Poolhouse
Poolhouse is a London-based tech-enabled entertainment company operating a flagship venue with 20 AI-powered pool tables, proprietary sensing technology, projected interactive games, and elevated hospitality, serving social groups, corporate event bookers, and sports fans while licensing its concept globally.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Poolhouse does
Poolhouse is a London-based, tech-enabled social entertainment company that operates a flagship venue at 100 Liverpool Street combining AI-powered pool gameplay with elevated hospitality. The venue houses 20 American pool tables fitted with proprietary hidden sensors and matched pool balls with integrated detection circuitry, protected by two UK patent applications. Projectors overlay interactive game modes directly onto the baize (including PotShots, CliffEdge, Killer, and Void), while AI-driven shot tracking, automatic scoring, live leaderboards, and an adaptive player rating system balance competition across abilities and enable up to 16 players per table.
The company is co-founded by Steve and Dave Jolliffe, the creators of Topgolf, lending category-defining credibility to the social entertainment venue format. Revenue is generated through usage-based session fees (£10-15 per person off-peak, peak sessions requiring 6+ player minimums in 90-minute or 2-hour formats), a curated food and beverage program (signature cocktails developed with Three Sheets bar, premium spirits, claimed best Guinness in London, sharing-style menu), private event hire for groups up to 650 guests, and sports viewing packages tied to Sky Sports and TNT Sports coverage. Pricing is published and varies by group size, session length, and time of day.
Poolhouse pursues a hybrid go-to-market combining direct-to-consumer venue operations with a franchise and technology licensing model. The company raised a $34 million seed round in April 2025 led by Sharp Alpha and dmg ventures, with use of funds earmarked for expansion into Europe, North America, the Middle East, and Southeast Asia through both owned venues and partnerships with established multi-site hospitality operators. Customer segments span social groups, corporate and event bookers, sports fans, and prospective franchise operators, with no disclosed named enterprise customers at this stage.
Poolhouse firmographics
Firmographics- Name
- Poolhouse
- Legal name
- Poolhouse Global Limited
- Website
- https://pool.house
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Poolhouse is a London-based tech-enabled entertainment company operating a flagship venue with 20 AI-powered pool tables, proprietary sensing technology, projected interactive games, and elevated hospitality, serving social groups, corporate event bookers, and sports fans while licensing its concept globally.
- Ownership category
- akta.pro rank
Poolhouse industry classification
Industry- Product category
- Social Entertainment Venues
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312), Amusement Arcades (713120)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
- akta.pro secondary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
Keywords
Where Poolhouse is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Poolhouse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Venue Entry and Session Fees: Customers pay per-person session fees to play pool at the venue, with pricing varying by group size, session duration, and time of day (peak vs off-peak).
- Food and Beverage Sales: Revenue from signature cocktails (curated with Three Sheets), wine, beers including Guinness, premium spirits, non-alcoholic drinks, and sharing-style food menu inspired by global flavours.
- Private Event Hire: Revenue from hosting events including team socials, celebrations, Christmas parties, and full venue takeovers for up to 650 guests, with curated packages for food, drinks, and pool sessions.
- Franchise and Licensing: Revenue from licensing the proprietary Poolhouse technology, brand, and operating model to franchise partners launching in new markets globally.
- Sports Viewing Packages: Revenue from sports viewing experiences including World Cup packages with dedicated suites, pre-booked tables, and viewing areas with Sky Sports and TNT Sports coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Off-peak 1-hour session for 2-3 players |
| Usage-based | Pay-as-you-go | Peak time sessions (evenings and weekends) |
| Usage-based | Pay-as-you-go | World Cup Suite Experience |
| Usage-based | Pay-as-you-go | Bar table for England World Cup games |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Poolhouse product offering
Product offeringCore offering
Poolhouse operates tech-enabled social entertainment venues built around AI-powered American pool tables with hidden sensors, projected interactive games, automatic scoring, and adaptive handicapping. Its flagship London venue combines 20 such tables with two bars, curated food and drink, live sports viewing, and event suites for up to 650 guests, and the company licenses its technology and brand through franchise partnerships for global expansion.
Product overview
Poolhouse is a single unified venue concept that combines tech-enabled pool entertainment with hospitality services. The core product is the interactive pool experience featuring 20 AI-powered tables with shot tracking, automatic scoring, and projected game modes. This core is augmented by food and drink services, events hosting for up to 650 guests, sports viewing with TV licensing, and a booking platform. The company also offers franchise and investment programs for global expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Poolhouse Interactive Pool Experience AI-powered pool tables with shot tracking, automatic scoring, live leaderboards, and four projected game modes (PotShots, CliffEdge, Killer, Void) with adaptive difficulty that adjusts to player skill level; each table supports up to 16 players dropping in and out of games.
- Poolhouse Food & Drink Sharing-style dining menu inspired by global flavors, cocktails curated by Three Sheets cocktail bar, premium spirits, wines, beers including Guinness, and non-alcoholic drinks served across two venue bars.
