Al Mouj Muscat

What Al Mouj Muscat does

Al Mouj Muscat SAOC is a privately-held master-planned waterfront development established in 2006 in Muscat, Oman, operating as an integrated mixed-use community across four districts (Marsa, Ghadeer, Shatti, and Golf). The development combines residential, hospitality, leisure, and commercial real estate into a single destination anchored by 6 km of beachfront, a 400-berth marina (the region's first ICOMIA International Clean Marina Award recipient), an 18-hole oceanfront championship golf course ranked 2nd in Golf World MENA, and 256,000 m2 of green space. The company employs 101–250 staff and is privately held with no public listing; ownership is not disclosed in the available material, though the development is associated with Majid Al Futtaim branding on the company website.

The company's product portfolio spans approximately 8,000 residential properties across multiple tiers—from 1,156 hotel keys under international brands (Kempinski with 310 rooms, Mysk by Shaza with 195 rooms, St Regis with 271 rooms and 169 branded residences, and the planned Okura Resort Muscat) to luxury mansions such as Zunairah (1,845 sqm, 5–6 bedroom) and Alaya Grand Collection (900+ sqm lakeside villas), plus villas (Amara, Reehan, Ghadeer Villas), townhouses (Murooj Lanes, Ghadeer Courtyard Homes), and apartments/chalets (Azura Beach Residences I–IV, Juman One and Two, Marsa Gardens, Golf Links). Lifestyle amenities include 90+ retail and dining outlets across Al Mouj Walk, Marsa Plaza, and The Promenade, 9 parks with 8 outdoor and 4 indoor kids' play areas, wellness facilities, 30 km of pedestrian paths, and 8 km of cycling/jogging tracks. The 39,000 m2 Al Mouj Business Park across 8 Class-A commercial buildings serves as the commercial anchor, hosting 120 SMEs.

Revenue is generated through a hybrid model combining one-time residential property sales with milestone-linked payment plans (typically 5–25% down payment with installments aligned to construction), recurring hospitality income (room revenue, F&B, events) from partner-operated hotels, and recurring commercial rental income from office space, retail tenancies, marina berths, and golf/beach memberships. The customer base targets HNW individuals and families, international and local real estate investors (with Oman's residency-by-investment benefits as a key pull), corporate and SME tenants, and tourists/day visitors—totaling 19,000+ residents across 94 nationalities and 4.9 million annual visits. Distribution is direct via the Sales & Experience Centre, digital channels, and dedicated international investor outreach. The company has secured a RO63mn (~$163.8M) credit facility from Sohar International in June 2025 to support ongoing and future development, and has received 67 international awards recognizing the destination.

Name

Al Mouj Muscat

Legal name

Al Mouj Muscat SAOC

Website

https://almouj.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Al Mouj Muscat is a privately-held master-planned waterfront community in Muscat, Oman, combining luxury residences, international-brand hotels, a 400-berth marina, championship golf, retail, and Class-A offices into a single integrated destination serving HNW buyers, international investors, and 4.9 million annual visitors.

Ownership category

akta.pro rank

Product category

Luxury Mixed-Use Real Estate Development

NAICS

Traveler Accommodation (7211), Lessors of Residential Buildings and Dwellings (53111), Residential Property Managers (531311)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Luxury Vacation Homes & Residences (THAMAEAB)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Vacation Rental Management (BPAJAIAD), Beachfront & Lakefront Homes (THAMAAAF), Villas & Luxury Estates (THAMAAAC)

Keywords

• Luxury real estate development
• Waterfront residential properties
• Marina hospitality services
• Commercial office leasing
• Golf leisure amenities

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Residential Property Sales: One-time sales of luxury residential properties including villas, mansions, apartments, townhouses, and beach residences. Properties are sold at premium prices with payment plans tied to construction milestones.
2. Hospitality Operations: Revenue from hotel operations including Kempinski Hotel Muscat (310 rooms), Mysk by Shaza (195 rooms), St Regis Al Mouj Muscat Resort (271 rooms, 169 branded residences), and Okura Resort Muscat. The destination also generates hospitality revenue from food and beverage and events.
3. Commercial and Retail: Revenue from retail and dining establishments in Al Mouj Walk, Marsa Plaza, and The Promenade. The Business Park with 39,000 m2 of flexible office space across 8 Class-A commercial buildings also generates commercial rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Al Mouj Muscat develops and sells luxury waterfront residential properties (mansions, villas, apartments, townhouses) within an integrated master-planned community in Muscat, Oman. It also operates and leases supporting hospitality (Kempinski, Mysk by Shaza, St Regis, Okura hotels), lifestyle amenities (18-hole golf course, 400-berth marina, 6 km beach, parks, retail/dining with 90+ outlets), and Class-A commercial office space (39,000 m2 Business Park). Revenue is generated primarily through one-time property sales, recurring commercial rental income, and hospitality/lifestyle services.

