The Daily Blooms

What The Daily Blooms does

The Daily Blooms is a Singapore-based direct-to-consumer online florist founded in 2019, operating exclusively within Singapore and specialising in same-day island-wide flower delivery. The company sells fresh and preserved flower arrangements through a Shopify-powered e-commerce storefront, anchored by a signature 'Bloom Box' format — a self-contained premium hat box using floral foam to keep flowers hydrated, eliminating the need for a vase. Its product portfolio spans three primary categories (Bloom Boxes from S$42, hand-tied bouquets from S$95 to S$220, and vase/centrepiece arrangements from S$62), complemented by gift add-ons (satin ribbons, Polaroid photos, scented reed diffusers, music boxes) and themed/signature collections. Distribution is entirely through its own e-commerce site and a single studio at 41 Jalan Pemimpin (Kong Beng Industrial Building) with self-collection and same-day delivery, with WhatsApp used as the primary customer support channel.

Underlying technology is deliberately lightweight: a self-serve Shopify storefront, integrated cut-off-driven delivery scheduling (8:30am, 12:30pm, 4:30pm slots) with an on-time guarantee that converts late deliveries into free next orders, and a Bloom Credit prepaid loyalty programme (S$300/S$500/S$1200 top-ups yielding 10-20% bonus credit). Revenue comes from one-time B2C purchases (individual gifting occasions: birthdays, anniversaries, Mother's Day, Valentine's, 520, Chinese New Year, graduations), the prepaid Bloom Credit programme which generates committed future revenue, add-on purchases layered onto the primary arrangement, and a smaller corporate/bulk-order channel for events and office gifting. The company is privately held, founder-operated, and bootstrapped with no disclosed external funding.

Name

The Daily Blooms

Legal name

The Daily Blooms

Website

https://thedailyblooms.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Daily Blooms is a Singapore-based online florist founded in 2019, specialising in same-day island-wide delivery of fresh and preserved flower arrangements via its signature 'Bloom Box' format. It serves individual gifting consumers and corporate clients across Singapore through a Shopify storefront.

Ownership category

akta.pro rank

Product category

Online Floristry & Flower Delivery

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Fresh flower delivery
• Bloom box arrangements
• Same day florist
• Preserved flower gifts
• Online flower shop

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales (Fresh & Preserved Flowers): One-time purchase of individual flower arrangements (Bloom Boxes, bouquets, vase arrangements) through the company's Shopify e-commerce store. Customers can add personalisation options (Polaroid, diffuser, ribbon, music box) at checkout. Pricing ranges from $42 entry-level to $220+ premium arrangements.
2. Bloom Credit / Loyalty Programme: Prepaid credit top-up system where customers pay in advance and receive bonus credit. Three tiers: S$300 receives S$330 (10% bonus), S$500 receives S$575 (15% bonus), S$1200 receives S$1440 (20% bonus). Generates committed future revenue and improves customer retention.
3. Corporate / Bulk Orders: Dedicated section for corporate bulk orders and event floral needs. Businesses can contact the company for custom arrangements for events, office decor, or bulk gifting requirements.
4. Add-on Products: Satin ribbons, Polaroid photos, scented reed diffusers, music boxes, and soft toys sold as add-ons to the primary flower arrangement purchase. Prices range from $1.90 (ribbon) to $16.90 (scented diffuser) to $14.90 (music box).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Daily Blooms sells handcrafted fresh and preserved flower arrangements direct-to-consumer through its own Shopify e-commerce site, with free same-day island-wide delivery in Singapore. The signature "Bloom Box" format presents flowers in a self-contained hat box with floral foam, eliminating the need for a vase. The product range spans Bloom Boxes, hand-tied bouquets, vase arrangements, preserved flowers, gift bundles with personalisation add-ons, and a Bloom Credit prepaid loyalty card.

