What iDesign does

iDesign is a privately held sole proprietorship founded by Kevin Duerksen in Sioux Falls, South Dakota (circa 1997–1998) that provides technical 3D illustration, animation, and graphic design services. The firm's core offering is the production of detailed 3D visualizations of industrial products, systems, and processes that are difficult to communicate through photography, delivered as marketing collateral, trade show graphics, product launch materials, technical illustrations, animations, and training media for engineering-focused organizations. The underlying technology stack is built around computer-aided design and 3D rendering software rather than a proprietary platform; iDesign's differentiation is the domain expertise and accumulated visual asset library applied to industrial subject matter.

The company's customer base is anchored by enterprise industrial manufacturers and distributors, with named clients including ABB, Molex, Belden, Kennametal, Nord-Lock Group, Hurco, Thomas & Betts, and WESCO, supplemented by mid-market and small-business work (Lansas Products, Ridgeline Contracting) and local nonprofit engagements (Immanuel Lutheran Church, Student Loan Finance Corporation). Go-to-market is sales-led and relationship-driven: Kevin Duerksen engages directly with client marketing and sales teams and also works through agency partnerships, with a portfolio website serving as the primary top-of-funnel asset.

Revenue mechanics are project-based professional services with custom quoting per engagement; no standard pricing tiers are publicly disclosed. The firm operates as a one-person business with no external funding, no documented headcount growth, and no parent or subsidiary structure, making it a lifestyle-scale specialized services studio rather than a scaling enterprise.

Name

iDesign

Legal name

iDesign

Website

https://idesign-dakota.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

iDesign is a sole proprietorship in Sioux Falls, South Dakota, founded by Kevin Duerksen, providing technical 3D illustration, animation, and graphic design services to industrial manufacturers and engineering organizations, plus select local businesses and nonprofits.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Graphic Design Services (54143), Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Technical 3D illustration
• Industrial graphic design
• 3D animation services
• Computer-aided design
• Marketing collateral design

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services: Custom 3D illustration, animation, and graphic design services billed on a project basis for industrial manufacturers and engineering organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

iDesign is a sole-proprietor graphic design studio that creates technical 3D illustrations, 3D animations, and 3D environments for industrial manufacturers and engineering-focused organizations. Its work helps marketing and sales teams visually communicate complex products, systems, and processes that cannot be captured through photography, supporting product launches, trade show graphics, training materials, and marketing communications. Complementary offerings include print collateral design, logo design, website design, computer-aided design, and advertising design services.

Product overview

iDesign is a specialized design studio offering a unified set of creative services focused on industrial visualization. The core offerings include 3D Modeling, Environments, and Animation services for creating technical illustrations and animations for industrial manufacturers; Graphic Design Services for print collateral and marketing materials; Logo Design; Website Design and web-based development; Technical Illustration for complex industrial concepts; Computer-Aided Design Services; and Advertising Design Services. These services are delivered as an integrated portfolio, typically tailored for specific client projects across industries including electronics (Molex, ABB, Belden), industrial tools (Kennametal, Nord-Lock), manufacturing (Hurco), and distribution (WESCO, Ridgeline Contracting).

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Modeling, Environments, and Animation Technical 3D illustrations, animations, and 3D environments for industrial manufacturers and engineering organizations, used in marketing brochures, interactive webpages, trade show graphics, and product demonstrations.
• Graphic Design Services Print collateral design including brochures, catalogs, marketing materials, and 3-ring binder presentation books for business clients.
• Logo Design Custom logo design services for organizations including churches, businesses, and various commercial entities.
• Website Design Web-based development services and website design for clients, including creation of interactive webpages and digital marketing assets.
• Technical Illustration Detailed technical illustrations helping marketing and sales teams communicate complex industrial concepts through visual storytelling, supporting product launches, training materials, and marketing communications.
• Computer-Aided Design Services CAD services for creating precise technical drawings and visualizations for industrial applications.
• Advertising Design Services Advertising design services for creating marketing materials, dealer posters, and promotional content for industrial manufacturers.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FYIminorStrategic or Co-development PartnerCollaboration with FYI (fyi-dakota.com) on Student Loan Finance Corporation (SLFC) print collateral project, where iDesign designed 3-ring binder Board Meeting Books consisting of cover, spine, tab sheets and key insert pages. FYI appears to be a local design or marketing partner.

Scale indicators1 record

Recent moves4 records

Direct peers

• Ammunition Group: Industrial design and brand consultancy creating products and brand experiences for consumer and industrial companies. Overlaps with iDesign on illustration, branding, and visualization work for enterprise clients.
• Punchcut: Design studio focused on product, interaction, and brand design for connected devices and industrial clients. Comparable in studio scale, custom project delivery, and overlap in technical/visual content for enterprise customers.
• Carbon Design Group: Industrial design and product development firm offering design, mechanical engineering, and visualization to enterprise customers. Comparable in operating model and industrial-client orientation.
• RKS Design: Psyche Group subsidiary providing industrial design, product strategy, and visualization to enterprise OEMs. Comparable in serving industrial manufacturers with creative and technical illustration-type outputs.
• NewDeal Design: Industrial design and product development studio producing physical and digital product designs, often with visualization components. Comparable in structure and customer profile to iDesign.
• Bould Design: Industrial design firm specializing in product design, mechanical engineering, and visualization for consumer and industrial clients. Comparable to iDesign in studio scale, craft specialization, and project-based enterprise engagements.
• Lime Design: Independent industrial design studio offering product design, engineering, and visualization services to enterprise manufacturers. Directly comparable to iDesign in serving industrial clients with design and illustration deliverables on a project basis.
• Argon Design Group: Industrial design and product development consultancy delivering visualization, mechanical engineering, and design services to large manufacturers. Closely aligned with iDesign's industrial-customer focus and craft-led delivery model.

Broad incumbents

• Frog Design: Global design and strategy firm providing industrial design, brand, and digital product services to enterprise customers. Comparable in serving industrial clients with design-led deliverables but at far larger scale and geographic reach.
• IDEO: Globally established design and innovation firm offering industrial design, branding, and digital design to large enterprises. Overlaps with iDesign in design and visualization services but at vastly greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iDesign