Synergy Pet Group
- Company typePrivate
- Founded1995
- HeadquartersLakewood, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Synergy Pet Group firmographics
Firmographics- Name
- Synergy Pet Group
- Legal name
- Synergy Pet Group, Inc.
- Website
- https://synergypetgroup.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Synergy Pet Group industry classification
Industry- Product category
- Pet Insurance and Benefits
- NAICS
- Veterinary Services (541940), Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Worksite Pet Insurance (FSAIAMAL)
Keywords
Where Synergy Pet Group is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Synergy Pet Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- SEC Exempt Securities Offering: Company raised approximately $18.5 million through exempt securities offering in 2023 to support growth and expansion.
- Pet Insurance Premiums (Wishbone): Comprehensive pet health insurance for employee benefits groups, generating premium revenue with 90% reimbursement rates and low deductibles.
- Veterinary Discount Plans (Pet Assure): 25% discount on in-house veterinary services at participating veterinarians, offering immediate savings without claim forms.
- Total Pet Plan Bundle: Bundled pet care package under $.40/day including PetPlus discounts, Pet Assure, 24/7 pet telehealth, and ThePetTag recovery service.
- Mint Wellness Plan: Direct-to-consumer wellness plan for routine pet care reimbursements with no networks, no claims forms, no waiting periods, no deductibles.
- Shepherd Veterinary Software Subscription: Veterinary practice management software (PIMS) with subscription pricing for practice management, available at no extra cost with core features.
- Employee Benefits Administration Services: HR-friendly benefits administration with dedicated account managers, payroll integrations, and enrollment support for employer groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Total Pet Plan - Single Pet Coverage |
| Subscription | Monthly | Total Pet Plan - Family Coverage |
| Subscription | Monthly | Wishbone Pet Insurance - Custom Quote |
| Subscription | Monthly | Mint Wellness by Pet Assure |
| Subscription | Monthly | Pet Assure - Veterinary Discount |
| Subscription | Monthly | PetPlus - Prescription Discounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Synergy Pet Group product offering
Product offeringCore offering
Synergy Pet Group operates a pet care ecosystem offering pet health insurance (Wishbone), veterinary discount plans (Pet Assure), voluntary pet benefits administration for employers (Pet Benefit Solutions), veterinary practice management software (Shepherd PIMS), digital marketing and website services for veterinarians (DVM Galaxy), and bundled offerings including Total Pet Plan, the direct-to-consumer Mint Wellness plan, and ThePetTag lost pet recovery service.
Product overview
Synergy Pet Group operates as a pet care ecosystem company with a portfolio of distinct brands serving pet owners, veterinarians, and employers. The core offerings include Pet Assure (veterinary discount plan), Wishbone Pet Insurance (employee benefits-focused pet health insurance), Pet Benefit Solutions (voluntary benefits administration platform), Shepherd Veterinary Software (practice management system), and DVM Galaxy (veterinary web design/marketing). These are supplemented by add-on products including ThePetTag (lost pet recovery), Total Pet Plan (bundled care package), Mint Wellness (wellness plan), and Max's Corner (educational content). The products work together to serve the pet care continuum from routine veterinary discounts to comprehensive insurance coverage.
Differentiator
Problem solved
Functional benefit
Brands
- Pet Assure: America's Veterinary Discount Plan providing immediate 25% off all in-house veterinary services at participating veterinarians.
- Wishbone Pet Insurance
- Pet Benefit Solutions
- Shepherd Veterinary Software
- DVM Galaxy
- ThePetTag
- Total Pet Plan
- Max's Corner
- Mint Wellness
Products and services
- Pet Assure America's Veterinary Discount Plan providing immediate 25% off all in-house veterinary services at participating veterinarians with no paperwork required.
- Wishbone Pet Insurance Comprehensive pet health insurance plan designed exclusively for the employee benefits space with 90% reimbursement, $250 annual deductible, and optional wellness riders.
- Pet Benefit Solutions Voluntary pet benefits administration platform for employers with HR-friendly enrollment, payroll integrations, and dedicated account managers for group support.
- Shepherd Veterinary Software Veterinary practice management software (PIMS) with SOAP-based medical records, Fear Free Emotional Medical Record workflow, Pet Portal, mass communication tools, automation, and integrations with Sunbit, IDEXX, and ZRL.
- DVM Galaxy Veterinary websites and digital marketing services including web design, secure cloud hosting, SEO optimization, and social media assistance for veterinary practices.
- ThePetTag Digital ID tag and lost pet recovery service that allows anyone with a smartphone to scan the tag and access emergency contact information to return lost pets.
- Total Pet Plan No-exclusion, flat-rate pet care bundle offering four benefits (PetPlus discounts, Pet Assure 25% vet discount, AskVet 24/7 telehealth, ThePetTag recovery) for under $.40 a day as an employee benefit.
- Mint Wellness by Pet Assure Direct-to-consumer pet wellness plan covering routine pet care from any licensed U.S. veterinarian with quick reimbursements, no networks, no insurance claims, no waiting periods, and no deductibles.
Quantifiable outcome
- 140% three-year revenue growth
- +4 more outcomes
Companies that use Synergy Pet Group
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Synergy Pet Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature11 records
Synergy Pet Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Pet AssurecoreDVM Galaxy partnership with Pet Assure to provide Pet Assure network practices with a premium website free of charge, including unlimited updates, dedicated developer, and ongoing reporting.