- Poolhouse Events Event hosting services including private suites, team socials, corporate celebrations, Christmas parties, and full venue takeovers for groups up to 650 guests, with dedicated hosts and curated food, drink, and pool session packages.
- Poolhouse Sports Viewing Live sports viewing experience offering Sky Sports and TNT Sports coverage on TV screens within pool suites, private viewing areas, and special packages such as World Cup suite and bar table reservations.
- Poolhouse Franchise Franchise offering for experienced multi-site hospitality, leisure, and brand operators to launch Poolhouse venues in major cities across the UK and internationally, licensing the Poolhouse brand, AI pool technology, and operating model.
- Poolhouse Technology Licensing Licensing of Poolhouse's proprietary AI pool technology, sensing and ball detection patents, software platform, and operating system to franchisees and third-party entertainment operators worldwide.
Quantifiable outcome
- Up to 16 players can play simultaneously on a single table
- +2 more outcomes
Companies that use Poolhouse
Customer profileSegments4 records
Ideal customer profiles4 records
Poolhouse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Poolhouse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Three Sheetscore partnerWorld-acclaimed cocktail bar collaborating with Poolhouse to curate the drinks menu, including signature cocktails designed for the gaming experience and game-ready serves. Three Sheets brings expertise in modern classics and innovative serves.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Poolhouse competitors and assessment
Company assessmentDirect peers
- Swingers: Crazy golf and cocktail bar concept operating in London and New York. Closely comparable concept blending gamified play with premium F&B in a high-design venue environment.
- Flight Club: Tech-enabled social darts venue combining gamified gameplay, F&B, and group bookings in premium bar settings across the UK and US. Same competitive-socialising model targeting the same evening-out consumer.
- Puttshack: Tech-enabled mini golf and bar concept using ball-tracking technology to automate scoring in a hospitality-led venue. Operates in the US and UK with multi-site rollout, directly competing for the same experiential-outing wallet.
- Lane7: UK-based boutique bowling and gaming venue operator with bars, food, and event hire. Targets a similar demographic with multi-activity, food-and-drink-led experiential venues.
- Roxy Leisure: UK operator of competitive-socialising venues (Roxy Ball Room, Roxy Lanes, Playground) combining bowling, darts, shuffleboard, and food/drink. Direct competitor in the UK market targeting the same group-outing customer.
- Lucky Voice: UK karaoke and cocktail bar chain with private karaoke rooms and event hosting. Same group-outing, drinks-led experiential entertainment positioning as Poolhouse.
Broad incumbents
- Topgolf: Global tech-enabled golf entertainment venue chain founded by the same Jolliffe brothers who now run Poolhouse. Closest analogue in concept and business model, but applied to golf rather than pool, and at vastly larger scale.
Emerging players
- NQ64: Retro arcade and gaming bar chain in the UK. Less tech-forward than Poolhouse but competes for the same adult gaming-and-drinks night-out audience.
- Bounce (by the Social Entertainment Group): Social ping pong and cocktail venue operating in London and other cities. Closest direct activity-analogue to Poolhouse — taking a traditional pub game and elevating it into a tech-enabled, F&B-led group experience.
Regional players
- Junkyard Golf Club: UK crazy golf and cocktail bar concept focused on group events and parties. Comparable in being a premium experiential venue combining a game with strong F&B and event positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Poolhouse social profiles
Digital presencePoolhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poolhouse leadership team
Management profileNumber of profiles
Profiles2 records
Poolhouse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poolhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poolhouse
What does Poolhouse do?
Poolhouse operates tech-enabled social entertainment venues built around AI-powered American pool tables with hidden sensors, projected interactive games, automatic scoring, and adaptive handicapping. Its flagship London venue combines 20 such tables with two bars, curated food and drink, live sports viewing, and event suites for up to 650 guests, and the company licenses its technology and brand through franchise partnerships for global expansion.
Is Poolhouse a public or private company?
Poolhouse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Poolhouse founded?
Poolhouse was founded in 2025. It employs 11 to 50 people.
Where is Poolhouse based?
Poolhouse is headquartered in London, United Kingdom, in the Europe region.
How does Poolhouse make money?
Five revenue lines are on record. Venue Entry and Session Fees are the primary driver. The others are food and Beverage Sales, private Event Hire, franchise and Licensing and sports Viewing Packages.
Who are Poolhouse's main competitors?
Direct peers on record are Swingers, Flight Club, Puttshack, Lane7, Roxy Leisure and Lucky Voice. Topgolf is listed as a broad incumbent. Emerging players are NQ64 and Bounce (by the Social Entertainment Group). Junkyard Golf Club is listed as a regional player.
Does Poolhouse have an API?
No public API is recorded for Poolhouse.
What industry is Poolhouse in?
Poolhouse's product category is Social Entertainment Venues. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play), with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 7131 and its SIC code is 7900.