Rowan Medicine
Rowan Medicine is the clinical practice of Rowan-Virtua School of Osteopathic Medicine, operating a multi-specialty healthcare network across South Jersey that delivers primary care, geriatrics, pain management, substance use disorder treatment, and special-needs care through five Family Medicine offices and specialty institutes, funded by insurance billing, medical education, and federal/state grants.
- Company typePrivate
- Founded2018
- HeadquartersStratford, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rowan Medicine does
Rowan Medicine is the clinical practice arm of Rowan-Virtua School of Osteopathic Medicine at Rowan University, operating a multi-specialty healthcare network across South Jersey. It delivers primary care (Family Medicine, Pediatrics, Internal Medicine, OB/GYN, varicose vein treatment) through five Family Medicine offices spanning Stratford, Sewell, Hammonton, Mount Laurel, and Washington Township, complemented by specialty institutes including the NeuroMusculoskeletal Institute (NMI) for pain management and substance use disorder treatment, the New Jersey Institute for Successful Aging (NJISA) for geriatric care, the Regional Integrated Special Needs (RISN) Center for adults with developmental disabilities, and the CARES Institute for child abuse services. The organization also operates community programs such as SPOT the Signs suicide prevention training, Mental Health First Aid certification, the Mobile Recovery Program (Wellness on Wheels), and the long-running House Calls home visit program serving Camden and Gloucester counties.
Underlying technology includes a TeleHealth platform for remote consultations, Electronic Medical Records, and integration with the Virtua MyChart patient portal, alongside partnerships with LabCorp and Cress Therapy for laboratory and rehabilitation services. The Biomarker Discovery Center at NJISA has developed proprietary blood-based diagnostic tests using human protein microarrays with reported 95%+ accuracy for Alzheimer's detection at the mild cognitive impairment stage and 87.9-97.1% accuracy for Parkinson's disease, supported by an ORANJ BOWL longitudinal research panel of 5,688 adults aged 50-74. All Family Medicine offices hold NCQA Patient-Centered Medical Home Level 3 recognition, and the organization's medical education programs (ACGME-accredited Geriatric Medicine and Geriatric Psychiatry fellowships) are integrated with the Rowan-Virtua SOM physician faculty.
Revenue derives from three streams: (1) clinical healthcare services billed through insurance including Medicare Part B, private insurance, and Medicaid; (2) medical education programs including graduate medical education, undergraduate medical education, and continuing medical education; and (3) federal and state research grants, notably NIH funding for aging research, HRSA Geriatric Workforce Enhancement Program grants, SAMHSA grants for substance use disorder education, and a $2 million annual award from NJ DHS and DMAHS for the Southern NJ MAT Center of Excellence. Go-to-market is sales-led, acquiring patients through physician referrals, insurance networks, community outreach, and direct appointment scheduling via the 856-309-DOCS line and the Virtua MyChart portal.
Rowan Medicine firmographics
Firmographics- Name
- Rowan Medicine
- Legal name
- Rowan University / Rowan-Virtua School of Osteopathic Medicine
- Website
- https://rowanmedicine.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rowan Medicine is the clinical practice of Rowan-Virtua School of Osteopathic Medicine, operating a multi-specialty healthcare network across South Jersey that delivers primary care, geriatrics, pain management, substance use disorder treatment, and special-needs care through five Family Medicine offices and specialty institutes, funded by insurance billing, medical education, and federal/state grants.
- Ownership category
- akta.pro rank
Rowan Medicine industry classification
Industry- Product category
- Ambulatory Healthcare Services
- NAICS
- Offices of Physicians (62111), Offices of Other Health Practitioners (6213)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082), Services-Educational Services (8200)
- akta.pro primary industry
- Home Health Therapy Services (PT/OT/SLP) Providers (HLAFAEAM)
- akta.pro secondary industry
- Primary Care & General Medical Services (EDALAFAA)
Keywords
Where Rowan Medicine is headquartered
LocationHeadquarters
- HQ city
- Stratford
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Rowan Medicine business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Clinical Healthcare Services: Patient care services billed through insurance including Medicare Part B, private insurance, and Medicaid. Services include primary care, specialty care, diagnostic tests, procedures, and preventive care visits.
- Medical Education Programs: Graduate medical education including residency and fellowship programs, undergraduate medical education, and continuing medical education (CME) for practicing physicians.