Product overview

Al Mouj Muscat is a master-planned waterfront real estate development and integrated lifestyle destination in Oman spanning four districts (Marsa, Ghadeer, Shatti, Golf). The offering encompasses a diversified portfolio of residential properties including luxury mansions (Zunairah), villas (Amara, Alaya, Ghadeer Villas, Reehan), residential collections (Golf Beach Residences, Azura Beach Residences I-IV, Golf Links, Murooj Lanes, Juman One, Juman Two, Marsa Gardens, Ghadeer Courtyard Homes); five-star hotels and resorts (Kempinski, Mysk by Shaza, St Regis, Okura); lifestyle amenities (Al Mouj Golf 18-hole championship course, Al Mouj Marina with 400 berths, 6km Al Mouj Beach, 9 parks, Shop & Dine with 90+ outlets); wellness facilities; and the 39,000 m2 Al Mouj Business Park. The integrated ecosystem serves 19,000+ residents from 94 nationalities with 4.9 million annual footfall.

Differentiator

Problem solved

Functional benefit

Brands

• Al Mouj Golf: 18-hole championship golf course and leisure destination
• Al Mouj Marina
• Al Mouj Business Park
• Al Mouj Beach
• Azura Beach Residences
• Golf Beach Residences
• Zunairah Mansions
• Alaya Grand Collection
• Amara
• Murooj Lanes
• Marsa Gardens
• Juman One
• Juman Two
• Golf Links Residences
• Ghadeer Villas
• Ghadeer Courtyard Homes
• Reehan Residences

Products and services

• Zunairah Mansions Oceanfront luxury mansions with 5-6 bedrooms in an exclusive residents-only neighbourhood in Shatti District, featuring full glass walls, garden suite, luxury pool, and beach access; total area 1,845 sqm.
• Amara Exclusive five-bedroom villas spanning 455 m2 blending lush green views with sophisticated design, located moments from Al Mouj Beach, Marina, and Golf Course.
• Alaya Grand Collection Exclusive six-bedroom lakeside villas over 900 m2 blending modern style and luxury for modern family living.
• Golf Beach Residences Exclusive collection of five and six-bedroom beachside homes including Beach Park Villas (933 sqm), Golf Boulevard Villas (606 sqm), Golf Park Villas (427 sqm), Beach Boulevard Villas (606 sqm), and Oceanfront Zunairah Mansions (1,845 sqm).
• Ghadeer Villas Contemporary three and four-bedroom semi-detached luxury garden homes with spacious open-plan layout and large private gardens in a creekside location.
• Reehan Residences Exclusive five-bedroom villas near Al Mouj Beach with sophisticated open plan living areas, generously proportioned gardens, private pools, and dedicated entertaining spaces.
• Golf Links Residences Premium residences and apartments with panoramic ocean, mountain, lake, and golf views, including 4-bedroom residences and 1-3 bedroom apartments starting from OMR 77,000.
• Murooj Lanes Contemporary style townhouses and apartments with state-of-the-art sophistication, featuring 1-4 bedroom units with residents-only pool and access to marina attractions.
• Azura Beach Residences Curated collection of 1-3 bedroom apartments and 4-bedroom beach chalets with direct beach access, rooftop views, and direct sea access, starting from 88,000 OMR + VAT.
• Azura Beach Residences III and IV Final chapters of beach and marina living; limited collection of oceanfront apartments and chalets with breathtaking ocean and marina views, starting from 69,000 OMR + VAT.
• Juman One Exclusive marina view one, two, and three-bedroom apartments with marina-facing infinity pool, kids pool, sauna and steam rooms, and fully equipped gymnasium.
• Juman Two Luxury one and two-bedroom marina front apartments with resort-style infinity pool, state-of-the-art gym, lounge deck, and concierge service.
• Marsa Gardens One and two-bedroom luxury apartments on Al Mouj Marina with landscaped courtyard gardens, lap pool, state-of-the-art gym, and leisure deck.
• Ghadeer Courtyard Homes Three-bedroom townhouses with landscaped gardens, park and pool, harmonizing indoor and outdoor living in Ghadeer District.
• Tathmeer Parks Luxury residential complex developed in partnership with Tathmeer Properties, comprising 282 residential units, private gardens, amenities, and recreational facilities on 9,400 sqm of land within Al Mouj Muscat.
• The Kempinski Hotel Muscat Multi award-winning luxury beachside resort on Al Mouj Beach with 310 rooms, beachfront location, entertainment centre, swimming pool, and business centre facilities.
• Mysk by Shaza Marinafront hotel inspired by Arabia's rich design heritage, offering 195 rooms with health club and infinity pool facilities.
• St Regis Al Mouj Muscat Resort Modern glamour and style in a stunning beach location alongside Al Mouj Golf, offering 271 rooms and 169 branded residences for local and global luxury connoisseurs.
• Okura Resort Muscat Planned luxury oceanfront hotel resort at Al Mouj Muscat, contributing to the portfolio of seven hotels (2 completed, 3 in progress, 2 planned).
• Al Mouj Golf Oceanfront 18-hole championship golf course serving as a leisure, lifestyle, and sports event hub, dynamic business destination, and luxury living amenity; ranked 2nd in Golf World MENA.
• Al Mouj Marina 400-berth marina accommodating pleasure craft, yachts, and superyachts, with aquatic activities and oceanfront culinary experiences; holds the region's first ICOMIA International Clean Marina Award.
• Al Mouj Beach Six kilometres of pristine golden sands offering oceanfront relaxation and enjoyment with private amenities including shaded play areas and shower facilities.
• Shop & Dine at Al Mouj Walk, Marsa Plaza, and The Promenade Oceanfront retail and culinary destination with 90+ retail outlets and oceanfront dining experiences across Al Mouj Walk, Marsa Plaza, and The Promenade.
• Al Mouj Business Park Next-generation enterprise hub offering 39,000 m2 of flexible Class-A office space across two oceanfront precincts in 8 world-class commercial buildings, located 5 minutes from Muscat International Airport.
• Al Mouj Wellness Facilities Wellness facilities including jogging trails, cycle paths, lakeside linear park, beach volleyball court, private gym and pool facilities, and Kempinski The Spa.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Tathmeer PropertiesmajorStrategic or Co-development Partner · 25 October 2025Tathmeer Properties and Al Mouj Muscat signed an agreement to develop Tathmeer Parks, a luxury residential complex within Al Mouj Muscat. The project includes 282 residential units, private gardens, amenities, and recreational facilities over 9,400 sqm of land.
• Kempinski HotelscoreStrategic or Co-development PartnerThe Kempinski Hotel Muscat operates as a multi award-winning luxury beachside resort at Al Mouj Muscat with 310 rooms, beachfront location, entertainment center, swimming pool, and business center facilities.
• Mysk by ShazacoreStrategic or Co-development PartnerMysk by Shaza is a 195-room marinafront hotel at Al Mouj Marina, inspired by Arabia's rich design heritage, featuring health club and infinity pool facilities.
• St Regis Al Mouj Muscat ResortcoreStrategic or Co-development PartnerSt Regis Al Mouj Muscat Resort offers 271 rooms and 169 branded residences in a stunning beach location alongside Al Mouj Golf, providing modern glamour and style for local and global luxury connoisseurs.
• Okura Resort MuscatmajorStrategic or Co-development PartnerOkura Resort Muscat is one of the planned luxury hotels at Al Mouj Muscat, contributing to the portfolio of 7 hotels (2 completed, 3 in progress, 2 planned).
• Al Hajar Mountains as BackdropminorOthersThe Al Hajar Mountains serve as a natural backdrop for the development, enhancing the aesthetic appeal and lifestyle experience at Al Mouj Muscat.
• Majid Al Futtaim GroupcoreStrategic or Co-development PartnerMajid Al Futtaim is identified as the parent/development company behind Al Mouj Muscat, as indicated by the logo on the website footer 'Brought to you by: majid'.

