Bespoke
Bespoke Inc. is a Tokyo-based AI company offering Bebot, a proprietary RAG-type multilingual chatbot for Japanese government, transportation, tourism, and hospitality, and BeTrained, a generative AI multilingual video training platform, serving 100+ organizations across 35+ Japanese prefectures plus select international airports.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bespoke does
Bespoke Inc. (株式会社ビースポーク) is a Tokyo-headquartered AI company founded in 2011 in the wake of the Great East Japan Earthquake, with commercial operations beginning in 2015. The company develops and sells two core products: Bebot, a next-generation RAG-type multilingual AI chatbot built on a proprietary natural language processing and deep-neural-network engine, and BeTrained, a generative-AI video training platform that produces multilingual subtitles, synthetic speech, and translations for corporate training content. Bebot is positioned as the core platform, delivering 24/7 automated responses for Japanese municipalities, prefectures, airports, railways, tourism organizations, and hotels, with a distinctive 24/7 manned-operator monitoring layer that flags errors for continuous AI retraining.
Bespoke's technology stack combines conversational AI with multilingual localization handled by native-language writers, browser-based deployment in roughly five minutes, and optional API integrations (e.g., Star Alliance Travel Hub). The company serves 100+ organizations across at least 35 Japanese prefectures and cities, with international deployments at airports including Vienna and Tampa. The customer base skews to Japanese public-sector and transportation buyers, with additional deployments in hospitality and tourism. Pricing is subscription-based: Bebot setup fees of $30k–$150k USD with monthly fees of $1.5k–$11k USD, and BeTrained at ¥40k–¥120k per month with tiered video-upload hours. A 10% price increase was implemented in September 2024.
The go-to-market is direct enterprise field sales for Bebot government and large-enterprise contracts, with a dedicated inside sales/SDR team for BeTrained mid-market deals. Bespoke has no disclosed resellers or distribution partners. The company is privately held by founder-CEO Akemi Tsunagawa, has raised roughly $3.3M USD across four disclosed funding rounds between 2015 and 2019, and was recognized by Nikkei as a NEXT Unicorn in 2025. Strategic positioning leans heavily on the CEO's role as advisor to Japan's Prime Minister's office and Digital Agency, selection for multiple government innovation programs, and event-driven thought leadership in Japanese digital transformation.
Bespoke firmographics
Firmographics- Name
- Bespoke
- Legal name
- 株式会社ビースポーク (Bespoke Inc.)
- Website
- https://be-spoke.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bespoke Inc. is a Tokyo-based AI company offering Bebot, a proprietary RAG-type multilingual chatbot for Japanese government, transportation, tourism, and hospitality, and BeTrained, a generative AI multilingual video training platform, serving 100+ organizations across 35+ Japanese prefectures plus select international airports.
- Ownership category
- akta.pro rank
Bespoke industry classification
Industry- Product category
- Conversational AI Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Bespoke is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Bespoke business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Bebot Chatbot Subscription: Recurring subscription revenue from AI chatbot services with setup fees and monthly recurring fees. Pricing varies based on number of FAQs (up to 500), supported languages, and optional services like human agent support and reporting.
- BeTrained Training Platform Subscription: Monthly subscription for AI-powered multilingual training platform with tiered plans based on video upload hours (5, 10, or 20 hours) and additional language support. Training materials typically available within 10 business days after video upload with quality control review.
- Custom Implementation Services: One-time setup fees covering initial system configuration, machine learning setup, scenario creation, and installation consulting. Additional services include API integration, custom development, and ongoing optimization support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tourist Information Chatbot - up to 500 FAQs, Japanese/English, no external system integration |
| Subscription | Monthly | General Information Desk Chatbot - up to 500 FAQs, English + 2 additional languages, no external system integration |
| Subscription | Monthly | BeTrained Minimum Plan - up to 5 hours video upload, source language only |
| Subscription | Monthly | BeTrained Basic Plan - up to 10 hours video upload, additional languages available |
| Subscription | Monthly | BeTrained Advanced Plan - up to 20 hours video upload, no functionality restrictions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Bespoke product offering
Product offeringCore offering
Bespoke Inc. develops and sells two main AI software products: Bebot, a next-generation RAG-type multilingual AI chatbot platform providing 24/7 automated inquiry response for government agencies, municipalities, airports, railways, and tourism organizations; and BeTrained, an AI-powered multilingual video training platform that converts workplace knowledge into training content with AI-generated subtitles, synthetic speech, and translations. Both products are delivered as subscription services with setup fees, and the company provides end-to-end FAQ creation and localization as part of its standard offering.
