Convious
Convious B.V. is an Amsterdam-based SaaS company providing an all-in-one commerce platform — unified online checkout, self-service kiosks, POS, and AI-driven dynamic pricing — purpose-built for theme parks, zoos, aquariums, and other leisure attractions across Europe.
- Company typePrivate
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Convious does
Convious B.V. is an Amsterdam-headquartered SaaS company founded in 2017 that operates an all-in-one commerce platform purpose-built for the leisure and attractions industry. The platform unifies online checkout, self-service kiosks, and point-of-sale terminals on a single backend, enabling theme parks, zoos, aquariums, and other attraction operators to manage pricing, capacity, products, and reporting from a central Control Panel. Named customers include Fort Fun, Hellendoorn, West Midlands Safari Park, Zoo Osnabrück, Tripsdrill, Erlebnis-Zoo Hannover, SEA LIFE Helsinki, Wunderland Kalkar, Legendia, Parque Aquático Amarante, Sea Life Scheveningen, Camel Creek, and La Ferme aux Crocodiles, with a stated footprint of 125+ companies across 16 countries.
The product portfolio consists of four core products (Convious Checkout, POS, Kiosk, and Control Panel) and four add-on modules (Dynamic Pricing, Engage Tools, Pulse, and Convious MCP), all sharing the same pricing logic and product catalog across channels. Differentiated AI capabilities include a dynamic-pricing engine that adjusts within operator-set floors and ceilings, a forecasting dashboard that correlates footfall with weather and budget data, real-time website behavior-response tooling, and a Model Context Protocol (MCP) layer enabling LLM-mediated operational control with dry-run previews. The technology stack is supported by integrations with Adyen (payments), Snowflake and AWS (data/hosting), Google Analytics and Hotjar (analytics), and HubSpot (marketing).
Convious monetizes through a transaction-based commission model in which venue operators pay a percentage on each sale processed through the platform; hardware, delivery, and installation are bundled. The company employs 51–100 staff across offices in Amsterdam (HQ), London, Nantes, and Vilnius, and has raised approximately $25 million across five funding rounds spanning 2017 through 2025. Leadership comprises Camiel Kraan (CEO and founder), Juozapas Zabukas (CTO), and Adriaan van der Hek (COO). The company is privately held, with no parent or subsidiary structure disclosed and no public listing.
Convious firmographics
Firmographics- Name
- Convious
- Legal name
- Convious B.V.
- Website
- https://convious.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Convious B.V. is an Amsterdam-based SaaS company providing an all-in-one commerce platform — unified online checkout, self-service kiosks, POS, and AI-driven dynamic pricing — purpose-built for theme parks, zoos, aquariums, and other leisure attractions across Europe.
- Ownership category
- akta.pro rank
Convious industry classification
Industry- Product category
- Leisure Venue Commerce Software
- NAICS
- Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Convious is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Convious business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription/Commission: Commission per sale model where venue operators pay a commission on each transaction processed through the platform. Revenue goes to the venue directly; Convious takes a commission. Additional support and onboarding services included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based platform access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Convious product offering
Product offeringCore offering
Convious is an all-in-one SaaS commerce platform built exclusively for the leisure industry, unifying online checkout, self-service kiosks, and point-of-sale terminals on a single backend. The platform provides AI-powered dynamic pricing, centralized product/pricing/reporting control, and pre-configured hardware designed specifically for theme parks, zoos, aquariums, and other attractions.
Product overview
Convious is an all-in-one commerce platform for leisure venues (theme parks, zoos, aquariums, attractions) that unifies online checkout, self-service kiosks, and point-of-sale terminals onto a single backend. The platform consists of four core products: Convious Checkout (embedded online ticket shop), Convious POS (cloud-first point-of-sale), Convious Kiosk (self-service ticket machines), and the Control Panel (central management hub). These share the same products, pricing, and reporting, updating instantly across all channels. Add-on modules include Dynamic Pricing (AI-powered automatic price optimization), Engage Tools (real-time website behavior response), Pulse (forecasting dashboard), and Convious MCP (AI agent control via Model Context Protocol). The platform is designed specifically for attractions rather than generic retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Convious Checkout Embedded online ticket shop that runs on the venue's own website rather than a third-party portal. Features AI-powered dynamic pricing, upsells, bundles, and conversion optimization; guests buy without leaving the venue's domain. Built for leisure venue operators including theme parks, zoos, aquariums, and attractions.
- Convious POS Cloud-first point-of-sale terminal designed for attractions, running on iMin Swan 2 Pro hardware. Handles timeslots, passes, capacity, tickets and retail in one flow. Pre-configured with Adyen payment terminal and requires no IT installation.
- Convious Kiosk Self-service ticket kiosk allowing guests to walk up, tap, pay, and go. Supports bundles, upgrades, add-ons, real-time dynamic pricing, and multilingual interfaces. Up to 65% of guests choose self-service when offered.