- Research Grants and Funding: Federal and state grants including NIH funding, HRSA Geriatric Workforce Enhancement Program grants, SAMHSA grants for substance use disorder education, and foundation grants supporting clinical research.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Medicare Preventive Benefits - Welcome to Medicare |
| Subscription | Annual | Medicare Preventive Benefits - Annual Wellness Visit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rowan Medicine product offering
Product offeringCore offering
Rowan Medicine is the clinical practice of the Rowan-Virtua School of Osteopathic Medicine at Rowan University, delivering primary and specialty healthcare across South Jersey. Its services span family medicine, pediatrics, internal medicine, OB/GYN, pain management, geriatric care, special-needs primary care, child-abuse services, mobile harm reduction, home-based primary care, suicide prevention training, and medical residency/fellowship education, supported by TeleHealth, an EMR system, and the Virtua MyChart patient portal.
Product overview
Rowan Medicine is the clinical practice of Rowan-Virtua School of Osteopathic Medicine, operating as a multi-specialty healthcare network across Southern New Jersey. The organization offers primary care services (Family Medicine, Pediatrics, Internal Medicine) alongside specialized institutes including the NeuroMusculoskeletal Institute (NMI) for pain management and substance use disorder treatment, the New Jersey Institute for Successful Aging (NJISA) for geriatric care, and the Regional Integrated Special Needs Center (RISN) for special needs patients. Additional programs include OB/GYN services, mental health training programs (SPOT the Signs, Mental Health First Aid), Mobile Recovery Program, House Calls home health services, and CARES Institute for child abuse research and services. The organization integrates patient portals (Virtua MyChart), TeleHealth capabilities, and partners with LabCorp and Cress Therapy for laboratory and rehabilitation services.
Differentiator
Problem solved
Functional benefit
Brands
- CARES Institute: Child Abuse Research Education and Service Institute providing medical services, mental health, foster care support, and education/training
- NeuroMusculoskeletal Institute (NMI)
- New Jersey Institute for Successful Aging (NJISA)
- Regional Integrated Special Needs Center (RISN)
- SPOT the Signs
- Mobile Recovery Program
Products and services
- Family Medicine Primary care services for patients of all ages delivered through five offices across Southern New Jersey (Stratford, Hammonton, Mount Laurel, Washington Township, and Sewell), all recognized as NCQA Patient-Centered Medical Home Level 3.
- Pediatrics Pediatric care services led by the Chair of the Pediatrics Department, providing healthcare from early childhood through adolescence with integration of physical, emotional, and mental health aspects.
- Internal Medicine Internal medicine services providing adult primary and specialty healthcare.
- OB/GYN Services Comprehensive obstetric and gynecologic care including minimally invasive surgery, pelvic treatment, TeleHealth services for routine OB visits, problem GYN visits, and contraceptive management.
- NeuroMusculoskeletal Institute (NMI) Pain management and substance use disorder treatment institute designated as Southern NJ MAT Center of Excellence (SNJMATCOE), providing comprehensive pain treatment, OMT, and addiction recovery services across Stratford, Sewell, and Vineland offices.
- New Jersey Institute for Successful Aging (NJISA) Geriatric care institute providing clinical services, education, research, and public policy for aging populations, including Memory Assessment Program, House Calls, geriatrics fellowships, and the ORANJ BOWL research panel of 5,688 adults aged 50-74.
- Regional Integrated Special Needs Center (RISN) First special needs primary care facility in South Jersey providing family-centered, comprehensive care with embedded behavioral health for adults with intellectual and developmental disabilities, including on-site LabCorp laboratory and Cress Therapy services.
- CARES Institute Child Abuse Research Education and Service Institute providing foster care services (CHEC), medical services, mental health services including TF-CBT and CPC-CBT, and evaluative and psychiatric services.
- Varicose Veins Treatment Vascular treatment services including sclerotherapy, endovenous ablation, microphlebectomy, Venaseal, and Varithena performed by Dr. Alissa Brotman-O'Neill.
- Memory Assessment Program (MAP) Specialized diagnostic program for patients 55+ experiencing memory, language, or planning problems, providing comprehensive assessment with interprofessional team including neuropsychologists.
- Huntington's Disease Family Service Center Southern NJ regional site providing evaluation and continuing care for Huntington's disease patients, with monthly support groups.
- House Calls Program Home visit program serving Camden and Gloucester counties for over 30 years, providing in-home medical evaluation, ongoing care, medication management, and laboratory testing for homebound patients who cannot leave home without assistance.
