What Icelandic Provisions does

Icelandic Provisions is a U.S.-based, privately held food company founded in 2015 that manufactures and distributes traditional Icelandic Skyr yogurt and dairy-free oatmilk Skyr alternatives under the Icelandic Provisions brand. The company produces its dairy Skyr in upstate New York using milk sourced from family-owned farms and proprietary heirloom Icelandic Skyr cultures, including the trademarked Streptococcus Thermophilus Islandicus (MS YC 2.0) strain, supplied through its co-founding partnership with MS Iceland Dairies — Iceland's oldest and largest farmer-owned dairy cooperative comprising roughly 600-700 family farms. Its oatmilk Skyr line is manufactured in Canada using heirloom cultures adapted for plant-based fermentation, delivering 12g of plant protein per serving.

The company sells a portfolio of more than 50 flavored and plain Skyr varieties — including Traditional, Extra Creamy, Coconut, Whole Milk, and Low Fat dairy variants plus an oatmilk plant-based line — at retail price points of $1.79-$1.99 per 5.3-ounce cup, with 24oz and 30oz tub formats also available. Its products reach U.S. consumers through approximately 900 retail doors initially, anchored by Whole Foods, Wegmans, and Harris Teeter, with broader national distribution signaled. Marketing is conducted primarily through social media, content/recipe marketing, email, and earned media, including an annual 'Bowl Half Full' consumer report.

Icelandic Provisions monetizes via a standard consumer packaged goods (CPG) retail sales model: selling finished Skyr products through grocery and natural food retail chains at unit pricing, with no subscription or direct-to-consumer e-commerce offering publicly disclosed. The company is incorporated in Delaware, has raised approximately $53.6 million across five funding rounds between 2015 and 2023 (including a 2017 round led by DGNL Ventures), and employs 11-50 people. Its core customer segments are health-conscious consumers seeking high-protein, low-sugar nutrition and plant-based or dairy-sensitive consumers seeking a thick, protein-rich non-dairy alternative.

Name

Icelandic Provisions

Legal name

Icelandic Provisions, Inc.

Website

https://icelandicprovisions.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Icelandic Provisions is a U.S. CPG company that manufactures and distributes traditional Icelandic Skyr yogurt and plant-based oatmilk Skyr, using proprietary heirloom cultures sourced through its partnership with MS Iceland Dairies, sold through U.S. retail chains targeting health-conscious and plant-based consumers.

Ownership category

akta.pro rank

Product category

Icelandic Skyr Yogurt

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)

SIC

Dairy Products (2020)

akta.pro primary industry

Skyr & Icelandic-Style Cultured Dairy Manufacturing (AFAHADAI)

Keywords

• Icelandic skyr yogurt
• High-protein cultured dairy
• Plant-based oatmilk yogurt
• Consumer packaged dairy foods
• Traditional heirloom yogurt cultures

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods (CPG) Retail Sales: Icelandic Provisions generates revenue through the sale of its Skyr products (dairy and plant-based oatmilk varieties) to consumers via retail grocery and natural food store chains across the United States. Products are sold at retail price points of $1.79-$1.99 per 5.3-ounce cup, with larger format 24oz and 30oz tub sizes also available. The company operates as a traditional food CPG manufacturer and distributor.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Icelandic Provisions manufactures and distributes traditional Icelandic Skyr yogurt and dairy-free Oatmilk Skyr under the Icelandic Provisions brand. The dairy Skyr is produced in upstate New York using heirloom Icelandic cultures and milk from family-owned farms, while Oatmilk Skyr is produced in Canada using adapted heirloom cultures. Products are sold in 5.3oz single-serve cups and larger 24oz/30oz tubs through U.S. grocery retail channels at $1.79-$1.99 per cup.

