iMoney Group
iMoney Group operates iMoney.my, a Malaysian financial comparison platform connecting individual consumers to personal loans, home loans, credit cards, insurance, savings, and investment products from 40+ partner banks. The free-to-consumer service generates referral-fee revenue from partners and supplements it with B2B financial marketing services.
- Company typePrivate
- Founded2012
- HeadquartersKuala Lumpur, Malaysia
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What iMoney Group does
iMoney Group, operating as Intelligent Money Sdn Bhd under the consumer-facing brand iMoney.my, is a Malaysian financial product comparison and advisory platform headquartered in Kuala Lumpur. Founded in 2012, the company aggregates over 450 financial products from 40+ Malaysian bank and lender partners, including RHB, Maybank, CIMB, HSBC, OCBC, Public Bank, Al Rajhi Bank, Alliance Bank, Bank Islam, and UOB, and has served more than 2 million Malaysian consumers with 4.6 million recorded user engagements on its free-to-consumer platform.
The platform covers personal loans (conventional and Islamic), home loans (including refinancing), credit cards (conventional, Islamic, cashback, rewards, petrol, travel, dining, shopping, and premium tiers), car loans, business financing, medical, life, critical illness, personal accident, car and travel insurance, fixed deposits, savings accounts, robo-advisors, unit trusts, gold investment, share trading, and Private Retirement Schemes. Underlying technology consists of a web-based comparison and recommendation platform with a SmartSearch personalization engine, a suite of financial calculators (income tax, zakat, home loan, personal loan, car loan, retirement, debt consolidation), a Free Pre-Screening tool that performs eligibility checks without affecting credit score, an Application Tracker, and a personalized iMoney Financial Advisory service delivered via WhatsApp that claims a 96.3% loan approval success rate. The company also runs a Financial Marketing Services division offering B2B digital marketing, content marketing, design, advertising media sales, PR management, and lead generation to financial institution partners.
The business model is an affiliate/referral model with no consumer fees. The company monetizes by referring successful applicants from its platform to its bank and lender partners, who pay referral fees on completed and approved applications. Revenue is supplemented by B2B marketing services revenue from financial institution clients. The company is privately held, operates 101-250 employees, and has cumulatively raised approximately $10.8 million across 2013-2017 funding rounds led by Jungle Ventures and later iSelect.
iMoney Group firmographics
Firmographics- Name
- iMoney Group
- Legal name
- Intelligent Money Sdn Bhd
- Website
- https://imoney.my
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- iMoney Group operates iMoney.my, a Malaysian financial comparison platform connecting individual consumers to personal loans, home loans, credit cards, insurance, savings, and investment products from 40+ partner banks. The free-to-consumer service generates referral-fee revenue from partners and supplements it with B2B financial marketing services.
- Ownership category
- akta.pro rank
iMoney Group industry classification
Industry- Product category
- Financial Product Comparison
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Lending & Credit Disbursements (FSAMAKAH)
Keywords
Where iMoney Group is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
iMoney Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Lead Generation/Referral Fees: iMoney generates revenue by referring users to financial institutions (banks and lenders). When users apply for products through the platform and applications are successful, iMoney receives referral fees from the financial partners. The service is completely free for consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Consumer Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
iMoney Group product offering
Product offeringCore offering
iMoney Group operates a free financial comparison and advisory platform (iMoney.my) that aggregates more than 450 financial products from 40+ Malaysian financial institutions. The platform enables Malaysian consumers to compare and apply for personal loans, home loans, credit cards, car loans, business financing, insurance, fixed deposits, savings accounts, investment products, and broadband services. Revenue is generated through referral fees paid by partner financial institutions when applications are successfully processed, supplemented by a B2B Financial Marketing Services division.
Product overview
iMoney Group operates a comprehensive financial comparison and advisory platform (iMoney.my) that aggregates and compares financial products from multiple Malaysian banks and institutions. The core offering consists of comparison platforms for Personal Loans (conventional and Islamic), Home Loans (conventional and Islamic including refinancing), Credit Cards (conventional and Islamic), Car Loans, Business Financing, and Insurance products (Medical, Life, Critical Illness, Personal Accident, Car, Travel). The platform also covers savings and investment products including Fixed Deposits, Savings Accounts, Online Investment/Robo Advisors, Unit Trust Investments, Gold Investment, and Share Trading. Additional services include Broadband comparison, various calculator tools (Income Tax, Zakat, Home Loan, Personal Loan, Car Loan, Retirement, Debt Consolidation), and a Financial Marketing Services division for B2B clients. The platform differentiates through free pre-screening tools, SmartSearch recommendation engines, and personalized iMoney Financial Advisory services offering loan approval assistance (up to 96.3% success rate) and debt consolidation strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loan Comparison
Quantifiable outcome
- 96.3% loan approval success rate through iMoney Advisory service
Companies that use iMoney Group
Customer profileSegments1 record
Ideal customer profiles2 records
iMoney Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
iMoney Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- RHB BankcoreRHB Bank is featured prominently on the iMoney platform with multiple products including personal financing, credit cards, and home loans. Users can compare and apply for RHB products through the platform.
- Alliance BankcoreAlliance Bank products including CashFirst Personal Loan and credit cards are featured as top picks on the platform, with promotional offers like 30% cashback on interest repayment.
- Al Rajhi BankcoreAl Rajhi Bank Personal Financing-i is prominently featured with competitive profit rates starting from 5.37% and financing up to RM250,000.
- MaybankcoreMaybank credit cards and personal loans are listed with various promotional offers including Shopee co-branded cards and Grab rewards.
- OCBCcoreOCBC credit cards featured with promotional campaigns including Raya prizes and cash rewards for applicants.
- HSBCcoreHSBC credit cards and personal financing products listed including HSBC Amanah Islamic options.
- CIMBcoreCIMB credit cards and personal loans featured including PETRONAS co-branded cards and travel cards.
- Bank IslamcoreBank Islam home financing and personal financing products listed for Shariah-compliant seekers.
- Public BankcorePublic Bank products including home loans and credit cards available for comparison on the platform.
- UOBcoreUOB personal loans and credit cards including UOB ONE Card featured on the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
iMoney Group competitors and assessment
Company assessmentBroad incumbents
- Bankrate: Bankrate is a long-established US financial comparison and content platform covering mortgages, credit cards, banking, and insurance. It is broadly comparable in product scope and content-plus-comparison proposition, though it operates as a more mature incumbent in a more developed consumer finance market.
- NerdWallet: NerdWallet is a US consumer finance content and comparison platform covering credit cards, loans, banking, insurance, and investing. It is a broad incumbent in personal finance comparison and a useful comparable for content-led SEO strategy, audience monetization, and the evolution of comparison into a financial advisory brand.
- LendingTree: LendingTree is a US-listed financial services comparison marketplace connecting consumers with lenders across loans, credit cards, and insurance. It is the public-market archetype of iMoney's business model and offers a reference point for how comparison businesses can scale, diversify, and create B2B marketing services.
Regional players
- CekAja: CekAja is an Indonesian financial product comparison platform covering credit cards, loans, and insurance. It is a regional peer with a comparable comparison-plus-lead-generation model but operates primarily in Indonesia rather than Malaysia, making it a useful proxy for product localization and SEA expansion strategy.
Direct peers
- SingSaver: SingSaver is a Singapore-based financial product comparison and lead generation platform covering credit cards, loans, insurance, and banking products. It mirrors iMoney's comparison-plus-application-assistance proposition in an adjacent market and is a strong comparable for unit economics and conversion benchmarks.
- RinggitPlus: RinggitPlus is the closest direct competitor to iMoney in Malaysia, operating a financial product comparison platform covering credit cards, personal loans, home loans, and insurance from a similar roster of Malaysian banks. It targets the same Malaysian consumer base with a near-identical referral-fee revenue model.
- BankBazaar: BankBazaar is one of the largest financial product comparison and lead generation platforms in India and Southeast Asia, covering loans, credit cards, and insurance. It is highly comparable in business model (referral/lead-gen fees) and product breadth, and serves as a useful benchmark for international scale and monetization.
- MoneySmart: MoneySmart is a Southeast Asian financial comparison platform operating in Singapore and other regional markets, comparing credit cards, loans, insurance, and investment products. It uses the same affiliate/referral revenue model as iMoney and represents the most direct regional peer in terms of business model and product breadth.
- CompareHero (formerly MyHero): CompareHero is a Malaysian financial comparison platform that aggregates credit cards, personal loans, broadband, and insurance products from multiple banks. It is a direct head-to-head competitor in the same market with a similar consumer-facing comparison and lead-generation proposition.
Emerging players
- Seedly: Seedly is a Singapore-based personal finance community and comparison platform focused on credit cards, insurance, investments, and robo-advisors. It overlaps with iMoney on credit card and personal finance comparison in the Southeast Asian region and represents an emerging player that could expand into Malaysia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iMoney Group social profiles
Digital presenceiMoney Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
iMoney Group leadership team
Management profileNumber of profiles
Profiles8 records
iMoney Group funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iMoney Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iMoney Group
What does iMoney Group do?
iMoney Group operates a free financial comparison and advisory platform (iMoney.my) that aggregates more than 450 financial products from 40+ Malaysian financial institutions. The platform enables Malaysian consumers to compare and apply for personal loans, home loans, credit cards, car loans, business financing, insurance, fixed deposits, savings accounts, investment products, and broadband services. Revenue is generated through referral fees paid by partner financial institutions when applications are successfully processed, supplemented by a B2B Financial Marketing Services division.
Is iMoney Group a public or private company?
iMoney Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was iMoney Group founded?
iMoney Group was founded in 2012. It employs 101 to 250 people.
Where is iMoney Group based?
iMoney Group is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does iMoney Group make money?
One revenue line is on record: lead Generation/Referral Fees.
Who are iMoney Group's main competitors?
Broad incumbents on record are Bankrate, NerdWallet and LendingTree. CekAja is listed as a regional player. Direct peers are SingSaver, RinggitPlus, BankBazaar, MoneySmart and CompareHero (formerly MyHero). Seedly is listed as an emerging player.
Does iMoney Group have an API?
No public API is recorded for iMoney Group.
What industry is iMoney Group in?
iMoney Group's product category is Financial Product Comparison. Its primary akta.pro industry code is FSAMAKAH, Lending & Credit Disbursements. Its NAICS code is 522 and its SIC code is 6141.