- Mobile Recovery Program
Quantifiable outcome
- 95%+ accuracy in detecting Alzheimer's disease at mild cognitive impairment stage
- +2 more outcomes
Companies that use Rowan Medicine
Customer profileNamed customers2 records
Segments5 records
Rowan Medicine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Rowan Medicine partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Inspira HealthcoreInspira Health is a key partner in the $690 million Wellness Village development project in Glassboro, NJ. The multiphase project across 220 acres will include healthcare facilities as part of the development alongside residential, retail, and workforce development components.
- United Methodist CommunitiescoreUnited Methodist Communities is partnering on the $690 million Wellness Village development, contributing senior living communities as part of the 220-acre mixed-use project in Glassboro, NJ.
- Virtua Medical GroupcoreRowan Medicine-Sewell operates as an affiliate of Virtua Medical Group, providing expanded access to clinical services through the physician faculty of Rowan-Virtua School of Osteopathic Medicine. The partnership integrates Virtua MyChart patient portal access.
- Rowan College of South JerseycorePartnership with Rowan College of South Jersey for the Mobile Recovery Program, supporting educational and career pathways that foster long-term stability and recovery. The RCSJ Mobile Recovery Program utilizes county's Wellness on Wheels van and mobile hygiene trailer.
- Gloucester County Board of CommissionerscoreGloucester County Board of Commissioners partnered with Rowan-Virtua SOM and Rowan College of South Jersey to establish the Mobile Recovery Program. The county provides the Wellness on Wheels (WOW) van and mobile hygiene trailer equipped with showers, restrooms, and laundry services.
- Gloucester County Division of Addiction ServicescoreGloucester County Division of Addiction Services is a key partner in the Mobile Recovery Program, contributing to the interdisciplinary team providing harm reduction services, peer counseling, and case management for substance use disorders.
- Virtua HealthcoreVirtua Health partners with Rowan-Virtua SOM for Geriatric Fellowship programs accredited by ACGME. Virtua Health College of Medicine & Life Sciences of Rowan University is listed as a partner in the NJ Geriatrics Workforce Enhancement Program (NJGWEP).
- Lions Gate (Voorhees, NJ)minorNursing home partner in the NJGWEP program implementing the 4Ms framework and Resident Health Risk Assessment for age-friendly care training.
- Laurel Manor (Stratford, NJ)minorNursing home partner in the NJGWEP program implementing age-friendly health systems training.
- Abigail House (Camden, NJ)minorNursing home partner in the NJGWEP program implementing the 4Ms framework for dementia and fall prevention training.
- St. Mary's Center for Rehabilitation & Healthcare (Cherry Hill, NJ)minorNursing home partner in the NJGWEP program for staff training on age-friendly communities and polypharmacy.
- Village at St. Peter's (Pleasantville, NJ)minorCommunity-based partner for affordable housing implementing 4Ms framework and health risk assessments.
- Camden Coalition of Health (Camden, NJ)minorCommunity-based partner working with NJGWEP to promote age-friendly health systems and evidence-based care.
- Fair Share Housing/Northgate II (Camden, NJ)minorCommunity-based partner in Camden for implementing 4Ms-based care plans and interprofessional training for health students.
- Rutgers School of NursingminorAcademic partner in NJGWEP providing interprofessional geriatrics training and education collaboration.
- Stockton UniversityminorAcademic partner in NJGWEP for interprofessional geriatrics training collaboration.
- Rowan Master of Social WorkminorAcademic partner in NJGWEP providing social work education integration with geriatrics training.
- Rowan College of South JerseyminorAcademic partner in NJGWEP for interprofessional training alongside nursing and social work programs.
- Rita & Larry Salva School of Nursing & Health ProfessionsminorAcademic partner in NJGWEP for interprofessional geriatrics education collaboration.
- New Jersey Department of AgingminorState partner in NJGWEP working on age-friendly health systems and dementia-friendly care initiatives.
- Wilmington Veterans AdministrationminorFederal partner in NJGWEP providing geriatric training and care for veterans.
- The Arc of New JerseyminorCommunity partner in Inclusive Healthy Communities Grant project focused on increasing awareness and access to physical, sexual, and reproductive health for women with intellectual and developmental disabilities.
- The New Jersey Council on Developmental Disabilities (NJCDD)minorCommunity partner in the Inclusive Healthy Communities Grant project for women's health access for individuals with developmental disabilities.
- Inspira HealthminorCommunity partner in Inclusive Healthy Communities Grant project for women's reproductive healthcare access.
