VisioLab
- Company typePrivate
- Founded2019
- HeadquartersOsnabrück, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
VisioLab firmographics
Firmographics- Name
- VisioLab
- Legal name
- VisioLab GmbH
- Website
- https://visiolab.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
VisioLab industry classification
Industry- Product category
- Foodservice Self-Checkout Technology
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where VisioLab is headquartered
LocationHeadquarters
- HQ city
- Osnabrück
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
VisioLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (Core/Growth/Enterprise tiers): Recurring monthly or annual software subscription on a tiered model — Core ($199-$233/month), Growth ($399-$407/month), and Enterprise (custom). Software subscriptions can be cancelled anytime on monthly plans. Subscription includes the VisioHub dashboard, AI recognition software, and ongoing updates.
- Hardware Sales and Leasing: All-in-one hardware kit (iPad Air M4 13" insured, NYC1 payment terminal, ruggedized mount, LED status indicator) sold for a one-time €69 fee or leased at $69/month as part of the subscription bundle.
- Transaction Fees: Usage-based per-transaction fees charged on top of the subscription. Annual plans: 1.8% + 3¢ per transaction. Monthly plans: 3.0% + $0.10 per transaction (excluding American Express). Fees cover payment processing, back-of-house reporting via VisioHub, and ongoing software updates.
- B2B E-commerce Channel: VisioLab launched a B2B e-commerce channel for operators to procure hardware/Starter Kits directly online, complementing the field-sales motion for larger deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Core — entry-level self-checkout for single-site operators (hotel lobbies, 24/7 stores); Visual AI + Payment Processing + Basic Reporting. |
| Hybrid | Monthly | Growth — advanced menu management, promotions, and priority support for high-volume sites (canteens, cafeterias, stadiums). |
| Other | Multi-year contract | Enterprise — multi-site deployments, custom integrations, and volume pricing for large operators and franchise networks. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
VisioLab product offering
Product offeringCore offering
VisioLab provides an AI-powered visual self-checkout system that uses on-device computer vision to recognize food and beverage items by appearance in under one second, eliminating the need for barcodes, RFID tags, or manual input. The offering combines a hardware kit (iPad Air M4 with ruggedized mount and NYC1 contactless payment terminal), edge AI software running natively on the device, and the VisioHub cloud-based operations dashboard for menu management, live sales monitoring, multi-site control, and analytics. The system targets high-traffic foodservice venues (stadiums, university canteens, corporate canteens, 24/7 hospitality) and is sold on a tiered subscription basis with per-transaction fees, with deployments across Europe, North America, and Asia-Pacific.
Product overview
VisioLab's offering is a single unified AI self-checkout platform centred on the VisioLab Self-Checkout System — an all-in-one hardware kit (iPad Air M4 with on-device AI plus NYC1 payment terminal and ruggedized mount) — paired with VisioHub, the cloud-based management dashboard that runs every station. VisioLab complements its core offering with tiered pricing plans (Core, Growth, and Enterprise), an integrated checkout-to-payment platform plus B2B e-commerce channel announced with its Series A, and a Reporting API / VisioLab POS API for partner integrations. Together these pieces enable operators in sports and entertainment, higher education, business and industry, and travel and hospitality to run unattended, cashier-free checkout flows.
Differentiator
Problem solved
Functional benefit
Brands
- VisioHub: VisioLab's web-based back-of-house management dashboard for menu management, sales monitoring, promotions, and multi-site station control.
Products and services
- VisioLab Self-Checkout System All-in-one AI-powered visual self-checkout unit that unifies item recognition, point-of-sale, and payment processing on a single iPad, processing transactions in under 10 seconds without barcodes, RFID, or cashier involvement. Sold to high-traffic foodservice operators in sports & entertainment, higher education, business & industry, and travel & hospitality.
- VisioHub Web-based operations management dashboard behind every VisioLab station where operators configure menus, manage promotions, monitor live sales, control stations remotely, run multi-site management, and access analytics and reporting via a Reporting API. Sold to enterprise foodservice operators running VisioLab stations.
- VisioLab Hardware Kit (All-in-One) Complete all-in-one hardware kit containing an iPad Air M4 13" (fully insured, with on-device AI), an NYC1 contactless payment terminal, a ruggedized theft-protected mount, and an LED status indicator. Sold for a one-time €69 fee or leased at $69/month as part of the subscription bundle to operators of foodservice venues.
Quantifiable outcome
- 3-6x transaction throughput vs traditional staffed checkout
- +8 more outcomes
Companies that use VisioLab
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
VisioLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability4 records
Feature8 records
VisioLab partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AdyencoreGlobal payments platform supporting card, mobile, and alternative payment methods. VisioLab integrates with Adyen terminals where preferred. Integration supports VisioLab's all-in-one payment processing requirement.
- Shift4coreIntegrated payments platform with strong coverage across hospitality and stadiums. VisioLab connects to Shift4-enabled terminals for transaction processing. Includes VenueNext (a Shift4 company) as a related loyalty integration.
- FreedomPaycoreEnterprise payment platform used by large venues and hospitality operators. VisioLab connects directly to FreedomPay terminals to enable payment processing across VisioLab deployments.
- Oracle SimphonycoreEnterprise F&B and venue management platform. VisioLab syncs item catalogues and pushes sales data directly into Simphony, enabling back-of-house menu and sales sync for enterprise foodservice operators.
