What Powerlytics does

Powerlytics, founded in 2011 and headquartered in Doylestown, Pennsylvania, operates a proprietary big data analytics platform that fuses anonymized IRS tax return microdata with US Census Bureau and Department of Labor datasets to produce household-, individual-, and business-level financial profiles. The platform covers an estimated 150 million US households, 200 million adults, and 30 million US businesses across more than 1,500 financial variables. Core products include True Income (income verification and estimation), True Investable Assets (household wealth estimation), Business Benchmarks, Recession Impact and Recovery Scores, the Lending Workbench, and the TrueWealth sub-brand for wealth managers. Powerlytics serves US financial institutions including banks, credit unions, insurance carriers (including a Top 5 US life insurer and a Top 5 auto insurer), wealth and asset management firms, alternative lenders, and other data-intensive enterprises such as S&P Global Market Intelligence.

The technology stack is data-centric rather than AI-native: Powerlytics' defensibility rests on its licensed access to government microdata, the proprietary cleaning and linking of records across agencies, and a decade-plus of academic methodology. On top of the data layer, the company has built predictive models covering income confidence, retention propensity, likelihood-to-buy, likelihood-to-default, business revenue prediction, and AML/KYC anomaly detection, and it has hired senior data science leadership (a Chief Data and Analytics Officer with postdoc AI/ML credentials from MIT and Harvard). True Income has been reviewed by the Office of the Comptroller of the Currency and is used by leading regulatory agencies, an unusual validation that strengthens credibility with regulated buyers.

The business model combines enterprise subscriptions, API access, and bespoke data cubes, sold primarily through a field sales motion to financial institution buyers. Pricing for the TrueWealth self-serve tier ranges from $995 to $9,999 per year, while enterprise contracts are priced on application. Capital sources include strategic investments from CME Group (2014) and a $4 million Series B led by Brewer Lane Ventures (2020), with a later round led by Curql Collective (2024) underwriting expansion into the credit union market. The company employs 11-50 people.

Name

Powerlytics

Legal name

Powerlytics Inc.

Website

https://powerlytics.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Powerlytics is a financial data and analytics company that operates a proprietary platform built on anonymized IRS, US Census, and Department of Labor data, providing income verification, household wealth, business benchmarks, and predictive scores to banks, credit unions, insurers, and wealth managers across the United States.

Ownership category

akta.pro rank

Product category

Financial Data and Analytics

NAICS

Credit Bureaus (56145), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH)

akta.pro secondary industries

Net Worth & Personal Balance Sheet Tracking (FSAGADAF), Risk Scoring, Decisioning & Orchestration (FSAMALAB)

Keywords

• Financial data analytics
• Income verification
• Predictive analytics
• Investable assets data
• Business benchmarking

Headquarters

HQ city

Doylestown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Data and Analytics Subscription: Subscription-based access to data platform with tiered pricing (Base, Plus, Pro, Premium, Enterprise). Revenue generated through annual subscriptions with varying prospect volumes and price per prospect.
2. API Access: Real-time access to data and tools through API integration, enabling programmatic data retrieval for enterprise clients.
3. Custom Data Cubes: Personalized data compiled and supplied to client requirements, providing customized data sets for specific business needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Powerlytics operates a proprietary big data analytics platform that reconstructs anonymized financial information from IRS tax returns, US Census Bureau, and Department of Labor data into comprehensive financial profiles covering 150M+ US households and 30M+ US businesses. The company sells income verification, investable asset estimation, business benchmarking, recession risk scoring, and predictive analytics products to financial institutions through subscription, API, and data cube delivery models.

Product overview

Powerlytics is a data and analytics company offering a proprietary big data platform built on anonymized IRS tax return data, US Census Bureau data, and Department of Labor data. The platform covers over 150 million US households, 200 million adults, and 30 million US businesses, delivering complete financial profiles at the household and business level. The product portfolio centers on the Powerlytics Data Platform as the core infrastructure, supplemented by specialized modules including True Income (income verification and estimation), True Investable Assets (household wealth data), Business Benchmarks (peer comparison), and Recession Impact and Recovery Scores (economic risk scoring). Additional tools include Lending Workbench (banking decision support) and the TrueWealth sub-brand (consumer-facing wealth prospecting platform). The company also organizes its offerings into three solution areas: Risk Management, Marketing, and Predictive Analytics and Research, targeting banking, insurance, and wealth & asset management sectors.

Differentiator

Problem solved

Functional benefit

Brands

• TrueWealth: A platform providing accurate investable asset data on 150M households and 200M adults, enabling wealth managers and financial advisors to identify high-value prospects with precision targeting.
• True Income
• True Investable Assets
• Lending Workbench
• Recession Impact and Recovery Scores