- Rowan Medicine Obstetrics and Gynecology DepartmentminorInternal partner in Inclusive Healthy Communities Grant working on gynecologic health exams access for women with intellectual and developmental disabilities.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Rowan Medicine competitors and assessment
Company assessmentRegional players
- Cooper University Health Care: Major academic health system based in Camden, NJ, providing primary, specialty, and trauma care across South Jersey. Direct regional competitor for patients, faculty, and clinical partnerships in the same service area.
- ChristianaCare: Major academic regional health system serving northern Delaware and adjacent South Jersey, with strong primary care and residency/fellowship programs. Comparable physician-led academic model and adjacent service area.
Broad incumbents
- Atlantic Health System: Regional New Jersey health system with multi-specialty physician practices, geriatrics, and behavioral health programs. Comparable ambulatory footprint and academic affiliations within the state.
- Geisinger: Integrated academic regional health system known for value-based primary care, geriatrics, and population health research. Comparable model of combining physician-led clinical care, education, and applied research in a defined regional geography.
- RWJBarnabas Health: Major New Jersey academic-affiliated health system with broad primary care, geriatrics, and behavioral health offerings. Overlaps with Rowan Medicine on workforce training, ambulatory expansion, and state-level public health partnerships.
- Cleveland Clinic: Nationally recognized academic health system with deep specialty institutes (geriatrics, neurology, behavioral health) and biomarker-driven research. Demonstrates the long-term scale potential of an academic specialty-institute model like Rowan Medicine's NJISA.
- Jefferson Health: Large academic regional health system spanning the Delaware Valley, with extensive primary care, behavioral health, and geriatrics programs. Overlaps with Rowan Medicine on faculty affiliations (e.g., Dr. Scheinthal serves as Chief of Psychiatry for Jefferson Health New Jersey) and South Jersey patient base.
- Hackensack Meridian Health: Largest New Jersey health system with extensive primary care, geriatrics, behavioral health, and research programs. Competes for the same patients and physician talent across the state, including South Jersey.
Direct peers
- Penn Medicine (University of Pennsylvania Health System): Academic medical center combining physician-led multi-specialty clinical care, graduate medical education, and NIH-funded biomedical research. Closest analog in terms of integrated care-education-research mission and South Jersey / greater Philadelphia referral overlap.
- Rutgers Health (Robert Wood Johnson Medical School): Academic medical enterprise combining Rutgers' medical schools, multi-specialty faculty practice, and research programs. Closest New Jersey-based peer in combining state-university medical education with clinical practice and grant-funded research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rowan Medicine social profiles
Digital presenceRowan Medicine compliance and trust
Trust signalCompliance3 records
Rowan Medicine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rowan Medicine leadership team
Management profileNumber of profiles
Rowan Medicine subsidiaries and ownership
Company hierarchySubsidiaries5 records
Rowan Medicine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rowan Medicine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rowan Medicine
What does Rowan Medicine do?
Rowan Medicine is the clinical practice of the Rowan-Virtua School of Osteopathic Medicine at Rowan University, delivering primary and specialty healthcare across South Jersey. Its services span family medicine, pediatrics, internal medicine, OB/GYN, pain management, geriatric care, special-needs primary care, child-abuse services, mobile harm reduction, home-based primary care, suicide prevention training, and medical residency/fellowship education, supported by TeleHealth, an EMR system, and the Virtua MyChart patient portal.
Is Rowan Medicine a public or private company?
Rowan Medicine is a private company. It is currently operating.
When was Rowan Medicine founded?
Rowan Medicine was founded in 2018. It employs 1 to 10 people.
Where is Rowan Medicine based?
Rowan Medicine is headquartered in Stratford, United States, in the North America region.
How does Rowan Medicine make money?
Three revenue lines are on record. Clinical Healthcare Services are the primary driver. The others are medical Education Programs and research Grants and Funding.
Who are Rowan Medicine's main competitors?
Regional players on record are Cooper University Health Care and ChristianaCare. Broad incumbents are Atlantic Health System, Geisinger, RWJBarnabas Health, Cleveland Clinic, Jefferson Health and Hackensack Meridian Health. Direct peers are Penn Medicine (University of Pennsylvania Health System) and Rutgers Health (Robert Wood Johnson Medical School).
Does Rowan Medicine have an API?
No public API is recorded for Rowan Medicine.
What industry is Rowan Medicine in?
Rowan Medicine's product category is Ambulatory Healthcare Services. Its primary akta.pro industry code is HLAFAEAM, Home Health Therapy Services (PT/OT/SLP) Providers, with a secondary code of EDALAFAA, Primary Care & General Medical Services. Its NAICS code is 62111 and its SIC code is 8011.