What Ace Blend does

Ace Blend, operated by Aces Intact Pvt. Ltd., is a Mumbai-based nutrition brand founded in 2018 that sells plant-based proteins, methylated multivitamins, functional mushroom extracts, Ayurvedic gut-health formulations, and functional beverages directly to consumers through its Shopify-powered e-commerce site, aceblend.com. The portfolio is organized into four lines — Super Essentials (Omega 3, liposomal Magnesium, methylated multivitamins, creatine, Shilajit, IBS Gastro Pro, Swift Sleep), Premium Plant Protein (Daily, Intense, Complex variants), Functional Shrooms (concentrates and coffees), and Functional Drinks (TruBeet Hydro Hype, Curcumin Wonder Latte, FenuLean Fibre Flex). Underlying technology centers on clinically studied ingredients, globally sourced raw materials (Germany, USA, Canada, South Korea, India), and proprietary delivery systems including India's first liposomal magnesium formula (Lipoza MG), methylated B-vitamin forms that bypass MTHFR gene limitations, enteric-coated softgels for targeted gut delivery, DigeZyme multi-enzyme complexes, and micronized creatine, protected by 9 international patents and 11 clinical trials.

The business model is purely direct-to-consumer, pay-as-you-go unit pricing in Indian Rupees with volume discounts and bundle SKUs, generating one-time revenue per transaction without disclosed subscription mechanics. Customer acquisition is driven by high-profile Bollywood and fitness celebrity endorsements (Rajkummar Rao, Katrina Kaif, Ishaan Khatter, Dr. Jewel Gamadia, Anita Raj), Instagram and Facebook community presence, an educational blog, a Personalised Health Diagnosis quiz, WhatsApp nutritionist consultations, and a Refer-and-Earn loyalty program. The brand reports revenue growth from Rs 1.9 crore to Rs 55 crore within roughly three years, ships to 44+ countries from its Cumballa Hill headquarters, holds multiple FSSAI and AYUSH licenses, and raised $3.3 million in pre-Series A funding from Fireside Ventures in 2025 to scale operations and access global R&D resources.

Name

Ace Blend

Legal name

Aces Intact Pvt. Ltd.

Website

https://aceblend.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ace Blend is a Mumbai-based nutrition brand selling plant-based proteins, methylated multivitamins, Ayurvedic gut-health products, and functional mushroom and beverage SKUs directly to consumers worldwide via its own e-commerce site.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Beverage Manufacturing (3121)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ)

akta.pro secondary industries

Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI), Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)

Keywords

• Nutritional supplements
• Plant protein powder
• Methylated multivitamins
• Functional mushroom products
• Wellness nutrition brand

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned e-commerce website (aceblend.com) selling nutritional supplements including proteins, vitamins, functional drinks, and superfoods. Revenue generated through unit sales with various pack sizes and subscription-style repeat purchase potential.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ace Blend is a direct-to-consumer nutrition brand that develops, manufactures, and sells branded nutritional supplements including plant protein powders, methylated multivitamins, functional mushroom concentrates and coffees, herbal and Ayurvedic formulations, and functional drinks. Products are sold under proprietary brands (Outshine, Max Magnesium, Rise, TRUBLK, TruBeet, FenuLean, Pure Shroom) with globally sourced ingredients, clinically studied formulations, and patented delivery technologies. The company operates a single Shopify-powered e-commerce storefront serving customers in India and 44+ other countries.

Product overview

Ace Blend is a nutrition brand specializing in natural health products, organized as a portfolio of distinct product lines: Super Essentials (Omega 3, Magnesium, multivitamins, creatine, Shilajit, IBS Gastro Pro, Swift Sleep), Premium Plant Proteins (Daily and Intense blends), Functional Shrooms (concentrates and coffees with various mushroom varieties), and Functional Drinks (TruBeet, Curcumin Latte, FenuLean). The brand positions itself around clinically-proven, globally-sourced ingredients with 9 international patents and 11 clinical trials. Products are available as individual offerings, bundled combos, and are complemented by a Personalised Health Diagnosis tool for recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• TRUBLK™ Shilajit Sticks: A triple booster product combining Shilajit, Cordyceps mushroom extract, and raw honey for cellular vitality.
• Pure Shroom Concentrates
• TruBeet® Hydro Hype
• FenuLean® Fibre Flex

