Mondarella
Mondarella is a Berlin-based plant-based cheese startup founded in 2021 by Frank Riedel; after raising ~$8.2M from Sparkfood via the ProVeg Incubator, it was acquired by Greenforce in December 2025, with its pea-protein cheese technology now part of Greenforce's broader DACH plant-based meat, sausage, cheese, and egg alternative portfolio.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mondarella does
Mondarella is a Berlin-based food-tech startup founded in 2021 that developed plant-based cheese alternatives, founded by CEO Frank Riedel and incubated through the ProVeg Incubator accelerator for alternative-protein startups. After scaling through two Sparkfood-led funding rounds totaling approximately $8.2M (Oct 2022 and Oct 2023), Mondarella was acquired by Greenforce on 2025-12-12, and the mondarella.eu domain now fronts Greenforce's full 100% plant-based product catalog covering meat, sausage, cheese, and egg alternatives.
The underlying product technology is built on a proprietary plant-protein formulation using peas, fava beans (Ackerbohnen), and sunflowers as primary ingredient bases, with Greenforce cultivating its own peas for upstream supply chain control. The portfolio spans two formats: easy-to-mix powder SKUs (frikadellen, burger patty, vegan egg, minced meat, Weißwurst) at €3.99–€4.99 per unit, and ready-to-eat refrigerated SKUs (Würzbert, Mildbert, Leberkäse, Kochschinken, Cevapcici), plus prepared meals, sauces, and baking mixes. Distribution runs through supermarket retail across Germany and Austria, the Greenforce own e-commerce storefront, online retailers, and a dedicated B2B/Foodservice division via wholesale distributors.
The business model is one-time consumer product sales with a horizontal segmentation targeting vegan, vegetarian, and flexitarian consumers; pricing is unit-based and publicly listed. Revenue mechanics rely on multi-channel velocity rather than subscription or licensing. The brand has accumulated 20,164+ verified reviews averaging 4.82/5 and a multi-year award track record (Lebensmittel Zeitung Top Marke 2023 & 2024, PETA Vegan Food Awards 2021/2023/2024, German Brand Award 2023, European Green Award 2022), providing meaningful consumer trust signals though no AI or proprietary technology moat beyond formulation know-how.
Mondarella firmographics
Firmographics- Name
- Mondarella
- Legal name
- Mondarella
- Website
- https://mondarella.eu
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Mondarella is a Berlin-based plant-based cheese startup founded in 2021 by Frank Riedel; after raising ~$8.2M from Sparkfood via the ProVeg Incubator, it was acquired by Greenforce in December 2025, with its pea-protein cheese technology now part of Greenforce's broader DACH plant-based meat, sausage, cheese, and egg alternative portfolio.
- Ownership category
- akta.pro rank
Mondarella industry classification
Industry- Product category
- Plant-based food / Alternative protein consumer goods
- NAICS
- Food Manufacturing (311)
- SIC
- Sausages & Other Prepared Meat Products (2013), Dairy Products (2020)
- akta.pro primary industry
- Plant-Based Dairy Alternatives Manufacturing (Milk, Yogurt, Cheese, Ice Cream) (AFAKAGAB)
- akta.pro secondary industries
- Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL), Plant-Based Egg Alternatives (Liquid/Frozen/Dried Egg Replacers) (AFANAKAN)
Keywords
Where Mondarella is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Mondarella business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time purchase of plant-based food products (powders and chilled/refrigerated ready-to-cook items) sold directly to consumers via e-commerce and through food retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Easy To Mix veganes Ei — €3.99 per unit |
| Unit Pricing | Pay-as-you-go | Easy To Mix pflanzliche Frikadellen — €4.99 per unit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mondarella product offering
Product offeringCore offering
Mondarella develops and sells 100% plant-based food alternatives — including meat substitutes, sausages, cheese alternatives, egg replacements and ready-to-eat meals — built on proprietary blends of pea, fava bean (Ackerbohnen) and sunflower protein. Products are offered in both powder (easy-to-mix) and chilled ready-to-cook formats and are sold directly to consumers via e-commerce, through supermarket retail partners in Germany and Austria, and to gastronomy buyers via a dedicated foodservice/B2B channel.
Product overview
GREENFORCE offers a comprehensive portfolio of 100% plant-based meat, sausage, cheese, and egg alternatives. The product lineup consists of two main formats: (1) Easy-to-mix powder products including Frikadellen, Burger, veganes Ei (egg), pflanzliches Hack (minced meat), and Weißwurst, which are prepared by mixing with water and forming/cooking; and (2) Ready-to-eat refrigerated products including Würzbert, Mildbert, Leberkäse, Kochschinken, and fresh Cevapcici. Additionally, the portfolio includes prepared meals in jars (Köttbullar, Gulasch), condiments (Bratensauce, Bacon Bits), and baking mixes. All products are based on high-quality plant proteins from peas, field beans, and sunflowers. The company aims to make plant-based eating the new normal by replacing animal products entirely.
Differentiator
Problem solved
Functional benefit
Products and services
- Pflanzlicher Würzbert Plant-based Würzbert sausage product made from pea protein, suitable for grilling and everyday meals.
- Easy To Mix Pflanzliche Frikadellen Easy-to-mix plant-based Frikadellen (meatball) powder from pea protein, prepared by mixing with water and forming, sold at €4.99 per unit.
- Pflanzlicher Leberkäse Plant-based Leberkäse (German meatloaf-style sausage) made from pea and field-bean protein, served cold or grilled.
