What Snap! Mobile does

Snap! Mobile, Inc. is a Seattle-based, venture-backed software company founded around 2014 that operates an integrated platform for high school athletics and activities programs. Its original product, Snap! Raise, is an online fundraising solution that enables teams and groups to raise money through email, text, and social media outreach with a performance guarantee that programs will raise the same or more than in their previous campaign. According to the company, more than 150,000 teams and groups have collectively raised over $1 billion through the platform, engaging 12.5 million-plus participants and donors.

The company has consolidated multiple point solutions into a unified platform called Snap! Mobile One, comprising Snap! Raise (fundraising), Snap! Insights (oversight dashboard), Snap! Spend (financial management, acquired from Groundwork), Snap! Manage (Schedules, Sites, Registration, Leagues), FanX (community engagement app acquired from From Now On in March 2023), Snap! Connect (family engagement from the 8to18/SchoolCNXT acquisitions), Snap! Store (spirit wear e-commerce), and Early Access (advance funding). The platform is sold to K-12 athletic and activities programs and maintains compliance with HIPAA, COPPA, CCPA, and NIST CSF 2.0.

Snap! Mobile generates revenue primarily through a transaction-fee take rate on funds raised, with programs retaining 80% or more of campaign proceeds, layered with tiered subscription pricing for Snap! Mobile One modules. Distribution is a hybrid of employed account executives organized into regional North, South, and West sales teams, independent sales representatives, and channel partnerships including NFHS (Official and Exclusive Fundraising Platform Partner), NIAAA, Varsity Brands (BSN SPORTS and Varsity Spirit), and Google for Education. The company has raised approximately $113 million cumulatively, including a $90 million Series B led by Elysian Park Ventures in August 2021 and an additional Runway Growth Capital facility in November 2024.

Name

Snap! Mobile

Legal name

Snap! Mobile, Inc.

Website

https://snapraise.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Snap! Mobile provides an integrated fundraising, financial management, and community engagement platform for K-12 athletics and activities programs, with 150,000-plus teams having raised over $1 billion cumulatively.

Ownership category

akta.pro rank

Product category

K-12 Athletics and Activities Fundraising Software

NAICS

Child and Youth Services (62411), Social Assistance (624)

SIC

Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

• School fundraising software
• Athletics program management
• Booster club platform
• Youth sports fintech
• K-12 engagement apps

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction Fee / Take Rate on Funds Raised: Snap! Mobile generates revenue by retaining a portion of funds raised through the Snap! Raise platform. Programs keep 80% or more of what they raise, with the company keeping the remainder as its service fee. This is a performance-based revenue model where the company succeeds when customers succeed.
2. Platform Subscriptions (Snap! Mobile One): The all-in-one Snap! Mobile One platform includes tiered pricing for access to multiple products including Raise, Spend, Store, Insights, FanX, and administrative tools. Pricing is tailored to each school and level of partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Snap! Mobile operates the Snap! Mobile One platform, an all-in-one software suite that helps K-12 schools, athletics programs, activities programs, booster clubs, and youth sports organizations run online fundraising, financial management, scheduling/registration, community engagement, and spirit wear e-commerce. The core offering, Snap! Raise, is an online fundraising product that lets programs collect donations via email, text, and social media while retaining 80% or more of the funds raised. Surrounding modules (Insights, Spend, FanX, Store, Connect, Manage) extend the platform into digital banking, mobile fan engagement, school mobile apps, and integrated administrative tooling.

Product overview

Snap! Mobile operates as a unified platform-plus-modules architecture called Snap! Mobile One, designed for high school athletics and activities programs. The core product is Snap! Raise, an online fundraising solution that serves as the primary offering. Additional modules include Snap! Insights (fundraising oversight dashboard), Snap! Spend (financial management, formerly Groundwork), Schedules/Sites/Registration/Leagues (administrative tools), FanX (community engagement app, acquired from From Now On), Store (spirit wear e-commerce), Early Access (advance funding), and Snap! Connect (family engagement, acquired via 8to18/SchoolCNXT). All products are integrated under the Snap! Mobile One platform umbrella, enabling schools to manage fundraising, finances, scheduling, communication, and fan engagement through a consolidated system.

Differentiator

Problem solved

Functional benefit

Brands

• Snap! Raise: Online fundraising solution for schools, teams, and organizations
• Snap! Spend
• Snap! Store
• Snap! Connect
• Snap! Insights
• FanX
• Snap! Mobile One
• Snap! Manage

Products and services

• Snap! Mobile One All-in-one SaaS platform that unifies Snap! Raise, Snap! Insights, Snap! Spend, Snap! Manage, Snap! Store, FanX, and Snap! Connect into a single subscription for K-12 athletics and activities programs, schools, and booster clubs.
• Snap! Raise Online fundraising solution that enables teams, groups, clubs, and schools to raise funds through email, text, and social media outreach, with guided campaign setup, donor tracking, financial reporting, and a guaranteed-results performance assurance.
• Snap! Insights

Quantifiable outcome

• Surpassed $1 billion raised for schools and youth programs
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered flagship, major, core and minor.