- Clover SportcoreOmnichannel POS and commerce platform for sports and entertainment venues. VisioLab integrates with Clover Sport for item sync and real-time sales recording across concession stands in stadiums and arenas.
- AramarkcoreGlobal foodservice operator embedding VisioLab technology into existing venues across sports (stadiums) and corporate canteens. Aramark also operates as a customer (e.g., at AOK Cologne) and a logo customer on VisioLab's homepage.
- Compass GroupcoreGlobal foodservice operator embedding VisioLab technology into existing venues alongside Aramark. Part of VisioLab's strategic channel for stadium, canteen, and campus rollouts.
- Sodexo Live!coreOperates the Sodexo Live Accelerator program that VisioLab joined to enter the US market in 2023. Sodexo Live! also deploys VisioLab at venues including the Ernest M. Morial Convention Center. Strategic partner across hospitality and live events.
- StripecoreExternal payment service provider used for the entire webshop ordering process at shop.visiolab.io. Handles encrypted payment transactions for VisioLab Starter Kit purchases.
- Google Cloud (Firebase / GCP)coreCloud infrastructure provider (Google Cloud EMEA Limited) hosting VisioLab's in-house webshop and VisioHub database (Firestore). Server location Germany; DPA in place.
- Viveroo GmbHminorFulfillment partner for VisioLab webshop orders (Starter Kit hardware shipping). Located in Salzkotten, Germany; may use subcontractors (DHL, DPD) for physical delivery.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
VisioLab competitors and assessment
Company assessmentDirect peers
- Zippin: AI-powered checkout-free technology provider for convenience stores, sports venues, and foodservice. Most direct competitor in the AI self-checkout category targeting similar enterprise venues.
- Standard AI: Computer vision platform enabling checkout-free retail and foodservice experiences. Direct competitor in vision-based autonomous checkout with overlapping enterprise venue targets.
- Trigo: Computer vision company building checkout-free grocery and retail stores using ceiling-mounted cameras. Comparable AI-only checkout approach, though more focused on grocery than foodservice.
- Mashgin: AI self-checkout system using computer vision to identify items by appearance in cafeterias, sports venues, and convenience stores. Closest direct peer in visual item recognition for foodservice.
- AiFi: Provider of camera-only, checkout-free shopping solutions for retail and foodservice. Competes in the same AI autonomous checkout category with overlapping venue use cases.
- Grabango: Checkout-free technology for grocery and convenience stores using computer vision. Adjacent vision-AI peer targeting similar high-volume retail/foodservice deployments.
Broad incumbents
- Toast: Dominant cloud-based restaurant POS platform serving tens of thousands of foodservice venues in North America. Could move into visual AI self-checkout and compete directly with VisioLab's offerings.
- Lightspeed Commerce: Unified POS and commerce platform for restaurants and retail. Broad incumbent with overlapping customer base in hospitality and foodservice, with the resources to add AI checkout features.
- Block (Square): Payments and POS platform (Square for Restaurants) serving SMB and mid-market foodservice. Large incumbent that could integrate visual AI capabilities to address VisioLab's market.
- Fiserv (Clover): Enterprise payments and POS platform (Clover) with strong sports/entertainment presence via Clover Sport. Already a VisioLab integration partner but also a potential competitor as it builds out venue technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VisioLab social profiles
Digital presenceVisioLab compliance and trust
Trust signalCompliance2 records
VisioLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisioLab leadership team
Management profileNumber of profiles
Profiles3 records
VisioLab subsidiaries and ownership
Company hierarchySubsidiaries1 record
VisioLab funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisioLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisioLab
What does VisioLab do?
VisioLab provides an AI-powered visual self-checkout system that uses on-device computer vision to recognize food and beverage items by appearance in under one second, eliminating the need for barcodes, RFID tags, or manual input. The offering combines a hardware kit (iPad Air M4 with ruggedized mount and NYC1 contactless payment terminal), edge AI software running natively on the device, and the VisioHub cloud-based operations dashboard for menu management, live sales monitoring, multi-site control, and analytics. The system targets high-traffic foodservice venues (stadiums, university canteens, corporate canteens, 24/7 hospitality) and is sold on a tiered subscription basis with per-transaction fees, with deployments across Europe, North America, and Asia-Pacific.
Is VisioLab a public or private company?
VisioLab is a private company. It is classified as venture growth investor backed and is currently operating.
When was VisioLab founded?
VisioLab was founded in 2019. It employs 11 to 50 people.
Where is VisioLab based?
VisioLab is headquartered in Osnabrück, Germany, in the Europe region.
How does VisioLab make money?
Four revenue lines are on record. Software Subscription (Core/Growth/Enterprise tiers) is the primary driver. The others are hardware Sales and Leasing, transaction Fees and B2B E-commerce Channel.
Who are VisioLab's main competitors?
Direct peers on record are Zippin, Standard AI, Trigo, Mashgin, AiFi and Grabango. Broad incumbents are Toast, Lightspeed Commerce, Block (Square) and Fiserv (Clover).
Does VisioLab have an API?
Yes. VisioLab offers a Reporting API available on Enterprise plans for direct integration into BI tools and custom dashboards, and a VisioLab POS API used by partners like OPC to post transactions directly without manual reconciliation. Both are partner/enterprise-facing rather than publicly documented.
What industry is VisioLab in?
VisioLab's product category is Foodservice Self-Checkout Technology. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 72251 and its SIC code is 5812.