Scale indicators17 records

Recent moves5 records

Expansion highlights7 records

Broad incumbents

• DAMAC Properties: Dubai-listed luxury developer of branded residences (with operators such as Paramount, Cavalli, Trump) and golf communities - comparable in HNW targeting and luxury-branded residence strategy.
• Aldar Properties: Abu Dhabi's largest listed real estate developer operating across master-planned destinations (Yas, Saadiyat, Reem), residential, retail, and hospitality - the closest large-scale public peer in the GCC mixed-use space.
• Emaar Properties: UAE-based mega-developer of Downtown Dubai, Dubai Hills, Dubai Creek Harbour, and branded residences - a broader incumbent whose luxury master-planned communities benchmark Al Mouj's scale and pricing ambitions.

Direct peers

• The Pearl-Qatar (United Development Company): A master-planned luxury waterfront mixed-use island development off Doha offering freehold residences, hotels, marina, retail, and beach amenities - the closest functional analogue to Al Mouj Muscat in the GCC.
• Meraas Holding: Dubai-based lifestyle developer (also a Majid Al Futtaim platform) building integrated destinations such as Bluewaters Island, City Walk, and La Mer - directly comparable as a sister MAF mixed-use waterfront and lifestyle portfolio.
• Yas Island (Aldar Properties): A master-planned leisure and residential destination in Abu Dhabi combining hotels, branded residences, marina, golf, retail, and theme-park attractions, making it a high-fidelity peer for Al Mouj's integrated-use model.
• Saadiyat Island (Aldar Properties): A luxury cultural and beachfront master community in Abu Dhabi with beach residences, five-star resorts (including St Regis), golf, and museums - comparable premium waterfront positioning and hospitality partnerships.
• Muscat Bay: A competing premium waterfront master-planned community in Muscat offering villas, residences, hotel, and beach amenities - the most relevant in-market competitor for HNW buyers in Oman.
• Palm Jumeirah (Nakheel): Iconic Dubai master-planned offshore development with luxury villas, branded residences, hotels, and marina - benchmark for premium GCC waterfront destinations at greater scale.
• Bluewaters Island (Meraas): Meraas-built mixed-use island destination with residential, hospitality (including a Caesars resort), retail, and the Ain Dubai observation wheel - closely comparable in product mix and operator relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/almoujmuscat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Mouj Muscat