids Bikes (Tripp, Trapp, Trull) Three bikes for young riders: Tripp (12-inch balance bike for ages 1.5-4, $200), Trapp (16-inch single-speed mountain bike for ages 3.5-7, $300), and Trull (electric off-road motorcycle for ages 6+, up to 40 km/h, from $2,500).
- Åik First pedal-equipped cargo e-bike introduced at CES 2023. Capable of long-distance load lugging with modular parts for multipurpose use. Does not require a driver's license in many markets.
- Makka Polestar Edition Limited edition collaboration between Makka and Polestar. Pure, progressive design with top speed 28 mph, range 34 miles, street-legal. $4,200 / $175 per month financing.
- re:CAKE (Certified Pre-Owned) Certified pre-owned bike program. Pre-owned CAKE motorcycles undergo thorough assessment, rating, and refurbishment by CAKE maintenance technicians. Each comes with an individual warranty. Sourced from demo units and internal bikes. Prices range from $5,990 to $7,500.
- CAKE Track Concept Customized track format designed specifically for lightweight electric motorbikes. Built to serve accessible urban riding with a racing format. Tracks can be built in urban spaces, rooftops, warehouses, or backyards. 75x50m with limestone base and rock flour top layer.
Quantifiable outcome
- Up to 3x more deliveries per hour compared to other vehicles (Bzzt)
- +3 more outcomes
Companies that use Cake Bikes
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Cake Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cake Bikes partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Volta TrucksminorJoint initiative to provide world's first electric microhub for last-mile deliveries, combining CAKE bikes with Volta Trucks electric delivery vehicles.
- StreetsLAminorPartnership to monitor bike lanes in Los Angeles using CAKE motorcycles, supporting urban mobility infrastructure.
- Ghana Health ServicesminorVaccine distribution program in Ghana using CAKE electric motorbikes for healthcare logistics in remote areas.
- PolestarcoreFirst-ever electric mobility bundle collaboration combining CAKE motorcycles with Polestar vehicles. Expanded brand partnership including the Makka Polestar edition with coordinated design language.
- FIMcoreJoint venture with Fédération Internationale de Motocyclisme (motorcycling governing body) for sustainable mobility initiatives at motorsport events and FIM Sustainability Commission.
- VattenfallcoreLetter of intent for developing the world's first fossil-free motorcycle, addressing sustainability in production and operations. Collaboration on CO2 visualization initiatives.
- M - Volvo Car MobilityminorPartnership with Volvo's mobility subsidiary for vehicle sharing and integration opportunities.
- West Coast EVminorJoint venture for West Coast distribution and sales partnership.
- DometicminorCollaboration to launch electric food delivery box, combining CAKE bikes with Dometic cooling solutions for last-mile food delivery.
- Southern African Wildlife CollegecorePartnership to combat poaching in Africa using electric motorcycles and solar power. Kalk AP anti-poaching bush bikes deployed for wildlife rangers.
- NorthvoltcoreCollaboration on battery technology and sustainable electric mobility solutions, supporting CAKE's goal of fossil-free production.
- Gotland RingminorPartnership with Gotland Ring race track for CAKE track development and exclusive riding events.
- Tom DixonminorBrand collaboration with British designer Tom Dixon for limited edition products and brand marketing.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Cake Bikes competitors and assessment
Company assessmentDirect peers
- Super73: Premium electric urban bikes positioned for lifestyle consumers and last-mile mobility. Comparable to CAKE's Makka and Åik on price tier, design-led branding, and DTC-led distribution.
- Sur-Ron: Lightweight electric off-road motorcycles (Light Bee, Ultra Bee) directly competing with CAKE's Kalk and Bukk in the same enthusiast and recreational off-road segment. Closest comparable on product and target rider.
- NIU: Global leader in smart electric mopeds and scooters. Directly comparable to CAKE's Makka urban commuter in target customer and use case, with much larger scale and broader retail footprint.
- VanMoof: Premium urban e-bike brand emphasizing design, integrated connectivity, and direct sales. Comparable to CAKE on design-led premium positioning and connected product narrative, though VanMoof is bicycle-only.
- ZERO Motorcycles: Established US-based electric motorcycle maker with broader street and off-road lineups. Overlaps with CAKE on electric drivetrain technology and premium motorcycle positioning, though ZERO is larger and more street-focused.
- Talaria: Manufacturer of high-performance electric dirt bikes (Sting, X3) targeting the same light electric off-road category CAKE pioneered with the Kalk platform. Directly comparable on specs, price, and use case.
Broad incumbents
- Specialized: Major premium bicycle brand with extensive e-bike lineup (Turbo series). Comparable on premium positioning, design-led branding, and dealer network, though broader and more established.
- BMW Motorrad: Premium motorcycle manufacturer with the CE 04 electric scooter and electric concept bikes. Comparable on premium electric two-wheeler positioning and global dealer footprint, but at much higher scale and price.
- KTM (Husqvarna Motorcycles): Major motorcycle manufacturer whose Husqvarna subsidiary produces the electric FE-E and TC-E off-road motorcycles, directly adjacent to CAKE's Kalk/Bukk segment but backed by much larger OEM scale and dealer network.
- Husqvarna E-Bicycles: Premium e-mountain bike and urban e-bike line sharing brand DNA with Husqvarna Motorcycles. Comparable to CAKE on Scandinavian design heritage and premium off-road/utility positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cake Bikes social profiles
Digital presenceCake Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cake Bikes leadership team
Management profileNumber of profiles
Profiles3 records
Cake Bikes funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cake Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cake Bikes
What does Cake Bikes do?
CAKE designs, manufactures and sells premium lightweight electric motorcycles, mopeds, and cargo e-bikes for urban commuting, off-road recreation, and commercial fleet applications. Its lineup includes the Makka urban moped, Kalk off-road platform, Ösa modular utility motorcycle, Bukk next-generation off-road motorcycle, Åik pedal-assist cargo e-bike, and a Kids line, supported by proprietary drivetrain and battery technology and distributed through its own e-commerce site, Stockholm brand store, and authorized dealer network across Europe and North America.
Is Cake Bikes a public or private company?
Cake Bikes is a private company. It is classified as corporate owned and is currently operating.
When was Cake Bikes founded?
Cake Bikes was founded in 2018. It employs 101 to 250 people.
Where is Cake Bikes based?
Cake Bikes is headquartered in Stockholm, Sweden, in the Europe region.
How does Cake Bikes make money?
Five revenue lines are on record. Electric Motorcycle Sales are the primary driver. The others are certified Pre-Owned (re:CAKE), accessories & Gear, business Fleet Solutions and service & Warranty.
Who are Cake Bikes's main competitors?
Direct peers on record are Super73, Sur-Ron, NIU, VanMoof, ZERO Motorcycles and Talaria. Broad incumbents are Specialized, BMW Motorrad, KTM (Husqvarna Motorcycles) and Husqvarna E-Bicycles.
Does Cake Bikes have an API?
No public API is recorded for Cake Bikes.
What industry is Cake Bikes in?
Cake Bikes's product category is Electric Motorcycles and Mopeds. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer). Its NAICS code is 336991 and its SIC code is 3751.