What Fixated does

Fixated is a privately held, vertically integrated creator economy platform headquartered in Los Angeles, California, founded in 2024 by former FaZe Clan President/COO Zach Katz and Jason Wilhelm. The company bundles four service pillars — Talent Management, Content, Brands, and Amplification — that together are designed to take creators and brands "from visible to unmissable." Its core technology stack combines in-house content production, an amplification and clipping network that distributes creator content across meme pages and microinfluencer networks (reportedly generating 3 billion monthly views), and first-party integrations with the major social media APIs (YouTube/Google, Instagram/Meta, TikTok, X) that supply content, performance, and engagement data. The company does not offer a public-facing API or developer platform of its own.

Fixated monetizes through a mix of talent management commissions on creator earnings, brand partnership/sponsorship fees brokered through a dedicated Brand Partnerships division, advertising and amplification revenue from its distribution network, subscription and direct-to-fan community revenue (via the Elevate acquisition), and content production/licensing fees (largely inherited from the Studio71 U.S. acquisition). Engagements are bespoke and quote-based, initiated through a "Let's get started" contact form rather than self-serve, with multi-year contracts typical. Pricing is not publicly disclosed.

The platform has been assembled primarily through M&A rather than organic build. Between April 2025 and April 2026, Fixated completed five acquisitions — CAMP Talent and Moondust Management (April 2025), Ellify (January 2026), Elevate (March 2026), and Studio71's North American business from ProSiebenSat.1 (April 2026) — bringing the combined roster to 1,000+ creators across YouTube, TikTok, Snap, Twitch, and podcasts, and adding European infrastructure, a top-10 U.S. podcast network, and an established ad sales business. The acquisitions have been funded by a $12.8 million seed round in March 2025 and a $50 million follow-on strategic investment from Eldridge Industries in December 2025, the latter explicitly earmarked for further M&A and internal creator tooling.

Name

Fixated

Legal name

Fixated LLC

Website

https://fixated.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Fixated is a Los Angeles-based, vertically integrated creator economy platform that bundles talent management, in-house content production, brand partnerships, and a 3-billion-view amplification network for digital creators and brands, assembled largely through five acquisitions between April 2025 and April 2026.

Ownership category

akta.pro rank

Product category

Creator Economy Services

NAICS

Broadcasting and Content Providers (516), Public Relations Agencies (541820)

SIC

Services-Engineering, Accounting, Research, Management (8700), Miscellaneous Publishing (2741)

akta.pro primary industry

Creator Monetization & Tipping Platforms (MPACABAE)

akta.pro secondary industries

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Creator management services
• Talent representation
• Brand partnerships
• Content distribution
• Amplification network

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent management commissions: Recurring management representation fees and commissions on creator earnings (brand deals, content revenue, IP); positioning differentiates from traditional management by offering music-industry-style creative support and a vertically integrated suite (talent, content, distribution).
2. Brand partnerships / sponsorship revenue: Revenue generated via the Brand Partnerships division (led by Jeff Shaivitz and Tim Mulligan) by matching Fixated-managed creators and the amplification network with brand sponsors; multi-platform brand deal sourcing is a stated emphasis area.
3. Advertising / amplification revenue: Revenue generated through Fixated's amplification network spanning meme pages and microinfluencer networks delivering 3 billion monthly views, monetized via advertising and content distribution.
4. Subscription / community monetization revenue: Recurring subscription-led and direct-to-fan community revenue streams enabled by the Elevate acquisition, serving lifestyle and social-first creators (e.g., CrazyJamJam, MaisieLynnie).
5. Content production & licensing: Revenue from in-house content production, distribution, and the established ad sales business contributed by Studio71 (U.S.) post-acquisition, leveraging 15 years of operational experience and international infrastructure.

Pricing tiers

Go-to-market motion3 records

Core offering

Fixated is a vertically integrated creator economy platform that bundles talent management, in-house content production, brand partnerships, and a proprietary amplification/distribution network to scale digital creators and brand campaigns. The platform combines premium creator representation with music-industry-style creative support, leveraging an amplification network that generates 3 billion monthly views across meme pages and microinfluencer networks.

