Eventric
Eventric operates Master Tour, a SaaS platform serving live event and touring professionals — including tour managers, production managers, artists, and crew — with itinerary planning, crew coordination, travel logistics, venue advancing, guest lists, and real-time collaboration tools across 35 countries.
- Company typePrivate
- Founded2000
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eventric does
Eventric, doing business as Master Tour, is a Chicago-based vertical SaaS provider that has served the live event and touring industry since its founding in 2000. The company's flagship product, Master Tour Pro, is a cloud-connected desktop application with companion web portal and iOS/Android mobile apps, enabling tour managers, production managers, artists, crew, and management companies to coordinate itineraries, travel logistics, crew assignments, venue advancing, guest lists, and real-time team communication. The platform supports offline editing with automatic cloud synchronization and integrates with FlightAware (real-time flight tracking), TripIt (travel itinerary importing), and Google Maps. Add-on modules include Master Tour Ticketing (VIP/guest list management and settlements) and Master Tour Venue (currently in pilot, connecting touring crews with venue teams using shared production data). Eventric operates a freemium model with a free unlimited-user mobile tier and a Professional subscription priced at $64.99/month when billed annually ($779.88/year) or $74.99/month monthly, distributed via self-serve downloads, mobile app stores, and demo booking.
The company reports a community of 400,000+ touring professionals, 190,000+ supported tours, and 3 million+ managed live events across 35 countries, with named users including Beyoncé, Taylor Swift, Coldplay, Foo Fighters, Green Day, Bad Bunny, BTS, AC/DC, Aerosmith, The Rolling Stones, Sabrina Carpenter, Dave Matthews Band, Disney on Ice, Harlem Globetrotters, and WWE. CEO and Founder Paul Bradley leads the company, which is structured as Eventric LLC (Illinois) with 11–50 employees. In December 2024, Eventric closed a $5M minority equity financing round co-led by Frontier Growth and Staircase Ventures — the first disclosed institutional capital — followed by an additional ~$5.09M round reported in March 2025. Distribution is primarily digital-direct via eventric.com, the my.eventric.com portal, and mobile app stores, supplemented by SEO, content marketing, and partnerships with Berklee College of Music (education pipeline), Backline (mental health), and Professional Tax Alliance (financial services for independent touring professionals).
Eventric firmographics
Firmographics- Name
- Eventric
- Legal name
- Eventric LLC
- Website
- https://eventric.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eventric operates Master Tour, a SaaS platform serving live event and touring professionals — including tour managers, production managers, artists, and crew — with itinerary planning, crew coordination, travel logistics, venue advancing, guest lists, and real-time collaboration tools across 35 countries.
- Ownership category
- akta.pro rank
Eventric industry classification
Industry- Product category
- Tour Management Software
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (561920), Tour Operators (56152)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tour & Road Management (MPAIAGAC)
- akta.pro secondary industries
- Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Tour & Artist Management Services (HSACAHAN), All-in-One Event Registration & Event Management Suites (THAHAFAA)
Keywords
Where Eventric is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eventric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Master Tour Professional Subscription: Monthly or annual subscription for desktop application with full tour management features. Single user license covering unlimited organizations and tours.
- Mobile Access (Freemium): Free mobile and basic features tier for crew members, artists, and staff who need access to touring information. Unlimited users at no cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Mobile - Free access tier for crew and staff |
| Subscription | Annual | Professional - Full tour management at $64.99/month annually |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Eventric product offering
Product offeringCore offering
Eventric develops and sells Master Tour, a SaaS platform for live event and tour management. The platform centralizes tour planning, travel logistics, crew coordination, guest list management, set lists, and venue advance data, delivered through a desktop application, web portal, and mobile apps. It serves tour managers, production managers, artists, crew members, management companies, and music education programs across 35 countries.
Product overview
Eventric offers Master Tour as a unified platform with multiple integrated modules for the live event and touring industry. The core product is Master Tour Pro, a professional desktop application for tour management that handles scheduling, logistics, crew coordination, and communication. This core platform is supplemented by two add-on modules: Master Tour Ticketing for VIP guest list and ticketing management, and Master Tour Venue for connecting touring crews with venue teams. Access is provided through multiple interfaces including a desktop application, web portal for limited viewing, and mobile apps for iOS and Android. The platform serves over 400,000 professionals and has supported more than 190,000 tours across the industry.
Differentiator
Problem solved
Functional benefit
Brands
- Master Tour Pro: Desktop-based professional tour management software with full features for tour managers, production managers, artists, and business managers handling touring logistics. Includes itinerary management, real-time flight tracking, guest list management, crew coordination, and file sharing. Priced at $74.99/month (monthly) or $64.99/month (annual).