Products and services

• Powerlytics Data Platform
• True Income Suite of income verification and estimation products that deliver real-time income estimates and confidence scores on stated income accuracy using anonymized IRS tax return data, requiring only a ZIP+4 (no customer friction). The solution is OCC-reviewed for regulatory use and is sold to lenders, banks, credit unions, and alternative lenders for credit decisions, pre-qualification, and proactive credit line management.
• True Investable Assets First solution delivering accurate investable asset estimates with 100% US household coverage, calculating investible assets down to ZIP+4 using interest and dividend income from anonymized tax returns and Federal Reserve wealth data. Sold to wealth managers, banks, and credit unions for prospect targeting, client segmentation, and share-of-wallet analytics.
• Business Benchmarks Benchmarking tool that compares any US business against a peer group of 30M public and private companies, providing 80+ financial line items (income statement, balance sheet) and 30+ key performance ratios filtered by NAICS code, geography, company size, and legal form. Sold to banks, insurers, and AML/KYC compliance teams for peer analysis, revenue estimation, and BSA compliance.
• Recession Impact and Recovery Scores Three predictive scoring tools (Recession Impact Score, Short-Term Recovery Score, Long-Term Recovery Score) that rank all 40 million US nine-digit ZIP Codes on predicted economic recession severity and short- and long-term recovery strength. Sold to banks and lenders to manage portfolio risk, deploy capital, and identify at-risk geographies.
• Lending Workbench Cloud-based decision support tool for banks providing the financial performance of an industry at the NAICS 6 level in a specific county, including business count, market size, average revenue, and debt level by industry sector. Sold to banks to improve lending decisions, risk management, and marketing.
• TrueWealth Subscription-based wealth prospecting platform providing household-level investable asset data (investments, interest-bearing assets, equity-related assets, retirement assets) on 150M households and 200M adults, sold to financial advisors and wealth management firms via tiered annual subscriptions ranging from $995 to $9,999.

Quantifiable outcome

• Credit card issuers achieved $155.4M incremental financial contribution per 10M proactive credit line increases
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• S&P Global Market IntelligencecoreTechnology or Integration · 1 October 2025Powerlytics partnered with S&P Global to enhance the RiskGauge credit scoring model for private company assessment. Powerlytics anonymized financial data on millions of US private businesses enabled more granular performance differentiation and improved predictive power.
• Consulting FirmsminorImplementation/ SI/ Consulting PartnerPartner network includes consulting firms that can leverage Powerlytics data to deliver added strategic and financial insight to client engagements.
• Lending PlatformsminorChannel Partner/ Reseller/ DistributorLending platforms can drive value by integrating Powerlytics True Income tools for income verification or estimation into their solutions.
• Wealth Management PlatformsminorChannel Partner/ Reseller/ DistributorWealth management platforms can provide advisors with unique insights into client share of wallet using Powerlytics True Investible Assets and customer segmentation.
• Digital Advertising PlatformsminorChannel Partner/ Reseller/ DistributorDigital advertisers across various sectors can target right prospects by leveraging Powerlytics income, investible asset and other Source of Truth financial data variables.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Dun & Bradstreet: Dun & Bradstreet is a direct competitor providing business financial data, credit scores, and analytics to banks, lenders, and insurers. Powerlytics' Business Benchmarks product (30M+ private/public companies, 80+ financial line items) competes head-on with D&B's core commercial database offering.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions aggregates public records, credit, and alternative data for underwriting, KYC/AML, and fraud use cases at financial institutions. Powerlytics competes directly on alternative-data income verification, AML peer benchmarking, and consumer/business risk scoring.
• Envestnet Yodlee: Envestnet Yodlee aggregates consumer financial account data via APIs for lending, wealth, and personal finance applications. It is a direct comparable on data-driven lending decisioning and consumer financial data infrastructure serving similar bank and wealth-management customers.
• Acxiom: Acxiom is a direct competitor in consumer demographic, income, and financial profiling for marketing and risk applications. Powerlytics' True Income, True Investable Assets, and consumer marketing solutions compete with Acxiom's audience targeting and financial attributes offerings.

Broad incumbents

• Verisk Analytics: Verisk is a broad data analytics incumbent serving insurance and financial services with proprietary data, predictive models, and decisioning tools. It overlaps Powerlytics' insurance retention, underwriting, and risk scoring use cases as part of a much wider portfolio.
• Moody's Analytics: Moody's Analytics provides credit risk, regulatory, and economic forecasting solutions to banks and insurers globally. It is a broad incumbent comparable on credit/underwriting analytics, recession forecasting, and portfolio risk — areas where Powerlytics offers data inputs and scoring modules.
• S&P Global Market Intelligence: S&P Global Market Intelligence provides financial data, analytics, and credit scoring (including the RiskGauge model that Powerlytics now enhances) to banks, insurers, and corporates. It is both a strategic partner and a broad incumbent competing for similar buyer budgets on private-company assessment and credit analytics.
• CoreLogic: CoreLogic provides property, credit, and risk analytics to mortgage lenders, banks, and insurers. While property-focused, its portfolio risk and lending decisioning analytics overlap with Powerlytics' lending workbench and risk scoring offerings for financial institutions.

Emerging players

• Plaid: Plaid provides consumer-permissioned financial account connectivity powering lending and fintech applications. It is an emerging player intersecting Powerlytics' lending-decisioning use cases through real-time bank data, with overlapping bank and lender customers.
• Melissa Data / Melissa: Melissa provides address verification, identity verification, and demographic data enrichment for financial services and KYC workflows. It is an emerging player overlapping with Powerlytics' customer profiling and verification offerings at financial institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/powerlytics-inc-
• Xx.com/powerlytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerlytics