Poolhouse

What Poolhouse does

Poolhouse is a London-based, tech-enabled social entertainment company that operates a flagship venue at 100 Liverpool Street combining AI-powered pool gameplay with elevated hospitality. The venue houses 20 American pool tables fitted with proprietary hidden sensors and matched pool balls with integrated detection circuitry, protected by two UK patent applications. Projectors overlay interactive game modes directly onto the baize (including PotShots, CliffEdge, Killer, and Void), while AI-driven shot tracking, automatic scoring, live leaderboards, and an adaptive player rating system balance competition across abilities and enable up to 16 players per table.

The company is co-founded by Steve and Dave Jolliffe, the creators of Topgolf, lending category-defining credibility to the social entertainment venue format. Revenue is generated through usage-based session fees (£10-15 per person off-peak, peak sessions requiring 6+ player minimums in 90-minute or 2-hour formats), a curated food and beverage program (signature cocktails developed with Three Sheets bar, premium spirits, claimed best Guinness in London, sharing-style menu), private event hire for groups up to 650 guests, and sports viewing packages tied to Sky Sports and TNT Sports coverage. Pricing is published and varies by group size, session length, and time of day.

Poolhouse pursues a hybrid go-to-market combining direct-to-consumer venue operations with a franchise and technology licensing model. The company raised a $34 million seed round in April 2025 led by Sharp Alpha and dmg ventures, with use of funds earmarked for expansion into Europe, North America, the Middle East, and Southeast Asia through both owned venues and partnerships with established multi-site hospitality operators. Customer segments span social groups, corporate and event bookers, sports fans, and prospective franchise operators, with no disclosed named enterprise customers at this stage.

Name

Poolhouse

Legal name

Poolhouse Global Limited

Website

https://pool.house

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Poolhouse is a London-based tech-enabled entertainment company operating a flagship venue with 20 AI-powered pool tables, proprietary sensing technology, projected interactive games, and elevated hospitality, serving social groups, corporate event bookers, and sports fans while licensing its concept globally.

Ownership category

akta.pro rank

Product category

Social Entertainment Venues

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Tech-enabled entertainment
• Social gaming venues
• AI pool tables
• Interactive hospitality
• Pool entertainment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Venue Entry and Session Fees: Customers pay per-person session fees to play pool at the venue, with pricing varying by group size, session duration, and time of day (peak vs off-peak).
2. Food and Beverage Sales: Revenue from signature cocktails (curated with Three Sheets), wine, beers including Guinness, premium spirits, non-alcoholic drinks, and sharing-style food menu inspired by global flavours.
3. Private Event Hire: Revenue from hosting events including team socials, celebrations, Christmas parties, and full venue takeovers for up to 650 guests, with curated packages for food, drinks, and pool sessions.
4. Franchise and Licensing: Revenue from licensing the proprietary Poolhouse technology, brand, and operating model to franchise partners launching in new markets globally.
5. Sports Viewing Packages: Revenue from sports viewing experiences including World Cup packages with dedicated suites, pre-booked tables, and viewing areas with Sky Sports and TNT Sports coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Poolhouse operates tech-enabled social entertainment venues built around AI-powered American pool tables with hidden sensors, projected interactive games, automatic scoring, and adaptive handicapping. Its flagship London venue combines 20 such tables with two bars, curated food and drink, live sports viewing, and event suites for up to 650 guests, and the company licenses its technology and brand through franchise partnerships for global expansion.

Product overview

Poolhouse is a single unified venue concept that combines tech-enabled pool entertainment with hospitality services. The core product is the interactive pool experience featuring 20 AI-powered tables with shot tracking, automatic scoring, and projected game modes. This core is augmented by food and drink services, events hosting for up to 650 guests, sports viewing with TV licensing, and a booking platform. The company also offers franchise and investment programs for global expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Poolhouse Interactive Pool Experience AI-powered pool tables with shot tracking, automatic scoring, live leaderboards, and four projected game modes (PotShots, CliffEdge, Killer, Void) with adaptive difficulty that adjusts to player skill level; each table supports up to 16 players dropping in and out of games.
• Poolhouse Food & Drink Sharing-style dining menu inspired by global flavors, cocktails curated by Three Sheets cocktail bar, premium spirits, wines, beers including Guinness, and non-alcoholic drinks served across two venue bars.
• Poolhouse Events Event hosting services including private suites, team socials, corporate celebrations, Christmas parties, and full venue takeovers for groups up to 650 guests, with dedicated hosts and curated food, drink, and pool session packages.
• Poolhouse Sports Viewing Live sports viewing experience offering Sky Sports and TNT Sports coverage on TV screens within pool suites, private viewing areas, and special packages such as World Cup suite and bar table reservations.
• Poolhouse Franchise Franchise offering for experienced multi-site hospitality, leisure, and brand operators to launch Poolhouse venues in major cities across the UK and internationally, licensing the Poolhouse brand, AI pool technology, and operating model.
• Poolhouse Technology Licensing Licensing of Poolhouse's proprietary AI pool technology, sensing and ball detection patents, software platform, and operating system to franchisees and third-party entertainment operators worldwide.

Quantifiable outcome

• Up to 16 players can play simultaneously on a single table
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Three Sheetscore partnerStrategic or Co-development PartnerWorld-acclaimed cocktail bar collaborating with Poolhouse to curate the drinks menu, including signature cocktails designed for the gaming experience and game-ready serves. Three Sheets brings expertise in modern classics and innovative serves.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swingers: Crazy golf and cocktail bar concept operating in London and New York. Closely comparable concept blending gamified play with premium F&B in a high-design venue environment.
• Flight Club: Tech-enabled social darts venue combining gamified gameplay, F&B, and group bookings in premium bar settings across the UK and US. Same competitive-socialising model targeting the same evening-out consumer.
• Puttshack: Tech-enabled mini golf and bar concept using ball-tracking technology to automate scoring in a hospitality-led venue. Operates in the US and UK with multi-site rollout, directly competing for the same experiential-outing wallet.
• Lane7: UK-based boutique bowling and gaming venue operator with bars, food, and event hire. Targets a similar demographic with multi-activity, food-and-drink-led experiential venues.
• Roxy Leisure: UK operator of competitive-socialising venues (Roxy Ball Room, Roxy Lanes, Playground) combining bowling, darts, shuffleboard, and food/drink. Direct competitor in the UK market targeting the same group-outing customer.
• Lucky Voice: UK karaoke and cocktail bar chain with private karaoke rooms and event hosting. Same group-outing, drinks-led experiential entertainment positioning as Poolhouse.

Broad incumbents

• Topgolf: Global tech-enabled golf entertainment venue chain founded by the same Jolliffe brothers who now run Poolhouse. Closest analogue in concept and business model, but applied to golf rather than pool, and at vastly larger scale.

Emerging players

• NQ64: Retro arcade and gaming bar chain in the UK. Less tech-forward than Poolhouse but competes for the same adult gaming-and-drinks night-out audience.
• Bounce (by the Social Entertainment Group): Social ping pong and cocktail venue operating in London and other cities. Closest direct activity-analogue to Poolhouse — taking a traditional pub game and elevating it into a tech-enabled, F&B-led group experience.

Regional players

• Junkyard Golf Club: UK crazy golf and cocktail bar concept focused on group events and parties. Comparable in being a premium experiential venue combining a game with strong F&B and event positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PoolhouseLDN
• LinkedInlinkedin.com/company/poolhouse-global
• Instagraminstagram.com/poolhouse.uk
• TikToktiktok.com/@poolhouse.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poolhouse