Greenforce
- Company typePrivate
- Founded2020
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Greenforce does
Greenforce is a Munich-based food technology company founded in 2020 that develops and sells 100% plant-based alternatives to meat, sausage, cheese, and egg products for vegan, vegetarian, and flexitarian consumers in the DACH region. Its portfolio of approximately 25 SKUs spans two formats: easy-to-mix powder products (meatballs, burgers, mince, and egg substitute based on chickpea flour) with up to 18 months of shelf life, and chilled fresh products (Leberkäse, Wiener sausages, Cevapcici, Köttbullar, grill items, sliced cold cuts, and a 2024-launched cheese-alternative line including Mildbert, Würzbert, Fetora, Pizzaiolo, and Toastino). Core technology is proprietary plant-protein formulation using pea, soy, fava bean, chickpea, and sunflower proteins, with a deliberate clean-label stance that avoids methylcellulose, carrageenan, and konjac; the company has also been vertically integrating by growing its own peas with regional farmers since 2023.
The business model is multi-channel consumer CPG: revenue is generated through unit-priced retail sales across major DACH grocery chains (REWE, EDEKA, Kaufland, HIT, Globus, tegut, SPAR in Austria, COOP in Switzerland), online retailers (Rossmann, Müller, BOS Food, knuspr.de, Velivery), the company's own greenforce.com DTC storefront shipping to Germany and Austria, and a foodservice/wholesale arm (b2b.greenforce.com) supplying gastronomy operators. Products are priced by SKU (e.g., Easy-to-Mix Frikadellen at €4.99, fresh Leberkäse 160g, Wiener 180g) with no subscription or licensing model disclosed. The company is private, has 51–100 employees, has raised approximately $30.6M in disclosed funding across rounds in 2021, 2022, 2023, and 2025 (backers include BayWa, BioNTech, Hopi, and SevenVentures), acquired Mondarella (a precision-fermented dairy startup) and holds multiple industry awards including consecutive Lebensmittelzeitung Top Brand 2023–2024 and PETA Vegan Food Awards 2021–2024.
Greenforce firmographics
Firmographics- Name
- Greenforce
- Legal name
- Greenforce
- Website
- https://greenforce.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Greenforce industry classification
Industry- Product category
- Plant-based meat and dairy alternatives
- NAICS
- Food Manufacturing (311)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates) (AFANAKAB)
Keywords
Where Greenforce is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Greenforce business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue from selling products directly to consumers through the greenforce.com online store. Products include both dry powder mixes and fresh refrigerated products shipped to customers in Germany and Austria.
- Retail Distribution: Revenue from supplying products to grocery retailers across DACH region including REWE, EDEKA, Kaufland, HIT, Globus, tegut, SPAR (Austria/Switzerland), and COOP (Switzerland). Both chilled and dry products sold through retail partners.
- Online Retail Partnerships: Revenue from supplying products to online retailers and platforms including Rossmann, Müller, BOS Food, knuspr.de, kokku, Velivery, and gurkerl.at.
- Foodservice/B2B: Products specifically developed for the catering and gastronomy industry, supplied through various wholesalers and gastronomy partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Easy-to-Mix powder products (Frikadellen, Burger, Hack, Ei) |
| Unit Pricing | Pay-as-you-go | Fresh/chilled products (Leberkäse, Wiener, Kochschinken) |
| Unit Pricing | Pay-as-you-go | Retail recommended price point |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Greenforce product offering
Product offeringCore offering
Greenforce develops, produces, and sells 100% plant-based alternatives to meat, sausage, cheese, cold cuts, and eggs under the GREENFORCE brand. The portfolio spans Easy-to-Mix powder products (meatballs, burger, mince, egg) that consumers prepare by adding water, and a full range of fresh/chilled refrigerated products (Leberkäse, Wiener sausages, Cevapcici, Köttbullar, Bratwurst, grilling items, sliced cold cuts, and cheese alternatives). Products use pea, soy, fava bean, chickpea, wheat, and almond protein bases with clean-label recipes that avoid methylcellulose, carrageenan, and konjac.