Product overview
Bespoke Inc. is a Japanese AI company offering two main products: the conversational AI chatbot 'Bebot' and the generative AI training solution 'BeTrained'. Bebot serves as the core customer interaction platform, providing 24/7 multilingual chatbot services for government agencies, public institutions, transportation networks, and tourism organizations. BeTrained is a complementary AI training platform that uses generative AI to create multilingual training content from video footage. Both products leverage Bespoke's proprietary AI engines for natural language processing and knowledge retrieval.
Differentiator
Problem solved
Functional benefit
Brands
- Bebot (ビーボット): AI chatbot platform for government, transportation, and tourism sectors providing 24/7 multilingual support and real-time information services.
- BeTrained
Products and services
- Bebot AI-powered conversational chatbot that provides 24/7 multilingual support for government institutions, public services, transportation hubs, and tourism. Uses natural language processing to understand user queries contextually and deliver accurate responses. Includes real-time operator monitoring, multilingual support, and comprehensive FAQ creation as part of standard service.
- BeTrained AI-powered multilingual video training platform that digitizes workplace knowledge using generative AI. Converts instructional videos into training content with AI-generated subtitles, synthetic speech, and AI translation for international workforces. Offers tiered subscription plans based on video upload hours (5, 10, or 20 hours per month) with optional additional language support.
Quantifiable outcome
- 95% success rate in task quality for BeTrained training programs
- +3 more outcomes
Companies that use Bespoke
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Bespoke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature7 records
Bespoke partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Central Japan Railway Company (JR Central)coreCollaboration under Tokyo TIB CATAPULT Global CityTech Bridge program to create practical training materials for Shinkansen train operators. Bespoke provides AI and video-based learning to support skill transfer and development, incorporating feedback from active train operators. Project aims to develop safe and efficient training systems leveraging innovation.
- Tokyo Metropolitan GovernmentcoreSelected for Field Dialogue-Based Startup Collaboration Project to develop technology-driven solutions enhancing sports accessibility for people with disabilities. Partnership marks important step in mission to create inclusive sporting experiences, with Tokyo Metropolitan Government as first major public sector client.
- BEMAC CorporationcorePartnership in Ehime Prefecture's TRY ANGLE EHIME Digital Implementation Acceleration Project. Bespoke's BeTrained provides multilingual training tool for shipbuilding industry, cultivating skilled foreign workers for the shipbuilding sector. Represents innovative approach to workforce development in manufacturing.
- Tokyo Metropolitan Park AssociationminorBeTrained pilot project for park management and landscaping industry, providing multilingual training content for workforce development.
- Yamanashi PrefecturecoreMultiple-year partnership through TRY!YAMANASHI! Social Implementation Support Project. Bespoke provides multilingual training tool generation and AI mentoring solutions for lodging businesses employing foreign workers, facilitating expedited employee training. Project selected for seventh term in 2024.
- Ehime PrefecturecoreMulti-year partnership through TRY ANGLE EHIME program for digital implementation acceleration. BeTrained selected to harness generative AI for cultivating skilled foreign workers. Company also operates Ehime's One-Stop Consultation Desk for Single-Parent Families combining BEBOT chatbot with professional advisors.
- Shiga PrefecturecorePartnership to launch generative AI chatbot 'AI Wōtan' responding to residents' inquiries in real time. Bespoke's technology underpins this initiative. In first month, chatbot received 928 messages demonstrating significant adoption and attention.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Bespoke competitors and assessment
Company assessmentDirect peers
- PKSHA Technology: Tokyo-based AI company specializing in natural language processing, machine learning, and conversational AI for enterprise and public-sector clients. Highly comparable as a Japan-headquartered NLP/chatbot platform serving similar enterprise and government customers.
