TBCo
TBCo is a Scotland-based, B Corp-certified sustainable lifestyle brand selling natural and recycled-fibre apparel, bedding, swimwear, and homeware directly to consumers via Shopify e-commerce and an Edinburgh retail store, with wholesale and corporate gifting channels.
- Company typePrivate
- Founded2014
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What TBCo does
TBCo (The Tartan Blanket Co.) is a Scotland-based, B Corp-certified sustainable lifestyle brand that designs and sells apparel, sleepwear, home textiles, and gifts built primarily from natural and recycled fibres. The product portfolio is organised into three merchandising pillars — Sleep (bedding, duvet covers, pyjamas, robes, throws), Style (ready-to-wear clothing, swimwear, scarves, accessories), and Home (wool and cashmere blankets, cushions, curtains, towels) — plus sub-brands Little TBCo (baby and kids) and TBCo Swim. Pricing spans roughly $55 for accessories up to around $325 for full bedding sets, with free shipping offered on US orders over $175 and seasonal promotional discounting.
The business operates a direct-to-consumer model built on a Shopify storefront, including a dedicated US site (us.tbco.com), complemented by an Edinburgh retail and studio location at 170B Great Junction Street. Distribution extends to the UK, Europe, the United States, and Australia, and customer segments include individual style-conscious consumers, families, and a smaller B2B/corporate gifting cohort served through wholesale partnerships, including a co-branded collaboration with Glassette. Marketing is multi-channel and relies on owned content (blog), organic social (Instagram, TikTok, Pinterest, Facebook), email, an affiliate programme, and earned media, with VOGUE coverage of its triangle scarves as a notable brand-validating moment.
The technology stack is intentionally lean and commodity: Shopify for commerce, Klarna for payments, and Reviews.io for social proof, with no public API, mobile app, or proprietary technical IP. The company is privately held, founder-led (CEO Emma Macdonald), women-founded, and bootstrapped with no disclosed funding rounds. The core competitive logic rests on Scottish design heritage, signature tartan aesthetics, material sustainability claims validated by B Corp certification, and earned brand recognition rather than on technical differentiation.
TBCo firmographics
Firmographics- Name
- TBCo
- Legal name
- TBCo
- Website
- https://tbco.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TBCo is a Scotland-based, B Corp-certified sustainable lifestyle brand selling natural and recycled-fibre apparel, bedding, swimwear, and homeware directly to consumers via Shopify e-commerce and an Edinburgh retail store, with wholesale and corporate gifting channels.
- Ownership category
- akta.pro rank
TBCo industry classification
Industry- Product category
- Sustainable Apparel & Homeware
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Textile Bag and Canvas Mills (31491)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)
Keywords
Where TBCo is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TBCo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales (D2C E-commerce): Direct-to-consumer sales of sustainable apparel, homeware, and accessories through owned e-commerce storefront. Products include pyjamas, bedding, blankets, scarves, swimwear, towels, robes, and gift boxes. One-time purchase model with no subscription required.
- Retail Sales: Physical retail store sales at TBCo Shop & Studio location in Edinburgh, Scotland.
- Wholesale/B2B: Wholesale partnerships and corporate gifting programmes for business customers, including bespoke gift boxes and bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Swimwear products |
| Unit Pricing | Pay-as-you-go | Beach and bath products |
| Unit Pricing | Pay-as-you-go | Bedding and sleepwear |
| Unit Pricing | Pay-as-you-go | Blankets and throws |
| Unit Pricing | Pay-as-you-go | Gift boxes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TBCo product offering
Product offeringCore offering
TBCo designs, produces, and sells sustainable apparel, sleepwear, swimwear, wool scarves, accessories, home textiles (bedding, blankets, towels, cushions, curtains), and gift boxes made from natural and recycled fibres. Products are sold direct-to-consumer through a Shopify-powered online storefront and a physical shop in Edinburgh, with additional wholesale and corporate gifting distribution for B2B customers.