- Master Tour Ticketing
- Master Tour Venue
Products and services
- Master Tour Pro
Quantifiable outcome
- 190,000+ tours supported and 3+ million live events managed
- +2 more outcomes
Companies that use Eventric
Customer profileNamed customers19 records
Segments9 records
Ideal customer profiles2 records
Eventric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Eventric partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Berklee Popular Music InstitutecorePartnership to provide Master Tour software and industry experience to Berklee College of Music students. By familiarizing students with professional touring tools and giving them real-world experience managing tours and events, the partnership prepares the next generation of live event professionals.
- BacklinecoreMental health partnership focused on supporting the well-being of touring and event professionals. Backline provides 1:1 support for finding care, weekly support groups, and wellness subscriptions. The partnership addresses the unique mental health challenges faced by live event industry professionals.
- Professional Tax Alliance (PTA)supportingFinancial and tax planning partnership addressing the needs of Master Tour users who work as independent contractors in the touring music industry. PTA provides year-round tax planning, bookkeeping, compliance support, and financial education for professionals with irregular income from touring.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Eventric competitors and assessment
Company assessmentDirect peers
- atVenu: Live event settlement and POS platform widely used by touring crews for nightly settlements and box office reconciliation. Directly overlaps with Master Tour's tour management workflow on the live event vertical and shares the same investor ecosystem (Frontier Growth).
- Prism.fm: Booking and tour management platform for artists, managers, and agents. Competes with Master Tour for the same touring professional persona on the booking and routing side of tour planning.
Emerging players
- Gigmit: European live music booking and tour management marketplace. Competes with Master Tour's artist/booking agent personas, particularly for international routing and booking workflows.
- Tourbox: Tour management and itinerary software targeting independent musicians and small touring acts. Competes at the lower end of Master Tour's persona spectrum, particularly for emerging artists not yet on Master Tour Pro.
Broad incumbents
- Eventbrite: Large-scale event registration and ticketing platform. While focused on consumer/attendee ticketing rather than tour logistics, it competes for live-event software wallet share with Master Tour's Ticketing module.
- Songkick: Concert discovery and artist routing platform owned by Warner Music. Overlaps with Master Tour's artist-side persona for booking, routing, and tour planning intelligence.
- Cvent: Enterprise event management platform for meetings, conferences, and trade shows. Represents a broader incumbent in live event software that could expand down-market into touring-adjacent workflows.
- Live Nation Entertainment: World's largest live entertainment promoter with proprietary tour and venue technology stacks. Represents the largest vertical incumbent whose internal tools could compete with or absorb Eventric's offering over time.
Regional players
- Bandsintown: Artist-to-fan live event discovery and touring intelligence platform. Adjacent to Master Tour's artist-facing scheduling and routing intelligence capabilities, particularly for independent artists.
Others
- Reverb: Music industry marketplace and tools platform serving musicians and touring professionals. While primarily a gear marketplace, it shares the same professional musician customer base and could expand into adjacent tour management workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Eventric social profiles
Digital presenceEventric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eventric leadership team
Management profileNumber of profiles
Profiles2 records
Eventric funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eventric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eventric
What does Eventric do?
Eventric develops and sells Master Tour, a SaaS platform for live event and tour management. The platform centralizes tour planning, travel logistics, crew coordination, guest list management, set lists, and venue advance data, delivered through a desktop application, web portal, and mobile apps. It serves tour managers, production managers, artists, crew members, management companies, and music education programs across 35 countries.
Is Eventric a public or private company?
Eventric is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eventric founded?
Eventric was founded in 2000. It employs 11 to 50 people.
Where is Eventric based?
Eventric is headquartered in Chicago, United States, in the North America region.
How does Eventric make money?
Two revenue lines are on record. Master Tour Professional Subscription is the primary driver. The others are mobile Access (Freemium).
Who are Eventric's main competitors?
Direct peers on record are atVenu and Prism.fm. Emerging players are Gigmit and Tourbox. Broad incumbents are Eventbrite, Songkick, Cvent and Live Nation Entertainment. Bandsintown is listed as a regional player. Reverb is listed as an others.
Does Eventric have an API?
No public API is recorded for Eventric.
What industry is Eventric in?
Eventric's product category is Tour Management Software. Its primary akta.pro industry code is MPAIAGAC, Tour & Road Management, with a secondary code of MPAAAGAK, Experiential Logistics & Tour Management (Roadshows). Its NAICS code is 7114 and its SIC code is 7819.