Product overview

Fixated operates a unified, vertically-integrated creator economy platform rather than a single standalone product. Its core offering bundles four service pillars — Talent Management, Content, Brands, and Amplification — that work together to take creators and brands from "visible to unmissable." Talent Management provides premium representation; Content provides in-house production services; Brands provides brand partnership deal-making; and Amplification provides distribution infrastructure and clipping across meme pages and microinfluencer networks generating 3 billion monthly views. The platform has been expanded through a series of acquisitions — Ellify, CAMP Talent, Moondust Management, Elevate (community/subscription monetization), and Studio71 U.S. (1,000+ creator network with podcast and European infrastructure) — each of which feeds creators and capabilities back into the unified Fixated stack.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management Premium talent representation service that combines creator management with a full content and distribution engine, designed to turn talent into cultural phenomena. Manages creators such as Sketch, Zach Justice, and Yonna Jay.
• Content In-house content services and production arm for creators and brands, supporting the development of creator-led media assets and integrated content output.
• Brands Brand partnerships service line led by executives including Jeff Shaivitz and Tim Mulligan, connecting creators with brand deals and commercial campaigns.
• Amplification Distribution infrastructure and clipping network that generates 3 billion monthly views across meme pages and microinfluencer networks to amplify creator content at scale.
• Elevate Management Group Creator monetization and community growth firm specializing in subscription-led businesses and direct-to-fan revenue models for lifestyle and social-first creators. Clients include CrazyJamJam and MaisieLynnie. Elevate's managing director Kai Plunk co-leads Fixated's Community division.
• Studio71 U.S. Creator network acquired from German media conglomerate ProSiebenSat.1, adding more than 1,000 creators across YouTube, TikTok, Snap, and Twitch, a top 10 U.S. podcast network, international infrastructure across Europe, and an established ad sales business.
• Ellify Canada-based digital talent management firm representing nearly 200 creators specialized in Roblox, Minecraft, and Pokémon content. Acquired January 2026 in a seven-figure deal.
• CAMP Talent Talent management firm specializing in the creator economy, acquired in April 2025 as part of Fixated's expansion strategy.
• Moondust Management Talent management firm specializing in the creator economy, acquired in April 2025 as part of Fixated's expansion strategy.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Creative Artists Agency (CAA): Major talent agency with a creator and influencer practice. Competes with Fixated on creator representation, brand partnerships, and content production, though from a much larger traditional agency base.
• United Talent Agency (UTA): Global talent agency with a significant digital-talent and creator representation practice. Comparable to Fixated on creator management and brand partnerships, operating within a much broader traditional entertainment portfolio.
• Endeavor (WME): Global talent and entertainment conglomerate whose WME division represents creators and influencers alongside traditional talent. Competes for top creator representation deals and offers broader rights, content, and brand capabilities.

Direct peers

• Captiv8: Creator-marketing platform connecting brands with influencers. Directly comparable to Fixated's Brand Partnerships motion on the B2B side, with overlapping technology for campaign management and analytics.
• IZEA: Publicly traded influencer-marketing and creator-commerce platform. Competes with Fixated in the brand-partnership and creator-monetization layers and offers a benchmark for public-market creator-economy valuations.
• Night Media: Talent management and brand-partnership agency representing top creators (notably MrBeast). Direct competitor for creator representation deals and brand partnerships, and an obvious M&A comparable given Fixated's roll-up strategy.
• Spotter: Provides capital and content-amplification services to creators, overlapping with Fixated's amplification network and Elevate-style monetization offerings. Comparable in serving professional, multi-platform creators.
• Jellysmack: Multi-platform content distribution and creator-economy services company that helps creators adapt and amplify video content across platforms. Directly comparable to Fixated's amplification and content service pillars.
• SuperOrdinary: Creator-marketing and brand-partnership company with global distribution capabilities. Comparable to Fixated's Brand Partnerships and Amplification divisions in serving brands seeking creator-led campaigns.

Emerging players

• Pearpop: Creator collaboration and brand-partnership marketplace. Competes in the same brand-deal sourcing layer as Fixated's Brand Partnerships division, though primarily as a marketplace rather than full-service management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fixated

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixated