Unified
Unified is a privately held New York-based digital advertising services company founded in 2011 that operates an omnichannel paid-media platform across paid social, programmatic, OTT, and digital audio, serving global enterprise brands across automotive, CPG, luxury, entertainment, and travel sectors.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Unified does
Unified (legal entity Unified Enterprise Corp.) is a New York-headquartered, privately held digital advertising services company founded in 2011 that operates an omnichannel paid-media platform serving global enterprise brands. The company combines expert agency services with a purpose-built technology stack spanning paid social, programmatic, OTT/CTV, and digital audio, offering end-to-end campaign execution, optimization, and unified cross-channel reporting. Its product portfolio centers on the Unified Insights Platform for on-demand performance analytics, the Operations Platform for IO management, workflow automation, violations alerts, and billing automation, and Configured Dashboards for client-facing reporting, delivered alongside service lines for Paid Social, Programmatic, OTT, and Streaming Audio.
Unified monetizes through managed-services fees tied to advertising spend managed on behalf of enterprise clients, with pricing undisclosed and contracts negotiated directly via a dedicated enterprise sales motion. It holds certified partner status with Facebook, Instagram, Google, TikTok, Twitter, Snapchat, LinkedIn, YouTube, Pinterest, Reddit, and Amazon, and has received two Facebook Innovation Awards, providing both distribution leverage and early-platform API access. The customer base spans automotive, CPG, luxury retail, entertainment, media, food & beverage, technology, travel, and industrial sectors, with named logos including LVMH, Mercedes Benz, Starbucks, Honda, Toyota, Lexus, Hershey, Lionsgate, Starz, and Cathay Pacific. The company has raised approximately $64M in disclosed equity across 2012–2016, acquired PageLever (2013) and awe.sm (2014), and operates offices in New York, Los Angeles, and Atlanta.
No revenue, ARR, valuation, ownership, or post-2016 funding data is disclosed in the supplied material; absent those disclosures, revenue scale can only be triangulated from headcount, enterprise client quality, and capital history.
Unified firmographics
Firmographics- Name
- Unified
- Legal name
- Unified Enterprise Corp.
- Website
- https://unified.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Unified is a privately held New York-based digital advertising services company founded in 2011 that operates an omnichannel paid-media platform across paid social, programmatic, OTT, and digital audio, serving global enterprise brands across automotive, CPG, luxury, entertainment, and travel sectors.
- Ownership category
- akta.pro rank
Unified industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Unified is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Unified business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Advertising Services: Unified provides omnichannel digital advertising services including paid social, programmatic, OTT, and digital audio. The company delivers end-to-end paid digital media solutions with expert services and purpose-built technology platforms. Revenue is generated through agency-style fees and media buying services for enterprise brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Unified product offering
Product offeringCore offering
Unified provides omnichannel digital advertising services and a purpose-built technology platform that helps global enterprise brands plan, execute, optimize, and measure paid social, programmatic, OTT, and digital audio campaigns. Its experts manage campaigns end-to-end while the Unified Insights Platform and Operations Platform deliver unified reporting, real-time dashboards, and workflow automation. The offering combines agency-style media buying services with proprietary software for transparency and control over multi-million dollar advertising investments.
Product overview
Unified is an omnichannel digital advertising platform that combines expert services with purpose-built technology to deliver operational excellence and insights across paid social, programmatic, OTT, and digital audio channels. The core product portfolio centers on the Unified Insights Platform for campaign intelligence and reporting, complemented by a dedicated Operations Platform for omnichannel execution. These are supported by Configured Dashboards and expert services across Paid Social, Programmatic, OTT, and Streaming Audio verticals. The platform is designed to help brands gain transparency and control over their digital advertising investments through unified campaign data.
Differentiator
Problem solved
Functional benefit
Products and services
- Unified Insights Platform Purpose-built insights platform that streamlines reporting, anticipates performance, and delivers on-demand answers to online advertising questions for enterprise marketers managing paid social, programmatic, OTT, and digital audio campaigns.
- Operations Platform Complete operations platform for omnichannel digital advertising execution covering IO management, workflow automation, notification and violations alerts, advanced optimization, and billing automation for enterprise advertisers.
- Paid Social Strategic paid social campaign service delivered by industry experts, aligning audiences with the social platforms they use most to drive sophisticated campaign execution and analysis for enterprise brands.
- Programmatic Programmatic advertising service extending reach through premium content alignment across curated site lists for enterprise brands seeking broad digital media exposure.
- OTT (Over-The-Top) End-to-end OTT/CTV video advertising service for scaled, sophisticated campaigns on premium video inventory across screens for enterprise brands.
- Streaming Audio Digital audio advertising service with full Triton Digital integration enabling insights and optimizations across all digital audio formats for enterprise brands.
Quantifiable outcome
- Two Facebook Innovation Awards for excellence in marketing advancements
Companies that use Unified
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Unified technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature5 records
Unified partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- iHeartMediacoreiHeartMedia leads the audio industry in analytics, targeting and attribution with its SmartAudio suite. Unified works closely with iHeartMedia to create the most comprehensive digital marketing solution available, integrating digital audio capabilities.
- FacebookcoreFacebook is the world's largest social media network with billions of users. Unified is a Facebook Marketing Partner dedicated to creating effective solutions in Social Ad Technology and Media Buying across industries. Received two Facebook Innovation Awards for excellence.
- TikTokcoreTikTok is the leading destination for short-form mobile video enabling creators to share passion and creative expression. Unified offers partners the ability to execute across the TikTok platform.