- SunbitcoreShepherd is the first veterinary practice management software to embed Sunbit's Care Now Pay-over-time solution directly into practice workflow via PIMS system. Sunbit provides 90% approval rate with no hard credit checks, no late fees, helping pet owners access veterinary care.
- Fear FreecoreStrategic collaboration to release custom-built Emotional Medical Record workflow for Fear Free Certified practices. Shepherd is the only practice management software integrated with Fear Free Certified practice standards for tracking fear, anxiety, and stress scores.
- Mercer Marketplace 365+coreNew benefit platform integration for Total Pet Plan providing simplified benefits administration for employees and HR teams.
- Plansource Partner MarketplacecoreNew benefit platform integration for Total Pet Plan through Plansource Partner Marketplace.
- PrismHRcorePre-built enrollment experience and EDI feed integration for Total Pet Plan clients. PrismHR is a benefits administration platform partner.
- BSwiftcorePre-built enrollment experience and EDI feed integration for Total Pet Plan clients through BSwift benefits administration platform.
- CorestreamcorePre-built enrollment experience and EDI feed integration for Total Pet Plan clients through Corestream voluntary benefits platform.
- AskVet (whiskerDocs)core24/7 pet telehealth line included in Total Pet Plan bundle, providing veterinary consultation services for pet owners.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Synergy Pet Group competitors and assessment
Company assessmentDirect peers
- Trupanion: Public pet medical insurance company offering direct-to-consumer and veterinary-billed pet insurance. Directly comparable to Wishbone on the core pet health insurance product and overlaps with Synergy's broader pet benefits mission.
- Embrace Pet Insurance: Direct-to-consumer and employer-channel pet insurance carrier with wellness riders. Closely comparable to Wishbone on product design (reimbursement, deductibles, optional wellness add-ons) and worksite distribution.
- Fetch Pet Insurance: Pet health insurance carrier expanding into employer benefits with comprehensive coverage and wellness riders. Direct comparator to Wishbone in the worksite channel.
- ezyVet: Cloud veterinary practice management software (PIMS) competing with Shepherd for modern vet practices. Directly comparable on PIMS product functionality, cloud deployment, and integrations.
Broad incumbents
- Nationwide Pet Insurance: One of the largest US pet insurers, distributed through employer benefits, agents, and direct. Comparable to Wishbone as a worksite-distributed pet health insurance product from a larger incumbent carrier.
- Lemonade Pet: AI-driven insurance carrier that has aggressively entered pet insurance and is expanding into employer and benefits distribution. Comparable to Synergy on pet insurance product and a credible threat to Wishbone in worksite channels.
- Cornerstone (IDEXX): IDEXX's flagship veterinary practice management software and dominant US PIMS. Comparable to Shepherd as a competing PIMS, with deeper lab and imaging integration advantages.
- AVImark (Covetrus): Veterinary practice management software from Covetrus with broad US installed base. Direct competitor to Shepherd in the veterinary PIMS category.
Emerging players
- Spot Pet Insurance: Digital-first pet insurance carrier with accident-only and accident-and-illness plans sold online. Comparable to Wishbone/Mint Wellness on coverage structure and to Mint Wellness on direct-to-consumer distribution.
- Wagmo: Employer-channel pet wellness and insurance benefits startup. Closely comparable to Synergy's Total Pet Plan and Wishbone product positioning with an employer-first GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Synergy Pet Group social profiles
Digital presenceSynergy Pet Group compliance and trust
Trust signalCompliance4 records
Synergy Pet Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synergy Pet Group leadership team
Management profileNumber of profiles
Profiles4 records
Synergy Pet Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Synergy Pet Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synergy Pet Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synergy Pet Group
What does Synergy Pet Group do?
Synergy Pet Group operates a pet care ecosystem offering pet health insurance (Wishbone), veterinary discount plans (Pet Assure), voluntary pet benefits administration for employers (Pet Benefit Solutions), veterinary practice management software (Shepherd PIMS), digital marketing and website services for veterinarians (DVM Galaxy), and bundled offerings including Total Pet Plan, the direct-to-consumer Mint Wellness plan, and ThePetTag lost pet recovery service.
Is Synergy Pet Group a public or private company?
Synergy Pet Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Synergy Pet Group founded?
Synergy Pet Group was founded in 1995. It employs 101 to 250 people.
Where is Synergy Pet Group based?
Synergy Pet Group is headquartered in Lakewood, United States, in the North America region.
How does Synergy Pet Group make money?
Seven revenue lines are on record. SEC Exempt Securities Offering is the primary driver. The others are pet Insurance Premiums (Wishbone), veterinary Discount Plans (Pet Assure), total Pet Plan Bundle, mint Wellness Plan, shepherd Veterinary Software Subscription and employee Benefits Administration Services.
Who are Synergy Pet Group's main competitors?
Direct peers on record are Trupanion, Embrace Pet Insurance, Fetch Pet Insurance and ezyVet. Broad incumbents are Nationwide Pet Insurance, Lemonade Pet, Cornerstone (IDEXX) and AVImark (Covetrus). Emerging players are Spot Pet Insurance and Wagmo.
Does Synergy Pet Group have an API?
No public API is recorded for Synergy Pet Group.
What industry is Synergy Pet Group in?
Synergy Pet Group's product category is Pet Insurance and Benefits. Its primary akta.pro industry code is FSAIAMAL, Worksite Pet Insurance. Its NAICS code is 541940 and its SIC code is 8090.