Atlhetica

What Atlhetica does

Atlhetica Nutrition (legal entity: ADS Laborat�rio Nutricional Ltda.) is a Brazilian sports nutrition supplements company headquartered in Matão, São Paulo, operating as a direct-to-consumer e-commerce brand targeting fitness enthusiasts, gym-goers, bodybuilders, and CrossFit practitioners. The company markets a diversified product portfolio organized under nine registered sub-brands including CREATEST30™ (creatine), Best Whey® (whey protein with TODDY®, DADINHO®, and Milkshake Bob's® variants), Best Vegan® (plant-based protein), CARNITECH® (beef protein with creatine), X7® (pre-workout), GO! Endurance®, and Flavour®, spanning creatine, whey and plant proteins, pre-workout formulas, endurance supplements, and protein snacks.

The business is built on a VTEX-powered e-commerce storefront (atlheticanutrition.com.br) supplemented by Instagram Shop integration and a reseller program. Pricing is in Brazilian Reais (R$44 to R$370 per SKU) with multiple payment options including PIX (10% discount), credit card installments up to 10x interest-free, and Boleto Bancário, plus free shipping above R$199. Customer acquisition is driven by an influencer partnership program and organic social media presence across Instagram, TikTok, YouTube, Facebook, and LinkedIn. Notable commercial relationships include a co-branding partnership with Bob's ice cream chain for limited-edition Milkshake-flavored whey products, leveraging an established consumer brand for category crossover appeal.

Revenue mechanics rely on one-time purchases from a horizontal consumer segment, with no subscription model currently disclosed though account and wishlist functionality exists. The company has no disclosed funding rounds, no institutional investors, no parent entity, and no international operations, indicating a bootstrapped, single-country operation with a lean 8-person team. Strategic activity in 2024 (CREATEST30™ and CARNITECH® product launches, reseller and influencer program formalization, combo bundle introductions) signals active portfolio and channel expansion within the Brazilian market.

Name

Atlhetica

Legal name

ADS Laboratório Nutricional Ltda.

Website

https://atlhetica.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlhetica Nutrition is a Brazilian DTC e-commerce brand selling sports nutrition supplements (creatine, whey, beef protein, pre-workout, endurance products) under multiple sub-brands to fitness enthusiasts across Brazil via its VTEX-powered online storefront, influencer program, and reseller network.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Nonchocolate Confectionery Manufacturing (31134)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ), Weight Management & Metabolic Supplements (CRADAGAG), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Weight Gain & Muscle-Building Nutrition (HSADAFAC)

Keywords

• Sports nutrition supplements
• Creatine supplements
• Whey protein products
• Pre-workout formulas
• Direct-to-consumer ecommerce

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells nutritional supplements directly to consumers through its own e-commerce website. Revenue is generated through one-time product purchases with multiple payment options including PIX (10% discount), credit card installments (up to 10x interest-free), and Boleto Bancário. The business model relies on order volume, average order value optimization through free shipping thresholds, and repeat purchases from fitness consumers.
2. Subscription/Repeat Purchases: While not explicitly stated as a subscription model, the website infrastructure supports repeat purchases through account creation and wishlist functionality, suggesting potential for subscription-based revenue or loyalty programs in the future.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Atlhetica Nutrition is a Brazilian sports nutrition brand that formulates and sells creatine, whey and beef protein, pre-workout, endurance, mass gainer, and L-Carnitine supplements under proprietary sub-brands (CREATEST30, Best Whey, X7, GO! Endurance, CARNITECH, Best Vegan). Products are sold directly to consumers through a VTEX-powered online storefront with installment payments, PIX discounts, free shipping, and combo bundles.

Product overview

Atlhetica Nutrition is a Brazilian sports nutrition company offering a diversified portfolio of supplement products organized under multiple sub-brands. The core product lines include protein supplements (Best Whey, Best Vegan, CARNITECH BEEF PROTEIN, PURE BLEND, 100% WHEY FLAVOUR, 100% HIPER MASS), creatine products under the CREATEST30™ quality standard, pre-workout supplements (X7, LIPO BURN, Beta-HD), endurance products (GO! Endurance), and L-Carnitine. Products are sold directly through their e-commerce platform with installment payment options, free shipping for orders above R$199, and 10% PIX discount. The company operates multiple branded sub-lines including Best Whey (with TODDY, DADINHO, MILKSHAKE BOB'S variants), X7 (KI-SUCO, ORIGINAL, HARD TECH), GO!, Flavour, and Best Vegan.