Product overview

The Daily Blooms is a Singapore-based online florist operating since 2019, offering fresh and preserved flower arrangements primarily through Bloom Boxes (their signature self-contained flower boxes that require no vase), bouquets, and vase arrangements. The product portfolio centers on three main categories: (1) Bloom Boxes — premium and signature flower boxes in various styles including Garden Style, Ghibli Sunset, and Preserved variants, starting from $42; (2) Hand Bouquets — traditional hand-tied arrangements including the One Summer Day, Omakase, and specialty rose/carnation/tulip/hydrangea bouquets ranging from $95 to $220; and (3) Vase/Centrepiece Arrangements — ready-to-display floral pieces. The offering is complemented by gift add-ons (satin ribbons, Polaroid photos, floral reed diffusers, music boxes) and the Bloom Credit prepaid gift card system. Same-day island-wide delivery is included with all products, positioning the brand for gifting occasions including birthdays, anniversaries, graduations, and Mother's Day.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloom of the Week (Freshest Bloom Box of the Week) Signature weekly Bloom Box of seasonal fresh flowers arranged in floral foam inside a hat box, priced at $42 with free same-day island-wide delivery; requires no vase and is designed for everyday gifting occasions such as birthdays, anniversaries, and important moments.
• Rosy Garden Bloom Box Garden-style Bloom Box with roses, carnations, spray carnations, chamomile, and airy fillers in soft to vibrant pink shades, priced at $65.90; aimed at individual gift-givers seeking a fuller arrangement with same-day delivery.
• Blush Garden Bloom Box Soft blush-toned garden-style Bloom Box handcrafted daily with seasonal blooms; positioned for everyday gifting occasions.
• Ghibli Sunset Bloom Box (Premium Bloom Box) Premium Bloom Box in soft Studio Ghibli sunset tones with peach roses, pastel carnations, chamomile, delphiniums and greenery, finished with a ribbon; aimed at gifters wanting a more premium aesthetic.
• One Summer Day Bouquet Hand-tied romantic garden-style bouquet with premium roses, spray blooms, delphiniums, alstroemeria, chamomile, and lilac florals in an airy pastel arrangement; available in Petite, Medium ($155), and Luxe ($185) sizes for gifting and special occasions.
• Sunny Cuddles Bouquet Warm-toned bouquet combining sunflowers, soft champagne roses, chamomile, and a cuddly teddy bear; positioned for cheerful gifting moments such as birthdays, anniversaries, and get-well wishes.
• Florist's Omakase Bouquet Bespoke hand-tied bouquet made by the florists using the freshest blooms of the day, starting from $95; lets the artisan decide the design based on availability, suited to gifters who want a custom seasonal arrangement.
• Forever Twenty-Nine (29 Red Roses) Bouquet Premium romantic bouquet of 29 red roses in Korean-style wrapping with fresh eucalyptus; designed for grand romantic gestures such as proposals and milestone anniversaries.
• Hydrangea Arrangements Hydrangea bouquets and vase arrangements in blue, pink, white, purple, and green, available fresh or preserved; priced from $62 to $185 for gifting and home décor.
• Rose Arrangements Rose bouquets and Bloom Boxes in red, pink, white, yellow, peach, and purple for occasions including Valentine's Day, anniversaries, and birthdays; starting from $52.
• Preserved Flowers Collection Long-lasting preserved flowers in jars and Bloom Boxes, designed to retain their look for up to a year or beyond; available in pink, purple, red, and blue starting from $65 for gifts that last beyond a week.
• Vase / Centrepiece Arrangements Ready-to-display floral arrangements in vases and centrepieces for home and office décor, including hydrangea vase wraps in blue, pink, and purple; priced from $62.
• Tulip Bouquets Graceful tulip bouquets in pink, white, and orange, paired with chamomile or baby's breath, in single and mixed colour combinations; targeted at individual gift-givers and home décor buyers.
• Carnation Arrangements Carnation bouquets and Bloom Boxes in white, red, pink, purple, and yellow; positioned as long-lasting, timeless arrangements for everyday gifting.
• Graduation Bear Bloom Boxes Preserved Bloom Boxes paired with a graduation bear in purple, blue, and pink colour options; priced from $59 and targeted at graduation gifting.
• Bloom Box Gift Bundles Pre-curated gift bundles that combine a Bloom Box with accessories (scented reed diffusers, satin ribbons, Polaroid photos, music boxes) into a single purchase, providing a ready-to-give presentation for occasions such as birthdays, anniversaries, and graduation.
• Floral Reed Diffusers Scented floral reed diffusers available in Lavender Calm, Freesia Bloom, Rose Garden, Lily Dew, and Magnolia Mist fragrances; sold individually from $16.90 or as bundle sets, intended to extend the floral gifting experience beyond fresh-cut flowers.
• Bloom Credit (Prepaid Gift Card / Loyalty Top-Up) Prepaid Bloom Credit / gift card that customers top up in advance for use on future orders; top-ups receive tiered bonus credit (10%, 15%, or 20% depending on amount), creating committed future revenue and a loyalty loop for repeat purchasers.
• Corporate Bulk Flower Orders A dedicated B2B service for Singapore businesses needing bulk or custom floral arrangements for events, office décor, employee gifting, and client appreciation; orders are coordinated via website enquiry and WhatsApp with custom design and scheduling handled directly.

Quantifiable outcome

• 90,000+ orders delivered with a 4.9-star rating
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• A Better Florist: Singapore-headquartered online florist with same-day delivery and artisan arrangements. Direct competitor operating in the same gifting occasions space with a similar e-commerce-led model.
• Floral Garage Singapore: Singapore-based online florist offering same-day island-wide delivery and curated bloom boxes. Closest direct competitor with overlapping product format, pricing, and customer base.
• Windflower Florist: Established Singapore florist with online ordering and island-wide delivery for occasions like weddings, birthdays and corporate gifting. Comparable premium positioning and bouquet/bloom offerings.
• The Floral Atelier: Singapore boutique florist specialising in curated floral arrangements for weddings, events and gifting. Comparable premium positioning and occasion-based product line in the same city.

Emerging players

• The Floristry: Singapore-based modern florist offering curated arrangements and same-day delivery. Comparable boutique positioning to The Daily Blooms but at a smaller, less established scale.

Regional players

• FlowerAdvisor: Asia-focused online florist delivering across Singapore, Malaysia, Indonesia and other regional markets. Comparable e-commerce, occasion-led gifting model but operating across multiple countries rather than concentrated in one city.
• Flower Chimp: Pan-Southeast Asian online flower delivery platform operating across Malaysia, Singapore, Indonesia and Philippines. Comparable gifting-occasion, e-commerce-led model but at regional rather than single-city scale.
• BloomThis: Malaysia-headquartered online florist delivering curated bloom boxes across Southeast Asia. Comparable business model (e-commerce-led curated boxes) but primarily serves Malaysia rather than Singapore.

Broad incumbents

• Far East Flora: Long-standing Singapore florist and nursery with both physical garden centre retail and online flower delivery. Larger incumbent offering a broader product portfolio than The Daily Blooms' curated e-commerce focus.
• 1-800-Flowers.com: Large US-based flower and gift retailer with nationwide same-day delivery network. Comparable gifting-occasion e-commerce model and brand-led marketing, but at vastly larger scale and broader portfolio.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-daily-blooms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Daily Blooms