- GooglecoreGoogle is one of the largest display ad networks in the world. Unified is certified as a Google Partner in mobile and video ads.
- TwittercoreTwitter is the world's largest information network. Unified is an Official Partner of Twitter, helping global brands and agencies in CPG, Auto, Retail, Media, Entertainment, Travel and more transform advertising dollars into high-impact social campaigns.
- InstagramcoreInstagram is the fastest growing major social network with passionate users. Unified is an Instagram Ads Partner, being among the first brands to receive access to the Instagram Ads API.
- SnapchatcoreSnapchat is the world's premiere mobile sharing app with over 60% of 13-34 year olds creating and sharing content. Unified is a Snapchat Partner working with major brands to create engaging mobile campaigns.
- LinkedIncoreLinkedIn is the world's largest professional network with 94% of B2B marketers distributing content on the platform. Unified is a LinkedIn Certified Marketing Partner helping brands capitalize on the professional social network.
- YouTubecoreYouTube is the world's largest video sharing platform. Unified integrates YouTube advertising capabilities into its omnichannel digital advertising solutions.
- AmazoncoreAmazon is one of the Big Five companies in the U.S. information technology industry. Unified delivers ads within the Amazon marketplace for increased exposure contextually relevant at customers' point of purchase.
- ExperiancoreExperian Marketing Services helps brands have more meaningful interactions with people through data and insights. Enables identification of customers, communication channels, message development, and campaign effectiveness measurement.
- AcxiomcoreAcxiom provides the data and technology foundation for the world's best marketers, enabling people-based marketing everywhere through connecting systems and data that drives seamless customer experiences.
- Oracle Data CloudcoreOracle Data Cloud brings together data and technology to drive better business outcomes across more than 100 countries. Used by 199 out of AdAge's 200 largest advertisers with Audience, Context, and Measurement solutions.
- LiveRampcoreLiveRamp connects people, devices, and data across the physical and digital worlds with its identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences.
Scale indicators2 records
Recent moves2 records
Expansion highlights6 records
Unified competitors and assessment
Company assessmentDirect peers
- AdRoll (NextRoll): AdRoll operates a digital advertising platform spanning programmatic display, social, and email retargeting for SMB and mid-market — overlaps with Unified's paid social and programmatic service mix but at smaller client scale.
- Bounteous: Bounteous is a digital experience and media agency offering paid social, programmatic, and analytics services to enterprise brands — comparable to Unified in channel mix, enterprise customer profile, and technology-enabled delivery model.
- Kenshoo (Skai): Skai (formerly Kenshoo) provides omnichannel digital media activation across paid search, social, and retail media with enterprise brand clients — directly comparable to Unified's cross-channel paid-media and insights proposition.
- Wpromote: Wpromote is a digital-first full-service agency delivering paid social, programmatic, and SEO/media services to mid-market and enterprise brands, with similar channel breadth and B2C client mix as Unified.
- Horizon Media: Horizon Media is one of the largest US independent media agencies, managing paid social, programmatic, OTT, and CTV for major enterprise advertisers with proprietary data and reporting tooling — a close functional analog to Unified at greater scale.
- MediaMath: MediaMath provides omnichannel programmatic buying and campaign intelligence tooling with enterprise agency and brand clients — directly comparable to Unified's operations + insights platform stack in the programmatic and omnichannel space.
- Tinuiti: Tinuiti is a large independent digital marketing agency offering paid social, programmatic, OTT/CTV, and search across enterprise clients — directly comparable to Unified's omnichannel paid-media model and enterprise client focus.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading independent demand-side platform for programmatic advertising across display, video, CTV, and audio — overlaps with Unified's programmatic and OTT offerings but operates as a tech platform rather than a managed-service agency.
- Publicis Groupe (Publicis Media): Publicis Media (Starcom, Zenith, Digitas) is a global holding-company media network offering paid social, programmatic, and digital media at scale with proprietary data assets (Epsilon) — competes for the same enterprise advertisers but as part of a much wider portfolio.
- GroupM (WPP): GroupM is the world's largest media investment group operating Mindshare, Wavemaker, Essence, and other agency brands — provides the same omnichannel paid-media services as Unified but at vastly greater global scale and with bundled creative and data offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Unified social profiles
Digital presenceUnified financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unified leadership team
Management profileNumber of profiles
Profiles8 records
Unified funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unified M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unified
What does Unified do?
Unified provides omnichannel digital advertising services and a purpose-built technology platform that helps global enterprise brands plan, execute, optimize, and measure paid social, programmatic, OTT, and digital audio campaigns. Its experts manage campaigns end-to-end while the Unified Insights Platform and Operations Platform deliver unified reporting, real-time dashboards, and workflow automation. The offering combines agency-style media buying services with proprietary software for transparency and control over multi-million dollar advertising investments.
Is Unified a public or private company?
Unified is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unified founded?
Unified was founded in 2011. It employs 101 to 250 people.
Where is Unified based?
Unified is headquartered in New York, United States, in the North America region.
How does Unified make money?
One revenue line is on record: digital Advertising Services.
Who are Unified's main competitors?
Direct peers on record are AdRoll (NextRoll), Bounteous, Kenshoo (Skai), Wpromote, Horizon Media, MediaMath and Tinuiti. Broad incumbents are The Trade Desk, Publicis Groupe (Publicis Media) and GroupM (WPP).
Does Unified have an API?
No public API is recorded for Unified.
What industry is Unified in?
Unified's product category is Digital Advertising Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7310.