Good Good Golf

What Good Good Golf does

Good Good Golf is a privately held golf media, community, and commerce company founded in 2020 by Garrett Clark and Matt Kendrick and headquartered in Prosper, Texas. The company operates a content-to-commerce model in which personality-driven YouTube programming (with the main channel at 2.1 million subscribers and 4M+ followers across Instagram, TikTok, Facebook, and X) builds a consumer audience that is monetized through direct-to-consumer apparel sales and event revenue.

The product portfolio is anchored by premium golf apparel and accessories for men and women, including polos, t-shirts, performance hoodies, hats (notably a signature rope hat line averaging 4.87 stars across 120k+ customer reviews), bottoms, gloves, golf balls, grips, umbrellas, and YETI-branded accessories. Co-branded products are produced through partnerships with Callaway (equipment), SuperStroke (grips), Shady Rays (sunglasses), YETI, and High Noon Spirits. The technology stack is intentionally light: a Shopify storefront for DTC commerce, YouTube and social channels for content distribution, and third-party broadcast integrations (Golf Channel, Peacock, ESPN+) for live event distribution; fulfillment is outsourced to Encore Fulfillment in Oklahoma City.

Revenue is generated primarily through one-time apparel and merchandise sales (estimated $40 million in 2024 per Forbes), supplemented by ticketed live events (Good Good Tour stops, Good Good Championship PGA Tour event debuting November 2026, NFLPA Classic partnership), brand partnerships and licensing, and gift card sales. Pricing is mid-to-premium (rope hats at $39.99, polos at $74.99-$78.99), with 20% promotional discounts and free U.S. shipping above $125. Distribution is global via the DTC site and domestic through a retail partnership with Dick's Sporting Goods. In March 2025 the company raised $45 million in Series A funding led by Creator Sports Capital at a reported $200M+ valuation, with participation from Peyton Manning's Omaha Productions, Manhattan West Private Equity, and Sunflower Bank, to accelerate product expansion and content production.

Name

Good Good Golf

Legal name

Good Good Golf

Website

https://goodgoodgolf.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Good Golf is a golf media, community, and commerce company that monetizes a 4M+ social media following through premium DTC apparel, co-branded equipment partnerships, and live tournament events including a PGA Tour title sponsorship debuting November 2026.

Ownership category

akta.pro rank

Product category

Golf Apparel and Accessories

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Footwear & Apparel Retail (CRAMACAH), Golf Balls Retail (CRAMAGAB)

Keywords

• Golf apparel
• Golf accessories
• Golf lifestyle brand
• Golf content media
• Golf events

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Apparel and Merchandise Sales: Apparel sales represent the dominant revenue stream, generating an estimated $40 million in 2024 revenue. Products include men's and women's apparel (polos, t-shirts, hoodies, pants, shorts, skirts, dresses), hats (rope hats, trucker hats, bucket hats), golf accessories (gloves, grips, golf balls, towels, umbrellas), equipment (club covers, divot tools), and YETI branded merchandise. Revenue is generated through direct-to-consumer e-commerce and retail partnerships including Dick's Sporting Goods.
2. Live Events and Tournament Operations: The company generates revenue through ticketed live events including the Good Good Tour (West Point event, Desert Knockout), the Good Good Championship (PGA Tour event), and partnerships with events like the NFLPA Classic. Events are broadcast on Golf Channel, Peacock, and ESPN+.
3. Brand Partnerships and Licensing: Partnership with Callaway Golf for developing premium golf gear including balls and equipment. Product collaborations with SuperStroke for grips, Shady Rays for sunglasses, and YETI for branded accessories generate licensing and co-branded product revenue.
4. Gift Cards: Sale of gift cards in denominations from $25 to $500, delivered as e-cards to email addresses. Supports customer acquisition and drives additional purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Good Good Golf sells premium golf apparel, hats, accessories, and equipment through a direct-to-consumer e-commerce platform, supported by a content-first media brand built on YouTube and live events. Its catalog includes men's and women's polos, t-shirts, hoodies, shorts, rope hats, golf balls, grips, sunglasses, towels, YETI co-branded products, and digital gift cards.

Product overview

Good Good Golf is a golf media and lifestyle brand operating at the intersection of content, community, and commerce. The company offers a comprehensive portfolio of premium golf apparel and accessories (men's and women's tops, bottoms, hats, equipment, and accessories) through its direct-to-consumer e-commerce platform. Beyond retail, Good Good Golf has expanded into live golf experiences including the Good Good Championship (a PGA Tour event debuting November 2026), the Good Good Tour (featuring events like the West Point tournament), strategic investments (Los Angeles Golf Club in TGL), and brand partnerships (High Noon, GameBook). The business model combines content-to-commerce, with YouTube content driving product sales and live events. The company generated approximately $40 million in 2024 revenue predominantly from apparel sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Golf Apparel

Quantifiable outcome

• Achieved $40 million in revenue in 2024, predominantly from apparel sales
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, core and flagship.

