StellarAlgo
StellarAlgo is a Calgary-based Customer Data Platform purpose-built for professional sports organizations, unifying ticketing, CRM, marketing, and e-commerce fan data into AI-powered segmentation, predictive scoring, and season-aware engagement automation for 230+ teams, leagues, and brand partners.
- Company typePrivate
- Founded2016
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What StellarAlgo does
StellarAlgo Corp. is a Calgary-based private software company that operates a Customer Data Platform (CDP) purpose-built for the sports and live entertainment industry. Founded in 2016, the company unifies fan data from ticketing systems (Ticketmaster Archtics, SeatGeek, AXS, Paciolan), marketing automation (Eloqua, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable), CRM (Salesforce, Dynamics 365), e-commerce (Shopify), and digital channels into a single fan view, then applies machine learning trained on 200M+ unique fan records and 5B+ interaction data points to drive predictive lead scoring, retention modeling, and season-aware fan engagement automation. The platform includes pre-built sports playbooks (Know Before You Go, First Known Attendees, Last-Minute Ticket Buyers, Post-Game Nurturing), no-code segmentation tools, and a clean-room-based Partnership Solutions module for brand sponsorship activation.
The company serves 230+ teams, leagues, and multi-property organizations across the NBA, NHL, MLB/MiLB, WNBA, ECHL, and CEBL, with a flagship January 2023 partnership with the National Basketball Association that included an equity investment from NBA Equity and made StellarAlgo the league-wide fan data standard for NBA franchises. Named customers include the Vegas Golden Knights, LA Galaxy, Sacramento Kings, Sacramento Republic FC, Toronto Maple Leafs, San Antonio Spurs, Vancouver Canucks, Milwaukee Bucks, Brooklyn Nets, Portland Trail Blazers, Cincinnati Open, and TNT Sports. StellarAlgo monetizes through annual SaaS subscriptions priced via Order Forms, supplemented by professional services during a typical 12-week implementation, optional usage-based Data Appends (Ticketmaster Live Analytics, 601 Analytics, Wiland), and Partnership Solutions for brand collaborators. Distribution is exclusively direct enterprise sales across North America with active compliance posture (SOC 2 Type II, ISO 27001/27701/27018, GDPR, CCPA) enabling Fortune 500 brand partner and EU expansion.
StellarAlgo firmographics
Firmographics- Name
- StellarAlgo
- Legal name
- StellarAlgo Corp.
- Website
- https://stellaralgo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StellarAlgo is a Calgary-based Customer Data Platform purpose-built for professional sports organizations, unifying ticketing, CRM, marketing, and e-commerce fan data into AI-powered segmentation, predictive scoring, and season-aware engagement automation for 230+ teams, leagues, and brand partners.
- Ownership category
- akta.pro rank
StellarAlgo industry classification
Industry- Product category
- Sports Customer Data Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
- akta.pro secondary industry
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
Keywords
Where StellarAlgo is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
StellarAlgo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Annual or multi-year subscription to the StellarAlgo Customer Data Platform, providing access to fan intelligence, segmentation tools, automation capabilities, and machine learning features. Fees are specified in Order Forms and invoiced annually in advance.
- Delivery Services: Implementation and configuration services to set up the platform, including data integration, reconciliation, and onboarding support. Typically included in initial 12-week implementation period.
- Data Appends: Digital audience data sourced from third parties (Ticketmaster Live Analytics, 601 Analytics, Wiland) that can be appended to customer data for enhanced segmentation and targeting capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS subscription with Order Form-based pricing |
| Usage-based | Annual | Optional Data Appends with additional fees |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
StellarAlgo product offering
Product offeringCore offering
StellarAlgo sells a sports-specific Customer Data Platform (CDP) that unifies fan data from ticketing, CRM, marketing, retail, and web systems; applies AI/ML (trained on 200M+ fans and 5B+ data points) to score leads and predict retention; and uses a season-aware automation engine to deliver pre-game, day-of, and post-game fan segments without manual rebuilds. The platform also includes a Partnership Solutions / Data Clean Room module that lets sports properties and brand partners collaborate on joint marketing without sharing customer PII.
Product overview
StellarAlgo is a Customer Data Platform (CDP) purpose-built for the sports and entertainment industry. The platform provides a unified fan intelligence system consisting of core modules (Fan Intelligence for AI Era) plus specialized components including Sport-Specific Plays (pre-built templates), No Code Segmentation tools, Data and Integrations hub, Machine Learning Toolkit for predictive analytics, and Sponsor Partnerships solutions. The platform connects to 40+ data sources including ticketing systems (Ticketmaster, SeatGeek), marketing platforms (Eloqua, Salesforce Marketing Cloud, HubSpot), CRMs (Salesforce, Dynamics), and retail/e-commerce (Shopify). Key capabilities include AI-powered lead and retention scoring, season-aware segment automation, and data collaboration via clean room technology for brand partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- StellarAlgo Sports Customer Data Platform (Fan Intelligence for AI Era)
Companies that use StellarAlgo
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
StellarAlgo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability5 records
Feature7 records
StellarAlgo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ToyotacoreToyota partnered with StellarAlgo to drive data-driven campaign approach for their Vancouver Canucks partnership. Using StellarAlgo Partnership Solutions, Toyota identified customer overlap between Canucks fans and Toyota's target customers, creating personalized lead generation campaigns. The partnership generated $10M+ in lead value, 2,700+ opt-ins, and 1,000+ sales inquiries to regional dealers.
- Vancouver CanuckscoreVancouver Canucks collaborated with Toyota and StellarAlgo on a data-driven partnership activation campaign. The Canucks provided fan database access for overlap analysis with Toyota's target customer segments, resulting in targeted digital activations and measurable lead generation for Toyota's regional dealers.
- SkipminorBrand partner appearing in StellarAlgo Partnership Solutions customer roster, indicating use of the platform for partnership activation and measurement.
- BCLCminorBrand partner using StellarAlgo Partnership Solutions for data-driven partnership activation and fan engagement.
- WBD SportsminorSports media partner collaborating with StellarAlgo on partnership solutions and data-driven fan engagement initiatives.
- San Francisco 49ersminorNFL team using StellarAlgo Partnership Solutions for sponsorship activation and brand partner engagement measurement.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
StellarAlgo competitors and assessment
Company assessmentDirect peers
- Amperity: Amperity is an AI-powered customer data platform focused on identity resolution, unification, and activation. Like StellarAlgo, it serves enterprise customers needing unified customer views and AI-driven segmentation, though it operates across multiple verticals rather than specializing in sports.
- mParticle: mParticle is a customer data platform that unifies customer data across channels and activates it for marketing. It competes directly with StellarAlgo's CDP capabilities including integrations, segmentation, and predictive scoring, serving similar enterprise marketing and sales use cases.
- BlueConic: BlueConic is a customer data platform focused on first-party data collection, unification, and activation for enterprise marketers. Like StellarAlgo, it emphasizes no-code segmentation and activation, though it serves a broader range of industries.
- Lytics: Lytics is a customer data platform that combines identity resolution, behavioral scoring, and activation. Its focus on AI-driven customer insights and marketing activation closely mirrors StellarAlgo's core proposition, though it serves general enterprise customers rather than specializing in sports.
Broad incumbents
- Twilio Segment: Twilio Segment is a leading customer data platform offering identity resolution, data unification, and audience activation across channels. It is a broader incumbent serving many verticals with deeper developer tooling but less sports-specific domain knowledge than StellarAlgo.
- Tealium: Tealium is an enterprise customer data platform offering tag management, data layer integration, and real-time audience activation. As a broader incumbent, it competes with StellarAlgo in unifying marketing data and activating segments for large enterprise customers with complex tech stacks.
- Salesforce Data Cloud: Salesforce Data Cloud is the customer data platform offering from Salesforce, integrated with Marketing Cloud and CRM. It is a broad incumbent CDP that competes with StellarAlgo for enterprise customer data unification, segmentation, and activation, with significantly larger scale and broader vertical reach.
- Adobe Real-Time CDP: Adobe Real-Time CDP is part of Adobe Experience Platform, offering enterprise-grade customer data unification, segmentation, and activation. It is a broad incumbent that competes with StellarAlgo for large enterprise marketing organizations and is explicitly referenced by StellarAlgo as a non-sports-aware competitor.
- Zeta Global: Zeta Global is a marketing technology platform combining a customer data platform with AI-driven activation and personalization. As a broad incumbent marketing data platform, it competes with StellarAlgo in enabling enterprise marketers to unify and activate customer data for engagement campaigns.
Emerging players
- Hightouch: Hightouch is a reverse ETL and composable CDP that syncs customer data from warehouses to marketing and operational tools. As an emerging player, it competes with StellarAlgo's data activation capabilities and is explicitly referenced by StellarAlgo as a competitor in sports fan engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StellarAlgo social profiles
Digital presenceStellarAlgo compliance and trust
Trust signalCompliance7 records
StellarAlgo financial estimates
Financial estimateRevenue estimate
Valuation estimate
StellarAlgo leadership team
Management profileNumber of profiles
Profiles4 records
StellarAlgo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StellarAlgo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StellarAlgo
What does StellarAlgo do?
StellarAlgo sells a sports-specific Customer Data Platform (CDP) that unifies fan data from ticketing, CRM, marketing, retail, and web systems; applies AI/ML (trained on 200M+ fans and 5B+ data points) to score leads and predict retention; and uses a season-aware automation engine to deliver pre-game, day-of, and post-game fan segments without manual rebuilds. The platform also includes a Partnership Solutions / Data Clean Room module that lets sports properties and brand partners collaborate on joint marketing without sharing customer PII.
Is StellarAlgo a public or private company?
StellarAlgo is a private company. It is classified as venture growth investor backed and is currently operating.
When was StellarAlgo founded?
StellarAlgo was founded in 2016. It employs 51 to 100 people.
Where is StellarAlgo based?
StellarAlgo is headquartered in Calgary, Canada, in the North America region.
How does StellarAlgo make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are delivery Services and data Appends.
Who are StellarAlgo's main competitors?
Direct peers on record are Amperity, mParticle, BlueConic and Lytics. Broad incumbents are Twilio Segment, Tealium, Salesforce Data Cloud, Adobe Real-Time CDP and Zeta Global. Hightouch is listed as an emerging player.
Does StellarAlgo have an API?
No public API is recorded for StellarAlgo.
What industry is StellarAlgo in?
StellarAlgo's product category is Sports Customer Data Platform. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development), with a secondary code of MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services. Its NAICS code is 541910.