Plan-B Net Zero
- Company typePrivate
- Founded2023
- HeadquartersZug, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Plan-B Net Zero firmographics
Firmographics- Name
- Plan-B Net Zero
- Legal name
- PLAN-B NET ZERO AG
- Website
- https://planbnetzero.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Plan-B Net Zero industry classification
Industry- Product category
- Renewable Energy Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
- akta.pro secondary industries
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Utility & Grid Services Integration for EV Flexibility (DR/DERMS/SCADA Interfaces) (EUAFAMAF)
Keywords
Where Plan-B Net Zero is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Plan-B Net Zero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Electricity Supply: 100% eco-certified electricity supply for residential and business customers. Revenue generated through subscription fees (base price) plus usage-based charges (working price per kWh). Spot market pricing model with EPEX Spot SE prices plus additional procurement costs and PLAN-B fee.
- Usage-based Electricity Charges: Hourly spot market prices from EPEX Spot SE are passed through to customers with SmartMeters, enabling stundenscharfe (hourly-precise) billing. Prices fluctuate based on market conditions.
- Photovoltaic (PV) Systems: Sale and installation of customized photovoltaic systems for residential and business customers. Includes analysis, planning, financing, and ongoing operation. Part of 'Energy as a Service' offering.
- Battery Energy Storage Systems (BESS): Commercial BESS solutions for industry, commerce, and municipal utilities. Includes peak shaving, load management, and energy independence services.
- Software & Licensing: White-label SaaS licensing of modular energy management platform to other energy providers. Successfully validated in pilot projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Residential electricity tariffs (Privat) |
| Subscription | Annual | Business electricity tariffs (Business) |
| Hybrid | Monthly | Impact Tariffs (with Everwave) |
| Subscription | Monthly | Heat Pump Tariffs |
| Hybrid | Annual | PV System + Reststromversorgung Bundle |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Plan-B Net Zero product offering
Product offeringCore offering
Plan-B Net Zero sells 100% renewable, ok-power-plus certified electricity to residential and business customers in Germany via a digital self-serve model centered on the PLAN-B Neo mobile app with real-time EPEX Spot pricing. Beyond electricity supply, it offers residential and commercial photovoltaic systems, commercial battery energy storage systems (BESS), specialized heat pump and impact tariffs, and licenses its modular white-label SaaS platform to other energy providers.
Product overview
Plan-B Net Zero operates as a digital energy platform with multiple integrated product lines under the Neo Energy concept. The core offering is electricity supply (Energy Supply/Strom) for residential and business customers, ok-power certified and delivered through the PLAN-B Neo mobile app. The product portfolio extends to photovoltaic systems for both residential (PV Privat) and commercial (PV Business) customers using FOXess and Sigenergy technology partners, and Battery Energy Storage Systems (BESS) for commercial customers. Impact Tariffs integrate environmental impact through an Everwave partnership, while a Wärmepumpe (heat pump) tariff addresses heating electrification. A White-Label SaaS platform rounds out the offering for licensing to partners. All offerings are connected through the PLAN-B Neo App which provides real-time price tracking, consumption analytics powered by AI, gamification, and a customer portal.
Differentiator
Problem solved
Functional benefit
Brands
- Neo Energy: A lifestyle product and community concept under PLAN-B NET ZERO that combines sustainable energy with gamification and digital innovation, revolutionizing the energy world.
Products and services
- Energy Supply (Strom) for Residential and Business 100% renewable electricity supply for residential (Privat) and business (Business) customers, ok-power certified, with flexible no-commitment tariffs for households and fixed-price contracts for commercial buyers, delivered via the PLAN-B Neo app with EPEX Spot SE-based hourly pricing for SmartMeter customers.
- PLAN-B Neo Mobile App Free mobile application for iOS and Android providing real-time electricity prices updated every 60 minutes, EV charging station maps, bill and contract management, tariff calculator, and promotional campaigns for customers and non-customers alike.
- PV Privat (Residential Photovoltaic Systems) Tailored residential photovoltaic systems for homeowners, including analysis, planning, financing, and ongoing operation, with optional battery storage, wallbox integration for EV charging, and heat pump compatibility.
- PV Business (Commercial Photovoltaic Systems) Customized commercial photovoltaic systems using FOXess H3 series three-phase inverters and Sigenergy storage solutions, offering full lifecycle services from analysis through financing to ongoing operation for office buildings, production facilities, and logistics centers.
- BESS (Battery Energy Storage Systems) Modular commercial battery energy storage systems for industry, trade, and municipal utilities providing peak shaving, load management, grid stabilization, and maximized self-consumption of renewable energy, compatible with PV, EV charging, heat pumps, and hydrogen solutions.
- Impact Tariff (Everwave Partnership) Special electricity tariff integrating measurable environmental impact through the Everwave ocean cleanup partnership, allowing customers to contribute to environmental restoration as part of their energy subscription.
- Heat Pump Tariff (Wärmepumpe) Specialized electricity tariff designed for heat pump heating systems, providing optimized rates for customers with electrified heating.
- Software & Licensing (White-Label SaaS) Modular white-label SaaS energy management platform licensed to other energy providers, covering consumption analytics, tariff management, customer portal functionality, and the Neo Energy digital experience layer.
