bloomeroo
Bloomeroo is an Australian direct-to-consumer online florist delivering hand-crafted fresh flowers, gift hampers, and plants same-day across five major metros and next-day to over 9,500 suburbs nationwide, serving individual consumers and corporate gifting customers.
- Company typePrivate
- Founded2021
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What bloomeroo does
Bloomeroo is an Australian direct-to-consumer online florist founded in 2021 as the first Australian venture of Limitless Technology Group (LTG). The company operates an e-commerce storefront at bloomeroo.com.au, selling hand-crafted fresh flower arrangements, gift hampers, explosion boxes, indoor plants, and artificial flowers targeted at individual consumers gifting for occasions including birthdays, anniversaries, romance, new baby, graduation, sympathy, and 'just because.' Bloomeroo maintains in-house florist teams in five major Australian metros (Sydney, Melbourne, Brisbane, Adelaide, Perth) and offers same-day delivery 7 days a week to over 9,500 suburbs nationwide, with a 4PM order cutoff in metro areas and next-day delivery elsewhere.
The product range is priced from approximately AUD $35 for standalone add-ons (chocolates, balloons) to AUD $280 for premium bundles, with standard bouquets typically ranging $70-$125. Revenue is generated exclusively through one-time direct product sales via the owned e-commerce website with no subscription model disclosed; the only disclosed channel diversification is an Impact.com-powered affiliate program alongside organic social (Facebook, Instagram), SEO, and email marketing. Customer segments are split between primary individual consumers and a secondary corporate gifting segment for employee recognition and client appreciation.
Bloomeroo's growth has been attributed to AI and CRM innovations applied to email marketing flows, which produced a 300% revenue surge from the email channel after redesigns based on customer engagement data, and a 324% year-on-year uplift in email direct marketing revenue for Q1 2025. Sister brand LVLY operates alongside Bloomeroo under the LTG umbrella, indicating a portfolio approach to the Australian floral market. The company is recognized with a #67 ranking on the Financial Times Asia-Pacific Fastest-Growing Companies 2026 list and a Power Retail All Star Bash Awards 2026 shortlist, while operating with a stated 1-10 person headcount that implies heavy reliance on outsourced floristry labor for fulfillment.
bloomeroo firmographics
Firmographics- Name
- bloomeroo
- Legal name
- Bloomeroo
- Website
- https://bloomeroo.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bloomeroo is an Australian direct-to-consumer online florist delivering hand-crafted fresh flowers, gift hampers, and plants same-day across five major metros and next-day to over 9,500 suburbs nationwide, serving individual consumers and corporate gifting customers.
- Ownership category
- akta.pro rank
bloomeroo industry classification
Industry- Product category
- Online Florist
- NAICS
- Florists (459310)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)
Keywords
Where bloomeroo is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
bloomeroo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Bloomeroo generates revenue through direct one-time product sales of flower arrangements, bouquets, gift hampers, and add-on items (chocolates, balloons, teddy bears, champagne). Customers purchase individual products through the e-commerce website with same-day or next-day delivery options across Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bouquets and arrangements |
| Unit Pricing | Pay-as-you-go | Mid-range premium arrangements |
| Unit Pricing | Pay-as-you-go | Luxury and premium gift bundles |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
bloomeroo product offering
Product offeringCore offering
Bloomeroo is an Australian online florist that sells and delivers hand-crafted fresh flower bouquets and arrangements, gift hampers, explosion boxes, indoor plants, and artificial flowers directly to consumers. The company fulfills orders via in-house florist teams in five major Australian cities and offers same-day delivery (order by 4PM) across metro areas plus next-day delivery nationwide to over 9,500 suburbs.