• High Noon SpiritsminorGTM or Marketing Partner · 1 April 2026Collaboration featuring branded merchandise at PGA Tour events and marketing campaign 'It's Fusion Time' for High Noon Transfusion Vodka Seltzer golf-inspired RTD product.
• SuperStrokecoreStrategic or Co-development Partner · 1 January 2026Co-branded golf grip partnership producing the REVL Comfort SuperStroke x GG Club Grip featuring innovative Modern Taper wrap design in Standard, Midsize, and Jumbo sizes.
• PGA TOURflagshipStrategic or Co-development Partner · 1 October 2025Multi-year title sponsorship agreement for the Good Good Championship, debuting November 9-15, 2026 at Omni Barton Creek Resort & Spa in Austin, Texas. The tournament is part of the FedExCup Fall with 120 players and 500 FedExCup points.
• Omni Hotels & ResortsflagshipStrategic or Co-development Partner · 1 October 2025Venue partner for the Good Good Championship at Omni Barton Creek Resort & Spa's Fazio Canyons Course. Omni is the Official Hotel of the PGA TOUR and PGA of America.
• HNS Sports GroupcoreImplementation/ SI/ Consulting Partner · 1 October 2025Ohio-based event management company specializing in golf, managing the Good Good Championship tournament operations.
• NBC Sports / Golf ChannelflagshipGTM or Marketing Partner · 1 March 2025Broadcast partnership for live-televised tournaments including Good Good Desert Knockout, NFLPA Classic, and Good Good Championship. Events air on Golf Channel, Peacock, and ESPN+.
• OneTeam PartnersminorGTM or Marketing Partner · 1 March 2025Partnership for NFLPA Classic golf tournament, bringing together professional football stars for a premier golf event at Mayakoba with Golf Channel and Good Good Golf as media partners.
• Callaway GolfcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership for developing premium golf gear including golf balls and equipment. Products are sold through Good Good's retail and DTC channels.
• Dick's Sporting GoodscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Retail distribution partnership for Good Good Golf products, making apparel and accessories available in Dick's Sporting Goods stores and online.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Malbon Golf: Creator-led golf lifestyle brand offering premium apparel and accessories with similar content-to-commerce model. Closest comparable in terms of brand positioning, target demographic, and DTC-led distribution.
• TravisMathew: Premium lifestyle golf apparel brand selling men's and women's apparel and accessories through DTC and pro shop channels. Directly overlaps Good Good Golf's core apparel assortment and golf-lifestyle positioning.
• Greyson Clothiers: Lifestyle golf apparel brand with premium polos, bottoms, and accessories emphasizing performance fabrics and modern design. Competes for the same recreational golfer and aspirational lifestyle buyer.
• Linksoul: Lifestyle golf apparel and accessories brand with strong apparel and headwear assortment, sold through DTC and select retailers. Comparable product mix and target customer.

Emerging players

• Bogey Boys: Creator-led (Macklemore-affiliated) golf apparel brand with a similar entertainment-meets-apparel positioning. Smaller scale but a relevant emerging peer pursuing the same creator-led golf-lifestyle wedge.

Broad incumbents

• Peter Millar: Premium golf and lifestyle apparel brand with broad assortment across men's and women's categories, sold through pro shops, department stores, and DTC. Operates as a much larger incumbent in Good Good Golf's category.
• Nike Golf: Global athletic apparel giant with a dedicated golf apparel, footwear, and equipment line. Sets competitive pricing and marketing intensity for the broader golf apparel category.
• Adidas Golf: Major athletic brand with golf-specific apparel, footwear, and accessories. Competes broadly across price points and distribution channels relevant to Good Good Golf.
• Under Armour Golf: Performance athletic apparel brand with a golf line competing on technical fabrics and athlete endorsements. Relevant incumbent peer for performance apparel positioning.

Others

• Callaway Golf: Existing Good Good Golf partner for co-branded equipment and balls. Not a direct competitor in apparel, but a relevant ecosystem player shaping equipment and accessories distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/goodgood_golf
• YouTubeyoutube.com/goodgoodgolf
• Facebookfacebook.com/goodgoodgolf
• LinkedInlinkedin.com/company/goodgoodgolf
• Instagraminstagram.com/goodgoodgolf
• TikToktiktok.com/@goodgoodgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Good Golf