Product overview
TBCo is a B Corp-certified sustainable lifestyle brand offering a unified portfolio of products across three core categories: Sleep (bedding, pajamas, robes, throws, cushions), Style (clothing, swimwear, scarves, accessories), and Home (blankets, curtains, towels, wash bags). The brand's products are unified by a commitment to natural and recycled fibres, Scottish-inspired design, and sustainable manufacturing. The Sleep Collection and Swimwear represent flagship offerings, while Little TBCo extends the brand to babies and children. The Tartan Collection serves as the signature sub-brand. Products are available directly through the TBCo e-commerce store and a physical shop in Edinburgh, Scotland.
Differentiator
Problem solved
Functional benefit
Brands
- Little TBCo: Baby and kids collection featuring blankets, accessories, and pyjamas for children
- TBCo Swim
Products and services
- The Sleep Collection
Companies that use TBCo
Customer profileSegments3 records
Ideal customer profiles3 records
TBCo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
TBCo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GlassetteminorTBCo × Glassette collaboration featuring curated gift sets combining TBCo products with Glassette offerings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TBCo competitors and assessment
Company assessmentDirect peers
- Celtic & Co. UK-based sustainable brand specialising in natural fibres (wool, cashmere, cotton) across knitwear, sleepwear, scarves and home accessories; very similar material and channel narrative to TBCo.
- Woolrich: Heritage wool outerwear and home-textile brand with signature blankets, scarves and apparel; comparable on category mix, premium wool positioning and D2C/wholesale channel structure.
- Boden: British heritage lifestyle brand covering women, men, kids and home; comparable multi-category D2C model and similar price-point mid-premium positioning, though broader scale than TBCo.
- Toast: Welsh/British sustainable lifestyle brand with a near-identical footprint: nightwear/robes, scarves, home textiles, kids sub-brand, B-Corp certified, D2C-led. Closest 1:1 comparable to TBCo's product breadth and positioning.
- Pendleton Woolen Mills: Heritage American wool blanket and apparel brand with signature patterns and home textiles; the most direct product analogue to TBCo's tartan-anchored wool blanket and scarf identity.
- Johnstons of Elgin: Scottish heritage cashmere and wool producer making scarves, blankets, knitwear and home accessories; directly comparable on Scottish design heritage, natural-fibre positioning and gifting use case.
Broad incumbents
- Anthropologie: Large multi-category lifestyle retailer spanning apparel, home textiles, accessories and gifting; a broader, more mass-market analogue of TBCo's curated lifestyle concept.
- L.L.Bean: American heritage brand with wool blankets, sleepwear, home textiles and apparel; relevant on category mix (wool home + apparel) and gifting catalogue approach, though much larger scale.
- Everlane: Sustainable basics and apparel brand with strong D2C and ethical-supply positioning; analogous on sustainability-led brand story though focused on apparel rather than home.
- Reformation: Leading sustainable fashion brand operating D2C at much larger scale; overlaps on the sustainability + women's apparel + lifestyle home narrative that anchors TBCo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TBCo social profiles
Digital presenceTBCo compliance and trust
Trust signalCompliance1 record
TBCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
TBCo leadership team
Management profileNumber of profiles
Profiles1 record
TBCo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TBCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TBCo
What does TBCo do?
TBCo designs, produces, and sells sustainable apparel, sleepwear, swimwear, wool scarves, accessories, home textiles (bedding, blankets, towels, cushions, curtains), and gift boxes made from natural and recycled fibres. Products are sold direct-to-consumer through a Shopify-powered online storefront and a physical shop in Edinburgh, with additional wholesale and corporate gifting distribution for B2B customers.
Is TBCo a public or private company?
TBCo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TBCo founded?
TBCo was founded in 2014. It employs 11 to 50 people.
Where is TBCo based?
TBCo is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does TBCo make money?
Three revenue lines are on record. Direct Product Sales (D2C E-commerce) is the primary driver. The others are retail Sales and wholesale/B2B.
Who are TBCo's main competitors?
Direct peers on record are Celtic & Co., Woolrich, Boden, Toast, Pendleton Woolen Mills and Johnstons of Elgin. Broad incumbents are Anthropologie, L.L.Bean, Everlane and Reformation.
Does TBCo have an API?
No public API is recorded for TBCo.
What industry is TBCo in?
TBCo's product category is Sustainable Apparel & Homeware. Its primary akta.pro industry code is IMAOAFAJ, Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers), with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 3159 and its SIC code is 2300.