Product overview
Greenforce is a Munich-based food technology company specializing in 100% plant-based alternatives to meat, dairy, and egg products. The product portfolio is organized around two main product types: (1) Easy-to-Mix powder products that consumers prepare by adding water (including Frikadellen/Meatballs, Burgers, Mince/Hack, and Egg substitutes), and (2) Chilled/fresh products from the refrigerated section (including Leberkäse, Wiener/Vienna sausages, Cevapcici, Köttbullar, Grill products like Spare Ribs and Bifteki, cold cuts like Cooked Ham and Roast Beef, and cheese alternatives like Fetora, Pizzaiolo, Toastino, Würzbert, and Mildbert). The company grows its own peas with local farmers since 2023 and uses pea, soy, fava bean, and sunflower proteins as bases, with cheese alternatives based on shea fat, rapeseed oil, or almonds. Products are available in retail stores across Germany (REWE, EDEKA, Kaufland, HIT, Globus, tegut), Austria (SPAR), and Switzerland (COOP), as well as online through various retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Pflanzlicher Leberkäse (Plant-based Leberkäse) Bavarian-style plant-based Leberkäse (meatloaf) made with pea and fava bean protein. Sold as fresh sliced product and is one of Greenforce's flagship chilled SKUs.
- Pflanzliche Wiener Art (Plant-based Vienna Sausages) Plant-based Vienna-style sausages made with pea protein, 18g protein per 100g, clean label, in 180g packaging. Sold chilled through retail and online.
- Pflanzliche Cocktail Wiener Art (Plant-based Cocktail Vienna Sausages) Ready-to-eat plant-based cocktail Vienna sausages in a 150g snack cup format, 18g protein per 100g, sold chilled for on-the-go consumption.
- Pflanzliche Bratwurst Art (Plant-based Bratwurst) Plant-based bratwurst-style sausage from the grilling product line, sold chilled for grilling and pan-frying applications.
- Pflanzliche Cevapcici (Plant-based Cevapcici) Balkan-style plant-based cevapcici on soy protein base, 16% soy protein, sold chilled for grilling and pan-frying.
- Pflanzliche Köttbullar (Plant-based Köttbullar) Plant-based Swedish-style meatballs, sold chilled, transitioning to a soy protein base in 2026.
- Pflanzliche Mini-Frika (Plant-based Mini-Frika) Plant-based mini-frika (meatballs) on soy protein base, sold chilled for pan-frying and meal applications.
- Pflanzliches Bio Hack (Plant-based Organic Mince) Plant-based organic mince made from pea protein, gluten-free and soy-free, sold as a fresh chilled product.
- Pflanzliche Bifteki (Plant-based Bifteki)
- Pflanzliches Grillsteak - Steakhouse Art (Plant-based Grill Steak) Plant-based grill steak in steakhouse style, sold chilled as part of the grilling product line.
- Pflanzliche Spare Ribs (Plant-based Spare Ribs) Plant-based spare ribs from the grilling product line, sold chilled.
- Pflanzlicher Fetora (Plant-based Feta Alternative) Plant-based feta-style cheese on fava bean protein base with natural shea fat, lactose-free, soy-free, and a source of calcium and vitamin B12.
- Pflanzlicher Pizzaiolo (Plant-based Pizza Cheese Alternative) Plant-based mozzarella-style grated cheese on potato starch base, lactose-free, designed to melt and stretch on pizza, lasagna, and pasta.
- Pflanzlicher Toastino (Plant-based Sliced Cheese Alternative) Plant-based sliced cheese on almond and potato protein base with natural shea fat, lactose-free, designed to melt on toast and sandwiches.
- Pflanzliches Roast Beef (Plant-based Roast Beef) Plant-based roast beef style sliced cold cut, sold chilled.
Quantifiable outcome
- 4.82 out of 5 stars rating based on 20,157 customer reviews
- +1 more outcomes
Companies that use Greenforce
Customer profileSegments3 records
Ideal customer profiles2 records
Greenforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenforce partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MondarellacoreGreenforce acquired Mondarella as part of its portfolio expansion, featured as a success story through the ProVeg Incubator program. Mondarella was a precision-fermented dairy startup.
- ProVeg IncubatorminorProVeg Incubator is the world's leading accelerator for alternative-protein startups, launched in 2018. Greenforce participated as an alumni company, having scaled significantly through the program's partnerships, funding, and support toward ProVeg's goal of replacing 50% of animal products with plant-based alternatives by 2040.