Product overview
Bloomeroo is an Australian online florist offering a comprehensive flower and gift delivery service. The core product portfolio includes fresh flower bouquets and arrangements across multiple categories (birthday, anniversary, romantic, new baby, sympathy, thank you, get well, graduation, and casual occasions), complemented by gift hampers, explosion boxes, native flowers, roses, indoor plants, and artificial flowers. All products are available through a same-day delivery service operating 7 days a week across major Australian cities, with next-day delivery for outer metro and nationwide coverage. The company operates as part of Limitless Technology Group alongside sister brand LVLY.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Flowers Delivery
Quantifiable outcome
- 300% revenue surge from email channel after CRM redesign
- +2 more outcomes
Companies that use bloomeroo
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
bloomeroo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
bloomeroo partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
bloomeroo competitors and assessment
Company assessmentDirect peers
- Floraly: Australian online florist specializing in subscription-based fresh flower deliveries. Directly competes with Bloomeroo in the same metro markets with overlapping consumer gifting use cases.
- Hello Blooms: Australian online florist offering same-day flower and gift delivery across major metro areas. Directly comparable in product range, customer use cases and DTC delivery model.
- Roses Only: Australian premium online florist focused on luxury rose and floral arrangements. Competes with Bloomeroo for the high-end romantic and anniversary gifting segment in the same cities.
- Interflora Australia: Long-established Australian flower delivery network connecting local florists for same-day and scheduled delivery. Operates in the same occasion-based gifting category as Bloomeroo with national coverage.
- LVLY: Australian online florist and direct sister brand to Bloomeroo under Limitless Technology Group. Offers very similar DTC flower and gift delivery, making it the closest comparable in product, customer and business model.
- The Bouqs Company: US-based DTC online florist with farm-to-door sourcing and subscription offerings. Highly comparable in operating model, tech-driven CRM marketing and direct consumer positioning.
- Easy Flowers: Australian online flower delivery aggregator working with local florists to fulfill orders. Competes with Bloomeroo in occasion-based gifting but uses a marketplace rather than in-house production model.
Broad incumbents
- Teleflora: Major US floral delivery network focused on hand-arranged bouquets delivered by local member florists. Comparable in same-day, occasion-led gifting but operates as an incumbent aggregator versus Bloomeroo's in-house production model.
- FTD (Florists' Transworld Delivery): Long-standing global flower delivery network serving consumer gifting occasions. Comparable business model (network of local florists fulfilling orders) but at significantly larger scale and international scope.
- 1800Flowers: Large US-listed online florist and gift retailer with multi-brand portfolio. Comparable in DTC gifting and product breadth, though at much larger scale and broader geographic footprint than Bloomeroo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
bloomeroo social profiles
Digital presencebloomeroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
bloomeroo leadership team
Management profileNumber of profiles
bloomeroo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bloomeroo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bloomeroo
What does bloomeroo do?
Bloomeroo is an Australian online florist that sells and delivers hand-crafted fresh flower bouquets and arrangements, gift hampers, explosion boxes, indoor plants, and artificial flowers directly to consumers. The company fulfills orders via in-house florist teams in five major Australian cities and offers same-day delivery (order by 4PM) across metro areas plus next-day delivery nationwide to over 9,500 suburbs.
Is bloomeroo a public or private company?
bloomeroo is a private company. It is classified as corporate owned and is currently operating.
When was bloomeroo founded?
bloomeroo was founded in 2021. It employs 1 to 10 people.
Where is bloomeroo based?
bloomeroo is headquartered in Melbourne, Australia, in the Oceania region.
How does bloomeroo make money?
One revenue line is on record: direct Product Sales.
Who are bloomeroo's main competitors?
Direct peers on record are Floraly, Hello Blooms, Roses Only, Interflora Australia, LVLY, The Bouqs Company and Easy Flowers. Broad incumbents are Teleflora, FTD (Florists' Transworld Delivery) and 1800Flowers.
Does bloomeroo have an API?
No public API is recorded for bloomeroo.
What industry is bloomeroo in?
bloomeroo's product category is Online Florist. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 459310.