Quantifiable outcome
- Over 100,000 customers served since 2023 launch
- +2 more outcomes
Companies that use Plan-B Net Zero
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Plan-B Net Zero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Plan-B Net Zero partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EverwavecoreExpanded partnership with Everwave to integrate measurable environmental impact into electricity tariffs. Everwave's platform enables customers to contribute to ocean cleanup initiatives. The partnership has already collected 10,000 kg of waste and offers 'Impact Tariffs' that connect energy consumption with measurable environmental outcomes.
- Planet Wild (Rewilding Partner)minorOfficial Planet Wild Rewilding Partner. As part of this partnership, measurable environmental impact is created for customers, extending beyond energy supply to broader environmental protection initiatives.
- Awin AGminorAwin is used for affiliate marketing to drive customer acquisition. Awin AG processes usage data, contact data, and meta/communication data in the EU for tracking referred customers.
- FOXesscoreFOXess H3 Series three-phase inverters are used for commercial PV systems. Combined with FOXess storage systems, they offer full backup power capability with 1.5-second grid-to-backup switching. Modular design allows storage sizes from 5 to over 40 kWh per unit.
- SigenergycoreSigenergy is the premium storage solution partner for PV systems. Features include 20ms switching time, bidirectional charging (Vehicle to Home/Grid), integrated DC Charger, and modular capacity up to 48 kWh per unit with parallel operation up to 960 kWh total.
- EPEX Spot SEcoreEuropean Power Exchange for short-term electricity trading. EPEX Spot provides the Day-Ahead market prices used for hourly spot market billing to customers with SmartMeters.
Scale indicators5 records
Recent moves6 records
Plan-B Net Zero competitors and assessment
Company assessmentBroad incumbents
- Sonnen (Shell): Germany's most recognized home battery storage brand, now owned by Shell, offering residential BESS with virtual power plant aggregation. Directly comparable on PLAN-B's PV Privat + storage bundle and emerging flexibility-service thesis.
- Yello (EnBW): Digital-first retail brand of major German utility EnBW, offering green electricity tariffs with online onboarding. Represents the incumbent response to digital challengers and competes directly with PLAN-B's residential and SME tariffs.
- Octopus Energy: UK-founded global digital green energy retailer now operating in Germany. Significantly larger scale and capital base, but offers an app-based, dynamic-pricing green electricity product that competes head-on with PLAN-B's Neo Energy offering.
Direct peers
- 1Komma5°: German climate-tech company combining rooftop PV, heat pumps, EV charging, and electricity supply with a digital customer platform. Closest direct competitor in DACH for the integrated retail + hardware play.
- SENEC: German home and commercial battery storage provider with cloud-based energy management. Comparable to PLAN-B's BESS division and integrated PV+BESS value proposition for residential and SME customers.
- Ostrom: Berlin-based digital green electricity provider targeting German consumers with transparent pricing, app-based management, and renewable supply—a closely analogous proposition to PLAN-B's residential energy business.
- Tibber: Nordic-origin digital green energy retailer operating across multiple European markets including Germany. Uses an app-first model with hourly spot-market pricing and SmartMeter integration—directly comparable to PLAN-B's Neo Energy platform and dynamic tariffs.
- Lichtblick: Pioneer German green electricity supplier with a digital focus and small-scale generation assets (ZuhauseKraftwerke). Comparable as an established digital-first renewable retailer serving German households and SMEs.
- E3/DC: German manufacturer of residential and commercial BESS with solar integration and own energy management platform. Comparable for both residential PV+BESS bundles and commercial BESS offerings.
- Enpal: German market leader in residential PV leasing with integrated battery storage and EV charging. Directly comparable on the PV Privat product line and increasingly on electricity supply as Enpal expands its energy services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plan-B Net Zero social profiles
Digital presencePlan-B Net Zero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan-B Net Zero leadership team
Management profileNumber of profiles
Profiles2 records
Plan-B Net Zero subsidiaries and ownership
Company hierarchySubsidiaries3 records
Plan-B Net Zero funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan-B Net Zero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan-B Net Zero
What does Plan-B Net Zero do?
Plan-B Net Zero sells 100% renewable, ok-power-plus certified electricity to residential and business customers in Germany via a digital self-serve model centered on the PLAN-B Neo mobile app with real-time EPEX Spot pricing. Beyond electricity supply, it offers residential and commercial photovoltaic systems, commercial battery energy storage systems (BESS), specialized heat pump and impact tariffs, and licenses its modular white-label SaaS platform to other energy providers.
Is Plan-B Net Zero a public or private company?
Plan-B Net Zero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plan-B Net Zero founded?
Plan-B Net Zero was founded in 2023. It employs 51 to 100 people.
Where is Plan-B Net Zero based?
Plan-B Net Zero is headquartered in Zug, Switzerland, in the Europe region.
How does Plan-B Net Zero make money?
Five revenue lines are on record. Electricity Supply is the primary driver. The others are usage-based Electricity Charges, photovoltaic (PV) Systems, battery Energy Storage Systems (BESS) and software & Licensing.
Who are Plan-B Net Zero's main competitors?
Broad incumbents on record are Sonnen (Shell), Yello (EnBW) and Octopus Energy. Direct peers are 1Komma5°, SENEC, Ostrom, Tibber, Lichtblick, E3/DC and Enpal.
Does Plan-B Net Zero have an API?
No public API is recorded for Plan-B Net Zero.
What industry is Plan-B Net Zero in?
Plan-B Net Zero's product category is Renewable Energy Services. Its primary akta.pro industry code is EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro), with a secondary code of EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace). Its NAICS code is 2211 and its SIC code is 4911.