- Control Panel Central backend management platform for pricing, products, marketing, and reporting. Fully synchronized with kiosk, POS, and online checkout; enables real-time updates across all channels from one place.
- Dynamic Pricing AI-powered pricing system that automatically adjusts ticket prices based on demand, timing, and remaining capacity. Operators set floors and ceilings; Convious finds optimal prices within those bounds across all sales channels.
- Pulse Living operations dashboard layer on the Control Panel providing footfall and revenue forecasts against targets, realized versus expected metrics, and AI-driven recommendations drawn from venue-defined business rules.
- Convious MCP Model Context Protocol implementation for the attractions industry. Enables AI assistants (Claude, ChatGPT) to control real operations including pricing, products, and live analytics via plain language, with dry-run previews before changes go live.
- Engage Tools AI-powered website behavior response tools including smart banners, exit-intent offers, scarcity and urgency cues, and personalized recommendations. Reads visitor behavior in real-time and responds with appropriate nudges to improve conversion.
Quantifiable outcome
- Up to 65% of guests choose self-service when kiosks are offered
- +3 more outcomes
Companies that use Convious
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
Convious technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature6 records
Convious partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Convious competitors and assessment
Company assessmentEmerging players
- Cuseum: Cuseum focuses on digital engagement, ticketing, and visitor analytics for cultural attractions and museums, overlapping partially with Convious's audience engagement and analytics layer.
Broad incumbents
- Lightspeed Commerce: Lightspeed provides broad commerce and POS platforms for retail, hospitality, and golf/entertainment venues, representing the kind of horizontal incumbent that could expand into Convious's niche.
- Toast: Toast is a major restaurant and hospitality POS and commerce platform that could move down-market into attractions, serving as a competitive threat rather than a current direct competitor.
Others
- Stripe: Stripe provides the underlying payment processing infrastructure used across digital commerce; Convious integrates Adyen rather than Stripe, but Stripe represents the broader fintech ecosystem shaping ticketing economics.
Direct peers
- ROLLER Software: ROLLER provides an all-in-one venue management platform for amusement parks, family entertainment centers, and attractions, covering online ticketing, POS, and guest experience — the closest functional analog to Convious in the same vertical.
- CenterEdge Software: CenterEdge Software delivers point-of-sale and attraction management software for family entertainment centers, amusement parks, water parks, and similar venues, with comparable ticket, kiosk, and POS capabilities.
- Venuenext: Venuenext offers a unified venue management platform for zoos, aquariums, museums, and attractions, providing ticketing, membership, POS, and CRM — directly overlapping with Convious's core product set.
- accesso Technology Group: accesso is a publicly traded provider of ticketing, POS, and guest management software specifically built for the attractions industry, including theme parks, water parks, zoos, and cultural venues — directly competing with Convious in the same verticals.
- Gateway Ticketing Systems: Gateway provides ticketing, admission, and guest management solutions to the attractions industry, including museums, zoos, aquariums, and theme parks — a direct vertical peer serving the same operator types.
- Semnox Solutions: Semnox provides a leisure and entertainment management platform covering FECs, amusement parks, water parks, and trampoline parks with ticketing, POS, kiosk, and customer engagement features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Convious social profiles
Digital presenceConvious compliance and trust
Trust signalCompliance4 records
Convious financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convious leadership team
Management profileNumber of profiles
Profiles3 records
Convious funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convious M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convious
What does Convious do?
Convious is an all-in-one SaaS commerce platform built exclusively for the leisure industry, unifying online checkout, self-service kiosks, and point-of-sale terminals on a single backend. The platform provides AI-powered dynamic pricing, centralized product/pricing/reporting control, and pre-configured hardware designed specifically for theme parks, zoos, aquariums, and other attractions.
Is Convious a public or private company?
Convious is a private company. It is classified as venture growth investor backed and is currently operating.
When was Convious founded?
Convious was founded in 2017. It employs 51 to 100 people.
Where is Convious based?
Convious is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Convious make money?
One revenue line is on record: platform Subscription/Commission.
Who are Convious's main competitors?
Cuseum is listed as an emerging player. Broad incumbents are Lightspeed Commerce and Toast. Stripe is listed as an others. Direct peers are ROLLER Software, CenterEdge Software, Venuenext, accesso Technology Group, Gateway Ticketing Systems and Semnox Solutions.
Does Convious have an API?
Yes. Convious provides an API that allows users to access platform functionality programmatically. The API uses token-based authentication (unique tokens issued by Convious, kept strictly confidential, with periodic changes for security). The API supports versioning: when modifications are made, a new version is released while maintaining the previous version for a minimum of three months. Maintenance is proactive, with emergency maintenance possible without prior announcement. Users are responsible for obtaining any required licenses and consents for third-party connections. The documentation is subject to change at Convious's discretion.
What industry is Convious in?
Convious's product category is Leisure Venue Commerce Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 7131 and its SIC code is 7900.