• Varsity BrandsflagshipGTM or Marketing Partner · 7 January 2025Partnership spans both Varsity Brands divisions - BSN SPORTS and Varsity Spirit - to supercharge fundraising for sports, cheer, dance, and band programs nationwide.
• From Now On (FanX)majorOthers · 21 March 2023Snap! Mobile acquired From Now On's FanX Athletics and Activities Mobile App to enhance community engagement tools for school athletics and activities leaders.
• NFHS (National Federation of State High School Associations)flagshipStrategic or Co-development PartnerMulti-year partnership making Snap! Mobile the Official and Exclusive Fundraising Platform Partner of the NFHS. Provides endorsement and access to NFHS's network of member state athletic associations and schools.
• NIAAA (National Interscholastic Athletic Administrators Association)coreStrategic or Co-development PartnerSnap! Mobile named as Official Community Engagement App Creation Partner for NIAAA, providing tools and services to member athletic administrators.
• Till FinancialcoreStrategic or Co-development PartnerPartnership to launch a debit card that fundraises for schools, introducing year-round passive funding to complement traditional fundraising campaigns while supporting financial literacy.
• Top Star Media GroupcoreGTM or Marketing PartnerPartnership to bring new revenue streams for high school sports through advertising opportunities.
• Google for EducationcoreTechnology or IntegrationSnap! Mobile is trusted as a Google for Education Partner, indicating integration and compatibility with Google's education ecosystem.
• Groundwork (now Snap! Spend)majorOthersAcquired sports fintech startup Groundwork, a pioneering financial management platform for sports teams and groups, now integrated as Snap! Spend.
• 8to18 and SchoolCNXTcoreOthersAcquired 8to18 and SchoolCNXT to further Snap! Mobile's plan to become the only full-service administrative support solution for high school athletics and activities.
• Glazier ClinicsminorGTM or Marketing PartnerSnap! Raise and Glazier Clinics partnered to provide fundraising solutions alongside coaching education programs.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• TeamSnap: TeamSnap is a leading team management platform for youth sports, offering rostering, scheduling, communication, and payments to clubs and leagues. It is directly comparable to Snap! Mobile on its team/community engagement and financial management modules, though it is weaker on K-12 fundraising specifically.
• SportsEngine (NBC Sports): SportsEngine (acquired by NBC Sports) provides registration, websites, and tournament management for youth sports organizations, including a strong footprint in high school athletics. It directly competes with Snap! Mobile on the administrative and scheduling layer of school sports programs.
• PlayMetrics: PlayMetrics offers club and league management software for youth sports organizations, with registration, scheduling, and payments. It is directly comparable to Snap! Mobile on the registration and management side of youth athletics, though it focuses on clubs rather than high school programs.
• FinalForms: FinalForms provides athletic paperwork, registration, and eligibility management for high school athletic departments. It directly competes with Snap! Mobile's Snap! Manage module for administrative workflows in K-12 athletics and is sold into the same school buyer personas.
• FlipGive: FlipGive is an online team fundraising platform where supporters earn cashback for teams via everyday shopping. It directly competes with Snap! Mobile's Snap! Raise product by offering a different fundraising mechanic (cashback rebates) to youth sports teams and clubs.
• ArbiterSports: ArbiterSports provides game assignment, payment, and tournament management tools for high school athletic officials and administrators. It is comparable to Snap! Mobile on the administrative and payment side of K-12 athletics, and is often sold into the same athletic director buyer.

Broad incumbents

• Active Network / Community Brands: Active Network (part of Community Brands, now part of Persona) is a broad provider of recreation and activity management software for municipalities, YMCAs, and camps. It overlaps with Snap! Mobile on activity program administration but spans many verticals beyond K-12 athletics.

Emerging players

• Givebutter: Givebutter is a modern online fundraising platform with donation forms, events, and auctions for nonprofits and schools. It is partially comparable to Snap! Raise on the fundraising side but lacks Snap! Mobile's deep K-12 athletics-specific workflows and school-side administrative tooling.
• RallyUp: RallyUp provides online fundraising tools (auctions, sweepstakes, donations, events) for nonprofits, schools, and teams. It directly overlaps with Snap! Mobile's online fundraising capabilities for school groups but lacks the all-in-one administrative and community engagement layer.
• MemberHub: MemberHub is a communication, payments, and simple website platform for parent groups, PTOs, and booster clubs at schools. It is comparable to Snap! Mobile's Snap! Connect and Snap! Raise on the parent/school communication and lightweight fundraising layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/onsnapmobile
• Facebookfacebook.com/SnapRaise
• LinkedInlinkedin.com/company/snapraise
• Instagraminstagram.com/onsnapmobile
• TikToktiktok.com/@onsnapmobile

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snap! Mobile