- Easy To Mix Pflanzliche Burger Easy-to-mix plant-based burger patty powder, prepared by mixing with water and forming into patties.
- Pflanzliche Weißwurst Plant-based Bavarian white sausage from pea protein, prepared by heating in hot water.
- Pflanzlicher Kochschinken Plant-based cooked ham made from wheat protein, for cold sandwiches or hot preparations.
- Easy To Mix veganes Ei Easy-to-mix vegan egg powder from field-bean protein, prepared as scrambled eggs or omelettes, sold at €3.99 per unit.
- Easy To Mix pflanzliches Hack Easy-to-mix plant-based minced-meat powder from pea protein for varied creative dishes.
- Pflanzlicher Mildbert Mild plant-based sausage product from pea protein for versatile meal preparation.
- Pflanzliche Cevapcici Marokko Style Plant-based Cevapcici with a spicy-oriental Moroccan-style spice blend, optimised as a savoury snack.
- Pflanzliche Cocktail Wiener Art Plant-based cocktail sausages in Wiener style, offered in a snack format.
Quantifiable outcome
- 4.82 out of 5 average rating based on 20,164 verified reviews
Companies that use Mondarella
Customer profileSegments1 record
Ideal customer profiles2 records
Mondarella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mondarella partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GreenforcecoreMondarella was acquired by Greenforce as one of the most successful alumni companies of the ProVeg Incubator. This acquisition integrated Mondarella's products and brand into Greenforce's portfolio of 100% plant-based food alternatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mondarella competitors and assessment
Company assessmentBroad incumbents
- Oatly: Global plant-based dairy leader, particularly strong in DACH retail. Comparable as a plant-based dairy alternative brand with similar supermarket distribution, e-commerce presence, and brand-led marketing model.
- Garden Gourmet (Nestlé): Nestlé's plant-based brand offering meat alternatives across Europe. Comparable as a DACH-retail plant-based brand with similar product categories (burgers, sausage, mince) backed by significantly larger parent resources.
- The Vegetarian Butcher (Unilever): Unilever-owned plant-based meat brand operating across European retail. Comparable as a multi-category plant-based brand with similar products (sausage, burger, mince) and mass-market retail positioning.
- Beyond Meat: US-headquartered plant-based meat pioneer with European distribution. Comparable as a plant-based meat/egg alternative brand operating in DACH retail and foodservice channels.
- Violife (Upfield): Upfield's plant-based cheese brand, a European category leader. Directly comparable to Mondarella's original plant-based cheese focus, with much larger international distribution and a coconut-oil-based formulation.
Direct peers
- Rügenwalder Mühle: Germany's leading plant-based meat and sausage alternative producer. Directly comparable as a DACH-focused, multi-category plant-based brand with broad supermarket distribution and similar pea-/soy-based product ranges.
- LikeMeat: German plant-based meat and sausage alternative brand owned by the PHW Group. Comparable as a DACH plant-based protein brand with retail and foodservice channels targeting flexitarian and vegan consumers.
- Berief Food: German plant-based dairy company producing plant milks, yogurts, and cheese alternatives. Closely comparable to Mondarella's original plant-based cheese focus using legume-based protein formulations.
- Veganz: Berlin-based plant-based food company producing a broad range of meat, cheese, and dairy alternatives. Closely comparable to Greenforce/Mondarella in geography, product breadth, and target consumer segments.
Emerging players
- Formo: Berlin-based food biotech producing micro-fermented plant-based cheese. Directly comparable to Mondarella's original mission and geographic base, with a fermentation-based rather than powder-based technology approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mondarella social profiles
Digital presenceMondarella compliance and trust
Trust signalCompliance10 records
Mondarella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mondarella leadership team
Management profileNumber of profiles
Profiles1 record
Mondarella funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mondarella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mondarella
What does Mondarella do?
Mondarella develops and sells 100% plant-based food alternatives — including meat substitutes, sausages, cheese alternatives, egg replacements and ready-to-eat meals — built on proprietary blends of pea, fava bean (Ackerbohnen) and sunflower protein. Products are offered in both powder (easy-to-mix) and chilled ready-to-cook formats and are sold directly to consumers via e-commerce, through supermarket retail partners in Germany and Austria, and to gastronomy buyers via a dedicated foodservice/B2B channel.
Is Mondarella a public or private company?
Mondarella is a private company. It is classified as corporate owned and is currently acquired.
When was Mondarella founded?
Mondarella was founded in 2021. It employs 11 to 50 people.
Where is Mondarella based?
Mondarella is headquartered in Berlin, Germany, in the Europe region.
How does Mondarella make money?
One revenue line is on record: product Sales.
Who are Mondarella's main competitors?
Broad incumbents on record are Oatly, Garden Gourmet (Nestlé), The Vegetarian Butcher (Unilever), Beyond Meat and Violife (Upfield). Direct peers are Rügenwalder Mühle, LikeMeat, Berief Food and Veganz. Formo is listed as an emerging player.
Does Mondarella have an API?
No public API is recorded for Mondarella.
What industry is Mondarella in?
Mondarella's product category is Plant-based food / Alternative protein consumer goods. Its primary akta.pro industry code is AFAKAGAB, Plant-Based Dairy Alternatives Manufacturing (Milk, Yogurt, Cheese, Ice Cream), with a secondary code of AFAKAGAL, Plant-Based Prepared Meals & Convenience Foods Manufacturing. Its NAICS code is 311 and its SIC code is 2013.