Products and services

• Outshine Omega 3 4x strength fish oil supplement delivering 743mg EPA and 528mg DHA sourced from mercury-free Peruvian anchovies, intended to support brain, heart, joint, and eye health. FSSAI-licensed.
• Max Magnesium India's first liposomal magnesium supplement delivering 440mg elemental magnesium via a triple complex of Lipoza MG, Magnesium Glycinate, and Aquamin MG, combined with Vitamin B12 and D3 for sleep, recovery, and bone health. FSSAI-licensed.
• Men's Methylated Multivitamin Pre-activated methylated multivitamin formulated for men, using methylated B12, B6, and folate forms that bypass MTHFR gene conversion, supporting energy, strength, brain function, and heart health. FSSAI-licensed.
• Women's Methylated Multivitamin Pre-activated methylated multivitamin formulated for women using methylated B-vitamin forms, supporting sustained energy, beauty, hormone balance, and stress resilience. FSSAI-licensed.
• Rise Creatine Monohydrate Unflavoured pink creatine monohydrate infused with Polish-sourced Montmorency tart cherries, using micronized creatine for strength, brain function, and accelerated recovery with reduced bloating. FSSAI-licensed.
• IBS Gastro Pro Ayurvedic gut-health softgel blending five Ayurvedic oils (peppermint, caraway, ginger root, fennel seed, oregano) with enteric coating so the capsule opens in the alkaline gut, bypassing stomach acid. AYUSH-licensed.
• Swift Sleep Fast-acting sachet-format sleep drink combining magnesium glycinate, L-theanine, and L-glycine to help users fall asleep faster and improve deep sleep quality. FSSAI-licensed.
• TRUBLK Shilajit Sticks Sachet-format vitality supplement combining purified TRUBLK Shilajit (80+ trace minerals, 75%+ fulvic acid) with Cordyceps mushroom extract and raw honey for cellular energy, hormonal support, and everyday vitality. AYUSH-licensed.
• Premium Plant Protein | Intense High-performance plant protein blend delivering 30g protein per serving with 6g BCAA, DigeZyme digestive enzymes, and three probiotics for muscle advancement and accelerated recovery.
• Plant Protein Complex Unflavoured triple-complex plant protein with 26g protein per serving combining Canadian golden split pea, Canadian brown rice, and Indian lentil proteins, claimed at 99% absorption.
• Premium Plant Protein | Daily Daily plant protein blend delivering 20g protein per serving enriched with vital greens, probiotics, and superfoods for everyday nutrition support.
• Pure Focus Shroom Concentrate Liquid dropper-format Lion's Mane mushroom extract for cognitive focus and mental clarity.
• Pure Energy Shroom Concentrate Liquid dropper-format Cordyceps mushroom extract for sustained energy and stamina.
• Pure Relax Shroom Concentrate Liquid dropper-format Reishi mushroom extract for relaxation and stress relief.
• Lion's Mane Shroom Coffee Functional instant coffee blend infused with Lion's Mane mushroom extract for focus enhancement.
• Cordyceps Shroom Coffee Functional instant coffee blend infused with Cordyceps mushroom extract for energy and endurance.
• Reishi Shroom Coffee (Decaf) Decaf functional instant coffee blend infused with Reishi mushroom extract for relaxation.
• Turkey Tail Shroom Coffee Functional instant coffee blend infused with Turkey Tail mushroom extract for gut health support.
• Chaga Shroom Coffee (Decaf) Decaf functional instant coffee blend infused with Chaga mushroom extract for heart health support.
• TruBeet Hydro Hype Beetroot-based functional hydration drink for enhanced athletic performance and endurance.
• Curcumin Wonder Latte Golden latte blend formulated with curcumin for anti-inflammation and immunity support.
• FenuLean Fibre Flex Fenugreek-based fiber supplement for digestive health and weight management.

Quantifiable outcome

• Revenue growth from Rs 1.9 crore to Rs 55 crore within three years (approximately 29x increase)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oziva: Plant-based nutrition and wellness DTC brand from India offering proteins, multivitamins, and women's health products via own e-commerce site. Closely comparable on plant-protein focus, D2C-only distribution, and tiered-pack pricing.
• Wellbeing Nutrition: Indian premium nutrition and supplements DTC brand offering melt strips, slow-release capsules, and plant-based nutrition across proteins, multivitamins, and functional categories. Directly comparable on D2C premium positioning, category mix, and celebrity-driven marketing.
• Plix: Plant-based nutrition and functional wellness brand selling effervescent tablets, proteins, and beauty/wellness supplements primarily through Indian D2C channels. Comparable on plant-based positioning and D2C-first go-to-market.
• Man Matters: India-based men's health and wellness brand with supplements, personal care, and hair/skin solutions sold via DTC subscription. Comparable on the men's methylated multivitamin and targeted-supplement overlap with Ace Blend.
• Bold Care: Indian men's wellness brand covering supplements, personal care, and performance products sold D2C. Overlaps with Ace Blend on men's multivitamins, sports nutrition, and digital-first marketing.
• TrueBasics (by HealthKart): Indian premium supplements brand owned by HealthKart offering multivitamins, proteins, and functional health SKUs D2C. Comparable on premium-tier positioning and clinical-trial-led marketing.

Emerging players

• Caraway (formerly The Ayurveda Experience): Indian Ayurvedic and plant-based supplements brand selling via own website and select marketplaces. Overlaps with Ace Blend's IBS Gastro Pro AYUSH-licensed product line and gut-health positioning.
• Himalayan Organics: Indian supplements brand offering plant proteins, multivitamins, shilajit, and functional ingredients via own e-commerce and marketplaces. Directly comparable on shilajit, plant protein, and methylated vitamin-style positioning.

Broad incumbents

• MuscleBlaze: Large Indian sports nutrition brand (parent: Bright Lifecare) with mass-market whey/plant proteins, creatine, and supplements. Comparable on plant protein and creatine SKUs, but operates at much larger scale with broader distribution including offline retail.
• WOW Life Science: Indian personal care and wellness brand with apple cider vinegar, supplements, and beauty/health SKUs. Overlaps on functional beverages (shilajit, ACV, plant protein) and India-first D2C marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aceblendnourisher
• Instagraminstagram.com/ace.blend

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Blend