- Cogent Labs: Tokyo-headquartered AI company offering NLP and document understanding products to Japanese enterprises. Comparable as a Japan-based AI vendor with overlapping enterprise customer base and similar NLP technology focus.
- Abeja: Japanese AI/ML platform company serving retail, manufacturing, and infrastructure customers with applied AI products. Comparable as a Japan-based applied AI platform targeting enterprise verticals with recurring revenue and operational deployment.
- Yellow.ai: Enterprise-grade conversational AI platform serving customer service automation across multiple languages. Comparable as a multi-language enterprise chatbot vendor targeting customer support and public-facing use cases similar to Bebot's deployments.
- Kore.ai: Global enterprise conversational AI platform providing chatbots and agent-assist solutions for large organizations. Comparable as a specialized enterprise chatbot vendor with multi-language support and government/regulated-industry deployments.
- AI inside: Japanese AI platform company providing OCR, NLP, and AI workflow products to enterprises and governments. Comparable as a domestic Japanese AI platform with overlapping enterprise/government GTM and emphasis on operational AI deployment.
Emerging players
- Studio Ousia: Japan-based AI/NLP startup focused on multilingual question answering and language understanding. Comparable as an emerging Japanese AI vendor with overlapping NLP technology focus and multilingual capability relevant to government and enterprise use cases.
Broad incumbents
- Intercom: Global customer communications platform with AI chatbot (Fin) capabilities for enterprise support. Comparable as a broader incumbent providing AI-powered customer engagement chatbots, though primarily SaaS-led rather than government-focused.
- LivePerson: Large, established enterprise conversational AI and messaging platform serving global enterprise and government customers. Comparable as a broader incumbent in the enterprise chatbot/conversational AI category with overlapping enterprise buyers.
- Microsoft (Power Virtual Agents / Copilot Studio): Microsoft's enterprise chatbot and Copilot platform competes broadly with bespoke conversational AI deployments in government and large enterprises. Comparable as a large incumbent whose foundation-model-backed chatbot offering threatens smaller specialized vendors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bespoke social profiles
Digital presenceBespoke compliance and trust
Trust signalCompliance1 record
Bespoke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bespoke leadership team
Management profileNumber of profiles
Profiles2 records
Bespoke funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bespoke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bespoke
What does Bespoke do?
Bespoke Inc. develops and sells two main AI software products: Bebot, a next-generation RAG-type multilingual AI chatbot platform providing 24/7 automated inquiry response for government agencies, municipalities, airports, railways, and tourism organizations; and BeTrained, an AI-powered multilingual video training platform that converts workplace knowledge into training content with AI-generated subtitles, synthetic speech, and translations. Both products are delivered as subscription services with setup fees, and the company provides end-to-end FAQ creation and localization as part of its standard offering.
Is Bespoke a public or private company?
Bespoke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bespoke founded?
Bespoke was founded in 2015. It employs 51 to 100 people.
Where is Bespoke based?
Bespoke is headquartered in Tokyo, Japan, in the Asia region.
How does Bespoke make money?
Three revenue lines are on record. Bebot Chatbot Subscription is the primary driver. The others are beTrained Training Platform Subscription and custom Implementation Services.
Who are Bespoke's main competitors?
Direct peers on record are PKSHA Technology, Cogent Labs, Abeja, Yellow.ai, Kore.ai and AI inside. Studio Ousia is listed as an emerging player. Broad incumbents are Intercom, LivePerson and Microsoft (Power Virtual Agents / Copilot Studio).
Does Bespoke have an API?
Yes. Bebot offers API linkage as an optional service. The Star Alliance case study demonstrates integration with the SA Travel Hub API, which provides real-time information on COVID safety measures on partner airlines, airports and destination countries.
What industry is Bespoke in?
Bespoke's product category is Conversational AI Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5132 and its SIC code is 7372.