Pulppo
Pulppo is a Mexican PropTech company offering a cloud-based, AI-powered operating system for real estate brokerages and agents across Mexico, Colombia, and Argentina. Acquired by Habi/Tuhabi in 2026, it continues to operate as an independent brand.
- Company typePrivate
- Founded2021
- HeadquartersPolanco, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pulppo does
Pulppo is a Mexican PropTech company that operates a cloud-based, AI-enabled platform serving real estate brokerages and individual agents. Founded in 2021 by Matias Gath and Agustin Iglesias, the platform functions as an operating system for brokerages, providing digital tools to manage listings, clients, and property transactions. Pulppo serves more than 100 brokerage firms, 1,500+ individual brokers, and 150,000+ end clients across Mexico, Colombia, and Argentina, and facilitated approximately $215 million in property sales in 2025.
The company raised approximately $1.7 million in an early-stage round in February 2022, followed by a $5 million seed round in January 2023 led by Saudi Arabia-based DAAL Ventures with participation from Y Combinator, 1984VC, and Boost Capital. Use of proceeds was directed at Latin America expansion. Pulppo operates a sales-led, enterprise-field-sales go-to-market, distributing its platform directly to brokerages and brokers, with revenue tied to platform services for property agents across the three markets.
In January 2026, Colombian proptech unicorn Habi (operating as Tuhabi in Mexico) acquired Pulppo for an undisclosed amount. Pulppo retains independent brand and operational status, with co-founders continuing to lead operations, while integrating with Habi's data-driven infrastructure, liquidity platform, and mortgage origination capabilities. The combined entity reported approximately $1 billion in residential transaction volume in 2025.
Pulppo firmographics
Firmographics- Name
- Pulppo
- Legal name
- Pulppo
- Website
- https://pulppo.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Pulppo is a Mexican PropTech company offering a cloud-based, AI-powered operating system for real estate brokerages and agents across Mexico, Colombia, and Argentina. Acquired by Habi/Tuhabi in 2026, it continues to operate as an independent brand.
- Ownership category
- akta.pro rank
Where Pulppo is headquartered
LocationHeadquarters
- HQ city
- Polanco
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Pulppo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Brokerage Technology Services: Platform services provided to real estate brokerages, likely subscription or transaction-based model based on the $215 million in property sales facilitated in 2025
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Pulppo product offering
Product offeringCore offering
Pulppo operates a cloud-based AI-powered real estate platform that serves as an operating system for property brokerages and agents. The platform enables digital broker operations including listing, client, and transaction management for residential real estate across Mexico, Colombia, and Argentina. It facilitates digital property transactions and integrates with Habi/Tuhabi's liquidity and mortgage origination capabilities.
Product overview
Pulppo operates as a unified real estate technology platform offering cloud-based AI-powered tools for property agents and brokerages. The platform serves as an operating system for brokerages, providing tools for agents to manage listings, clients, and transactions digitally. While Pulppo functions as an independent brand within the Tuhabi (Habi) ecosystem following its acquisition, it maintains its core focus on real estate agencies and brokers.
Differentiator
Problem solved
Functional benefit
Products and services
- Pulppo Platform Cloud-based AI-powered real estate platform that operates as a brokerage operating system, enabling property agents and brokerages to digitally manage listings, clients, and residential property transactions across Mexico, Colombia, and Argentina.
Quantifiable outcome
- $215 million in property sales in 2025
- +2 more outcomes
Companies that use Pulppo
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Pulppo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pulppo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Habi (operating as Tuhabi in Mexico)flagshipColombian proptech unicorn acquired Pulppo to strengthen position in Mexico, Colombia, and Argentina. Pulppo maintains operational independence as an independent brand while integrating with Tuhabi's data-driven infrastructure, liquidity platform, and mortgage origination capabilities
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Pulppo competitors and assessment
Company assessmentDirect peers
- Properati: LATAM residential real estate marketplace active in Mexico, Argentina, Colombia, Peru, and Ecuador. Comparable to Pulppo in serving agents and buyers/sellers in the same fragmented LATAM housing markets.
- Inmuebles24: Leading Mexican and LATAM real estate classifieds platform serving agents and brokerages with listing and lead-generation tools. Comparable to Pulpo's agent-facing value proposition in the same Mexican market.
- Habi (Tuhabi in Mexico): Colombian proptech unicorn and now Pulppo's parent company. Habi is a direct comp on the residential transaction stack (iBuyer + brokerage tooling) and operates Pulppo as an in-house broker-SaaS brand across LATAM.
Emerging players
- Vivadecora: Brazil-based proptech offering digital tools to brokers and developers for listings and lead management in LATAM. Comparable emerging player pursuing the same agent-SaaS wedge as Pulppo across the region.
- Lemon Cash / Lemon Real Estate: LATAM fintech that has expanded into real estate. Overlaps with Pulppo on consumer-facing real estate transaction tools and embedded mortgage/payment experiences in the region.
- Lofty: AI-powered brokerage operating system serving independent brokerages and teams. Directly comparable to Pulppo's 'Broker Operating System' positioning for tech-forward agent teams.
Broad incumbents
- Compass: US-listed brokerage technology platform that pioneered the 'broker OS' concept with AI-driven agent tooling. Comparable product thesis to Pulppo, but operating at much larger scale and primarily in the US.
- eXp Realty: Global cloud-based brokerage leveraging SaaS-style agent infrastructure across the Americas. Comparable business model of tech-enabled agent/broker operations, with established LATAM presence competing for the same agent talent.
- Zillow: US real estate platform with consumer marketplace, agent tools, and Zillow Home Loans. Comparable in combining consumer reach, agent SaaS, and mortgage — the same bundle Habi/Pulppo are assembling for LATAM.
Regional players
- Offerpad: US-focused iBuyer and agent solutions provider combining direct home buying with brokerage services. Comparable to the Habi/Pulppo combination's iBuyer + agent tools model, though focused on the US market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Pulppo social profiles
Digital presencePulppo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulppo leadership team
Management profileNumber of profiles
Profiles2 records
Pulppo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulppo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulppo
What does Pulppo do?
Pulppo operates a cloud-based AI-powered real estate platform that serves as an operating system for property brokerages and agents. The platform enables digital broker operations including listing, client, and transaction management for residential real estate across Mexico, Colombia, and Argentina. It facilitates digital property transactions and integrates with Habi/Tuhabi's liquidity and mortgage origination capabilities.
Is Pulppo a public or private company?
Pulppo is a private company. It is classified as corporate owned and is currently acquired.
When was Pulppo founded?
Pulppo was founded in 2021. It employs 11 to 50 people.
Where is Pulppo based?
Pulppo is headquartered in Polanco, Mexico, in the Latin America region.
How does Pulppo make money?
One revenue line is on record: brokerage Technology Services.
Who are Pulppo's main competitors?
Direct peers on record are Properati, Inmuebles24 and Habi (Tuhabi in Mexico). Emerging players are Vivadecora, Lemon Cash / Lemon Real Estate and Lofty. Broad incumbents are Compass, eXp Realty and Zillow. Offerpad is listed as a regional player.
Does Pulppo have an API?
No public API is recorded for Pulppo.