Product overview

Icelandic Provisions is a food company producing traditional Icelandic Skyr yogurt and dairy-free oatmilk Skyr alternatives. The product portfolio centers on two main lines: Traditional Skyr (made with heirloom Icelandic cultures and milk from family-owned farms) and Oatmilk Skyr (dairy-free, vegan, made with non-GMO oats). Traditional Skyr variants include Plain, Vanilla, Strawberry, Raspberry, Lemon, Key Lime, Coconut, Cherry & Black Currant, Wild Blueberry & Bilberry, Peach & Cloudberry, Honey & Apricot, Passion Fruit & Mango, Berry Medley, Cold Brew Coffee, Salted Caramel & Banana, Strawberry & Lingonberry, and Extra Creamy varieties. Oatmilk Skyr variants include Plain, Vanilla Bean, Mango & Passion Fruit, Strawberry, Blueberry, and Peach. All products emphasize high protein content (15-17g per serving), reduced sugar compared to regular yogurts, and authentic Icelandic heritage using original Skyr cultures from Iceland in partnership with MS Iceland Dairies cooperative.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Dairy Skyr Traditional Icelandic Skyr yogurt made with heirloom Icelandic cultures and milk from family-owned farms, offering up to 17g of protein per serving and 30% less sugar than regular yogurts. Available in Plain, Vanilla, Strawberry, Raspberry, Lemon, Key Lime, Coconut, Cherry & Black Currant, Wild Blueberry & Bilberry, Peach & Cloudberry, Honey & Apricot, Passion Fruit & Mango, Berry Medley, Cold Brew Coffee, Salted Caramel & Banana, and Strawberry & Lingonberry varieties. Sold at $1.79-$1.99 per 5.3oz cup.
• Oatmilk Skyr Dairy-free plant-based Skyr alternative made with non-GMO oats and vegan cultures, offering 12g of plant-based protein per serving. Uses a 1,000-year-old traditional skyr-making process adapted for non-dairy environment. Available in Plain, Vanilla Bean, Mango & Passion Fruit, Strawberry, Blueberry, and Peach varieties.
• Extra Creamy Skyr Enhanced thick and creamy variant of traditional Skyr with the same high-protein profile as standard dairy Skyr. Available in Vanilla Bean and additional flavored varieties.
• Coconut Skyr Traditional dairy Skyr with coconut flavoring, containing 15g protein, 10g sugar, and 1.5% milk fat per 5.3oz serving. Kosher certified.
• Whole Milk Plain Skyr Full-fat plain Skyr variant made with whole milk, offering the classic plain Skyr taste with higher milk fat content.
• Low Fat Plain Skyr Reduced-fat plain Skyr variant offering the same protein content with lower fat content compared to whole milk varieties.

Quantifiable outcome

• Up to 17g of protein per serving
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MS Iceland Dairies (MS Dairies)coreStrategic or Co-development PartnerIcelandic Provisions was co-founded with MS Iceland Dairies, Iceland's oldest and largest dairy cooperative comprising roughly 600-700 family-run farms. MS Iceland Dairies provides access to original Icelandic heirloom Skyr cultures and maintains the heritage and quality of traditional Skyr production. The partnership enables Icelandic Provisions to produce authentic Skyr in the United States using the same culture lineage and recipes that have been used in Iceland for centuries.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Maple Hill Creamery: Maple Hill is a 100% grass-fed organic dairy brand producing yogurts and kefir. It shares Icelandic Provisions' clean-label, farm-sourced, premium positioning and competes in the same natural foods channel for the health-conscious dairy shopper.
• Forager Project: Forager Project is a plant-based yogurt and dairy-alternative company. It competes in the same dairy-free yogurt set as Icelandic Provisions' Oatmilk Skyr, with a focus on cashew- and oatmilk-based products distributed through natural and conventional grocery.

Direct peers

• Fage: Fage is a leading Greek yogurt brand with a comparable thick, high-protein strained yogurt portfolio. It competes for the same premium yogurt shopper and shelf space, and like Icelandic Provisions, emphasizes authentic heritage and strained-yogurt production methods.
• Stonyfield Farm: Stonyfield is an organic yogurt brand with a strong natural and conventional grocery presence. It overlaps with Icelandic Provisions in the natural foods channel and the health-conscious consumer segment, though its portfolio is broader (cups, smoothies, pouches) and not Skyr-specific.
• Kite Hill: Kite Hill is a plant-based yogurt and dairy-alternative brand. It is a direct competitor to Icelandic Provisions' Oatmilk Skyr line in the plant-based yogurt set, with overlapping retail distribution and a similar high-protein, clean-label positioning.
• Noosa Yoghurt: Noosa is a premium Australian-style whole milk yogurt brand sold through similar natural and mainstream grocery channels. It targets the same premium, ingredient-conscious consumer as Icelandic Provisions and competes directly for premium shelf positioning.
• Siggi's: Siggi's is the closest direct competitor to Icelandic Provisions — a U.S.-based strained Icelandic-style Skyr brand with a similar high-protein, low-sugar value proposition. Both target the natural/grocery premium yogurt shopper and are positioned in the same shelf set, making them head-to-head for share of stomach and trade merchandising.
• Two Good: Two Good (a Danone brand) is a lower-sugar, high-protein Greek yogurt line. It competes directly with Icelandic Provisions for the high-protein, reduced-sugar consumer occasion and has the backing of a major multinational CPG parent for distribution and trade investment.

Broad incumbents

• Chobani: Chobani is the dominant U.S. Greek yogurt brand and a broad incumbent in the high-protein strained yogurt category. It competes for the same high-protein breakfast/snack occasions as Icelandic Provisions and has the scale, distribution, and marketing firepower to launch competitive Skyr-style SKUs at any time.
• Yoplait: Yoplait is one of the largest U.S. yogurt brands and competes broadly in the flavored and Greek yogurt segments. While not a Skyr specialist, it captures a meaningful share of the high-protein yogurt occasion and serves as a benchmark for distribution scale and shelf access.

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/icelandicprov
• Facebookfacebook.com/icelandicprovisions
• Instagraminstagram.com/icelandicprovisions
• LinkedInlinkedin.com/company/icelandic-provisions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icelandic Provisions