Ula.me

What Ula.me does

ULA - Ultimate Learning Academy (Ula.me), legally registered as 'Ala for Educational Technology' (عُلا لتقنية التعليم) and headquartered in Riyadh, Saudi Arabia, is a consumer-focused EdTech platform targeting Arab students, with its core market being Saudi high school students preparing for the mandatory national university admission tests (Tahsili and Qudarat). The platform delivers personalized study plans through an AI-powered diagnostic assessment that evaluates student level, identifies strengths and gaps, and builds adaptive learning paths across Mathematics, Biology, Chemistry, Physics, and verbal/quantitative reasoning. Two proprietary AI learning assistants — Saqr (صقر) and Ula (عُلا) — provide real-time tutoring, explanations, definitions, and motivational support within the learning flow.

The underlying technology combines adaptive learning algorithms, a content library of hundreds of educational games and VR/AR experiences, and a realistic exam simulation engine, covering both the Saudi national curriculum and international curricula (IGCSE, A-Levels, IBDP, ACT, SAT, AP) via a separate 'ULA International' tier. Distribution is mobile-first via native iOS and Android apps on the Apple App Store and Google Play, paired with a web platform and WhatsApp-based support, and a 15-day free trial serves as the primary acquisition mechanism. NELC (National Education Center) accreditation provides regulatory standing for the educational content.

ULA operates a subscription-based revenue model with publicly undisclosed pricing, monetizing B2C students and parents directly while also pursuing institutional relationships with schools, educators, and government education ministries. The company closed a $28 million Series 2 funding round in February 2025 led by Rua Growth Fund, with participation from Foursan Group and Jordan Capital & Investment Fund, supporting continued scaling of its product surface, headcount, and geographic reach beyond Saudi Arabia.

Name

Ula.me

Legal name

ULA.me (Ultimate Learning Academy)

Website

https://ula.me

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

ULA - Ultimate Learning Academy (Ula.me) is a Riyadh-based EdTech platform that uses AI-powered adaptive learning, VR, and gamification to help Saudi high school students prepare for Tahsili and Qudarat university admission exams, with an expanding international curriculum tier.

Ownership category

akta.pro rank

Product category

Online Education / EdTech Platform

NAICS

Exam Preparation and Tutoring (611691), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG), IB Program Tutoring (PYP/MYP/DP; HL/SL) (EDANAKAB)

Keywords

• Online learning platform
• AI tutoring
• Test preparation
• VR education
• Adaptive learning

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription-based Digital Learning: The platform operates on a subscription model, likely monthly or annual, providing access to courses, AI tools, VR content, and exam simulations. A 15-day free trial is offered to attract new users before conversion to paid subscriptions.
2. International Curriculum Programs: Premium international exam preparation programs for IGCSE, A-Levels, IBDP, ACT, SAT, and AP students offered as part of the ULA International tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

ULA operates an AI-powered adaptive learning management system delivered via web and mobile apps that provides personalized K-12 and exam preparation content for Arab students. Its core products cover Saudi national university admission tests (Tahsili and Qudarat) and international curricula (IGCSE, A-Levels, IBDP, ACT, SAT, AP), combining AI diagnostic assessments, two conversational AI tutors (Saqr and Ula), VR experiences, gamified lessons, and realistic exam simulations under a freemium subscription model.

Product overview

ULA (Ultimate Learning Academy) is an AI-powered educational technology platform that offers a comprehensive Learning Management System (LMS) for students, teachers, schools, and governments. The platform provides a unified ecosystem combining interactive courses, AI-powered learning assistants (Saqr and Ula), test preparation for Saudi university admission (القدرات والتحصيلي), international curriculum programs (IGCSE, A-Levels, IBDP, ACT, SAT, AP), virtual reality (VR) experiences, and educational games. The core ULA Platform integrates these modules as a cohesive educational experience, complemented by a mobile app for on-the-go learning. The system includes diagnostic assessments, personalized learning paths, exam simulation, and progress tracking for students.

Differentiator

Problem solved

Functional benefit

Products and services

• ULA Platform (منصة عُلا)

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Qull (قُل): Qull is an emerging Arabic-language student learning and study-tools platform. It overlaps with ULA's test-prep and study-support use cases but with a narrower feature set, making it an emerging adjacent player in the Arabic student tools market.
• Quizlet: Quizlet is a global study-tools platform offering flashcards, practice tests, and AI-assisted learning. It is an adjacent emerging player because it overlaps with ULA's exam-prep and adaptive practice use cases, particularly for international-curriculum students preparing for standardized tests.

Direct peers

• Noon Education: Noon Education is a Saudi Arabia-based EdTech platform providing online learning, tutoring, and exam preparation services for Arab students. It competes head-to-head with ULA on Saudi national exam prep and broader K-12 academic support.
• iSchool: iSchool is an Egypt-headquartered online learning platform serving K-12 students across the MENA region with live tutoring, recorded lessons, and AI-supported features. It is a direct peer because it targets the same Arabic-speaking K-12 student cohort with similar subscription-based online learning offerings.
• Panda Education: Panda Education is a Saudi EdTech company offering online tutoring, courses, and academic support for school students. It is comparable to ULA given its Saudi focus, K-12 academic content, and consumer subscription model.
• Madrasa: Madrasa is an Arabic-language online K-12 learning platform offering free educational content aligned with regional curricula, including Saudi and other Arab countries' syllabi. It is a direct competitor to ULA in the MENA Arabic-first K-12 EdTech space, especially around national curriculum coverage.

Broad incumbents

• Udemy: Udemy is a global marketplace for online courses spanning academic, professional, and test-preparation content. It is a broad incumbent in online learning and competes indirectly with ULA for international-curriculum students seeking SAT, AP, and academic subjects online.
• Coursera: Coursera is a global online learning platform offering university courses, certificates, and degree programs. While primarily higher-education focused, it overlaps with ULA International's university-preparation positioning for students pursuing global credentials.
• Byju's: Byju's is a large global EdTech company offering K-12 tutoring, test prep, and AI-enabled learning. It is a broad incumbent comparable in terms of product breadth — adaptive learning, exam simulation, and multi-curriculum support — although it primarily serves Indian and other non-MENA markets.

Regional players

• Edraak: Edraak is an Arabic-language MOOC platform affiliated with the Queen Rania Foundation, offering higher-education and professional courses to Arabic-speaking learners. It is a regional peer because it serves the same Arabic-speaking learner base, though it focuses on university-level content rather than K-12 exam prep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ULAeducation
• YouTubeyoutube.com/@ULAeducation
• Facebookfacebook.com/ULAeducation
• LinkedInlinkedin.com/company/ULAeducation
• Instagraminstagram.com/ULAeducation
• TikToktiktok.com/@ULAeducation
• Pinterestpinterest.com/ULAeducation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ula.me