Unified

What Unified does

Unified (legal entity Unified Enterprise Corp.) is a New York-headquartered, privately held digital advertising services company founded in 2011 that operates an omnichannel paid-media platform serving global enterprise brands. The company combines expert agency services with a purpose-built technology stack spanning paid social, programmatic, OTT/CTV, and digital audio, offering end-to-end campaign execution, optimization, and unified cross-channel reporting. Its product portfolio centers on the Unified Insights Platform for on-demand performance analytics, the Operations Platform for IO management, workflow automation, violations alerts, and billing automation, and Configured Dashboards for client-facing reporting, delivered alongside service lines for Paid Social, Programmatic, OTT, and Streaming Audio.

Unified monetizes through managed-services fees tied to advertising spend managed on behalf of enterprise clients, with pricing undisclosed and contracts negotiated directly via a dedicated enterprise sales motion. It holds certified partner status with Facebook, Instagram, Google, TikTok, Twitter, Snapchat, LinkedIn, YouTube, Pinterest, Reddit, and Amazon, and has received two Facebook Innovation Awards, providing both distribution leverage and early-platform API access. The customer base spans automotive, CPG, luxury retail, entertainment, media, food & beverage, technology, travel, and industrial sectors, with named logos including LVMH, Mercedes Benz, Starbucks, Honda, Toyota, Lexus, Hershey, Lionsgate, Starz, and Cathay Pacific. The company has raised approximately $64M in disclosed equity across 2012–2016, acquired PageLever (2013) and awe.sm (2014), and operates offices in New York, Los Angeles, and Atlanta.

No revenue, ARR, valuation, ownership, or post-2016 funding data is disclosed in the supplied material; absent those disclosures, revenue scale can only be triangulated from headcount, enterprise client quality, and capital history.

Name

Unified

Legal name

Unified Enterprise Corp.

Website

https://unified.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Unified is a privately held New York-based digital advertising services company founded in 2011 that operates an omnichannel paid-media platform across paid social, programmatic, OTT, and digital audio, serving global enterprise brands across automotive, CPG, luxury, entertainment, and travel sectors.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Paid social advertising
• Programmatic advertising services
• Digital advertising platform
• OTT video advertising
• Digital audio advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Advertising Services: Unified provides omnichannel digital advertising services including paid social, programmatic, OTT, and digital audio. The company delivers end-to-end paid digital media solutions with expert services and purpose-built technology platforms. Revenue is generated through agency-style fees and media buying services for enterprise brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Unified provides omnichannel digital advertising services and a purpose-built technology platform that helps global enterprise brands plan, execute, optimize, and measure paid social, programmatic, OTT, and digital audio campaigns. Its experts manage campaigns end-to-end while the Unified Insights Platform and Operations Platform deliver unified reporting, real-time dashboards, and workflow automation. The offering combines agency-style media buying services with proprietary software for transparency and control over multi-million dollar advertising investments.

Product overview

Unified is an omnichannel digital advertising platform that combines expert services with purpose-built technology to deliver operational excellence and insights across paid social, programmatic, OTT, and digital audio channels. The core product portfolio centers on the Unified Insights Platform for campaign intelligence and reporting, complemented by a dedicated Operations Platform for omnichannel execution. These are supported by Configured Dashboards and expert services across Paid Social, Programmatic, OTT, and Streaming Audio verticals. The platform is designed to help brands gain transparency and control over their digital advertising investments through unified campaign data.

Differentiator

Problem solved

Functional benefit

Products and services

• Unified Insights Platform Purpose-built insights platform that streamlines reporting, anticipates performance, and delivers on-demand answers to online advertising questions for enterprise marketers managing paid social, programmatic, OTT, and digital audio campaigns.
• Operations Platform Complete operations platform for omnichannel digital advertising execution covering IO management, workflow automation, notification and violations alerts, advanced optimization, and billing automation for enterprise advertisers.
• Paid Social Strategic paid social campaign service delivered by industry experts, aligning audiences with the social platforms they use most to drive sophisticated campaign execution and analysis for enterprise brands.
• Programmatic Programmatic advertising service extending reach through premium content alignment across curated site lists for enterprise brands seeking broad digital media exposure.
• OTT (Over-The-Top) End-to-end OTT/CTV video advertising service for scaled, sophisticated campaigns on premium video inventory across screens for enterprise brands.
• Streaming Audio Digital audio advertising service with full Triton Digital integration enabling insights and optimizations across all digital audio formats for enterprise brands.

Quantifiable outcome

• Two Facebook Innovation Awards for excellence in marketing advancements

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core.

• iHeartMediacoreTechnology or IntegrationiHeartMedia leads the audio industry in analytics, targeting and attribution with its SmartAudio suite. Unified works closely with iHeartMedia to create the most comprehensive digital marketing solution available, integrating digital audio capabilities.
• FacebookcoreTechnology or IntegrationFacebook is the world's largest social media network with billions of users. Unified is a Facebook Marketing Partner dedicated to creating effective solutions in Social Ad Technology and Media Buying across industries. Received two Facebook Innovation Awards for excellence.
• TikTokcoreTechnology or IntegrationTikTok is the leading destination for short-form mobile video enabling creators to share passion and creative expression. Unified offers partners the ability to execute across the TikTok platform.
• GooglecoreTechnology or IntegrationGoogle is one of the largest display ad networks in the world. Unified is certified as a Google Partner in mobile and video ads.
• TwittercoreTechnology or IntegrationTwitter is the world's largest information network. Unified is an Official Partner of Twitter, helping global brands and agencies in CPG, Auto, Retail, Media, Entertainment, Travel and more transform advertising dollars into high-impact social campaigns.
• InstagramcoreTechnology or IntegrationInstagram is the fastest growing major social network with passionate users. Unified is an Instagram Ads Partner, being among the first brands to receive access to the Instagram Ads API.
• SnapchatcoreTechnology or IntegrationSnapchat is the world's premiere mobile sharing app with over 60% of 13-34 year olds creating and sharing content. Unified is a Snapchat Partner working with major brands to create engaging mobile campaigns.
• LinkedIncoreTechnology or IntegrationLinkedIn is the world's largest professional network with 94% of B2B marketers distributing content on the platform. Unified is a LinkedIn Certified Marketing Partner helping brands capitalize on the professional social network.
• YouTubecoreTechnology or IntegrationYouTube is the world's largest video sharing platform. Unified integrates YouTube advertising capabilities into its omnichannel digital advertising solutions.
• AmazoncoreTechnology or IntegrationAmazon is one of the Big Five companies in the U.S. information technology industry. Unified delivers ads within the Amazon marketplace for increased exposure contextually relevant at customers' point of purchase.
• ExperiancoreTechnology or IntegrationExperian Marketing Services helps brands have more meaningful interactions with people through data and insights. Enables identification of customers, communication channels, message development, and campaign effectiveness measurement.
• AcxiomcoreTechnology or IntegrationAcxiom provides the data and technology foundation for the world's best marketers, enabling people-based marketing everywhere through connecting systems and data that drives seamless customer experiences.
• Oracle Data CloudcoreTechnology or IntegrationOracle Data Cloud brings together data and technology to drive better business outcomes across more than 100 countries. Used by 199 out of AdAge's 200 largest advertisers with Audience, Context, and Measurement solutions.
• LiveRampcoreTechnology or IntegrationLiveRamp connects people, devices, and data across the physical and digital worlds with its identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences.

Scale indicators2 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• AdRoll (NextRoll): AdRoll operates a digital advertising platform spanning programmatic display, social, and email retargeting for SMB and mid-market — overlaps with Unified's paid social and programmatic service mix but at smaller client scale.
• Bounteous: Bounteous is a digital experience and media agency offering paid social, programmatic, and analytics services to enterprise brands — comparable to Unified in channel mix, enterprise customer profile, and technology-enabled delivery model.
• Kenshoo (Skai): Skai (formerly Kenshoo) provides omnichannel digital media activation across paid search, social, and retail media with enterprise brand clients — directly comparable to Unified's cross-channel paid-media and insights proposition.
• Wpromote: Wpromote is a digital-first full-service agency delivering paid social, programmatic, and SEO/media services to mid-market and enterprise brands, with similar channel breadth and B2C client mix as Unified.
• Horizon Media: Horizon Media is one of the largest US independent media agencies, managing paid social, programmatic, OTT, and CTV for major enterprise advertisers with proprietary data and reporting tooling — a close functional analog to Unified at greater scale.
• MediaMath: MediaMath provides omnichannel programmatic buying and campaign intelligence tooling with enterprise agency and brand clients — directly comparable to Unified's operations + insights platform stack in the programmatic and omnichannel space.
• Tinuiti: Tinuiti is a large independent digital marketing agency offering paid social, programmatic, OTT/CTV, and search across enterprise clients — directly comparable to Unified's omnichannel paid-media model and enterprise client focus.

Broad incumbents

• The Trade Desk: The Trade Desk is a leading independent demand-side platform for programmatic advertising across display, video, CTV, and audio — overlaps with Unified's programmatic and OTT offerings but operates as a tech platform rather than a managed-service agency.
• Publicis Groupe (Publicis Media): Publicis Media (Starcom, Zenith, Digitas) is a global holding-company media network offering paid social, programmatic, and digital media at scale with proprietary data assets (Epsilon) — competes for the same enterprise advertisers but as part of a much wider portfolio.
• GroupM (WPP): GroupM is the world's largest media investment group operating Mindshare, Wavemaker, Essence, and other agency brands — provides the same omnichannel paid-media services as Unified but at vastly greater global scale and with bundled creative and data offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UNIFIED
• Facebookfacebook.com/unified
• LinkedInlinkedin.com/company/getunified

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unified