Trackier
- Company typePrivate
- Founded2017
- HeadquartersNoida, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Trackier does
Trackier, operated by CloudStuff Technology Private Limited and headquartered in New Delhi, India, is a B2B SaaS partner marketing platform founded in 2017. It enables advertisers, affiliate networks, agencies, fintech companies, banks, and SaaS businesses to create, track, and optimize performance-based marketing campaigns across affiliate, influencer, and partner channels. The platform delivers real-time attribution, AI-powered fraud detection, server-to-server (S2S) tracking, automated invoicing and multi-currency payouts, and customizable analytics dashboards, with a stated integration ecosystem of more than 700 partner platforms. Vertical-specific modules address e-commerce, banking, fintech, travel, SaaS, and media/ad networks, and the company also operates a rebranded mobile measurement product (Apptrove) targeting app install attribution.
The underlying technology stack centers on server-side tracking to mitigate signal loss from cookie deprecation and ad blockers, combined with probabilistic attribution models for cookieless environments. The platform supports ISO 27001, GDPR, and CCPA compliance, and exposes Publisher and Network Admin APIs for programmatic integration. Distribution is dual-motion: a product-led 30-day free trial with no credit card required captures long-tail SMB and startup demand, while a direct enterprise sales motion with account managers targets larger advertisers and networks globally. Revenue is generated through tiered monthly subscriptions (Pro, Agency, Enterprise) billed in advance, with upgrade and prorated billing mechanics described in the terms of service.
The company is privately held and bootstrapped (no external funding rounds disclosed), employs 51-100 staff, and reports a globally distributed customer base that includes Pepperfry, Shriram Finance, Exness, RBL Bank, Starzplay, Wakefit, GrabOn, and Cuelinks. It holds a 4.7/5 G2 rating, 4.3/5 on Capterra, and 8/10 on TrustRadius, with multiple G2 Asia Pacific Winter 2024 badges (Easiest Setup, Best Estimated ROI, Fastest Implementation, High Performer). Strategic product and partnership momentum in 2026 includes Google Ads CAPI integration, S2S integrations with AppsFlyer and Impact, a privacy-centric attribution framework, and supporting-partner participation in the MOBEXX Summit & Awards 2026.
Trackier firmographics
Firmographics- Name
- Trackier
- Legal name
- CloudStuff Technology Private Limited
- Website
- https://trackier.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Trackier industry classification
Industry- Product category
- Performance Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)
Keywords
Where Trackier is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Trackier business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software Licensing: Trackier is billed on a subscription basis with plans categorized as Pro, Agency, and Enterprise. Subscriptions are billed in advance monthly, with the first invoice prorated after the trial period. The platform also offers a free trial period for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan |
| Subscription | Monthly | Agency Plan |
| Subscription | Monthly | Enterprise Plan |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Trackier product offering
Product offeringCore offering
Trackier is a cloud-based partner marketing platform that enables advertisers, ad networks, agencies, banks, fintech firms and SaaS companies to track, attribute, optimize and pay partners across affiliate, influencer and performance marketing campaigns. It combines affiliate tracking, fraud prevention, real-time analytics, multi-channel attribution, server-to-server postbacks, automated invoicing and global multi-currency payouts in a single SaaS offering, supported by 700+ integrations.
Product overview
Trackier is a Partner Marketing Platform offered by CloudStuff Technology Private Limited (New Delhi, India) that provides a unified software-as-a-service solution for performance-driven partner marketing. The core platform is Performance Marketing Software, supplemented by Affiliate Tracking Software, a Partner Ecosystem for relationship management, and specialized vertical modules including E-commerce Affiliate Tracking, Fintech Affiliate Marketing Software, Banking Affiliate Marketing Software, Travel Affiliate Management Software, Media & Networks, and SaaS Affiliate Management Software. Core operational modules include Marketing Analytics (real-time dashboards and reporting), Automated Invoicing/Trackier Pay (multi-currency invoicing and global payouts), Campaign Management (centralized campaign operations), Marketing Automation (Smart Links, Workflow Automation, Offer Checker), and Fraud Prevention (AI-powered threat detection). Additional offerings include Influencer Tracking Software for creator campaign management, an Affiliate Link Checker tool, and the Trackier Threads content hub. The platform supports 700+ integrations with media networks, traffic sources, and partner platforms, and offers both Publisher and Network Admin APIs for programmatic access.
Differentiator
Problem solved
Functional benefit
Brands
- Trackier Pay: Global partner payments solution with multi-currency support, automated invoicing, and compliance features.
- Trackier Threads
- Trackier Academy
Products and services
- Performance Marketing Software Unified SaaS platform that lets advertisers, networks and agencies create, automate, measure and optimize performance-driven marketing campaigns with real-time tracking, cross-device attribution and detailed reporting across partner activities.
- Affiliate Tracking Software Monitors affiliate-driven clicks, conversions and revenue with accurate attribution across devices and channels, including real-time tracking, cross-device attribution, fraud detection and customizable reporting for affiliate network management.
- Partner Ecosystem Centralized hub for managing and optimizing partner relationships across affiliates, publishers, influencers and other partner types, enabling partner onboarding, performance monitoring and relationship management at scale.
- Trackier Pay (Automated Invoicing) Automated invoice generation and global partner payment system with multi-currency support, custom payout rules, automated reconciliation, secure payment processing and tax compliance, handling the entire payment lifecycle from invoice generation to disbursement.
Quantifiable outcome
- Over 25% growth in conversions reported by customers switching to Trackier
- +5 more outcomes
Companies that use Trackier
Customer profileNamed customers20 records
Segments9 records
Ideal customer profiles4 records
Trackier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature10 records
Trackier partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- ApptrovecoreApptrove is the rebranded version of Trackier MMP (Mobile Measurement Partner), offering a more robust platform with enhanced features and a fresh user experience. Udit Verma serves as CMO & Co-founder of both Trackier and Apptrove, indicating shared leadership and likely shared technology development efforts between the two entities.
- Channel FactoryminorChannel Factory served as the presenting partner at MOBEXX Summit & Awards 2026, where Apptrove/Trackier participated as a supporting partner.
- TruecallerminorTruecaller was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
- Audience ConnectminorAudience Connect was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
- White Rivers MediaminorWhite Rivers Media was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
- chat-prompt.aiminorchat-prompt.ai was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
- HybridminorHybrid was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
- MiQminorMiQ was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
- VertozminorVertoz was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
- Ray-ethnicminorRay-ethnic was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
- GooglecoreTrackier integrates with Google Ads via a certified Google Ads Link and Google Conversion API (CAPI) integration. This enables compliant tracking link generation, GCLID capture, server-to-server conversion tracking, and real-time data flow to Google Ads for campaign optimization. The integration helps advertisers avoid destination mismatch errors and maintain attribution accuracy in a cookieless environment.
- AppsFlyercoreTrackier offers server-to-server (S2S) click tracking integration with AppsFlyer, enabling hide of tracking links from publishers, reduction of click discrepancies, and protection against click injection fraud. The integration supports referrer parameters, device IDs (GAID/IDFA), and probabilistic matching for attribution.
- Impact (Partnership Management Platform)coreTrackier integrates with Impact, a partnership management platform, through postback (server-to-server) integration. This allows conversions happening on Impact to be accurately attributed and reflected within Trackier, eliminating manual data transfer between the two platforms and ensuring accurate campaign measurement for affiliate and influencer campaigns.
- Amazon MX PlayerminorAmazon MX Player was listed as a supporting partner at the MOBEXX Summit & Awards 2026 alongside Trackier's Apptrove, indicating a co-marketing or event sponsorship relationship.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Trackier competitors and assessment
Company assessmentDirect peers
- Adjust: Adjust is a mobile measurement and attribution platform owned by Applovin, offering fraud prevention and analytics. It competes with Trackier for mobile affiliate, performance marketing, and partner tracking budgets, particularly in app install and post-install attribution.
- Kochava: Kochava is an attribution, analytics, and fraud-prevention platform serving advertisers and networks across connected TV, mobile, and performance marketing. It competes with Trackier in attribution accuracy and fraud detection within affiliate and performance campaigns.
- PartnerStack: PartnerStack is an end-to-end partner management and affiliate platform serving SaaS and B2B brands. It competes with Trackier for SaaS-focused affiliate programs, offering similar partner onboarding, tracking, and payouts with a stronger SaaS vertical focus.
- Everflow: Everflow is a partner marketing platform providing affiliate, influencer, and SDK-based tracking with strong fraud prevention. It targets the same mid-market and enterprise advertisers and networks as Trackier across e-commerce, fintech, and SaaS.
- AppsFlyer: AppsFlyer is a leading mobile measurement partner (MMP) that also powers affiliate attribution through its integrated partners. While Trackier integrates with AppsFlyer via S2S, AppsFlyer's expanding attribution and CAPI offerings overlap directly with Trackier's mobile and affiliate use cases.
- Impact (impact.com): Impact is a leading partnership management platform covering affiliate, influencer, B2B, and strategic partnerships. Trackier integrates with Impact via S2S postback, and the two compete directly for the same advertiser and network customers across affiliate and performance marketing use cases.
- Voluum: Voluum is a performance marketing tracking and optimization platform widely used by media buyers, affiliate networks, and advertisers. It competes directly with Trackier in real-time tracking, AI-driven optimization, and traffic-source analytics for performance campaigns.
- Tune (Singular): Tune (now part of Singular) is a longstanding affiliate and partner tracking platform with global brand recognition. It competes head-on with Trackier in mobile affiliate tracking, attribution, and partner management for advertisers and networks.
Emerging players
- RedTrack: RedTrack is an ad tracking and attribution platform focused on e-commerce and affiliate advertisers. It competes with Trackier in click tracking, multi-touch attribution, and server-to-server integrations for SMB and mid-market performance marketers.
- Affise: Affise is an affiliate and partner marketing platform with strengths in ad networks and agencies, particularly in EMEA and APAC. It overlaps with Trackier in performance marketing tracking, payouts, and network management for affiliate networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trackier social profiles
Digital presenceTrackier compliance and trust
Trust signalCompliance3 records
Trackier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trackier leadership team
Management profileNumber of profiles
Profiles7 records
Trackier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trackier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trackier
What does Trackier do?
Trackier is a cloud-based partner marketing platform that enables advertisers, ad networks, agencies, banks, fintech firms and SaaS companies to track, attribute, optimize and pay partners across affiliate, influencer and performance marketing campaigns. It combines affiliate tracking, fraud prevention, real-time analytics, multi-channel attribution, server-to-server postbacks, automated invoicing and global multi-currency payouts in a single SaaS offering, supported by 700+ integrations.
Is Trackier a public or private company?
Trackier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trackier founded?
Trackier was founded in 2017. It employs 51 to 100 people.
Where is Trackier based?
Trackier is headquartered in Noida, India, in the Asia region.
How does Trackier make money?
One revenue line is on record: subscription Software Licensing.
Who are Trackier's main competitors?
Direct peers on record are Adjust, Kochava, PartnerStack, Everflow, AppsFlyer, Impact (impact.com), Voluum and Tune (Singular). Emerging players are RedTrack and Affise.
Does Trackier have an API?
Yes. Trackier offers a Publisher API and a Network Admin API for programmatic access. The Publisher API (perf-pub-api-docs) enables publishers to manage their campaigns, track performance, and retrieve conversion data programmatically. The Network Admin API (perf-admin-api-docs) allows network administrators to manage campaigns, publishers, advertisers, and reporting. API documentation is available at api-docs.trackier.io. Developer documentation is at api-docs.trackier.io.
What industry is Trackier in?
Trackier's product category is Performance Marketing Software. Its primary akta.pro industry code is MPAEAKAK, Affiliate/Acquisition Tech, Tracking & Marketing Automation. Its NAICS code is 518 and its SIC code is 7370.