What Punchup.live does

Punchup.live is a New York-based, venture-backed private company that operates an AI-positioned platform for the live events and creator economy. Founded in 2023 and operating with 1–10 employees, the company targets Live Event Creators as its primary vertical and provides technology intended to enhance audience engagement during live events and drive ticket sales. Its product surface combines a core live events platform with acquired ticketing capability via Tixologi (acquired April 2025) and exclusive content and event relationships with venues including Stern Grove Music Festival and City Winery. The company reports 750,000 monthly active users as of 2025.

Underlying technology is described as an AI-powered platform spanning live events, audience engagement, and ticket sales, with proprietary AI tools for audience engagement cited as a domain-specialized differentiator. In practice, the AI tooling is positioned as a roadmap investment funded by the June 2025 seed round, alongside plans for ticketing sales automation; the ticketing stack itself derives from the Tixologi acquisition rather than from in-house development. No AI/ML senior hires, proprietary models, patents, or third-party benchmarks are disclosed, and there is no published API or SDK.

The revenue model and pricing are not publicly disclosed. The company has not articulated a take rate, subscription tier, or fee structure, and there are no disclosed paying-customer counts or ARR figures. Capital formation to date totals approximately $4.4M in disclosed funding, comprising an early nominal round in September 2023, a $2.3M seed in June 2025 led by Social Leverage with Evil Twin Capital and Hustle Fund, and a $2.1M strategic investment in January 2026 led by Marquee Ventures with Armory Films and Social Leverage. Distribution is anchored on direct content partnerships with established live music venues rather than on disclosed marketing or channel programs.

Name

Punchup.live

Website

https://Punchup.Live

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Punchup.live is an AI-positioned platform that provides live event creators with audience engagement tools and ticketing technology, serving the live events and creator economy vertical from a New York base.

Ownership category

akta.pro rank

Product category

Live Event Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Live event platform
• Audience engagement software
• Event ticketing system
• Creator economy tools
• AI event marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Punchup.live operates an AI-powered platform that enables live event creators to engage audiences and sell tickets. The company is developing AI tools to automate audience engagement and ticket sales workflows, and in 2025 acquired Tixologi to extend its ticketing and event management capabilities. Its offering is targeted at live event creators seeking technology to improve event experience and ticket sales performance.

Product overview

Punchup Live is a live events and creator economy platform. Based on available sources, the company operates a platform for live events with acquired ticketing technology (Tixologi) and is developing AI-powered tools for audience engagement and ticket sales. The portfolio consists of a core live events platform supplemented by the acquired Tixologi ticketing product.

Differentiator

Problem solved

Functional benefit

Products and services

• Punchup Live Platform AI-powered software platform that enables live event creators to engage audiences and sell tickets for live events. Targeted at live event creators, promoters, venues, and festival organizers.
• Tixologi Ticketing platform acquired by Punchup.live to enhance event ticketing and management capabilities for live event creators and organizers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• TixologicoreOthersPunchup Live acquired Tixologi as part of its technology expansion strategy in 2025.
• Stern Grove Music FestivalcoreStrategic or Co-development PartnerPunchup Live entered into a collaboration with Stern Grove Music Festival for exclusive content and event services.
• City WinerycoreStrategic or Co-development PartnerPunchup Live partnered with City Winery for exclusive content and event partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eventbrite: Leading self-service ticketing and event management platform serving creators, promoters, and venues globally. Directly comparable as both companies provide ticketing infrastructure and event discovery for live experiences, with Eventbrite as the established incumbent in Punchup's target category.
• Dice: Mobile-first ticketing and event discovery platform focused on live music and club culture. Closely comparable in target customer (music creators/venues) and core functionality (ticketing + audience engagement), with strong overlap in the live-music vertical Punchup is pursuing.
• Tixr: Modern ticketing platform serving festivals, venues, and live event promoters with branded checkout and audience engagement tools. Comparable as a technology-focused ticketing peer targeting the same live-event creator and promoter segment.
• See Tickets: European-headquartered ticketing platform with US presence serving festivals, venues, and promoters. Comparable in offering ticketing and event-management solutions for the same live-event creator customer base.
• Posh (by Vivid Seats): Premium ticketing and concierge platform focused on nightlife, concerts, and exclusive live events. Comparable in targeting creators and venues for high-touch live experiences and in emphasizing audience engagement alongside transactions.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): The dominant global ticketing platform and live entertainment operator with exclusive contracts at major venues. Comparable as the incumbent ticketing infrastructure Punchup competes against via the Tixologi acquisition, though vastly larger and vertically integrated with Live Nation.
• AXS (AEG): Ticketing platform owned by AEG, serving major arenas, sports teams, and concert venues worldwide. Comparable as a venue-aligned ticketing incumbent that competes for the same promoter and venue relationships Punchup is cultivating.
• Live Nation Entertainment: The world's largest live entertainment company, operating venues, promoting concerts, and selling tickets via Ticketmaster. Comparable as the dominant incumbent across the live-event value chain Punchup is targeting with its creator-focused stack.

Emerging players

• Moment House: Platform that enables artists to host exclusive live-streamed and in-person events directly to fans. Comparable in providing creators with technology to monetize live performance experiences and drive ticket/engagement revenue.
• Humanitix: Ticketing platform with a mission-driven angle serving conferences, festivals, and live event organizers. Comparable as a technology-led ticketing peer competing for the same creator/promoter segment with a differentiated value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/punchuplive
• LinkedInlinkedin.com/company/punchup-live

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Punchup.live