- Regional Farmers (Pea Suppliers)minorGreenforce has been growing their own peas with local farmers since 2023 to guarantee best quality and shorten transport routes. Works with suppliers from the region for ingredients.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Greenforce competitors and assessment
Company assessmentBroad incumbents
- Quorn: UK-based mycoprotein brand offering chilled and frozen meat alternatives across European retail. Comparable on category positioning and DACH listings, though underpinned by fermentation (mycoprotein) rather than plant-protein formulations.
- Impossible Foods: US plant-based meat brand with selective European retail and foodservice presence. Direct competitor on beef-style mince and burgers, though with a narrower DACH footprint and heme-based differentiation.
- Beyond Meat: US plant-based meat incumbent with European distribution including DACH retail and foodservice. Direct competitor on burger patties, mince, and sausages, though at much larger scale and with a global brand footprint.
- Garden Gourmet (Nestlé): Nestlé's European plant-based brand offering plant-based burgers, nuggets, mince, and ready meals in the same DACH chilled aisle. Directly competes on shelf, but benefits from Nestlé's global scale, marketing budget, and food-service distribution.
Direct peers
- LikeMeat (PHW Group): German plant-based meat brand owned by PHW Group (Wiesenhof), selling burgers, schnitzels, sausages, and mince in German retail and foodservice. Comparable on product format, target market, and DACH retail distribution.
- Veganz: Berlin-based plant-based brand spanning meat, cheese, and dairy alternatives across German retail. Comparable on product breadth and DACH focus, with a comparable premium clean-label positioning.
- Rügenwalder Mühle: German plant-based meat pioneer and the DACH category leader in chilled plant-based sausages, schnitzels, and mince. Directly comparable to Greenforce on product format (fresh/refrigerated meat analogues), target customer (German flexitarian/vegetarian), and retail channel (REWE, EDEKA, Kaufland).
- Viana / Tofutown: German manufacturer of tofu-based and plant-based meat alternatives sold across German natural-food and mainstream retail. Comparable on product format (sausages, schnitzels, cold cuts) and German retail footprint.
Emerging players
- Bettermade Foods / Plantly: Smaller German plant-based challenger brands with comparable chilled/fresh meat-analogue SKUs in selected DACH retailers. Comparable on product format but with narrower distribution and lower brand recognition than Greenforce.
- Berief Food: German plant-based brand specializing in legume-based drinks and foods, with adjacent meat/cheese alternative offerings. Comparable on German retail distribution and clean-label positioning, though with a different primary product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenforce social profiles
Digital presenceGreenforce compliance and trust
Trust signalCompliance6 records
Greenforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenforce leadership team
Management profileNumber of profiles
Profiles2 records
Greenforce subsidiaries and ownership
Company hierarchySubsidiaries1 record
Greenforce funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenforce M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenforce
What does Greenforce do?
Greenforce develops, produces, and sells 100% plant-based alternatives to meat, sausage, cheese, cold cuts, and eggs under the GREENFORCE brand. The portfolio spans Easy-to-Mix powder products (meatballs, burger, mince, egg) that consumers prepare by adding water, and a full range of fresh/chilled refrigerated products (Leberkäse, Wiener sausages, Cevapcici, Köttbullar, Bratwurst, grilling items, sliced cold cuts, and cheese alternatives). Products use pea, soy, fava bean, chickpea, wheat, and almond protein bases with clean-label recipes that avoid methylcellulose, carrageenan, and konjac.
Is Greenforce a public or private company?
Greenforce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Greenforce founded?
Greenforce was founded in 2020. It employs 51 to 100 people.
Where is Greenforce based?
Greenforce is headquartered in Munich, Germany, in the Europe region.
How does Greenforce make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, online Retail Partnerships and foodservice/B2B.
Who are Greenforce's main competitors?
Broad incumbents on record are Quorn, Impossible Foods, Beyond Meat and Garden Gourmet (Nestlé). Direct peers are LikeMeat (PHW Group), Veganz, Rügenwalder Mühle and Viana / Tofutown. Emerging players are Bettermade Foods / Plantly and Berief Food.
Does Greenforce have an API?
No public API is recorded for Greenforce.
What industry is Greenforce in?
Greenforce's product category is Plant-based meat and dairy alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals). Its NAICS code is 311 and its SIC code is 2013.