Differentiator

Problem solved

Functional benefit

Brands

• Best Whey®: Protein supplement line including whey protein isolate, lactose-free options, and flavored variants
• Best Vegan®
• Flavour®
• GO! Endurance®
• X7®
• CARNITECH®
• CREATEST30™

Products and services

• CREATEST30 Creatine Line Premium creatine monohydrate supplements available in 300g, 500g pots, and 20-stick displays, positioned under a proprietary quality standard.
• Best Whey Protein Line Whey protein sub-brand offering multiple variants including TODDY, DADINHO, MILKSHAKE BOB'S, ISO, and VEGAN options, plus protein bars, protein balls, and wafers.
• X7 Pre-Workout Line Pre-workout supplement line with variants including X7 KI-SUCO, X7 ORIGINAL, and X7 HARD TECH, plus LIPO BURN and BETA ALANINE HD products.
• GO! Endurance Endurance-focused supplement line providing sustained energy and performance during extended workouts.
• Best Vegan Protein Plant-based protein supplement line for vegan consumers.
• CARNITECH Beef Protein Beef protein supplement with added creatine, available in 840g containers and multiple flavors including Vanilla Caramel, Morango, Lemon Ice, Cookies and Cream, and Chocolate.
• 100% Whey Flavour 100% whey protein concentrate supplement with flavor variants.
• 100% Hiper Mass Flavour High-calorie mass gainer protein supplement for bulking and weight gain goals.
• Pure Blend 100% Protein Pure blend protein supplement available in lacto-free variant (907g).
• L-Carnitine 1400 L-Carnitine supplement in 480ml pot, Abacaxi (pineapple) flavor, formulated for fat metabolism support.
• Lipo Burn Black Pre-Workout Pre-workout fat burner supplement in Frutas Vermelhas (red fruits) flavor, available in 10-sachet format.
• Combos Pre-packaged product bundles including Natural Pack (4x 300g creatine), Combo UP & Burn, Combo Especial Dadinho, Combo Original, and Combo Foco e Performance offered at approximately 30% discount.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Bob's (Milkshake Bob's®)minorGTM or Marketing PartnerCo-branding partnership with Bob's ice cream chain for exclusive Milkshake-flavored Best Whey protein product. The partnership creates limited-edition flavors (Milkshake de Morango Bob's) combining fitness nutrition with popular ice cream brand recognition.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Probiótica: Brazilian sports nutrition brand with comparable product mix (whey, albumin, pre-workout, creatine) and overlapping target customer of gym-goers and bodybuilders in Brazil.
• Integral Médica: Established Brazilian sports nutrition manufacturer offering whey, creatine, BCAA, pre-workout, and bars. Direct category peer with similar product depth and Brazilian consumer focus, though more reliant on traditional retail.
• Max Titanium: One of Brazil's largest sports nutrition brands, directly competing across whey, creatine, pre-workout, and supplements with both DTC and broad retail distribution. Highly comparable product portfolio, customer base (Brazilian fitness enthusiasts), and category coverage to Atlhetica.
• Growth Supplements: Brazilian DTC-first sports nutrition brand with broad portfolio (whey, creatine, pre-workout, vegan). Closely comparable business model, target audience, and direct-to-consumer e-commerce approach to Atlhetica's.
• New Millen: Brazilian sports nutrition company selling creatine, whey, pre-workout, and performance supplements. Comparable in portfolio scope and Brazil-focused target market to Atlhetica.

Broad incumbents

• Myprotein: Global DTC sports nutrition brand with very deep whey, creatine, pre-workout, and accessory range. Comparable product portfolio and digital-first GTM, but operates at much larger scale and serves multiple geographies.
• Dymatize: International sports nutrition brand focused on whey, ISO protein, creatine, and pre-workout. Comparable in product mix to Atlhetica's Best Whey ISO and CARNITECH ranges; larger incumbent with global distribution.
• Universal Nutrition: Long-standing global sports nutrition brand with overlapping categories (protein, creatine, pre-workout, amino acids). Larger incumbent serving international markets including Brazil via distribution.
• MuscleTech: Major international sports nutrition brand across protein, creatine, pre-workout, and fat-burners. Highly comparable in product range, although distributes primarily through mass retail and gyms rather than DTC.
• Optimum Nutrition: Globally recognized sports nutrition brand (Gold Standard Whey, creatine, etc.) with comparable category coverage. Larger incumbent that competes on premium quality and brand authority, including in Brazil via retail and online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@atlheticanutrition
• Facebookfacebook.com/1C5SdV7W7B
• LinkedInlinkedin.com/company/atlhetica
• Instagraminstagram.com/atlheticanutrition?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• TikToktiktok.com/@atlheticanutrition_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlhetica